Ecommerce background

Expert ecommerce and digital marketing advice

Style Factory is the one-stop shop for all your ecommerce, digital marketing and SEO needs.

We are a leading source of impartial advice on how to build an online store and grow it into a successful business, and we also provide web development services for Shopify, Squarespace and WordPress.

Ecommerce platforms buyer’s guide

Ecommerce platforms buyers' guide

We spell out all the key things you need to consider when chosing an online store builder.

Building an online store

How to make an online store

How to make an online store

From niche selection to deciding which ecommerce platform to use, our comprehensive guide to making an online store simplifies the whole process of getting an ecommerce business off the ground.

Ecommerce tips

Ecommerce tips

Covering everything from store building to dropshipping to print on demand, our ecommerce tips section contains a large range of articles that help you get started with all aspects of ecommerce.


Choosing the right ecommerce platform

Our latest store builder reviews are below, or you can view all our ecommerce platform reviews and comparisons here.

Printful Pricing (2024 Guide)

In this Printful pricing guide, we break down all the various costs and discounts you can expect to encounter when using the service.

Printful vs Teespring (now Spring)

Printful vs Teespring — which of these popular print-on-demand solution is better for your business? We help you find out.

What is Printful? (2024 Guide)

What is Printful? In this post we guide you through this popular print-on-demand solution and show you how to get started with it.

Wix Review (2024) — The Key Pros and Cons

In our Wix review, we explore all the pros and cons of this leading website builder. Find out how Wix performs when it comes to usability, SEO, ecommerce, email marketing and more.

Video: Printful review

In this Printful review video, we show you 7 key pros of using the platform and highlight 4 reasons why you might want to think twice about it.

Wix vs Squarespace (2024) — Which is Better?

In-depth Wix vs Squarespace comparison that outlines all the key differences between two of the best-known website builders available. Which platform is better for your business?

Video: Shopify Review

A video review of Shopify — 8 key pros and 7 key cons of using the platform to build an online store.

Video: Wix vs Shopify comparison

In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.

Video: WooCommerce vs Shopify

Video comparison of WooCommerce vs Shopify — a simple summary of the key pros and cons of both platforms.

Video: Shopify vs eBay (2023)

In this Shopify vs eBay video review, Style Factory’s Matt Walsh explores the relative pros and cons of both ecommerce platforms.

Video: Wix Review

This short video review of Wix highlights the key pros and cons of one of the most popular website building tools available.

Video: Wix vs Squarespace

Our video comparison of Wix and Squarespace highlights the pros and cons of two of the most popular website building tools available.

Video: Shopify vs Amazon (2023)

Watch our video review of Shopify vs Amazon to discover when and why to use Shopify over Amazon — and vice versa!

Video: BigCommerce Review

In this BigCommerce video review, we spell out the five key reasons why you might want to use the platform, and the five key reasons why you might want to avoid it.

Video: Squarespace Review

Our Squarespace video review highlights 5 key pros and 5 key cons of using the platform to build a website or online store.

Print-on-demand resources

Learn how to start a successful print-on-demand business.

Printful Pricing (2024 Guide)

In this Printful pricing guide, we break down all the various costs and discounts you can expect to encounter when using the service.

Printful vs Teespring (now Spring)

Printful vs Teespring — which of these popular print-on-demand solution is better for your business? We help you find out.

What is Printful? (2024 Guide)

What is Printful? In this post we guide you through this popular print-on-demand solution and show you how to get started with it.

Video: Printful review

In this Printful review video, we show you 7 key pros of using the platform and highlight 4 reasons why you might want to think twice about it.

Dropshipping

Access alll our latest resources on dropshipping.

What is Dropshipping? (2024)

What is dropshipping? In this guide we answer this question and show you how to start a successful dropshipping business.

Meet the team

Chris Singleton, Founder and editor of Style Factory
Chris Singleton, Founder and Editor of Style Factory

Founded in 2009, Style Factory has an experienced team of reviewers and researchers.

We use our many years of testing SaaS apps to bring you impartial, trustworthy advice on which platforms to use to grow your business — along with how-to-guides that help you really make the most of them.

You can learn more about our team here.

Our values and approach

✔️ We’re impartial
Impartiality is at the heart of everything we do. Find out why you can trust our reviews by reading our editorial policy.

✔️ We use real research
We don’t use generative AI — our reviews are based on our team’s in-depth research and expert knowledge. Learn more about our review methodology.

✔️ We’re jargon-free
We write easy-to-understand articles that break down all the pros and cons of products in jargon-free language.

Growing an online business

Our start-a-business checklist

Checklist for starting a business

In our checklist for starting a business, we walk you through the key steps to take — and the key pitfalls to avoid. Essential reading for anyone involved with a startup.

Best apps for startups

Apps for startups

In this article we discuss some of the best apps for startups — the tools that can make your workflow much more efficient, and lead to a significant increase in business growth.


Tips for running a small business

What is Split Testing?

A simple guide to split testing and how it can improve the effectiveness of your digital marketing campaigns.

10 Key Apps For Startups (2024)

10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.

What is Dropshipping? (2024)

What is dropshipping? In this guide we answer this question and show you how to start a successful dropshipping business.

Email marketing platform reviews


Improving SEO

SEO tool reviews

SEO tools are hugely important to the process of raising a site’s visibility in search results. So make sure you take a look at our in-depth reviews of key SEO platforms like Semrush, Ahrefs and Moz.

Make your site more visible

SEO advice

Our guide to making your site more visible on Google is packed full of practical steps that you can take to achieve better search rankings.

Latest SEO tips

10 Free SEO Resources for 2024

In this post we share 10 free resources and tools that will help improve your understanding of SEO and increase the visibility of your site in search engines.

Video: Wix SEO Guide

In this video guide to Wix SEO, we highlight 13 key ways that you can increase organic traffic to your Wix website or store.

Latest SEO tool reviews

Video: Semrush vs Spyfu (2023)

In this video review, we compare an an industry standard SEO tool, Shopify, against a much cheaper alternative, SpyFu.


Designing online materials

Design tool reviews

Graphic design tool reviews

Running an online business typically involves a lot of design work (for ads, social posts and so on). These days you can do a lot of this yourself and our graphic design tool reviews help you pick the best app for the job.

Focus on…Canva

Canva is a really easy-to-use app that’s used by millions of online businesses to create visual assets. But is it a professional enough solution for your needs? Our Canva review discusses all its pros and cons and helps you answer this question.

Latest design tool reviews

Video: Canva Pro vs Free

In this Canva Pro vs Free video comparison, we help you decide between the free plan and the premium one.

Spotlight on…Shopify

Shopify resource hub

Shopify resource hub

We have built a large number of of Shopify stores and have a particular expertise when it comes to this platform. In our Shopify resource hub, we share all this know-how with you.

Shopify review

Shopify review

It’s probably the best known ecommerce platform on the market, but is Shopify the right ecommerce solution for your business? Find out in our in-depth, impartial Shopify review.

Shopify vs Squarespace

Shopify vs Squarespace

They’re two of the best-known site builders on the planet, but which one comes out on top? Find out in our comprehensive Shopify vs Squarespace comparison.

Wix vs Shopify

Wix vs Shopify

Wix is technically more popular than Shopify — but is it as good when it comes to ecommerce functionality? Take a look at our Wix vs Shopify shootout to learn more.

Latest Shopify tips

Our services

Shopify development

Shopify

If you’re looking for a Shopify developer, or simply somebody to assist you in setting up a simple Shopify store or product catalog, we can help. We provide cost-effective, expert Shopify web design services to clients around the world.

Squarespace web design

Squarespace

Although it’s undeniably great for putting together a website yourself, there are times when you need to enlist a Squarespace developer to help you customise your site and get it just the way you want it. That’s where we come in.

Google Workspace migration

Google Workspace

We’ll take all the stress out of moving your email, files and calendars across to G Suite, and can provide your team with training on how to get the most out of your new productivity tools. Ongoing support packages are also available.

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