Ecommerce background

The ecommerce blog that helps you build your business.

Style Factory is one of the web’s leading sources of impartial advice on ecommerce, digital marketing and SEO.

Our site is full of valuable tips on how to start a business or create an online store. We can also help you get set up on some of the most popular ecommerce platforms, email marketing apps and SEO tools available.

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Our latest ecommerce and website builder reviews

Latest reviews and comparisons

Shopify review


Is Shopify the right ecommerce solution for your business? Find out in our impartial, comprehensive Shopify review.

You might also find our new guide on how to start a Shopify store from scratch helpful; and our Wix vs Shopify guide discusses how Shopify compares against another hugely popular website building tool.

More Shopify resources

Running and growing your business

Tips on how to make the most of your business

What is Dropshipping?

What is dropshipping? In this guide we answer this question and show you how to start a successful dropshipping business.

10 Key Apps For Startups

10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.

Spotlight on…


Our Canva review highlights all the pros and cons of a tool that promises to make creating visual assets easy.

You might also find our Canva pricing guide, our Canva Pro vs Free comparison, our Canva free trial guide, our Visme vs Canva comparison and Adobe Express vs Canva shootout useful.

More Canva resources

What is Canva?

In this post we provide a simple overview of what Canva is and the kinds of designs you can create with it.

Video: Canva Pro vs Free

In this Canva Pro vs Free video comparison, we help you decide between the free plan and the premium one.

Visme vs Canva — Which is Best?

Visme vs Canva — which of these popular graphic design tools is right for your business? Find out in our in-depth comparison.

Email marketing reviews and advice

Latest email marketing platform reviews

Mailchimp vs AWeber — Which is Better?

In this Mailchimp vs AWeber comparison, we look at two of the best-known email marketing solutions currently available. Which one is best for you?

Our Squarespace resources

Squarespace review


Check out our Squarespace review for an in-depth look at an increasingly popular website builder; read our Shopify vs Squarespace comparison to see how it stacks up against a key rival; and visit our Squarespace plugins section to add functionality to your own Squarespace website.

SEO tips

Latest SEO resources

Our Wix resources

Wix review

Learn more about Wix

Is Wix the right platform for your web design project? Find out in our Wix review, or check out how Wix stacks up against other leading website builders in our Wix vs WordPress and Wix vs Squarespace shootouts.

Productivity and CRM


10 Key Apps For Startups

10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.

SEO tool focus: Ahrefs

Ahrefs review

Ahrefs review

In this review, we take an in-depth look at Ahrefs, highlighting all its key pros and cons. Should you use it for an SEO project — or are you better off with an alternative?

Read our review of Ahrefs, watch our Ahrefs keyword research video or check out our new Moz vs Ahrefs comparison.

Video reviews and tutorials


Video: Canva Pro vs Free

In this Canva Pro vs Free video comparison, we help you decide between the free plan and the premium one.

Video: Shopify vs eBay

In this Shopify vs eBay video review, Style Factory’s Matt Walsh explores the relative pros and cons of both ecommerce platforms.

Video: Wix Review

This short video review of Wix highlights the key pros and cons of one of the most popular website building tools available.

Video: Wix vs Squarespace

Our video comparison of Wix and Squarespace highlights the pros and cons of two of the most popular website building tools available.

A look at…BigCommerce

BigCommerce review

BigCommerce review

BigCommerce aims to provide you with a lot of ecommerce functionality ‘out of the box’ — rather than relying on add-ons. How well does this work? Find out in our BigCommerce review.

Learn more about BigCommerce plans in our BigCommerce pricing guide, or read our BigCommerce vs Shopify shootout to see how it compares with a popular alternative.

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Email marketing focus: GetResponse

Getresponse review

GetResponse review

GetResponse aims to go beyond email marketing by providing ecommerce and webinar features. Does this make it a jack of all trades or master of none? Find out in our GetResponse review.

Our services

Shopify development


If you’re looking for a Shopify developer, or simply somebody to assist you in setting up a simple Shopify site, we can help. We provide cost-effective, expert Shopify web design services to clients around the world.

Squarespace web design


Although it’s undeniably great for putting together a website yourself, there are times when you need to enlist a Squarespace developer to help you customise your site and get it just the way you want it. That’s where we come in.

Google Workspace migration

Google Workspace

We’ll take all the stress out of moving your email, files and calendars across to G Suite, and can provide your team with training on how to get the most out of your new productivity tools. Ongoing support packages are also available.