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How much does it cost to create a Shopify website? It’s actually a really tricky question, but in this post I’m going to do my best to answer it.
From monthly fees to templates to hiring developers, I’ll break down the potential costs, make you aware of any hidden fees and help you decide whether the Shopify platform is right for you. And, at the end of the article, I’ll give you a tip on how to save money on the platform.
Ready? Let’s dive in.
New to Shopify? Check out our ‘What is Shopify?’ video
Shopify monthly fees
The first cost you’ll have to factor into your calculations is the standard Shopify monthly fees.
There are five Shopify plans available:
- Starter — $5 per month
- Basic — $29 per month
- Shopify — $79 per month
- Advanced — $299 per month
- Shopify Plus — negotiable, but usually around $2,000 per month
For a full breakdown of the differences between these plans, check out our Shopify pricing guide. But basically the key thing to remember is that the ‘Starter’ plan doesn’t let you build a standalone store — instead, it lets you sell on social media and messaging apps; or use a ‘Buy Button’ to embed your products on an existing website.
With the other plans, the more you pay, the more ecommerce features you get: more staff accounts, better reports, more shipping options and more international selling tools.
Shopify template costs
The next thing to consider when it comes to determining your Shopify costs is themes.
Your Shopify theme is the design for your store; you pick one as a starting point for your ecommerce website and make it your own by populating it with your own text and images.
You have two options here:
- use a free theme
- buy a premium one.
At time of writing, there are 11 free templates available — all of which work with Shopify’s ‘Online Store 2.0’ drag and drop editor.
94 premium templates can be purchased, most of which come with several styles to choose from.
To be honest, I’ve always found the free templates very usable, and you can definitely build a professional Shopify store with one.
But if you really feel they don’t meet your requirements, and you’d rather pay for a premium theme, these range in price from $100 to $350 (a one-off fee).
In order to accept payments on your Shopify site, you’ll need to make use of a payment gateway (a piece of software that processes credit cards).
You can either:
- use Shopify’s built-in payment gateway, Shopify Payments
- use a third-party payment gateway.
The advantage of using Shopify Payments is that by doing so, you avoid transaction fees entirely.
But if you use a third-party payment gateway, Shopify will charge you transaction fees on top of your monthly fee.
These vary by country but in the US, you can expect to pay fees of between 2.4% and 2.9% of each transaction, depending on the plan you’re on.
So, for many merchants, Shopify Payments will be an obvious choice. However, depending on what you’re selling (there are restrictions around what goods you can sell using Shopify Payments, for example) and how you want to sell it, you may find that there are advantages in using a third-party payment gateway.
If you go down the third-party payment gateway route, you should note that you will end up paying two sets of fees: whatever the third-party payment provider charges AND Shopify’s transaction fees.
Finally on the subject of payment processing, you should note that Shopify Payments is only available in 22 countries — if you’re not based in one of these, then you will have to use a third-party payment gateway.
Apps and integrations
Shopify apps and integrations, while very useful, can be quite a drain on the finances. This is because most of them (or most of the useful ones!) involve an ongoing monthly fee.
There are around 8,000 Shopify apps to choose from — you can view them all in the Shopify app store. The apps let you add functionality to your Shopify store, or integrate it with popular services (Mailchimp, Xero, Amazon etc.).
In my experience, apps you’ll commonly need — due to certain bits of functionality not being available ‘out of the box’ from Shopify — include:
- image resizing apps
- product option apps (Shopify limits you to 3 options per product, which is quite restrictive)
- digital marketing app integrations
- dropshipping apps (more on these in a moment).
Most apps involve pretty low fees at first — a charge of just a few dollars each month — but if your store becomes large and/or successful, the fees can start to mount up (increasing with traffic or sales).
No discussion of the costs involved in a Shopify store would be complete without a look at stock. Obviously, there’s no point in setting up a Shopify store if you don’t have any products to sell!
You have three main options here:
- manufacture products yourself
- buy stock from another supplier and store it yourself
Obviously manufacturing or buying in stock is going to involve a potentially sizeable investment.
As a result, many merchants are attracted to dropshipping, a method of selling goods online where you don’t manufacture or purchase any stock. Instead, you list other suppliers’ products on your website, mark them up and just send your supplier the order details for fulfilment every time a purchase is made.
This can drastically reduce your upfront costs — but you’ll still need to find a way to finance advertising activities and search engine optimization for your Shopify store.
If you want to dropship with Shopify, you’ll need to use a dropshipping app from the Shopify app store.
There is a large range of these available; they typically let you choose what products you’d like to list on your store, and automatically send the order details over to the relevant supplier for fulfilment whenever a purchase is made.
You can expect to pay at least $19.99 per month for a good dropshipping app.
The Shopify dropshipping starter kit
If you’re interested in dropshipping, I’d recommend that you take a look at Shopify’s dropshipping starter kit — with this, you get several days of free access to Shopify plus lots of bundled resources and tools that show you how to launch a successful dropshipping Shopify store.
If you’re fulfilling orders yourself, then you’ll need to factor in shipping costs.
Shopify lets you set:
- Free shipping rates
- Flat rates
- Price-based rates
- Weight-based rates
- Local delivery / pickup rates
- Calculated (‘real time’) shipping rates
You’ll need to do some sums and work out which of these options will work out out best for your ecommerce business.
Now, it’s worth dwelling a moment on real-time shipping rates, as that’s where a significant Shopify cost can come into play.
Real time rates are shipping quotations provided by postal companies at checkout based on the weight or size of the item(s) being bought.
You can either use a third-party carrier of your choice, or, depending on where you’re based, use the Shopify Shipping service. This not only gives you real-time shipping quotations, but access to preferential shipping rates with a selection of postal companies too.
If you’d like to use your own carrier to provide real-time shipping rates, you’ll need to be on one of the more expensive Shopify plans (‘Advanced’ or ‘Plus’ — which cost a minimum of $299 or $2000 per month respectively); pay annually for your Shopify plan; or pay for a monthly add-on.
(The cost for the monthly add-on isn’t publicly available; you’ll need to contact Shopify’s support team to discuss it).
Although Shopify has been designed with non-developers in mind, and can definitely be used as a code-free, ‘DIY’ store builder, there are situations where it will make sense to hire a developer.
There may be bespoke functionality that you want to add to your store that requires developer assistance to set up; or maybe you simply don’t like the thought of building your online store yourself.
How much it will cost to involve a Shopify developer will boil down to your exact requirements, but depending on where you source your developer, you could be looking at anything from a few hundred dollars to a few thousand.
If you have a very low budget, a good starting point is often the Fiverr website, where you’ll find a lot of freelancers jostling for your business at competitive prices (do some due diligence before hiring any of them however!).
To find more more established and vetted (but more expensive!) developers, check out the Shopify Experts site.
With Fiverr, you can avail of Shopify services for less than $50; but because the Shopify Experts site is more focussed around agencies, you may get quoted thousands of dollars for development work.
(But that said, there are some freelancers listed on the Shopify Experts site who charge much lower fees too).
Point of sale costs
And finally, there’s point of sale costs to consider. Now, merchants selling exclusively online won’t need to worry about these at all, but if you’re running a business that sells both online and in physical locations (for example, in retail stores), then you may face some additional fees to handle the ‘physical location’ bit.
The good news is that Shopify includes a lot of point of sale features in all its plans, and these will will be fine for merchants with simple needs. However, you will need to pay for a monthly ‘POS Pro’ add-on if you want to:
- work with an unlimited number of store staff
- facilitate ‘buy online, pick up in store’
- facilitate exchanges
- provide custom printed receipts
- define staff roles and permissions
- create purchase orders
- attribute sales to particular staff members (for commission or performance-analysis purposes).
The ‘POS Pro’ add-on costs $89 per location, per month.
Adding it all up
So what does it all add up to? How much does it cost to create a Shopify website, then?
Well, as you’ve probably surmised, we are to a large degree talking about a ‘how long is a piece of string’ scenario here: there are a lot of variables involved, and this post is as much about highlighting these variables as it is about defining costs.
That said, it is possible to give a couple of examples which demonstrate the sort of expenses you might to consider before starting out on an ecommerce journey with Shopify.
Example 1: a low-budget, DIY Shopify store
In this example I’m going to assume that you are building a simple ecommerce store yourself using a free template, and using dropshipping as your method of selling products.
|Shopify fees||$29 per month (‘Basic’ plan)|
|Template||$0 (free one used)|
|Transaction fees||$58 per month (based on a 2.9% fee on $2000 sales per month)|
|Popups / Email marketing app||$9 per month|
|Point of sale costs||$0|
|Total setup costs||$0|
|Ongoing costs (monthly)||$115|
Example 2: online store requiring development
In this example, I’m going to highlight some sample costs for a Shopify store selling vinyl LPs online and in a physical location.
|Shopify fees||$79 per month (‘Shpoify’ plan)|
|Template||$200 (premium theme – one off fee)|
|Transaction fees||$260 per month (based on a 2.6% fee on $10,000 sales per month)|
|Product personlization app (‘Zepto’)||$9.99 per month|
|Popups / Email marketing app||$9.99 per month|
|Stock purchasing||$2000 per month|
|Shipping costs||$1500 per month|
|Development costs||$2000 (one-off fee)|
|Point of sale costs||$89 per month|
|Total setup costs||$2200|
|Ongoing costs (monthly)||$4097.98|
Now it has to be stressed that these are really rough, ‘back of an envelope’ style figures! But I hope that they highlight the kind of ballpark costs you could expect for both a ‘low-end’ and ‘higher-end’ Shopify project.
The key takeaway on Shopify costs
The key takeaway in all this is that the costs involved in creating a Shopify store are not just limited to the monthly fees: you have to factor in templates, credit card processing fees, apps, stock, developers and potentially Point-of-Sale too.
And that’s just to set the store up! There are obviously going to be costs associated with marketing your products. To get your products in front of people you’re going to have to invest in SEO, Google ads, Facebook ads and so on.
(You might also need to pay for things like branding and logo design.)
But as ecommerce platforms go, Shopify is a really good one — so if you do have the right budget and a well-thought through business plan in place, you are starting from a very good place by using the platform.
Good luck with your ecommerce project and do feel free to post any questions you may have in the comments section below.
How to save up to 50% on Shopify
If you’re interested in using Shopify as your ecommerce platform, you can save considerably on your subscription if you purchase your plan in a particular way. Here’s how:
- Start a trial using this link.
- When your trial is over, choose an annual subscription. Depending on your location, you’ll save between 10% and 50% on your plan.