Style Factory blog

What is inbound marketing, and how do you go about creating an inbound marketing campaign? In this post we provide some answers to these two key questions.

In this blog post, we share six simple ways that you can improve your site's search engine optimisation and achieve better rankings in Google.

In this article we look at 10 simple ways you can increase traffic to your blog posts.

In this post we look at 10 online tools that can make your workflow much more efficient and your business more profitable.

How to create an e-newsletter: a guide on how to create HTML emails and strong e-marketing campaigns.

How to make an online store - an article packed full of tips for those who are dipping their toes into the world of e-commerce.

Shopify SEO: read Style Factory’s in-depth guide to optimising a Shopify store for the major search engines.

Squarespace SEO: an in-depth guide. Practical tips on how to make sure your Squarespace site is fully optimised for search engines.

In this post we share 10 free resources and tools that will help improve your understanding of SEO and increase the visibility of your site in search engines.

15 ways to declutter your digital life - call it a decluttering, a feng shui exercise, whatever you like – but this blog post is aimed at giving your digital life a thorough spring clean.

In this easy-to-understand inbound marketing infographic we explain the term and provide 6 simple steps to creating a superb inbound marketing campaign.

An introduction to autoresponders - how they work and what the benefits of using them are.

Automate your business - some tips on how to make running your organisation easier, by using a variety of free or paid-for apps to automate a wide range of tasks.

If you send e-newsletters regularly, you probably find yourself wondering how you can increase the number of people reading them. Here's how: split testing.

Should you buy a Chromebook? In this Chromebook review, we take a look at the pros and cons of using a computer that runs Chrome OS.

In this Office 365 vs Google Apps (G Suite) comparison, we explore two leading suites of cloud productivity apps, discuss the pros and cons in depth, and help you work out which one is best for your business.

Capsule CRM review which explores the features of one of the cheapest web-based CRM products on the market. Find out the pros and cons of Capsule.

Capsule vs Nimble - which of these CRM tools is best for a small business? Our comparison review goes through the pros and cons of each product.

In this Nimble CRM review, we look at a product which focuses, more than most CRM systems, on social relationships. Is it a good fit for your business?

Xero review which goes through all the key features of this leading cloud-based accounting solution. We go through all the pros and cons. Is it right for you? 

In this Dropbox Paper review, we take a look at a new way to create, share and edit documents in the cloud. How do the collaboration features of Dropbox Paper stack up against those offered by Google Apps and Office 365?

The missing feature that stops Gmail from being a killer email app, and ensures that everybody keeps a copy of Outlook handy.

A look at Inky Mail, one of Style Factory's favourite email clients to date.

An overview of Hubspot's Signals tool, which allows you to find out who's opening your emails - and when.

Bigcommerce vs Shopify: a tough decision. In our comparison review we take an in-depth look at both and help you decide which is best for your business.

In our Shopify vs Ecwid comparison, we go through the pros and cons of two well-known online store builders. Which one is for you?

Bigcommerce vs Volusion: which is the best product for running an online store? We take a look at the pros and cons of both solutions here.

In our Shopify vs Volusion comparison review, we pit two well-known e-commerce solutions against each other, and go through the pros and cons of each.

Wix review which takes a look at all the key aspects of this leading website-building platform. Covers all the key features including templates, SEO, user-friendliness, e-commerce functionality and more.

Shopify vs Wordpress: which is best? In this comparison review we go through the pros and cons of each to help you decide which platform is the most suitable for your business.

Shopify fees: which plan is right for your business? In this article we look at each Shopify pricing plan and help you work out which one to go for.

An extremely in-depth Shopify review which highlights all its pros and cons. Should you use Shopify to build your online store?

Shopify vs Squarespace: which one is best for building your website or online store? In this comparison review we take a look at the pros and cons of each.

Bigcommerce vs Squarespace: which is best? We go through the pros and cons in depth and highlight why you might wish to use one product over the other for your business.

Squarespace vs Wordpress: which is best? in this comparison we explain all the pros and cons of using these two popular web-building solutions.

In-depth Squarespace review: we explore the good, bad and ugly sides of one of the best-known website builders available. A must-read for anyone consider using the product.

In our Getresponse review we provide an in-depth look at one of the best-known e-marketing solutions.

In our Mad Mimi review, we take a look at the pros and cons of using what is one of the cheaper e-marketing solutions currently available.

In this Campaign Monitor review, we look this well-known e-marketing tool, highlight its pros and cons, and try to help you decide if it’s a good solution for your company’s e-marketing requirements.

In this Aweber review, we take a look at one of the most popular solutions for designing and sending HTML e-newsletters. We’ll go through the pros and cons of Aweber and discuss its pricing, features, templates, interface and alternatives.

In this Mailchimp vs Aweber comparison review, we’re going to look at two of the best-known e-marketing solutions currently available to see which one meets your business needs best.

In our Aweber vs Getresponse comparison review, we compare and contrast two of the best-known e-marketing / autoresponder solutions currently available.

Getresponse vs Mailchimp: a tricky question. We look at why (and when) you should use one of these two e-marketing tools over the other.

Mad Mimi vs Mailchimp - which comes out on top when it comes to managing an e-marketing campaign?

An overview of Hubspot's Signals tool, which allows you to find out who's opening your emails - and when.