Style Factory Blog — Latest Posts

Below you’ll find links to the latest blog posts from Style Factory. All deal with key issues relating to starting or growing a business – from choosing the right e-commerce platform to optimising your site correctly for search.

Our latest posts (use arrows on right to scroll through older articles)

How to Recover from a Google Core Update

An in-depth look at what a Google broad core update is, why it might have negatively affected your rankings, and what you can do to recover.

January 27, 2022

Video: Squarespace Review

Our Squarespace video review highlights 5 key pros and 5 key cons of using the platform to build a website or online store.

January 27, 2022

Video: Wix vs Shopify comparison

In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.

January 27, 2022

Video: Shopify Review

A video review of Shopify — 7 key pros and 7 key cons of using the platform to build an online store.

January 27, 2022

Video: BigCommerce vs Shopify

Style Factory’s Matt Walsh puts BigCommerce vs Shopify head-to-head in a detailed video comparison of the two platforms.

January 27, 2022

Video: Shopify tutorial for beginners

In this video, we walk you through the process of getting a new Shopify store off the ground.

January 27, 2022

Shopify Launch Checklist

Comprehensive Shopify launch checklist outlining 17 essential pre-go live checks for your store.

January 26, 2022

Shopify Free Trial — All You Need to Know

Key FAQs about the Shopify free trial, plus resources to help you make the most of it.

January 26, 2022

Capsule vs Nimble — Which is the Best CRM?

Capsule vs Nimble – which of these CRM tools is best for a small business? Our comparison review goes through the pros and cons of each product.

January 25, 2022

Tips and tricks from Style Factory

Digital Declutter — 15 Ways to Become More Productive and Less Distracted

Declutter your digital life in 2022 — 15 top tips to reduce distraction and improve productivity.

January 21, 2022

Split Testing — How to Improve Email Newsletter Open Rates

A simple guide to split testing and how it can improve the effectiveness of your digital marketing campaigns.

January 19, 2022

Cyber Security Tips — How to Protect Your Business Online

In this post, we share some key cyber security tips that can significantly reduce the risk of your business being compromised online.

January 18, 2022

Automate Your Business — Tips to Save Time and Increase Revenue

Automate your business — tips on how to make running your organisation easier, by using a variety of free or paid-for apps to automate a wide range of tasks.

January 18, 2022

Ecommerce Platforms — A Buyer’s Guide

In our Ecommerce Platforms Buyer’s Guide, we highlight 14 key things that you need to consider when choosing an online store building tool.

January 18, 2022

How to Start a Business — The Definitive Guide

A guide to the key things you need to do when setting up a business.

January 18, 2022

Featured

How to Recover from a Google Core Update

An in-depth look at what a Google broad core update is, why it might have negatively affected your rankings, and what you can do to recover.

January 27, 2022

Video: Increasing Site Visibility on Google

A video guide on how to improve the visibility of your website on Google.

January 20, 2022

How to Add Schema Markup to a Squarespace Site

In this post we show you how to add schema markup to a Squarespace website — and help search engines and users better understand your content.

January 20, 2022

How to Make Your Site More Visible on Google

In this blog post, we share six simple ways that you can improve your site’s search engine optimisation and achieve better rankings in Google.

January 20, 2022

BigCommerce SEO — 10 Essential Tips

BigCommerce SEO — an in-depth guide to making a BigCommerce store rank highly in search results.

January 12, 2022

How to Increase Your Blog Traffic — in 10 Simple Steps

In this article, we share 10 simple ways you can increase traffic to your blog posts — and fast!

January 11, 2022

What is Inbound Marketing?

What is inbound marketing? Find out in our in-depth guide to this important technique for growing a business.

January 11, 2022

Squarespace SEO — The Definitive Checklist

Squarespace SEO Checklist — 17 easy-to-follow steps you can take to make sure your Squarespace site ranks highly in search results.

January 11, 2022

Moz vs Semrush — Which is Better?

In-depth comparison of Moz vs Semrush — two of the most popular and powerful SEO tools currently available. Which one is best for your business?

January 10, 2022

Tips on how to improve productivity, and reviews of popular productivity apps.

Capsule vs Nimble — Which is the Best CRM?

Capsule vs Nimble – which of these CRM tools is best for a small business? Our comparison review goes through the pros and cons of each product.

January 25, 2022

Nimble CRM Review (2022) — Pros and Cons, Pricing, Features

In this Nimble CRM review, we look at a product which focuses, more than most CRM systems, on social relationships. Is it a good fit for your business?

January 25, 2022

Capsule CRM Review — Is it Right for Your Business?

Capsule CRM review which explores the features of one of the cheapest web-based CRM products on the market. Find out the pros and cons of Capsule.

January 24, 2022

10 Key Apps For Startups

10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.

January 11, 2022

Microsoft 365 vs Google Workspace (formerly G Suite) — Which is Best?

In this Microsoft 365 vs Google Workspace comparison, we explore two leading suites of cloud productivity apps, discuss the pros and cons in depth, and help you work out which one is best for your business.

January 7, 2022

Chromebook Review — The Key Pros and Cons in 2022

Should you buy a Chromebook? In this Chromebook review, we take a look at the pros and cons of using a computer that runs Chrome OS.

January 5, 2022

Email marketing tips, plus reviews of popular e-mail marketing apps

Split Testing — How to Improve Email Newsletter Open Rates

A simple guide to split testing and how it can improve the effectiveness of your digital marketing campaigns.

January 19, 2022

Mad Mimi Review — Is it Any Good?

In our Mad Mimi review, we take a look at all the pros and cons of one the cheapest email marketing tools available.

January 14, 2022

Mad Mimi vs Mailchimp — A Comparison Review

Mad Mimi vs Mailchimp — which is the best email marketing platform for your business? Find out in this in-depth comparison review.

January 14, 2022

Campaign Monitor Review — Is it Right for Your Business?

In this Campaign Monitor review, we look this well-known e-marketing tool, highlight its pros and cons, and try to help you decide if it’s a good solution for your company’s e-marketing requirements.

January 13, 2022

GetResponse vs Mailchimp — Which is Best?

Getresponse vs Mailchimp: an in-depth comparison. We look at why (and when) you should use one of these two e-marketing tools over the other.

January 13, 2022

AWeber vs GetResponse — A Detailed Comparison

In our Aweber vs Getresponse comparison, we put two leading email marketing tools head to head.

January 11, 2022

GetResponse Review — All the Pros and Cons

In this Getresponse review, we provide an in-depth look at an email marketing platform that offers some quite unusual features.

January 11, 2022

Autoresponders: What They Are and How To Use Them

Autoresponders — a simple explanation of what they are and how to send them in a way that saves time and generates income.

January 7, 2022

How to Create a Newsletter (and a Powerful Email Marketing Campaign)

How to create a newsletter — a simple checklist you can follow to create beautiful HTML e-newsletters and effective email marketing campaigns.

January 2, 2022

E-commerce advice and reviews