The blog that helps you build your business.
Style Factory is one of the web’s leading sources of impartial advice on e-commerce, digital marketing and SEO.
Our site is packed with valuable tips on how to start a business, and we also help you get set up on some of the most popular e-commerce platforms, email marketing apps and SEO tools available.
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E-commerce and website builder reviews
Latest e-commerce reviews and comparisons
Squarespace vs WordPress — Which is the Best Website Builder?
Squarespace vs Wordpress — which is best? In this comparison we explore all the pros and cons of using these leading website builders.
September 23, 2021
Squarespace Review — The Key Pros and Cons of a Leading Site Builder
In this in-depth Squarespace review, we look at all the pros and cons of one of the most popular website building solutions available.
September 23, 2021
Wix vs Shopify — Comparison Review, Full Pros and Cons
In-depth Wix vs Shopify comparison review outlining all the pros and cons of two of the world’s most popular website builders.
September 22, 2021
Wix vs WordPress — Which is Best?
WordPress vs Wix – which is best? Find out in our in-depth comparison of two of the world’s leading website building tools.
September 20, 2021
Ecwid Reviews (2021) — Pros and Cons, Pricing and Alternatives
In our Ecwid review we run through the pros and cons of an online store solution that can plug into an existing website.
September 19, 2021
Ecwid vs Shopify — Comparison, Key Pros and Cons
In our Ecwid vs Shopify comparison, we go through the pros and cons of two well-known online store builders. Which one is for you?
September 19, 2021
Featured e-commerce platform
Shopify
Is Shopify the right e-commerce solution for your business? We’ll help you answer this question, in our impartial, comprehensive Shopify review.
You might also find our new guide on how to start a Shopify store from scratch helpful.
More Shopify resources
Wix vs Shopify — Comparison Review, Full Pros and Cons
In-depth Wix vs Shopify comparison review outlining all the pros and cons of two of the world’s most popular website builders.
September 22, 2021
Shopify SEO — How to Optimize Your Shopify Store
Shopify SEO: read Style Factory’s in-depth guide to optimising a Shopify store for the major search engines.
September 21, 2021
How to Start a Shopify Store — 15 Simple Steps
A step by step guide on how to get a successful Shopify store off the ground.
September 19, 2021
Ecwid vs Shopify — Comparison, Key Pros and Cons
In our Ecwid vs Shopify comparison, we go through the pros and cons of two well-known online store builders. Which one is for you?
September 19, 2021
Shopify vs WordPress — Which is Best?
Shopify vs Wordpress — which is best? In this comparison review we go through the pros and cons of each platform to help you decide which one is the most suitable for your business.
September 17, 2021
How to Buy a Shopify Store using Exchange Marketplace — Step-by-Step Guide
How to buy a Shopify store using Shopify Exchange: some top tips for a successful purchase.
September 16, 2021
Growth hacks
Latest tips on how to grow a business
How to Start a Business — The Essential Checklist
A guide to the key things you need to do when setting up a business.
September 22, 2021
Autoresponders: What They Are and How To Use Them
Autoresponders — a simple explanation of what they are and how to send them in a way that saves time and generates income.
September 16, 2021
10 Key Apps For Startups (2021)
10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.
September 11, 2021
Digital Declutter — 15 Ways to Become More Productive and Less Distracted
Declutter your digital life in 2021 — 15 top tips to reduce distraction and improve productivity.
August 15, 2021
Automate Your Business — Tips to Save Time and Increase Revenue
Automate your business — tips on how to make running your organisation easier, by using a variety of free or paid-for apps to automate a wide range of tasks.
August 14, 2021
Spotlight on…
Squarespace
Check out our Squarespace review for an in-depth look at an increasingly popular website builder. Or read our Shopify vs Squarespace comparison to see how it stacks up against a key rival.
Email marketing reviews and advice
Latest email marketing platform reviews
Autoresponders: What They Are and How To Use Them
Autoresponders — a simple explanation of what they are and how to send them in a way that saves time and generates income.
September 16, 2021
GetResponse Review — All the Pros and Cons
In this Getresponse review, we provide an in-depth look at an email marketing platform that offers some quite unusual features.
August 25, 2021
Squarespace Email Campaigns — Should You Use It?
Squarespace Email Campaigns — should you use Squarespace’s built-in email marketing tool, or stick with an established solution like Mailchimp or GetResponse?
August 14, 2021
Split Testing — A Simple Way to Improve Open Rates and Conversions
A simple guide to split testing and how it can improve the effectiveness of your digital marketing campaigns.
August 8, 2021
How to Create a Newsletter (and a Powerful Email Marketing Campaign)
How to create a newsletter — a simple checklist you can follow to create beautiful HTML e-newsletters and effective email marketing campaigns.
August 7, 2021
GrowthBar review
GrowthBar
In our GrowthBar review, we take an in-depth look at a tool that aims to provide key SEO functionality at a much lower price point than its competitors. Does it succeed in this goal?
SEO tips
Latest SEO resources
Squarespace SEO — The Definitive Checklist
Squarespace SEO Checklist — 17 easy-to-follow steps you can take to make sure your Squarespace site ranks highly in search results.
September 22, 2021
Shopify SEO — How to Optimize Your Shopify Store
Shopify SEO: read Style Factory’s in-depth guide to optimising a Shopify store for the major search engines.
September 21, 2021
How to Make Your Site More Visible on Google
In this blog post, we share six simple ways that you can improve your site’s search engine optimisation and achieve better rankings in Google.
September 20, 2021
How to Speed Up a Squarespace Site — The Essential Checklist
How to speed up a Squarespace site — 9 vital tips on how to make your Squarespace website load faster and perform better in search results.
September 16, 2021
How to Recover from a Google Core Update
An in-depth look at what a Google broad core update is, why it might have negatively affected your rankings, and what you can do to recover.
September 13, 2021
Style Factory France goes live!
Our essential reviews — in French
Our new Style Factory France site contains French-language versions of key Style Factory reviews, tutorials and comparisons.
Productivity and CRM
Featured
Chromebook Review — The Key Pros and Cons
Should you buy a Chromebook? In this Chromebook review, we take a look at the pros and cons of using a computer that runs Chrome OS.
September 21, 2021
10 Key Apps For Startups (2021)
10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.
September 11, 2021
Capsule CRM Review — Is it Right for Your Business?
Capsule CRM review which explores the features of one of the cheapest web-based CRM products on the market. Find out the pros and cons of Capsule.
July 31, 2021
Nimble CRM Review (2021) — Pros and Cons, Pricing, Features
In this Nimble CRM review, we look at a product which focuses, more than most CRM systems, on social relationships. Is it a good fit for your business?
July 31, 2021
Microsoft 365 vs Google Workspace — Which is Best for Your Business?
In this Microsoft 365 vs Google Workspace comparison, we explore two leading suites of cloud productivity apps, discuss the pros and cons in depth, and help you work out which one is best for your business.
July 22, 2021
A look at…BigCommerce
BigCommerce review
BigCommerce aims to provide you with a lot of e-commerce functionality ‘out of the box’ — rather than via expensive apps. How well does this work in practice though?
Find out in our BigCommerce review, or check out our BigCommerce vs Shopify shootout to see how it compares with a popular alternative.
Squarespace plugins
Our new Squarespace plugins store lets you really make the most of your Squarespace site — in it you’ll find some of the best Squarespace add-ons available.
Whether you need to add a video lightbox, product swatches, membership site functionality or a GDPR-compliant cookie banner to your Squarespace site, you’ll find what you need here >> Squarespace plugins
Email marketing focus: GetResponse
GetResponse review
GetResponse aims to go beyond email marketing by providing e-commerce and webinar features. Does this make it a jack of all trades or master of none? Find out in our GetResponse review.
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Fast track your business, for free
Style Factory is here to fast track your business: to give you the tools and advice you need to get things off the ground. We’re one of the web’s leading sources of impartial advice about e-commerce, digital marketing and SEO.
Join our community, and get all our latest resources, for free, today.
Our services
Shopify
If you’re looking for a Shopify developer, or simply somebody to assist you in setting up a simple Shopify site, we can help. We provide cost-effective, expert Shopify web design services to clients around the world.
Squarespace
Although it’s undeniably great for putting together a website yourself, there are times when you need to enlist a Squarespace developer to help you customise your site and get it just the way you want it. That’s where we come in.
Google Workspace
We’ll take all the stress out of moving your email, files and calendars across to G Suite, and can provide your team with training on how to get the most out of your new productivity tools. Ongoing support packages are also available.
