The blog that helps you build your business.

Style Factory is one of the web’s leading sources of impartial advice on e-commerce, digital marketing and SEO.

Our site is packed with valuable tips on how to start a business, and we can also help you get set up on some of the most popular business apps and solutions, including:

Shopify | Squarespace | WordPress | Google Workspace

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E-commerce and website builder reviews

Latest e-commerce reviews and comparisons

Featured e-commerce platform

Shopify review


Is Shopify the right e-commerce solution for your business?

We’ll help you answer this question, in our impartial, comprehensive Shopify review.

How to build an online business

Latest tips on how to grow a business

10 Key Apps For Startups (2021)

10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.

Spotlight on…

Squarespace Review


Check out our Squarespace review for an in-depth look at an increasingly popular website builder — or get a 10% discount on the platform by clicking here and using the code STYLEFACTORY10 at checkout.

Email marketing reviews and advice

Latest email marketing platform reviews

GrowthBar review

Growthbar review


In our GrowthBar review, we take an in-depth look at a tool that aims to provide key SEO functionality at a much lower price point than its competitors. Does it succeed in this goal?

Find out in our GrowthBar review.

SEO tips

Latest SEO resources

Style Factory France goes live!

Our essential reviews — in French

We’re delighted to launch Style Factory France! Currently in BETA mode, the site contains French-language versions of key Style Factory reviews, tutorials and comparisons.

Visit Style Factory France here.

Productivity and CRM


10 Key Apps For Startups (2021)

10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.

A look at…BigCommerce

BigCommerce Reviews

BigCommerce review

Unlike many of its competitors, BigCommerce aims to provide you with a lot of e-commerce functionality ‘out of the box’ — rather than via sometimes expensive apps. Is it right for your business though?

Find out in our BigCommerce review.

Squarespace plugins

Our new Squarespace plugins store lets you really make the most of your Squarespace site — in it you’ll find some of the best Squarespace add-ons available.

Whether you need to add a video lightbox, product swatches, membership site functionality or a GDPR-compliant cookie banner to your Squarespace site, you’ll find what you need here >> Squarespace plugins

Email marketing focus: Getresponse

Getresponse review

Getresponse review

Getresponse aims to go beyond email marketing by providing e-commerce and webinar features. Does this make it a jack of all trades or master of none? Find out in our Getresponse review.

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Fast track your business, for free

Style Factory is here to fast track your business: to give you the tools and advice you need to get things off the ground. We’re one of the web’s leading sources of impartial advice about e-commerce, digital marketing and SEO.

Join our community, and get all our latest resources, for free, today.

Featured services

Shopify development


If you’re looking for a Shopify developer, or simply somebody to assist you in setting up a simple Shopify site, we can help. We are based in London but provide cost-effective, expert Shopify web design services to clients around the world.

Squarespace web design


Although it’s undeniably great for putting together a website yourself, there are times when you need to enlist a Squarespace developer to help you customise your site and get it just the way you want it. That’s where we come in.

Google Workspace migration

Google Workspace

We’ll take all the stress out of moving your email, files and calendars across to G Suite, and can provide your team with training on how to get the most out of your new productivity tools. Ongoing support packages are also available.