The ecommerce blog that helps you build your business.

Style Factory is one of the web’s leading sources of impartial advice on ecommerce, digital marketing and SEO.

Our site is packed with valuable tips on how to start a business, and we also help you get set up on some of the most popular ecommerce platforms, email marketing apps and SEO tools available.

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Our latest ecommerce and website builder reviews

Latest reviews and comparisons

Wix vs WordPress — Which is Best?

WordPress vs Wix – which is best? Find out in our in-depth comparison of two of the world’s leading website building tools.

Featured ecommerce platform

Shopify review


Is Shopify the right ecommerce solution for your business? Find out in our impartial, comprehensive Shopify review.

You might also find our new guide on how to start a Shopify store from scratch helpful; and our Wix vs Shopify guide discusses how Shopify compares against another hugely popular website building tool.

More Shopify resources

Running and growing your business

Tips on how to make the most of your business

10 Key Apps For Startups

10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.

Spotlight on…

Squarespace Review


Check out our Squarespace review for an in-depth look at an increasingly popular website builder. Or read our Shopify vs Squarespace comparison to see how it stacks up against a key rival.

Email marketing reviews and advice

Latest email marketing platform reviews

Mailchimp vs AWeber — Which is Best?

In this Mailchimp vs Aweber comparison review, we’re going to look at two of the best-known e-marketing solutions currently available, to see which one meets your business needs best.

SEO tool focus: Ahrefs

Ahrefs review

Ahrefs review

In our latest SEO tool review, we take an in-depth look at Ahrefs, highlighting all its pros and cons. Should you use it for an SEO project, or are you better off with an alternative?

Find out in our review of Ahrefs!

SEO tips

Latest SEO resources

What is Inbound Marketing?

What is inbound marketing? Find out in our in-depth guide to this important technique for growing a business.

GrowthBar review

Growthbar review


In our GrowthBar review, we take an in-depth look at a tool that aims to provide key SEO functionality at a much lower price point than its competitors. Does it succeed in this goal?

Find out in our GrowthBar review.

Productivity and CRM


10 Key Apps For Startups

10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.

A look at…BigCommerce

BigCommerce Reviews

BigCommerce review

BigCommerce aims to provide you with a lot of ecommerce functionality ‘out of the box’ — rather than via expensive apps. How well does this work in practice though?

Find out in our BigCommerce review, or check out our BigCommerce vs Shopify shootout to see how it compares with a popular alternative.

Squarespace plugins

Our new Squarespace plugins store lets you really make the most of your Squarespace site — in it you’ll find some of the best Squarespace add-ons available.

Whether you need to add a video lightbox, product swatches, membership site functionality or a GDPR-compliant cookie banner to your Squarespace site, you’ll find what you need here >> Squarespace plugins

Email marketing focus: GetResponse

Getresponse review

GetResponse review

GetResponse aims to go beyond email marketing by providing ecommerce and webinar features. Does this make it a jack of all trades or master of none? Find out in our GetResponse review.

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Fast track your business, for free

Style Factory is here to fast track your business: to give you the tools and advice you need to get things off the ground. We’re one of the web’s leading sources of impartial advice about e-commerce, digital marketing and SEO.

Join our community, and get all our latest resources, for free, today.

Our services

Shopify development


If you’re looking for a Shopify developer, or simply somebody to assist you in setting up a simple Shopify site, we can help. We provide cost-effective, expert Shopify web design services to clients around the world.

Squarespace web design


Although it’s undeniably great for putting together a website yourself, there are times when you need to enlist a Squarespace developer to help you customise your site and get it just the way you want it. That’s where we come in.

Google Workspace migration

Google Workspace

We’ll take all the stress out of moving your email, files and calendars across to G Suite, and can provide your team with training on how to get the most out of your new productivity tools. Ongoing support packages are also available.