Welcome to Style Factory, your go-to site for business app reviews.

Independent, impartial advice

Style Factory provides independent, impartial business app reviews — all based on extensive use and hands-on testing. We also provide a range of resources designed to help you make the most of the apps we cover.

Whether you’re starting an ecommerce store, wondering what design tool to use, or trying to get to grips with SEO, you’ll find a host of invaluable resources to help you here.

Ecommerce reviews and resources

How to make an online store

From niche selection to deciding which ecommerce platform to use, our guide on how to start an online store simplifies the whole process of getting an ecommerce business off the ground.

Start an online store >

Store builder finder tool

If you need help finding the right eccomerce platform, try our store builder finder tool. Answer a few questions about your requirements and get a personalized recommendation.

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Latest ecommerce app reviews

Squarespace Email Campaigns (2026) — Should You Use It?

Should you use Squarespace’s built-in email marketing tool, or stick with an established solution like Mailchimp or GetResponse?

Squarespace vs Webflow (2026) — Which is Better?

In this post we compare the key features of Squarespace vs Webflow — and help you decide which tool is better for your web design project.

Squarespace Pricing and Fees (2026) — What’s the Best Plan?

In-depth guide to Squarespace pricing. Which plan is best for your project?

Wix vs Squarespace vs WordPress (2026) — The Essential Comparison

In this Wix vs Squarespace vs WordPress comparison, we help you work out which of these popular website builders is best for your project.

Wix vs Squarespace (2026) — Which is Better?

In-depth Wix vs Squarespace comparison that outlines all the key differences between two of the best-known website builders available. Which platform is better for your business?

Squarespace vs WordPress (2026) — Which is Better for Your Web Design Project?

In this comparison we explore all the pros and cons of using two of the most popular website builders currently available.

What is Shopify? And How Does It Work?

What is Shopify? In this simple explainer, we take you through the key aspects of the platform.

Shopify Starter Plan Review (2026) — Key Pros and Cons

In this Shopify Starter plan review, we spell out all the key pros and cons of the entry-level version of Shopify.

Shopify Starter vs Basic (2026) — Which Plan is Right for You?

In this Shopify Starter vs Basic comparison, we help you decide between the two cheapest versions of Shopify.

Shopify vs Shopify Plus (2026) — What’s the Difference?

In this post we take a look at Shopify vs Shopify Plus, and help you understand the key differences between these two versions of the platform.

BigCommerce vs Shopify (2026) — Which is the Better Online Store Builder?

BigCommerce vs Shopify: which is better? In our comparison review we take an in-depth look at both these leading ecommerce platforms and help you decide which one works for your business.

Webflow vs Shopify (2026) — Which is Better?

Webflow vs Shopify — which is better? In this in-depth comparison, we put the two platforms head-to-head and help you decide between them.

Shopify vs Amazon — Which is Better for Ecommerce in 2026?

In-depth comparison of Shopify vs Amazon. Which platform will get the most attention for your online store?

Shopify vs GoDaddy (2026) — Which is Better?

Can you build a professional ecommerce site with GoDaddy – or are you better off with a dedicated store builder tool like Shopify?

Shopify vs Etsy (2026) — Which is Better for Selling Online?

In-depth comparison of Shopify vs Etsy. Which ecommerce platform is best for building an online store with?

Shopify vs eBay (2026) — Which is Better for Selling Online?

In this Shopify vs Ebay comparison, we go through the pros and cons of each platform and help you decide which one works better for you.

Shopify POS vs Square POS (2026) — Which is Better for Point of Sale?

Shopify POS vs Square POS — which point-of-sale solution is right for your business?

Shopify Pricing (2026) — Which Shopify Plan is Best for You?

Shopify pricing: which plan is right for your business? In this article we break down all the Shopify fees and help you decide on the best pricing plan for your needs.

Shopify POS Pricing Guide (2026) — Shopify POS Pro vs Shopify Lite

In this guide to Shopify POS pricing, we spell out its key costs and discuss differences between the POS Pro and POS Lite plans.

Shopify vs WordPress (2026) — Key Features, Pricing and More

Shopify vs Wordpress — which is better? In this comparison review we go through the pros and cons of each platform to help you decide which one is the most suitable for your business.

Lightspeed vs Shopify (2026) — Which POS Solution is Better for Your Business?

In this Lightspeed vs Shopify comparison, we test two popular ecommerce and POS platforms. Which one is right for you?

Printify vs Shopify (2026) — How to Decide Between Them

In this Printify vs Shopify comparison, we explore their respective pros and cons and help you decide how to use them both effectively.

Wix vs Shopify vs Squarespace (2026) — The Essential Comparison

Wix vs Shopify vs Squarespace — which website builder is best for your business? In this comparison, we help you find out.

Big Cartel vs Shopify (2026) — Which is Better for Your Online Store?

An in-depth comparison of Big Cartel and Shopify. Which one is best for your project?

Wix vs Shopify in 2026 — Which is Better for Ecommerce?

In-depth Wix vs Shopify comparison review outlining all the pros and cons of two of the world’s most popular website builders.

Shopify vs Squarespace — Which is Better in 2026?

Shopify vs Squarespace: which one is better for your ecommerce project? In this comparison review we take a look at all the pros and cons of both platforms and help you decide.

Ecwid vs Shopify (2026) — Comparison, Key Pros and Cons

In our Ecwid vs Shopify comparison, we go through the pros and cons of two well-known online store builders. Which one is for you?

Shopify Review (2026) — The Key Pros and Cons

Detailed Shopify review that explores all its pros and cons in depth. Is it right for your business?

Wix vs GoDaddy — Which is the Better Website Builder?

In this Wix vs GoDaddy shootout, we discuss how two leading site builders stack up in terms of templates, ecommerce features, ease-of-use and more.

Webflow Review — All the Key Pros and Cons

In this Webflow review, we take an in-depth look at a website builder that places a huge emphasis on design features and animations.

Printful Pricing (2025) — The Free Account, Paid Plans, and Hidden Costs

In this Printful pricing guide, we break down all the various costs and discounts you can expect to encounter when using the service.

Best Shopify Themes (2025) — Which One Is Right for Your Store?

Discover the best Shopify themes for clothing, jewelry, dropshipping, POD and more.

BigCommerce vs Squarespace — Which is the Better Online Store Builder?

BigCommerce vs Squarespace: which is best? We go through all the pros and cons in depth and help you work out which platform is best for your business.

ClickFunnels Review — The Key Pros and Cons

In this ClickFunnels review, we go through the pros and cons of an ecommerce platform that places sales funnels firmly at the heart of proceedings.

Big Cartel Review — Key Pros and Cons, Pricing and Alternatives

In this Big Cartel review, we run through the key pros and cons of a ‘cheap and cheerful’ ecommerce platform. Can you run a professional online store with it?

Webflow vs Wix — Which is Better?

In this Webflow vs Wix comparison we put two leading site builders to the test and help you decide which one is better for your project.

PrestaShop vs Shopify — Which is Better?

In this PrestaShop vs Shopify comparison, we help you decide between two platforms that have a reputation for being good for multi-currency selling.

Wix Pricing — Which Plan is Best for Your Business?

In this comprehensive guide to Wix pricing, we break down each Wix plan and help you find out which one is right for you.

Printful Review — Pros and Cons of a Leading Print-on-Demand Solution

An in-depth Printful review that explores all the key pros and cons of a popular print-on-demand solution.

ClickFunnels vs GetResponse — Which is Better for Marketing and Ecommerce?

In this ClickFunnels vs GetResponse comparison, we examine both tools’ key pros and cons and help you decide which one will work better for your marketing and ecommerce needs.

ClickFunnels vs Shopify — Which is Better for Ecommerce?

In this ClickFunnels vs Shopify comparison, we walk you through the key pros and cons of both platforms and help you decide between them.

WooCommerce vs BigCommerce — Features, Pricing, Pros and Cons

In this WooCommerce vs BigCommerce comparison, we go through both solutions’ key features and pros and cons, and help you decide between them.

Wix vs WordPress — Which is Better?

WordPress vs Wix – which is best? Find out in our in-depth comparison of two of the world’s leading website building tools.

Shopify vs Square — Which Online Store Builder is Better?

Shopify vs Square — which is better for your business? We go through all the pros and cons of both tools and help you find out.

Printful vs Printify — Which is the Better Print-on-Demand Tool?

In this Printful vs Printify shootout, we compare all the key features and pros and cons of two leading print on demand solutions.

Printify Review — The Key Pros and Cons of a POD Solution

In this Printify review, we spell out all the pros and cons of a leading POD solution — and help you work out if it’s the right option for you.

WooCommerce vs Shopify — Which is Better?

In this WooCommerce vs Shopify comparison, we take a deep dive into two of the most popular ecommerce building solutions available.

Wix Review — The Key Pros and Cons

In our Wix review, we explore all the pros and cons of this leading website builder. Find out how Wix performs when it comes to usability, SEO, ecommerce, email marketing and more.

Best Squarespace Templates (2025) — Find the Right One for Your Website Design Project

In this post we highlight the best Squarespace templates available for different industries — and help you decide which one is the right one for your project.

Squarespace Review (2025) — The Key Pros and Cons to Consider

In this in-depth Squarespace review, we look at all the pros and cons of one of the most popular website building solutions available.

Best Ecommerce Platforms (2025) — The Top Online Store Builders Compared

We highlight the best ecommerce platforms on the market today — and help you decide between them.

BigCommerce Review — Key Pros and Cons

An in-depth BigCommerce review that outlines all its key pros and cons. Is this online store builder right for your business?

Ecwid Review — Key Pros and Cons, Pricing and Alternatives

In our Ecwid review we run through the pros and cons of an online store builder that can plug into an existing website.

Squarespace vs Square — Which is Better for Your Business?

Squarespace vs Square: which is better for your business? In this in-depth comparison, we help you decide between the two platforms.

Printful vs Teespring (now Spring)

Printful vs Teespring — which of these popular print-on-demand solution is better for your business? We help you find out.

BigCommerce Pricing and Fees — Which Plan is Best?

In this guide to BigCommerce pricing, we break down each plan and highlight the pros and cons of using this platform as an ecommerce solution.

Adobe Commerce (Magento) Review — All the Key Pros and Cons

In this Adobe Commerce review, we outline all the pros and cons of an ecommerce solution that’s aimed mainly at enterprise users.

Adobe Commerce (Magento) vs Shopify — Which is Better for Your Ecommerce Project?

In this Adobe Commerce vs Shopify comparison, we walk you through the respective pros and cons of two leading ecommerce platforms.

What is Printful?

What is Printful? In this post we guide you through this popular print-on-demand solution and show you how to get started with it.

Printful vs Redbubble — Which is Better for Print on Demand?

In this Printful vs Redbubble we break down the pros and cons of both platforms and help you decide which is better for your POD project.

The Best Shopify Apps For Beginners

In this post we highlight some of the best Shopify apps for merchants who are new to the platform.

Jimdo Review — The Key Things You Need to Know

In this Jimdo review we go through all its key features and pros and cons. Can you build a professional website or online store with it?

Volusion vs Shopify — Which is the Best Online Store Builder?

In our Shopify vs Volusion comparison review, we pit two well-known ecommerce solutions against each other, and go through the pros and cons of each.

Webflow Alternatives (2025) — The 10 Key Competitors

An in-depth look at the key Webflow alternatives that are currently available, and the pros and cons of these competing solutions.

Download our free Shopify Startup Kit

Our free Shopify Startup Kit is a must for anyone thinking of building an online store with Shopify. Containing a comprehensive e-book on starting a Shopify store, video tutorials, PDF cheatsheets and much more, it’s packed full of practical advice on how to get a Shopify business off the ground. It’s available for free to Style Factory readers — but for a limited time only.

Download now >

SEO reviews and resources

SEO tool reviews

SEO tools are hugely important to the process of raising a site’s visibility in search results. So make sure you take a look at our in-depth reviews of key SEO platforms like Semrush, Ahrefs and Moz.

Making your site more visible

Our guide to making your site more visible on Google is packed full of practical steps that you can take to achieve better search rankings.

Latest SEO tips

How to Recover from a Google Core Update (2026)

An in-depth look at what a Google core update is, why it might have negatively affected your rankings, and what you can do to recover.

How to Make Your Site More Visible on Google

In this blog post, we share simple ways that you can improve your site’s search engine optimization and achieve better rankings in Google.

Semrush Guru Trial — How to Get 14 Days of Free Access

In this post, we show you how to access an exclusive 14 day free trial of Semrush Guru.

Semrush Free Trial (2026) — All You Need to Know

Our guide to the Semrush free trial — and how to get an extended, 30-day version of it.

Semrush One Free Trial — 14-Day Extended Version

In this post we show you how to get an exclusive, double-length Semrush One free trial.

Moz Pro Free Trial — Full Access Plus Discount

In this post, we show you how to get a Moz Pro free trial that gives you access to all the platform’s premium features for 30 days.

How to do SEO — Simple, Step-by-Step Guide

In this post, we show you how to do SEO — from keyword research and link building to on-page, off-page, and technical SEO — in a clear, jargon-free way.

How to Do Content Marketing — Simple, Step-by-Step Guide

In this post, we show you how to do content marketing in 9 simple steps, covering competitor analysis, keyword research, SEO and much more.

SEO Glossary — An A-Z of Key Search Engine Optimization Terms

An easy-to-understand SEO glossary containing an A-Z of key search engine optimization terms.

How to Do an SEO Audit — Simple, Step-by-Step Guide

In this simple, step-by-step guide, we show you how to do an SEO audit effectively — and grow your organic traffic.

Zero Click Content — What Is It? And Why Does It Matter?

In this post we discuss what zero click content is, how to produce it and how a marketing campaign focused on creating it can help your business.

Overcoming Google’s Helpful Content Update: Is Branded Search the Answer?

In this post, we discuss how a solution to the problems caused by Google’s controversial Helpful Content Update may lie with branded search.

Wix SEO Guide — An Essential Checklist for Optimizing Your Site

13 simple tips on how to improve the SEO of your Wix website.

How to Add Schema Markup to a Squarespace Site

In this post we show you how to add schema markup to a Squarespace website — and help search engines and users better understand your content.

How to Speed Up a Squarespace Site — Simple Checklist

How to speed up a Squarespace site — eight key tips on how to make your Squarespace website load faster and perform better in search results.

Squarespace SEO — Key Tips and Checklist

Squarespace SEO Checklist — 17 easy-to-follow steps you can take to make sure your Squarespace site ranks highly in search results.

Shopify SEO — The Essential Checklist

Style Factory’s in-depth guide to optimizing a Shopify store for the major search engines.

BigCommerce SEO — 10 Essential Tips

BigCommerce SEO — an in-depth guide to making a BigCommerce store rank highly in search results.

How to Increase Blog Traffic — The Key Steps to Getting More Readers in 2025

In this article, we share 14 simple ways you can increase traffic to your blog posts — and fast!

10 Free SEO Resources for 2025

In this post we share 10 free resources and tools that will help improve your understanding of SEO and increase the visibility of your site in search engines.

What is Dwell Time in SEO?

What is dwell time in SEO? In this post we provide a definition of it, explain why it matters and show you how to increase it easily.

How to Do Keyword Research with Semrush — a Step-By-Step Guide

In this simple guide aimed at SMBs, we show you how to do keyword research with Semrush — and improve your search rankings considerably.

Local SEO Checklist — 10 Tips on How to Rank Locally

Local SEO checklist — 10 simple tips that can transform your site’s performance in local search results.

Five Key Reasons to Make YouTube a Big Part of Your SEO Strategy

In this post we share five key reasons why you should consider making YouTube a key part of your SEO strategy.

How to Add FAQ Schema to a Website

A simple guide to adding FAQ schema to your website.

Video: Wix SEO Guide

In this video guide to Wix SEO, we highlight 13 key ways that you can increase organic traffic to your Wix website or store.

Video: Increasing Site Visibility on Google

A video guide on how to improve the visibility of your website on Google.

Video: Ahrefs Keyword Research

In this video we show you how to perform simple keyword research with Ahrefs.

What is ChatGPT? And Why Does It Matter?

In this post, we look at ChatGPT — how it works, what you can do with it and its implications for search engines and the knowledge economy.

Local SEO — Video Guide

A video guide to local SEO – some top tips and a 10-point checklist.

What is Inbound Marketing?

What is inbound marketing? Find out in our in-depth guide to this important technique for growing a business.

“I got some fantastic SEO advice from Style Factory while setting up my photography website, and it’s made such a difference. They gave me super helpful tips that were easy to follow, and it’s really helped my site get noticed. Would totally recommend Style Factory to anyone who wants to improve their website’s SEO!”
Emily Graham, photographer

Graphic design reviews and resources

Design app reviews

Running an online business typically involves a lot of design work (for ads, social posts and so on). These days you can do a lot of this yourself and our graphic design app reviews help you pick the best app for the job.

Focus on…Canva

Canva is a really easy-to-use app that’s used by millions of online businesses to create visual assets. But is it a professional enough solution for your needs? Our Canva review discusses all its pros and cons and helps you answer this question.

Latest design tool reviews

Canva Pro vs Free (2026) — What’s the Difference?

We compare Canva Pro vs Free to help you decide whether it’s worth upgrading to the premium version of this popular design tool.

Kittl Review (2026) — All the Key Pros and Cons

In this Kittl review, we walk you through the pros and cons of an increasingly popular design tool.

Kittl vs Canva (2026) — Which is the Better Design Tool?

In this Kittl vs Canva shootout, we compare two leading browser-based design apps and help you choose between them.

Descript Review (2026) — The Key Pros and Cons to Consider

Is Descript worth it? Our hands-on review breaks down its AI editing tools, transcription accuracy, pricing, and who should (or shouldn’t) use it.

Picsart Review (2026) — All the Key Pros and Cons

In this Picsart review, we break down what Picsart does well, where it falls short, and whether its mix of traditional design tools and AI-powered creation makes it worth your time.

VistaCreate (formerly Crello) vs Canva (2026) — Which is Better?

VistaCreate vs Canva — which is better for your design project? We test both tools and help you find out.

Visme vs Canva (2026) — Which is Better?

Visme vs Canva — which of these popular graphic design tools is right for your business? Find out in our in-depth comparison.

Canva vs Figma (2026) — Which is Better?

In this Canva vs Figma comparison, we highlight the best use cases for each platform and discuss the pros and cons of both.

Canva vs Photoshop (2026) — Which is Better?

In-depth comparison of Canva vs Photoshop covering their image manipulation tools, video editing capabilities, export options and much more.

Canva vs PowerPoint — Which is Better in 2026?

In this Canva vs PowerPoint comparison, we test both platforms and spell out the key strengths and weaknesses of each tool.

Adobe Express vs Canva (2026) — Which Should You Use?

We compare two apps that aim to make graphic design easy for non-designers.

Canva Review (2026) — All the Pros and Cons

In this in-depth Canva review, we look at all the pros and cons of a low-cost graphic design app. Is it right for your business?

Video: Canva vs Photoshop

Canva vs Photoshop — a video guide comparing these two popular design tools.

Video: Canva Pro vs Free

In this Canva Pro vs Free video comparison, we help you decide between the free plan and the premium one.

Video: Canva vs Adobe Express

In this video guide we compare two popular browser-based design apps, Canva and Adobe Express.

Meet the team

Chris Singleton, Founder and editor of Style Factory — Chris Singleton, Founder of Style Factory

Founded in 2009, Style Factory has an experienced team of reviewers, researches and designers.

We use our many years of testing SaaS apps to bring you impartial, trustworthy advice on which platforms to use to grow your business — and set you up on them in the best way possible.

You can learn more about our team here.

Spotlight on…Shopify

Shopify resource hub

We have built a large number of of Shopify stores and have a particular expertise when it comes to this platform. In our Shopify resource hub, we share all this know-how with you.

Shopify review

It’s probably the best known ecommerce platform on the market, but is Shopify the right ecommerce solution for your business? Find out in our in-depth, impartial Shopify review.