The ecommerce blog that helps you build your business.
Style Factory is one of the web’s leading sources of impartial advice on ecommerce, digital marketing and SEO.
Our site is packed with valuable tips on how to start a business, and we also help you get set up on some of the most popular ecommerce platforms, email marketing apps and SEO tools available.
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Our latest ecommerce and website builder reviews
Latest reviews and comparisons
Shopify Review (2021) — The Key Pros and Cons
Detailed Shopify review which explores all its pros and cons in depth. Is it right for your business?
November 26, 2021
Shopify vs WordPress — Which is Best?
Shopify vs Wordpress — which is best? In this comparison review we go through the pros and cons of each platform to help you decide which one is the most suitable for your business.
November 24, 2021
Shopify Pricing and Fees (2021) — Which Shopify Plan is Best?
Shopify fees: which plan is right for your business? In this article we look at each Shopify pricing plan and help you work out which one to go for.
November 24, 2021
Wix vs Shopify — Comparison Review, Full Pros and Cons
In-depth Wix vs Shopify comparison review outlining all the pros and cons of two of the world’s most popular website builders.
November 23, 2021
Shopify vs Etsy — Which is Best?
In-depth comparison of Shopify vs Etsy. Which ecommerce platform is best for building an online store with?
November 16, 2021
Shopify vs Squarespace (2021) — Which is Best?
Shopify vs Squarespace: which one is best for building your website or online store? In this comparison review we take a look at all the pros and cons of each.
November 12, 2021
Featured ecommerce platform
Shopify
Is Shopify the right ecommerce solution for your business? Find out in our impartial, comprehensive Shopify review.
You might also find our new guide on how to start a Shopify store from scratch helpful; and our Wix vs Shopify guide discusses how Shopify compares against another hugely popular website building tool.
More Shopify resources
Shopify vs Squarespace video comparison
Style Factory’s Matt Walsh puts Shopify and Squarespace head-to-head.
November 28, 2021
Shopify Review (2021) — The Key Pros and Cons
Detailed Shopify review which explores all its pros and cons in depth. Is it right for your business?
November 26, 2021
Shopify vs WordPress — Which is Best?
Shopify vs Wordpress — which is best? In this comparison review we go through the pros and cons of each platform to help you decide which one is the most suitable for your business.
November 24, 2021
Shopify Pricing and Fees (2021) — Which Shopify Plan is Best?
Shopify fees: which plan is right for your business? In this article we look at each Shopify pricing plan and help you work out which one to go for.
November 24, 2021
Wix vs Shopify — Comparison Review, Full Pros and Cons
In-depth Wix vs Shopify comparison review outlining all the pros and cons of two of the world’s most popular website builders.
November 23, 2021
Shopify vs Shopify Plus — What’s the Difference?
In this post we take a look at Shopify vs Shopify Plus, and help you understand the key differences between these two versions of platform.
November 23, 2021
Running and growing your business
Tips on how to make the most of your business
Autoresponders: What They Are and How To Use Them
Autoresponders — a simple explanation of what they are and how to send them in a way that saves time and generates income.
November 25, 2021
10 Key Apps For Startups (2021)
10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.
November 24, 2021
Ecommerce Platforms — A Buyer’s Guide
In our Ecommerce Platforms Buyer’s Guide, we highlight 14 key things that you need to consider when choosing an online store building tool.
November 18, 2021
Split Testing — A Simple Way to Improve Open Rates and Conversions
A simple guide to split testing and how it can improve the effectiveness of your digital marketing campaigns.
November 2, 2021
What is Inbound Marketing?
What is inbound marketing? Find out in our in-depth guide to this important technique for growing a business.
October 29, 2021
Spotlight on…
Squarespace
Check out our Squarespace review for an in-depth look at an increasingly popular website builder. Or read our Shopify vs Squarespace comparison to see how it stacks up against a key rival.
Email marketing reviews and advice
Latest email marketing platform reviews
Autoresponders: What They Are and How To Use Them
Autoresponders — a simple explanation of what they are and how to send them in a way that saves time and generates income.
November 25, 2021
How to Create a Newsletter (and a Powerful Email Marketing Campaign)
How to create a newsletter — a simple checklist you can follow to create beautiful HTML e-newsletters and effective email marketing campaigns.
November 24, 2021
GetResponse Review — All the Pros and Cons
In this Getresponse review, we provide an in-depth look at an email marketing platform that offers some quite unusual features.
November 22, 2021
Squarespace Email Campaigns — Should You Use It?
Should you use Squarespace’s built-in email marketing tool, or stick with an established solution like Mailchimp or GetResponse?
November 19, 2021
Mailchimp vs AWeber — Which is Best?
In this Mailchimp vs Aweber comparison review, we’re going to look at two of the best-known e-marketing solutions currently available, to see which one meets your business needs best.
November 10, 2021
GrowthBar review
GrowthBar
In our GrowthBar review, we take an in-depth look at a tool that aims to provide key SEO functionality at a much lower price point than its competitors. Does it succeed in this goal?
SEO tips
Latest SEO resources
How to Make Your Site More Visible on Google
In this blog post, we share six simple ways that you can improve your site’s search engine optimisation and achieve better rankings in Google.
November 24, 2021
Local SEO Checklist — 10 Key Tips on How to Rank Locally
Local SEO checklist — 10 simple tips that can transform your site’s performance in local search results.
November 22, 2021
How to Recover from a Google Core Update
An in-depth look at what a Google broad core update is, why it might have negatively affected your rankings, and what you can do to recover.
November 17, 2021
10 Free SEO Resources for 2021
In this post we share 10 free resources and tools that will help improve your understanding of SEO and increase the visibility of your site in search engines.
November 9, 2021
How to Add Schema Markup to a Squarespace Site
In this post we show you how to add schema markup to a Squarespace website — and help search engines and users better understand your content.
November 4, 2021
Style Factory France goes live!
Our essential reviews — in French
Our new Style Factory France site contains French-language versions of key Style Factory reviews, tutorials and comparisons.
Productivity and CRM
Featured
Chromebook Review — The Key Pros and Cons
Should you buy a Chromebook? In this Chromebook review, we take a look at the pros and cons of using a computer that runs Chrome OS.
November 28, 2021
10 Key Apps For Startups (2021)
10 key apps for startups — if you’re starting an online business, here are 10 apps you’re going to need to make a success of it.
November 24, 2021
Microsoft 365 vs Google Workspace (formerly G Suite) — Which is Best?
In this Microsoft 365 vs Google Workspace comparison, we explore two leading suites of cloud productivity apps, discuss the pros and cons in depth, and help you work out which one is best for your business.
October 12, 2021
Capsule CRM Review — Is it Right for Your Business?
Capsule CRM review which explores the features of one of the cheapest web-based CRM products on the market. Find out the pros and cons of Capsule.
July 31, 2021
Nimble CRM Review (2021) — Pros and Cons, Pricing, Features
In this Nimble CRM review, we look at a product which focuses, more than most CRM systems, on social relationships. Is it a good fit for your business?
July 31, 2021
A look at…BigCommerce
BigCommerce review
BigCommerce aims to provide you with a lot of ecommerce functionality ‘out of the box’ — rather than via expensive apps. How well does this work in practice though?
Find out in our BigCommerce review, or check out our BigCommerce vs Shopify shootout to see how it compares with a popular alternative.
Squarespace plugins
Our new Squarespace plugins store lets you really make the most of your Squarespace site — in it you’ll find some of the best Squarespace add-ons available.
Whether you need to add a video lightbox, product swatches, membership site functionality or a GDPR-compliant cookie banner to your Squarespace site, you’ll find what you need here >> Squarespace plugins
Email marketing focus: GetResponse
GetResponse review
GetResponse aims to go beyond email marketing by providing ecommerce and webinar features. Does this make it a jack of all trades or master of none? Find out in our GetResponse review.
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Fast track your business, for free
Style Factory is here to fast track your business: to give you the tools and advice you need to get things off the ground. We’re one of the web’s leading sources of impartial advice about e-commerce, digital marketing and SEO.
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Our services
Shopify
If you’re looking for a Shopify developer, or simply somebody to assist you in setting up a simple Shopify site, we can help. We provide cost-effective, expert Shopify web design services to clients around the world.
Squarespace
Although it’s undeniably great for putting together a website yourself, there are times when you need to enlist a Squarespace developer to help you customise your site and get it just the way you want it. That’s where we come in.
Google Workspace
We’ll take all the stress out of moving your email, files and calendars across to G Suite, and can provide your team with training on how to get the most out of your new productivity tools. Ongoing support packages are also available.
