Ecommerce platform reviews
Below you’ll find links to our key ecommerce platform reviews and comparisons. We exhaustively test and compare leading online store builders like Big Cartel, BigCommerce, Ecwid, Shopify, Squarespace and Wix — so you don’t have to!
New to ecommerce? We have some useful guides to help you get started! Check out our ecommerce platforms buyer’s guide, our ecommerce glossary, our introduction to dropshipping and our tips on making an online store to get a better understanding of how to sell effectively online.
Big Cartel

Big Cartel Review — Key Pros and Cons, Pricing and Alternatives
In this Big Cartel review, we run through the key pros and cons of a ‘cheap and cheerful’ ecommerce platform. Can you run a professional online store with it?
May 10, 2023

Big Cartel vs Shopify — Which is Better for Your Online Store?
An in-depth comparison of Big Cartel and Shopify. Which one is best for your project?
May 9, 2023
BigCommerce

BigCommerce vs Squarespace — Which is the Better Online Store Builder?
BigCommerce vs Squarespace: which is best? We go through all the pros and cons in depth and help you work out which platform is best for your business.
May 23, 2023

BigCommerce Pricing and Fees (2023) — Which Plan is Best?
In this guide to BigCommerce pricing, we break down each plan and highlight the pros and cons of using this platform as an ecommerce solution.
May 10, 2023

BigCommerce Review (2023) — Key Pros and Cons of a Leading Store Builder
An in-depth BigCommerce review that outlines all its key pros and cons. Is this online store builder right for your business?
May 9, 2023

BigCommerce vs Shopify — Which is the Better Online Store Builder?
BigCommerce vs Shopify: which is better? In our comparison review we take an in-depth look at both these leading ecommerce platforms and help you decide which one works for your business.
May 7, 2023

Video: BigCommerce vs Shopify
Style Factory’s Matt Walsh puts BigCommerce vs Shopify head-to-head in a detailed video comparison of the two platforms.
April 24, 2023
Ecwid

Ecwid vs Shopify — Comparison, Key Pros and Cons
In our Ecwid vs Shopify comparison, we go through the pros and cons of two well-known online store builders. Which one is for you?
May 8, 2023

Ecwid Review (2023) — Key Pros and Cons, Pricing and Alternatives
In our Ecwid review we run through the pros and cons of an online store builder that can plug into an existing website.
March 17, 2023
Shopify

Wix vs Shopify vs Squarespace (2023) — The Essential Comparison
Wix vs Shopify vs Squarespace — which website builder is best for your business? In this comparison, we help you find out.
May 23, 2023

What is Shopify? And How Does It Work? (2023)
What is Shopify? In this simple explainer, we take you through the key aspects of the platform.
May 23, 2023

Shopify vs Shopify Plus (2023) — What’s the Difference?
In this post we take a look at Shopify vs Shopify Plus, and help you understand the key differences between these two versions of the platform.
May 22, 2023

Shopify Alternatives (2023) — 13 Key Competitors
A comprehensive look at the best Shopify alternatives that are currently available.
May 10, 2023

Shopify vs GoDaddy — Which is Better?
Can you build a professional ecommerce site with GoDaddy – or are you better off with a dedicated store builder tool like Shopify?
May 9, 2023

Big Cartel vs Shopify — Which is Better for Your Online Store?
An in-depth comparison of Big Cartel and Shopify. Which one is best for your project?
May 9, 2023

Ecwid vs Shopify — Comparison, Key Pros and Cons
In our Ecwid vs Shopify comparison, we go through the pros and cons of two well-known online store builders. Which one is for you?
May 8, 2023

BigCommerce vs Shopify — Which is the Better Online Store Builder?
BigCommerce vs Shopify: which is better? In our comparison review we take an in-depth look at both these leading ecommerce platforms and help you decide which one works for your business.
May 7, 2023

Shopify vs WordPress (2023) — Which Platform is Better?
Shopify vs Wordpress — which is better? In this comparison review we go through the pros and cons of each platform to help you decide which one is the most suitable for your business.
May 6, 2023

Shopify Pricing and Fees (2023) — Which Shopify Plan is Best?
Shopify fees: which plan is right for your business? In this article we look at each Shopify pricing plan and help you work out which one to go for.
May 6, 2023

Wix vs Shopify (2023) — Which is Better?
In-depth Wix vs Shopify comparison review outlining all the pros and cons of two of the world’s most popular website builders.
May 5, 2023

Shopify vs Etsy (2023) — Which is Better for Selling Online?
In-depth comparison of Shopify vs Etsy. Which ecommerce platform is best for building an online store with?
May 5, 2023

Shopify vs Squarespace (2023) — Which is Better?
Shopify vs Squarespace: which one is better for your ecommerce project? In this comparison review we take a look at all the pros and cons of both platforms and help you decide.
May 5, 2023

Shopify Review (2023) — The Key Pros and Cons
Detailed Shopify review that explores all its pros and cons in depth. Is it right for your business?
May 5, 2023

Shopify vs Amazon (2023) — Which is Better for Your Online Store?
In-depth comparison of Shopify vs Amazon. Which platform will get the most attention for your online store?
May 3, 2023

Shopify vs eBay — Which is Better for Selling Online?
In this Shopify vs Ebay comparison, we go through the pros and cons of each platform and help you decide which one works better for you.
May 3, 2023

Video: WooCommerce vs Shopify
Video comparison of WooCommerce vs Shopify — a simple summary of the key pros and cons of both platforms.
April 24, 2023

Video: Wix vs Shopify comparison
In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.
April 24, 2023

Video: Shopify vs Squarespace
Style Factory’s Matt Walsh puts Shopify and Squarespace head-to-head.
April 24, 2023

Video: BigCommerce vs Shopify
Style Factory’s Matt Walsh puts BigCommerce vs Shopify head-to-head in a detailed video comparison of the two platforms.
April 24, 2023

Video: Shopify vs WordPress
In this video comparison we compare two website building giants — Shopify and WordPress.
April 24, 2023

WooCommerce vs Shopify (2023) — Which is Better for Ecommerce?
In this WooCommerce vs Shopify comparison, we take a deep dive into two of the most popular ecommerce building solutions available.
April 24, 2023

Volusion vs Shopify — Which is the Best Online Store Builder?
In our Shopify vs Volusion comparison review, we pit two well-known ecommerce solutions against each other, and go through the pros and cons of each.
April 24, 2023

Video: Shopify Review
A video review of Shopify — 7 key pros and 7 key cons of using the platform to build an online store.
January 11, 2023
Squarespace

Wix vs Shopify vs Squarespace (2023) — The Essential Comparison
Wix vs Shopify vs Squarespace — which website builder is best for your business? In this comparison, we help you find out.
May 23, 2023

BigCommerce vs Squarespace — Which is the Better Online Store Builder?
BigCommerce vs Squarespace: which is best? We go through all the pros and cons in depth and help you work out which platform is best for your business.
May 23, 2023

Squarespace Alternatives (2023) — 10 Key Competitors
A comprehensive look at the key Squarespace alternatives that are currently available.
May 14, 2023

Squarespace Review (2023) — The Key Pros and Cons
In this in-depth Squarespace review, we look at all the pros and cons of one of the most popular website building solutions available.
May 9, 2023

Squarespace vs WordPress — Which is Better for Your Web Design Project?
In this comparison we explore all the pros and cons of using two of the most popular website builders currently available.
May 6, 2023

Wix vs Squarespace — Which is Better?
In-depth Wix vs Squarespace comparison that outlines all the key differences between two of the best-known website builders available. Which platform is better for your business?
May 6, 2023

Shopify vs Squarespace (2023) — Which is Better?
Shopify vs Squarespace: which one is better for your ecommerce project? In this comparison review we take a look at all the pros and cons of both platforms and help you decide.
May 5, 2023

Squarespace vs Webflow (2023) — Which is Better?
In this post we compare the key features of Squarespace vs Webflow — and help you decide which tool is better for your web design project.
May 3, 2023

Video: Squarespace Review
Our Squarespace video review highlights 5 key pros and 5 key cons of using the platform to build a website or online store.
April 24, 2023
Webflow

Squarespace vs Webflow (2023) — Which is Better?
In this post we compare the key features of Squarespace vs Webflow — and help you decide which tool is better for your web design project.
May 3, 2023

Webflow Review (2023) — All the Key Pros and Cons
In this Webflow review, we take an in-depth look at a website builder that places a huge emphasis on design features and animations.
May 2, 2023

Webflow Alternatives (2023) — The 10 Key Competitors
An in-depth look at the key Webflow alternatives that are currently available, and the pros and cons of these competing solutions.
April 25, 2023
Wix

Wix vs Shopify vs Squarespace (2023) — The Essential Comparison
Wix vs Shopify vs Squarespace — which website builder is best for your business? In this comparison, we help you find out.
May 23, 2023

Wix Review (2023) — All The Pros and Cons
In our Wix review, we explore all the pros and cons of this leading website builder. Find out how Wix performs when it comes to usability, SEO, ecommerce, email marketing and more.
May 12, 2023

Wix vs GoDaddy (2023) — Which is the Better Website Builder?
In this Wix vs GoDaddy shootout, we discuss how two leading site builders stack up in terms of templates, ecommerce features, ease-of-use and more.
May 10, 2023

Wix Pricing — Which Plan is Best for Your Business?
In this comprehensive guide to Wix pricing, we break down each Wix plan and help you find out which one is right for you.
May 9, 2023

Wix vs Squarespace — Which is Better?
In-depth Wix vs Squarespace comparison that outlines all the key differences between two of the best-known website builders available. Which platform is better for your business?
May 6, 2023

Wix vs WordPress — Which is Better?
WordPress vs Wix – which is best? Find out in our in-depth comparison of two of the world’s leading website building tools.
May 6, 2023

Wix vs Shopify (2023) — Which is Better?
In-depth Wix vs Shopify comparison review outlining all the pros and cons of two of the world’s most popular website builders.
May 5, 2023

Wix Alternatives (2023) — 10 Key Competitors
A comprehensive look at the key Wix alternatives that are currently available.
April 25, 2023

Video: Wix vs Shopify comparison
In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.
April 24, 2023

Video: Wix vs WordPress
A Wix vs WordPress video comparison that highlights the key reasons to use Wix over WordPress, and the key areas where WordPress wins.
April 24, 2023
Video ecommerce reviews

Video: WooCommerce vs Shopify
Video comparison of WooCommerce vs Shopify — a simple summary of the key pros and cons of both platforms.

Video: Shopify vs eBay (2023)
In this Shopify vs eBay video review, Style Factory’s Matt Walsh explores the relative pros and cons of both ecommerce platforms.

Video: Wix Review
This short video review of Wix highlights the key pros and cons of one of the most popular website building tools available.

Video: Shopify vs Amazon (2023)
Watch our video review of Shopify vs Amazon to discover when and why to use Shopify over Amazon — and vice versa!

Video: BigCommerce Review
In this BigCommerce video review, we spell out the five key reasons why you might want to use the platform, and the five key reasons why you might want to avoid it.

Video: Shopify Tutorial for Beginners (2023)
In this video, we walk you through the process of getting a new Shopify store off the ground.

Video: Wix vs Shopify comparison
In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.

Video: Shopify vs Squarespace
Style Factory’s Matt Walsh puts Shopify and Squarespace head-to-head.

Video: Ecwid review
Our video review of Ecwid highlights the pros and cons of an ecommerce solution that promises to turn any site into a store.

Video: Squarespace Review
Our Squarespace video review highlights 5 key pros and 5 key cons of using the platform to build a website or online store.

Video: Wix vs WordPress
A Wix vs WordPress video comparison that highlights the key reasons to use Wix over WordPress, and the key areas where WordPress wins.

Video: Wix vs Squarespace
Our video comparison of Wix and Squarespace highlights the pros and cons of two of the most popular website building tools available.

Video: Shopify vs WordPress
In this video comparison we compare two website building giants — Shopify and WordPress.
More ecommerce reviews and resources
Ecommerce A-Z
If you’re confused by ecommerce, help is at hand! Check out our A-Z glossary of ecommerce terms for simple explanations of some of the most frequently-used phrases in ecommerce.
Ecommerce statistics
Our comprehensive overview of ecommerce statistics gives you a wealth of key data about the world of online selling.
Resource hubs
We have three new resource hubs to help you learn more about key website building and ecommerce tools:
These contain a lot of useful product guides, comparisons and tutorials.