Wix vs GoDaddy (2026) — Which is the Better Website Builder?

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Wix vs GoDaddy — which is better? I’ve tested both platforms’ features extensively‚ looking at everything from templates to ecommerce features to SEO tools — and in this detailed comparison, I’ll help you decide which one is the right solution for you.

I’ll kick the full comparison off with a key question…

What are Wix and GoDaddy?

Wix and GoDaddy are website building tools that let you build your own website without needing to code.

Both products are ‘software as a service’ (‘SaaS’) tools — which means that you pay a recurring subscription fee to use them, and all the key things you need to create and maintain your site are provided as part of your account.

When you purchase a Wix or GoDaddy plan, you get:

I’ll discuss all these features in more detail throughout this comparison. But first, let’s take a quick look at both products’ history and userbases.

Wix vs GoDaddy company background and userbases

Wix was founded in Israel in 2006 and it currently has more than 5,000 staff working for the company. According to Internet statistics company Builtwith, there are currently over 8.7 million live Wix websites.

GoDaddy was founded in Arizona, USA in 1997 as a domain registration company, and since then it has grown to become the largest domain name provider in the world — over 80 million website domains have been registered through GoDaddy.

With a staff of around 6,000, GoDaddy provides a wide range of services including domain name services, website hosting, web security and digital marketing tools.

GoDaddy launched its website building tool, ‘GoDaddy Website Builder,’ in 2017, which is now used by around 7.5 million people to build content sites and ecommerce stores.

Both companies are well-established, publicly traded businesses with substantial userbases and large company valuations — Wix is valued at more than $7 billion, while GoDaddy is worth over $17 billion.

This scale and financial backing should give prospective users some reassurance about the long-term viability of both platforms: the chances of either company disappearing any time soon and taking your website with it are small.

Let’s move on and compare the two products’ key features, starting with visuals.

Templates

Both Wix and GoDaddy make it easy for web design novices to build a site thanks to their ranges of website templates — pre-designed layouts that you can customize by adding your content and styling it to match your personal preferences or business brand guidelines.

Both platforms now also let you use AI to generate a website rather than starting with a pre-designed template — Wix does this through its Aria AI assistant and Harmony editor, while GoDaddy provides its own AI-powered site creation tools.

However, if you prefer the more traditional template-based approach, the good news is that all Wix and GoDaddy templates are free — whichever one you choose is included in your Wix or GoDaddy subscription. This isn’t the case with all competing website builders, particularly those that specialize in ecommerce.

(More on pricing for Wix and GoDaddy later in this review).

But which platform has the bigger template offering?

Quantity of templates

GoDaddy’s pre-designed website templates are divided into around 15 categories — examples of these include ‘Personal & Blog,’ ‘Photography,’ ‘Online Store,’ ‘Health & Fitness,’ and ‘Restaurants & Food.’

I counted 272 GoDaddy templates to choose from, all of a high standard.

However, Wix’s template library contains significantly more templates for users to pick from — there are around 3,000 templates available at time of writing.

Wix makes it easy to narrow down your search for a template thanks to a search feature as well as a large selection of template category filters. I counted 60 categories in all, covering a wide range of sectors, industries and website use cases.

Quality of templates

Wix and GoDaddy templates look visually appealing and let you build a professional web presence.

However, while I found GoDaddy’s templates to be clean and functional, they also came across as rather conservative. They feature attractive content sections with neatly-incorporated text, images and ‘call to action’ buttons — but overall, I’d argue that their design is a bit on the bland side.

Now, if you’re brand new to website building, the simplicity of GoDaddy’s templates (and as we’ll see shortly, its drag-and-drop editor) may well be a good thing. With fewer design options available, it’s harder to make a mess of your website. That said, it would be good to see some GoDaddy templates with a bit more pizazz.

Wix’s templates, by contrast, offer a lot more visual interest. Many of them include asymmetrical design layouts and creative use of typography — which means it’s easier to make an impactful visual statement with a Wix website than with a GoDaddy one.

So, in terms of both template quantity and quality, it’s a double win for Wix over GoDaddy — with Wix you get far more choice in terms of template numbers, and you also get significantly more visual ‘bang for your buck’.

Let’s drill down into some of the specific features of the two sets of templates.

Flexibility of templates

Text and typefaces

When it comes to formatting text on your template, Wix provides a greater selection of typefaces — its editor includes 170+ different fonts, while GoDaddy limits your choice in this area to around 51.

And significantly, GoDaddy doesn’t offer any way to add custom fonts to your site — something which, depending on the typefaces you use for your business, may mean that it’s impossible to build a GoDaddy website that’s fully on brand.

By contrast, Wix lets you install custom fonts from Google Fonts, Adobe, and other third-party font foundries easily on your site.

Wix caters for several custom font formats, including TTF, OTF, WOFF2 or WOFF font files — and adding one to your Wix site is a simple matter of hitting the ‘Upload Fonts’ button in the Wix Editor.

(Note: Wix advises that custom fonts should be no larger than 4MB in size — any bigger than that and they may have a negative impact on your page loading speed).

Photography

Both GoDaddy and Wix supply a good range of stock images to add to your site, both containing thousands and thousands of royalty-free stock photos.

Finding a usable stock photo in both platforms is very easy, too. They both feature good stock image search functions — you simply enter keywords for the type of photo you need in either tool to surface a selection of relevant images for you.

Wix’s stock image search is a bit stronger than GoDaddy’s though, thanks to its image results filters. These let you filter stock images based on type of image (images, illustrations, patterns, textures); category (abstract, people, sport, music, objects, etc.); and orientation (horizontal or vertical).

For premium stock photos, Wix provides an integration with stock photography company Shutterstock (with photos having an average price tag of $3).

Video backgrounds

Although both platforms let you add video backgrounds to your website template, in GoDaddy, you’ll have to make sure that your chosen template caters for this — not all of them do.

(And annoyingly, there is no filter in the GoDaddy template library to let you check which features are built into each template.)

By contrast, you can add a video background to pretty much any Wix template, and doing so is very easy. You simply select the background of the section you want to add a video background to and click on the ‘video’ button to either add your own video or choose from hundreds of free stock ones from the Wix media library.

Wix provides quite a few editing options once you’ve got your video background in place. The video background menu settings in Wix let you:

If you’re using a GoDaddy template that caters for video backgrounds, you can add your own video or choose from a reasonable selection of stock videos, but that’s about as far as it goes — it’s not possible to apply any of the fine-grain styling options or effects that Wix offers.

Behavior of templates on mobile devices

When it comes to how sites display on mobile devices, both GoDaddy and Wix can now provide fully responsive website experiences — although with Wix, this depends on which editor you are using.

GoDaddy templates use responsive design, meaning that page elements such as text, images and forms automatically resize and reposition themselves to suit the device they are being viewed on.

Wix’s situation is a little more complicated because the platform now has two main editing environments.

Sites built with the newer Wix Harmony Editor are fully responsive. You design your site primarily in the desktop view, and Wix automatically adjusts the layout for smaller screens, including tablets and smartphones.

You can then switch to Harmony’s mobile view to fine-tune how individual elements look on phones — changing their size, position or styling without affecting the desktop version.

You can also hide desktop elements on mobile or add mobile-only content, giving you considerable control over the mobile experience.

The older Wix Editor, however, still uses a less flexible approach. Wix describes sites built with this editor as only partially responsive, and it provides a separate mobile editor that lets you optimize your site’s mobile layout.

In practice, Wix generally does a good job of creating a mobile-friendly version of a classic Wix Editor site automatically, but some manual adjustments may still be needed to get the best results.

So, the old distinction between GoDaddy as the ‘responsive’ option and Wix as the ‘adaptive’ one is no longer clear-cut. If you’re building a new site using Wix Harmony, both platforms give you a responsive design system that takes care of most mobile optimization automatically.

Wix arguably gives you a little more control here, however, because Harmony lets you make mobile-specific adjustments — including hiding elements and adding content that appears only on mobile — while retaining an automatically responsive underlying layout.

Accessing CSS and HTML

Wix and GoDaddy aren’t great when it comes to giving you full access to site code.

Both tools let you add custom code to your pages — useful for embedding widgets or adding functionality from third-party apps — but neither gives you full access to the underlying HTML of your site.

GoDaddy lets you add HTML, CSS and JavaScript to custom sections of a page.

Wix also lets you add HTML embeds and custom HTML, JavaScript and CSS snippets to your site. This applies to sites built with its newer Harmony editor too — including sites generated with its Aria AI assistant.

However, Harmony doesn’t support Wix’s more advanced ‘site code’ functionality, and neither Wix nor GoDaddy gives you the sort of direct access to template files that you get with platforms like WordPress or Shopify.

This limits how much control you have over the underlying structure and styling of your site compared with those more developer-friendly platforms.

Switching templates

GoDaddy has a clear advantage over Wix when it comes to applying different templates to an existing site.

All of GoDaddy’s 270+ templates are fully interchangeable with each other, and switching between them is really straightforward. To do so, you just click on the ‘try a new look’ button in the GoDaddy template editor, pick a new template for your site, and hit ‘select’.

(I tried this across several templates with my test GoDaddy site and the changes took place more or less instantaneously).

With Wix however, if you tire of your chosen template and want to change it, unfortunately you’re out of luck — the only way to switch from one Wix template to another is to slog through a full rebuild of your whole site.

So, template switching is a win for GoDaddy.

Let’s turn now to the content management systems of both Wix and GoDaddy — to see how easy each platform is to use and which is best for beginners.

Content management and interface

Ease of use

Wix currently provides two main editing environments for building a website: the Wix Harmony Editor and the older Wix Editor.

Harmony, launched in 2026, is Wix’s newest website-building environment. It combines traditional drag-and-drop editing with built-in AI assistance from Aria, Wix’s AI agent.

With Harmony, you can start a site in one of two ways: by choosing a pre-designed template, or by describing the type of website you want Aria to create for you.

Aria can generate pages, layouts and starter content based on your instructions, and you can continue using it throughout the site-building process to make design changes, create content and get help with settings, SEO and apps.

This makes Harmony particularly beginner-friendly, because you can move between giving Aria natural-language instructions and making precise manual changes yourself.

The older Wix Editor remains available too. This gives you a traditional drag-and-drop website-building experience and lets you position page elements with a high degree of freedom.

The Wix Editor provides considerably more design flexibility than many competing website builders, although the large number of controls and options available can make it feel a little overwhelming at first.

Harmony is cleaner and more streamlined in this respect. Its interface keeps key options such as adding elements, changing your branding and managing pages at the top of the editor, while selecting an element brings up controls relevant to that particular item.

Both Wix editors ultimately give you much more control over page layouts than GoDaddy does.

So how does all this compare to the user experience in GoDaddy?

Well, with GoDaddy, you’re just dealing with a single interface.

And, based on having reviewed a lot of website builders, I’m happy to report that GoDaddy’s interface is definitely one of the easiest-to-use.

It provides a simple menu on the right-hand side of the editor that gives you access to basic styling features, along with the ability to add content blocks to your page. Styling your site using this system, and adding content to it, is very straightforward.

If you’re used to website builders that provide a high degree of control over page layouts, you may find this approach restrictive. But its simplicity also makes it difficult to create a badly structured page, and it keeps the website-building process very straightforward.

Now, if you have experience with other website building tools that give you total control over the positioning of elements on your site, you’ll probably find GoDaddy’s interface a bit inflexible — but that said, it gets the job done and is incredibly easy to use. Its restrictive nature also means that there is very little room for user error.

All in all, the Wix and GoDaddy interfaces are both easy to use, but — so long as you can live with its more restrictive nature — GoDaddy takes the win here.

Importing and exporting content

If you’re thinking of moving an existing site to Wix or GoDaddy from another website builder, you may be wondering how easy it is to bring your existing pages, blog posts and products with you.

Neither platform is particularly strong when it comes to importing ordinary website pages.

GoDaddy doesn’t provide a general-purpose tool for importing text-based pages from another website builder, so in most cases you’ll need to recreate these manually.

Wix fares a little better when it comes to blog content, because it lets you import published posts from a WordPress site. You can import up to 5,000 WordPress posts at a time, and larger blogs can be migrated in multiple batches.

As for exporting ordinary page and blog content, neither Wix nor GoDaddy provides the sort of comprehensive site-export functionality you get with more open platforms such as WordPress.

Wix does, however, provide export options for some types of structured content — for example, content stored in Wix CMS collections can be exported to CSV.

Things are considerably better when it comes to product data, because both platforms let you import and export physical products using CSV files.

GoDaddy lets you bulk import up to 100 physical products at a time on its Commerce plan. Digital products can’t be imported using CSV and must be added manually.

Wix offers much more generous product-import capabilities. Its CSV importer accepts files of up to 10,000 rows or 15 MB, and a Wix store can contain up to 50,000 products in total.

Wix can also be used to migrate products from other ecommerce platforms by exporting the source-store data to CSV and adapting it to Wix’s format. Alternatively, you can use a third-party migration app such as Cart2Cart.

When it comes to exporting products, GoDaddy lets you export all or selected products to a CSV file.

Wix also lets you export physical products to CSV, although each export file is limited to 5,000 rows.

One limitation shared by both platforms is that their CSV import tools are primarily aimed at physical goods. Neither platform lets you bulk import digital products by CSV; these have to be added manually instead.

Content management system (CMS) features

Images and galleries

Uploading and manipulating images in both Wix and GoDaddy is very straightforward.

Both platforms let you upload your own images and access stock photography, while Wix also lets you import media from several external services and social platforms, including Google Drive, Facebook, Instagram and Dropbox.

For manipulating your images, both platforms provide built-in tools that let you make edits and enhancements to your site’s photos.

The editing options in both tools are quite extensive. In addition to standard adjustments such as cropping and changing brightness or contrast, you can also carry out more advanced edits such as removing image backgrounds, applying effects and adding text.

In terms of image galleries, both Wix and GoDaddy provide you with a decent set of options, including grids, carousels and masonry formats. I counted 23 gallery options in Wix, and around 10 in GoDaddy.

With Wix, you can also extend the range of galleries on offer by adding a gallery app from the Wix App Marketplace.

Blogging

Blogging is one of the best ways of generating traffic to your site — and both Wix and GoDaddy come equipped with built-in blogging tools.

The blogging functionality in Wix and GoDaddy is fairly similar — you can create simple posts, categorize them as you wish, and set publishing dates for them.

The blog editors in both tools are easy to use, although Wix’s editor provides a lot more ‘on-page’ editing components. It includes several handy features for creating blog article content that you won’t find in GoDaddy, including interactive polls, tables and expandable lists — all of which make it easier to create engaging content for your readers.

(In a nice touch from Wix, you can now also offer gated content on your blog to users that pay for a subscription to your site.)

Commendably, both platforms’ blogging tools come with an autosave feature — this prevents you from losing content in the event of a computer crash or internet connection drop.

Wix has an edge in the blogging department however, because it comes with a built-in comments feature that lets your readers interact with you and feed back on your content.

I found that the categorization options in Wix’s blogging tool are better too. While both Wix and GoDaddy let you apply categories to your blog posts, Wix also lets you add tags to your posts too (these help readers locate relevant content more easily and can help search engines index your content more accurately).

Finally, Wix lets you create an RSS feed for your blog — this allows other people to subscribe to it or feature your blog content on their sites. GoDaddy lets you use an RSS feed to insert content from external blogs on your own blog, but it doesn’t let you create one for your blog to share your own blog content.

So overall, it’s fair to say that when it comes to blogging, Wix wins.

Autosave and version history features in Wix and GoDaddy

Both Wix and GoDaddy are two of the better site builders available when it comes to site backups. Many competing products — including key competitors Shopify and Squarespace — don’t provide a built-in way of backing up content at all.

Both platforms give you autosave tools that work with any type of content, and both automatically back up your entire site too — making it easy to restore previous versions of it within a few clicks.

(One thing that Wix users should note however is that Wix’s version history tool won’t work for any changes you have made within apps you have installed on your site.)

All in all, it’s a thumbs up to both Wix and GoDaddy when it comes to autosaving and version history.

Creating test sites in Wix for split testing purposes

An interesting feature of Wix is the way it lets you create test versions of your site.

When you create a test version of your site, Wix duplicates your existing one and lets you edit the duplicate version. You can then use Wix’s ‘Release Manager’ tool (pictured below) to determine the percentage of your site visitors you’d like to show the test version to.

(Many email marketing tools have a similar A/B testing feature for comparing the performance of different versions of email newsletters against each other).

If your test site outperforms your original site, you can choose to publish it to 100% of your audience, thereby making it your primary site.

As things stand, there isn’t a similar feature from GoDaddy available.

Managing media

Both Wix and GoDaddy include media management tools for storing and accessing site files and images. Both let you upload media to your site, and also give you access to stock images and image editing tools.

I found Wix’s media manager to be the better of the two when it comes to organizing files, however. It lets you create different folders for your media which you can name, filter and search — something that comes in useful as your site content (and file library) grows.

GoDaddy’s media library is a simpler affair. It lets you upload images to your library and access GoDaddy’s stock media, but there’s no folder system for organizing your media available in it.

So, media management is another win for Wix.

Mobile apps

Both Wix and GoDaddy provide mobile apps that let you manage your website and business while on the move.

GoDaddy’s app is called GoDaddy: Websites & Marketing and is available for iOS and Android.

These include:

The GoDaddy app is available in multiple countries and, on iOS, supports 11 languages: English, Danish, Dutch, French, German, Indonesian, Italian, Norwegian Bokmål, Portuguese, Spanish and Swedish.

User reviews of the app are generally very positive — the iOS version currently has a rating of 4.8 out of 5.

Wix’s mobile management app, formerly known as Wix Owner, is now simply called the Wix app — and is listed in Apple’s App Store as ‘Wix – Website Builder.’

Like GoDaddy’s app, it lets you manage your website and business from your phone. You can use it to edit and update your site, manage store products and orders, write blog posts, manage bookings and events, communicate with customers and view analytics.

The Wix app is widely available and supports 27 languages on iOS.

User reviews are positive too — the iOS version currently has a rating of 4.6 out of 5.

Overall, both platforms provide useful mobile apps for managing a site on the go. Wix supports considerably more interface languages, while both apps provide a broad range of website and business-management features.

Analytics

Both Wix and GoDaddy provide built-in analytics and reporting tools to help you track website traffic, sales and user behavior.

GoDaddy’s Websites + Marketing dashboard gives you access to a range of website and business performance metrics. Depending on your plan and how your site is configured, these can include:

You can view this data over different time periods and drill down into individual metrics to see how your performance is changing.

GoDaddy also provides a Performance Score that compares your online performance with that of similar businesses.

Wix provides a considerably broader range of built-in analytics reports.

These cover areas including:

Its traffic reports show you where visitors come from, which devices they use and how they move around your site, while its behavior reports let you analyze page visits, form submissions, button clicks and conversion activity.

Wix also provides detailed SEO reporting, including data on Google search impressions, clicks and rankings, as well as information on search-engine and AI bot activity on your site.

In addition to their out-of-the-box analytics features, both platforms also make it easy to add a Facebook pixel or connect your site to Google Analytics.

Overall, both Wix and GoDaddy cover all of the basics when it comes to analytics. But on balance, I’d say that Wix takes the win here, simply because it has a wider range of reports available.

Using Wix and GoDaddy for ecommerce

A major application of website builders like Wix and GoDaddy these days is ecommerce: an increasing proportion of these platforms’ users don’t just want to use their websites to present content, they want to monetize it through selling products too.

So, let’s see how Wix and GoDaddy compare when it comes to ecommerce features.

Payment gateways and transaction fees

When you sell products or services online, you need to use a ‘payment gateway’ — a piece of software that processes the financial transactions on your store.

Both Wix and GoDaddy provide users with built-in payment gateways for taking online store payments — ‘Wix Payments’ and ‘GoDaddy Payments’ resepectively.

A key difference between Wix Payments and GoDaddy Payments involves the locations that you can use these payment processors in. Wix Payments is available in 15 different countries including the US, Canada, Australia, the UK, Brazil and much of the EU. But GoDaddy Payments is only available in the United States or Canada.

As for credit card fees, in the US, GoDaddy Payments charges 2.7% + 30c per transaction, slightly cheaper than the 2.9% + 30c fee charged by Wix Payments.

However, Wix’s credit card fees are lower in several other regions:

In addition to the built-in payment processing options, Wix and GoDaddy also let you connect external or ‘third-party’ payment gateways.

Wix works with a really wide variety of external payment gateways. You can choose from around 80 providers in total (depending on your location), and these include well-known options like PayPal, Stripe, Square, Afterpay and SumUp.

GoDaddy integrates with a much smaller range of third-party payment gateways, however. There are just three options available — Paypal, Stripe and Square (with Square only available as an option to users based in the UK, Australia and Canada).

Product options and variants

Both Wix and GoDaddy let you sell an unlimited number of products on their ecommerce plans.

(As we’ll see shortly, Wix has four different plans that cater for ecommerce, whereas GoDaddy only has one.)

Wix is however the more generous of the two platforms when it comes to the number of product options and variants you can use.

With GoDaddy, you’re limited to offering customers 3 sets of options (size, color, material, etc.) and up to100 variants of these (i.e., combinations of them — a large cotton t-shirt in green, a small one in blue etc.).

Wix lets you create up to 6 product options and up to 1,000 product variants.

This gives Wix a clear edge over GoDaddy in this area. That said, Shopify is now more generous when it comes to sheer variant numbers, allowing up to 2,048 variants per product — although, like GoDaddy, it limits you to 3 product options.

So, if you’re a merchant whose catalog contains products that come in hundreds of variations, it’s definitely worth considering using Wix to build your store with.

Selling digital products

These days, digital products come in a huge range of formats — online courses, music, e-books, printables and games to name just a few.

And the good news is that Wix and GoDaddy let you sell these digital products really easily. Both platforms let you upload your digital product files so that they can be automatically sent to your customers when purchased.

However, GoDaddy is much more generous than Wix when it comes to the size of the files for digital products.

With Wix, the maximum size for a digital product is 1GB. By contrast, GoDaddy lets you bundle 10 separate files into each digital product, with a 2GB limit per file applying — adding up to an overall size of 20GB per product.

There is one other potentially fiddly issue to consider when selling digital products internationally: tax.

For example, EU sellers may need to charge VAT at the rate that applies in the customer’s country. Both Wix and GoDaddy let you handle this with their built-in tax tools, but you’ll need to enter and maintain the relevant country-specific rates yourself.

Alternatively, both platforms integrate with Avalara, which can calculate the appropriate tax automatically and keep rates up to date.

Some key competing products — notably Shopify — handle this more neatly out of the box, with built-in functionality for automatically applying the appropriate EU VAT rate to digital products.

Abandoned cart saving

Both GoDaddy and Wix provide good abandoned cart functionality. This allows you to identify store visitors who added an item to their cart, but didn’t complete a purchase.

You can then send a reminder email to these visitors (usually containing a discount code) to encourage them to complete their transaction.

Setting this feature up is very straightforward in both tools.

As you can see from the above image, GoDaddy’s abandoned cart saver lets you send one abandoned cart reminder only; and you can choose to send it either 20 minutes, 1 hour or 24 hours after a customer abandons their purchase.

Wix offers a bit more flexibility with these abandoned cart emails.

First, Wix lets you set a custom time delay for sending your email. So you can choose to send the email whenever you think it is most likely to have the most impact with the customers in your niche.

And second, Wix lets you send a second abandoned cart email. This may not seem to be a big deal — but in fact, abandoned cart email research suggests that ‘two-email’ abandoned cart series can bring in over four times as much revenue as ‘single-email’ abandoned cart campaigns.

So overall, when it comes to abandoned cart recovery, it’s another win for Wix.

Point of sale functionality

Point-of-sale (POS) functionality allows you to use your online store to make in-person sales in real-world locations — i.e., in a shop, at a market stall, at a concert and so on.

You can use POS to take payments (usually via card readers that connect to a mobile device) and to look after inventory management (meaning that when you use POS to sell a product in a physical location, your online store’s stock levels get updated automatically).

If you’re based in the US or Canada, GoDaddy gives you access to its own POS hardware devices for taking making in-person sales. US users can take card payments through GoDaddy’s mobile app on a phone or tablet.

The costs for GoDaddy’s POS hardware are:

GoDaddy users based outside of the North America can choose to use POS equipment provided by one of the platform’s three payment gateway providers (Paypal, Stripe, and Square).

It’s worth noting that GoDaddy’s POS system can be used on any of its four website plans — you don’t actually need to be on a ‘Commerce’ plan to start selling in person.

Wix also offers its own POS system, which is available to merchants in the US, Canada and UK (except Northern Ireland) who use Wix Payments.

If you’re eligible to use it, you’ll get access to a wide range of POS hardware, including:

Wix also provides a mobile POS option through the Wix app, which lets merchants in the US, Canada and UK take in-person payments from a phone or tablet.

If you’re based outside these countries, you can still use Wix for in-person selling through third-party POS integrations. Square is supported in the US, Canada, Australia, Ireland and Japan, while SumUp is available across a range of European countries.

Dropshipping in Wix vs GoDaddy

Dropshipping is a business model where you don’t need to buy or store any stock to start selling online. Instead, you list other people’s products and take orders for them via your online store. You then send the order details to a supplier, who then packages and delivers the goods.

The low setup costs involved make dropshipping a very attractive way to start a business.

So how well do Wix and GoDaddy cater for it?

Well, to start dropshipping with Wix, it’s usually a case of adding a dropshipping app to your store. I counted 48 of these in the Wix App Marketplace.

These include apps from big suppliers like Printful, Spocket, Syncee and DSers (AliExpress). Most of these are free to install but involve monthly fees for access their full features.

Alternatively, you can use Wix’s built-in integration with Modalyst dropshipping (a Wix-owned company). However, it’s important to note that you’ll need to be on Wix’s $159+ ‘Business Elite’ plan to use its functionality to the full, as the ‘Business’ and ‘Core’ plans limits the number of products you can dropship with it to 250 and 25 products, respectively, and the $17 ‘Light’ plan doesn’t let you access the feature at all.

As for GoDaddy and dropshipping, it doesn’t really compete with Wix in this area. The platform gives you no built-in tools for sourcing dropshipped products, and it’s not possible to add a dropshipping app to your store either.

Now, that’s not to say you can’t still sell technically products via dropshipping with GoDaddy — there is a workaround available, but it involves a lot of effort.

To dropship with GoDaddy, you’d need to source products from a dropshipping supplier, list them on your store, and then contact the supplier every time a customer buys a product from you, sending on the order details so that it could be fulfilled.

All of this would add up to a lot of tedious, time-consuming work!

So, when it comes to dropshipping, Wix is the much better platform (although that said, if you’re particularly interested in dropshipping, I’d also suggest that you test a platform that really excels at it — its key rival Shopify.)

Selling in multiple currencies using Wix and GoDaddy

If your store has an international customer base, you’ll usually get more sales if you let shoppers view prices and pay in their own currency. So how well do Wix and GoDaddy cater for multi-currency selling?

GoDaddy is fairly limited in this respect. You select a single currency for your store, and this is the currency your customers use at checkout.

Wix is considerably more flexible.

Its new Multi-currency feature lets Wix Stores customers view prices and complete purchases in a supported local currency. This works with Wix Payments and with supported third-party providers including Stripe and PayPal, although the exact currencies and payment methods available depend on the provider you’re using.

For example, if your store’s main currency is US dollars, you can let a customer browse and pay in euros. Wix then converts the payment back into your store’s main currency for reporting and payouts.

This gives Wix a clear advantage over GoDaddy for international selling, because customers can actually complete their purchases in a supported local currency rather than being forced to use your store’s default one.

If multi-currency selling is a major part of your business, it’s still worth comparing Wix with dedicated ecommerce platforms such as Shopify and BigCommerce, both of which provide particularly extensive international-selling tools.

What about using multiple languages in Wix and GoDaddy?

Wix has another significant edge over GoDaddy when it comes to presenting your site to an international audience.

Its Wix Multilingual feature lets you translate your site into more than 180 languages, either manually or using Wix’s automatic translation tools.

You can also configure Wix to display the appropriate language version of your site automatically based on a visitor’s browser language, which can make the experience feel much more seamless for international users.

One important limitation to be aware of, however, is that Wix Multilingual is not currently available on sites built with the Wix Harmony Editor. So if multilingual functionality is essential to your project, you’ll need to use the classic Wix Editor for now.

GoDaddy doesn’t come with any multilingual functionality at all — so it’s another clear win for Wix here.

Tax calculations

One of the key challenges for online merchants is getting taxes right — particularly if you’re selling in different jurisdictions or have tax obligations in several locations.

Both Wix and GoDaddy let you set up tax rates manually, but they also provide automatic tax calculation through Avalara.

With Wix, the number of automatic tax calculations you get depends on your plan. The Business plan includes up to 100 transactions per month, while Business Elite raises this limit to 500.

GoDaddy is more generous here. Its Commerce plan includes Avalara-powered automatic tax calculation for an unlimited number of transactions.

So if you’re processing a large number of taxable orders every month, GoDaddy has an advantage here — Wix’s automatic-tax limits could become restrictive for higher-volume merchants.

Add-ons and integrations

How do GoDaddy and Wix compare when it comes to adding features, or integrating the platforms with other tools?

Well, GoDaddy facilitates a certain amount of integration with other apps. It lets you connect your website to several social media platforms including Facebook, Instagram and Twitter; and its commerce plans provide integrations with online marketplaces like Amazon and Etsy. But unlike most other popular ecommerce solutions, GoDaddy doesn’t have an app store that lets you buy add-ons that increase your store’s functionality, or integrate it with other services.

Nor does GoDaddy have an official integration with Zapier — a ‘syncing’ tool that lets apps work together when official integrations for them don’t exist. In essence, the platform takes a strict ‘walled garden’ approach to website building.

Wix is a much more flexible platform when it comes to adding tools and third-party services to your site.

It has an app store — the appropriately named “App Market” — containing over 1,900 free and premium apps in a wide range of categories. Available apps cater for a wide range of applications including design enhancement, form building, shipping, customer engagement and SEO.

And unlike GoDaddy, Wix does work with Zapier. This adds over 9,000 integrations and automations to proceedings.

So, overall Wix is the much stronger choice than GoDaddy when it comes to apps and integrations.

Forms and data capture

Forms

Both GoDaddy and Wix allow you to create basic data capture forms pretty easily.

The main forms available in GoDaddy are a ‘contact’ form and a ‘job posting’ form — both easily editable from within the GoDaddy interface. You can add up to 14 custom fields per form in total.

Additionally, all GoDaddy forms allow customer file uploads and automatically include a reCAPTCHA to minimize spam submissions to your site. Form submissions are stored in to your GoDaddy account, and you can organize or export uploaded form data via CSV file.

But although the data capture tools in GoDaddy are pretty good, Wix nonetheless gives you considerably more options on this front.

With Wix, you get a really wide range of form types to choose from, including contact forms, order forms, donation forms and feedback forms — and these all come in a host of different design templates (as the screenshot below highlights).

As for form data in Wix, this is automatically sent to both your email address and a spreadsheet within your Wix dashboard. But you can also set up an automation in Wix to send form data directly to Google Sheets or to another app (via Zapier).

To gain even more advanced form functionality in Wix, you also have the option to add a form app to your site from the Wix App Marketplace; options here include apps from Mailchimp, Constant Contact and HubSpot.

The main drawback of using forms in Wix is that there are plan-based limits to the number of forms you can add to your site. For example, Wix ‘Light’ plan users can only add 4 forms and ‘Core’ plan holders can only add 10 forms. Wix users on these plans may find these limits a bit restrictive.

But overall, the platform that lets you do that considerably more with forms is Wix.

Email marketing in Wix and GoDaddy

One of the best ways to grow an ecommerce business is to build a mailing list and send e-newsletters to it — this can lead to more site traffic, more leads and ultimately, more sales. Recognizing this, both Wix and GoDaddy now offer built-in email marketing tools.

In terms of how many free emails you can send in each platform, GoDaddy is the more generous of the two.

It lets you send 25,000 emails per month on its ‘Premium’ plan, rising to 100,000 on its ‘Commerce’ plan.

Wix allows you send 200 emails per month for free on all plans; but if you want to send more than that, it requires you to pay extra for one of its email marketing plans (in addition to your website subscription plan).

Pricing for Wix’s paid email marketing service isn’t publicly available, but if you have a Wix account you can review the relevant fees by clicking ‘Upgrade’ in the email marketing section of your Wix dashboard.

When I did that, I was presented with the following prices:

Now, considering that GoDaddy lets you send 25,000 to 100,000 emails per month on its top 3 website plans without any additional charges being applied, the Wix email marketing prices seem rather excessive.

So, if you send a lot of newsletters, and like the idea of an all-in-one site builder that also comes with an email marketing tool, GoDaddy may prove the more attractive option here.

That said, it’s worth drawing attention to Wix’s Advanced email marketing plan for a moment. This plan caters for up to 1 million monthly email sends for a monthly fee of $49, which, compared with the prices from some dedicated email marketing services, is incredible value if you have a very large mailing list.

For example, sending one million emails per month in Mailchimp or AWeber would involve monthly fees ranging from $700 to $900; so the fact that Wix provides this extremely large capacity for under $50 per month deserves a big thumbs up for the platform.

All in all, many users may find both Wix and GoDaddy’s email marketing tools very useful indeed. GoDaddy takes the win for the number of free emails you can send with the tool; and Wix has the edge when it comes to facilitating very large email campaigns very cheaply. This probably makes it a draw overall in the email marketing head to head.

SEO features

Both Wix and GoDaddy perform quite well on the search engine optimization (SEO) front.

Both platforms provide you with:

Additionally, both platforms provide you with beginner-friendly tools to help you improve your site’s SEO setup. For example, GoDaddy features a built-in keyword ‘optimization wizard’ that provides automatic keyword suggestions based on your page content.

And Wix’s ‘SEO Assistant’ tool walks you through the key SEO tasks to complete for your site based on your business type and sector.

While both platforms make it easy for SEO beginners to get up and running from an SEO point of view, I’d argue that Wix makes staying on top of SEO a lot easier than GoDaddy, however.

First, Wix doesn’t place any character limit on what you enter as a URL slug. By contrast, GoDaddy caps URL endings to a fairly short 25-character limit, which in some contexts could prove restrictive for users (short URLs limit your ability to create slugs containing multiple search-friendly keywords).

Second, Wix handles 301 redirects better than GoDaddy (these are used to tell search engines what to index if an existing URL is changed or removed). This is because it provides you with a simple ‘redirect manager’ (available on all Wix paid plans), which lets you choose to either manually or automatically create redirects when you update a page’s URL title.

By contrast in GoDaddy, if you change a page URL, there is no way to access the redirect settings at all.

So Wix is generally better than GoDaddy when it comes to accessing and configuring SEO settings.

It’s worth noting that sites built with the classic Wix Editor are only partially responsive, while GoDaddy sites and sites built with Wix’s newer Harmony Editor are fully responsive. Google recommends responsive design because it is generally easier to implement and maintain, but using responsive design does not in itself give a site a ranking advantage.

Ultimately, I’d say that either a Wix or a GoDaddy site can rank well in search results if its content, technical setup and link-building strategy are strong enough. But because Wix gives site owners more control over key SEO settings, Wix has the edge here.

GDPR compliance

Please note: I am not a lawyer, so the commentary below should not be taken as legal advice. For expert legal advice on GDPR and your website, it is best to consult a lawyer.

Due to the introduction of GDPR (General Data Protection Regulation) rules introduced by the EU in 2018, website owners have to be particularly mindful of their legal responsibilities around privacy.

The key things you’ll need to do as a website owner to fulfill your GDPR obligations are:

Both Wix and GoDaddy provide useful tools for dealing with cookie consent, although they take slightly different approaches.

GoDaddy includes its own built-in cookie banner. This lets visitors accept or decline tracking, and non-essential tracking tools such as Google Analytics and the Meta Pixel are only loaded when the appropriate consent has been given.

Wix used to provide its own cookie banner too, but this is no longer available on new sites. Instead, Wix now integrates directly with Usercentrics through its Privacy Center.

The free Usercentrics integration is quite comprehensive: it can block non-essential cookies and scripts until consent is given, scan your site for services that may require consent, maintain a consent log and support Google Consent Mode v2.

It also lets visitors reopen the consent banner later and change their cookie preferences, which is important from a GDPR perspective.

So overall, both platforms give you solid built-in options for handling cookie consent, but Wix’s Usercentrics integration is the more sophisticated solution — particularly if you need detailed consent logging, site scanning or more granular privacy controls.

Customer support

Wix and GoDaddy offer similar customer support options, with phone, live chat, Twitter and email support available across all plans.

GoDaddy provides a few extra support channels, including WhatsApp support in some regions as well as 24/7 SMS support in the US.

Accessing phone support is slightly easier in GoDaddy than Wix. You can find the relevant customer support number for your region under the ‘Contact Us’ tab in the GoDaddy help center. With Wix, you have to submit a request for a callback from its support team, which means that you may be waiting longer to get the answers you need.

(Wix ‘Business Elite’ and ‘Enterprise’ plan holders get a priority support package though, which lets them skip the queue for callback requests).

Phone support from both companies is provided in a wide range of languages, but GoDaddy offers support in more of them (50+ to Wix’s 15).

In addition to in-person support options, both platforms provide comprehensive help portals that are packed full of useful information about the ins and outs of using Wix and GoDaddy.

Overall though, because of its wider range of customer service channels and support languages, GoDaddy takes the win here.

Pricing

So far in this Wix vs GoDaddy comparison, I’ve talked about features. But how do these platform stack up when it comes to pricing?

Wix pricing

Wix pricing varies by location — but in the US there are currently six plans available (one free plan and five paid).

These are as follows:

Wix’s free plan is welcome — not all site builders provide one — but it is very limited in functionality. You can’t sell anything with it, or connect your own domain to it — and sites created with the free plan feature very prominent advertising from Wix.

But even so, it gives you a good way to ‘test drive’ the product — and if you’re interested in doing so, you can access the Wix free plan here.

As for Wix’s paid plans, these all come with a free custom domain for your site. Most of them let you make use of unlimited bandwidth and importantly, don’t feature any Wix ads.

It’s important to note that prices for Wix’s paid plans quoted above are monthly fees based on paying for your plan on an annual basis. More expensive fees apply if you pay for your plan month-to-month; but on the plus side, you can also avail of generous discounts if you pay upfront for a 2-year or 3-year Wix plan.

When you sign up for the Wix free plan, the company typically emails you details of other discounted pricing promotions, and these can give you a great way to grab a bargain on a paid plan.

The most important thing to note about the Wix pricing structure is all plans from the ‘Core’ plan and higher facilitate ecommerce while the ‘Light’ plan doesn’t (it is a more basic website plan that let you showcase content, field enquiries etc.).

Lastly, a quick note on the Wix Enterprise plan. This involves more dedicated support and account management and is aimed at corporate users; pricing for this starts at $500 per month.

(This is significantly cheaper than enterprise plans from the likes of Shopify and BigCommerce, which usually start at around $2,000 per month, but it should be noted that the Wix enterprise offering is not as comprehensive as those provided by these competing platforms.)

GoDaddy pricing

GoDaddy currently offers three monthly pricing plans:

Like Wix, GoDaddy also offers a free plan. This lets you use the full range of GoDaddy templates to build your site, take one-time appointment bookings, and — unusually for a free offering — allows you accept payments on your site (via GoDaddy’s built-in payment processor, ‘GoDaddy Payments’).

It’s worth pointing out that free GoDaddy sites feature some GoDaddy branding, but this is more discreet than the Wix ads on Wix’s free plan.

In terms of discounts on GoDaddy’s paid plans, you can get 31% to 42% off your plan if you pay upfront for between one and five years’ service.

All GoDaddy paid plans provide a free business email address (for your first year); let you connect a custom domain to your site; integrate with GoDaddy Payments; and include email marketing tools.

(It is perhaps a bit surprising however that unlike Wix, GoDaddy’s paid plans don’t provide a custom domain name as part of the package — especially considering the fact that GoDaddy is the largest domain name provider in the market.)

The key differences to watch out for between GoDaddy paid plans are:

So which is cheaper, Wix or GoDaddy?

It’s fair to say that on the whole, GoDaddy is the cheaper platform. When paying annually, its ‘Basic’ plan comes in $6 per month cheaper than Wix’s entry-level ‘Light’ plan.

GoDaddy is also the cheaper option for accepting payments through your site. With Wix, you’ll need to be on one of its ‘Business’ plans to accept payments, whereas GoDaddy lets you accept payments on all plans (even the free one!).

While GoDaddy is overall the cheaper platform, Wix is not uncompetitively priced compared to similarly-powered website builders such as Squarespace and Shopify.

Overall, the difference in pricing between Wix and GoDaddy is probably best described as a classic case of ‘you get what you pay for.’

Wix’s more expensive paid plans generally provide a richer feature stack than what you get with GoDaddy. Its template offering significantly outnumbers GoDaddy’s; its editor provides much greater design versatility; and its app store allows for much more ‘platform extensibility’ via third-party apps and services than GoDaddy’s ‘walled garden’ approach.

GoDaddy plans are certainly good value, but — as we’ve seen throughout this comparison — they don’t provide the same level of flexibility or autonomy as Wix’s.

Wix vs GoDaddy conclusion

Ultimately, Wix is the more powerful, flexible and feature-rich all-in-one website and ecommerce solution of the two.

It gives you a much larger selection of templates, more control over site design and access to a far wider range of third-party tools through its app marketplace. Its ecommerce functionality is significantly stronger too, particularly when it comes to product variants, international selling, analytics, multilingual sites and point-of-sale functionality.

Wix has also become easier to use thanks to the introduction of its Harmony editor and Aria AI assistant, which combine AI-powered site creation with a more flexible editing environment.

GoDaddy still has some important advantages, however. It’s generally cheaper, its website builder is particularly easy to use and its more restrictive editing system makes it difficult for beginners to accidentally create a badly laid-out site. It also lets you switch templates on an existing website — something Wix doesn’t generally allow.

GoDaddy may therefore be the better choice if your priority is getting a straightforward business website online quickly, with minimal learning involved.

For users who need more room to grow, however, Wix is the stronger platform overall. Its greater design flexibility, much broader feature set and considerably more capable ecommerce tools make it the more suitable choice for most businesses that want to build something beyond a very simple website.

As ever, we encourage you to make your own mind up by trying both platforms out yourself — you can try Wix for free here, and GoDaddy here.

I’ll leave with you’ll find a summary of why you want to might choose one of these products over the other — do leave any queries or feedback on this comparison in the comments section below!

Alternatives to Wix and GoDaddy

Wix and GoDaddy are by no means the only choices available for building a website or online store: there is a very large number of alternative solutions available.

If you’re on a really low budget, and just want access to some simple selling features, Jimdo and BigCartel are both worth a look. Read our Jimdo review, our Big Cartel review and our Big Cartel vs Shopify comparison for more details on these platforms.

If you’re aiming to build a content-driven site, then Squarespace is a good alternative to Wix and GoDaddy — for more information about it, check out our Squarespace review, our Squarespace vs Wix comparison, our Squarespace vs Webflow comparison and our Squarespace free trial guide.

And if you’re looking for a really simple content site, you could consider using Canva — although best known as a tool for creating visual assets with, it comes with a simple website builder that lets you create simple but effective one-page portfolio sites. Our Canva review breaks down its pros and cons.

For building ecommerce sites, we generally recommend using Shopify or BigCommerce — both these platforms include all the selling features you’ll find in Wix and GoDaddy, and many more besides (for example, more payment gateway options, advanced point of sale features, international selling tools and more).

You can read our Shopify review, our BigCommerce review and our BigCommerce vs Squarespace comparison for more details on these solutions; to learn more about how Shopify specifically stacks up against Wix and GoDaddy, you can read our Shopify vs Wix and Shopify vs GoDaddy shootouts.

Finally, there’s also the option of using WordPress — this generally involves more configuration to set up than either Wix or GoDaddy, but you can build absolutely any sort of website you like with the platform. Check out our Wix vs WordPress comparison for more details on how it stacks up against using Wix, and our Shopify vs WooCommerce shootout for more details on how you can sell effectively with the platform.