Getresponse Review — All the Pros and Cons

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Getresponse review (image of the company logo on an envelope).

In this in-depth Getresponse review, I take a look at a well-known email marketing solution and drill down into its all its key pros and cons. Is it right for your business…or should you use an alternative?

Let’s find out.


What is Getresponse?

Getresponse is an email marketing app that allows you to:

  • create a mailing list and capture data onto it

  • send emails to the subscribers on your mailing list

  • automate your emails to subscribers via use of ‘autoresponders’

  • view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.

In recent years however, Getresponse has shifted its emphasis considerably: the product now aims be more of an ‘all-in-one’ e-commerce and online marketing solution — rather than a conventional email marketing tool.

Accordingly, in addition to email marketing features, Getresponse now also provides a website builder, chat features, e-commerce features, webinar hosting, landing pages and automated sales funnels.

Getresponse has recently introduced new features, including conversion funnels and webinar hosting, that aim to make it more of an ‘all in one’ marketing platform.
Getresponse has recently introduced new features, including conversion funnels and webinar hosting, that aim to make it more of an ‘all in one’ marketing platform.

But how much does all this cost?


Getresponse pricing and plans

There are four Getresponse plans:

  • Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
  • Plus — starting at $49 per month for up to 1,000 subscribers
  • Professional — starting at $99 per month for up to 1,000 subscribers
  • Max — negotiable.

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic,’ ‘Plus’ and ‘Professional’ plans (respectively).

Getresponse pricing (2021)
Getresponse pricing (2021)

With regard to the ‘Max’ plan, exact pricing depends on requirements and list size — if you’re interested in it, you’ll need to contact Getresponse to schedule a demo, discuss your needs and negotiate pricing.

Decent discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively).

In addition to the paid plans, a 30-day free trial is also available, which you can access via this link.

Key differences between plans

The core features common to all Getresponse plans are as follows:

  • the ability to import and host a subscriber list

  • a range of e-newsletter templates

  • autoresponder functionality

  • landing pages

  • sales / leads funnels
  • Facebook and Google Ad

    management tools
  • a website builder tool

There are a number of differences between the ‘Basic’, ‘Plus’ and ‘Professional’ plans, but for me the key ones are below:

  • Automation builder — arguably Getresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is only available on the ‘Plus’ plan or higher

  • Conversion funnels — you get access to more automated sales funnels as you go up the pricing ladder.

  • Webinars — this functionality is not available at all on the ‘Basic’ plan and the number of webinar attendees is capped for the ‘Plus’, ‘Professional’ and ‘Enterprise’ plans at 100, 300 and 500 respectively.

  • Team management — you can only have one user account on the ‘Basic’ plan; by contrast you get 3 on ‘Plus’, 5 on ‘Professional’ and 10 on ‘Enterprise.

  • E-commerce — the abandoned order recovery feature is only available on the ‘Plus’ plan or higher.

I’ll discuss all these features in more depth as I progress through the review.

How does Getresponse pricing compare to that of its competitors?

So long as you are happy to use one of the entry-level ‘Basic’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your database.

Getresponse’s starting price is fairly competitive — you can host a database containing up to 1,000 email addresses for $15 a month with Getresponse, compared to $29 per month on Aweber. The pricing for Mailchimp’s broadly comparable ‘Standard’ plan is $14.99 per month.

As you go up the pricing ladder, Getresponse continues to come in a bit cheaper than these products too.

Some other things to be aware of on the competitor pricing front are:

  • Some competing providers — notably Mailchimp and Aweber — offer free plans for users with a small number of records.

    Getresponse doesn’t yet offer a similar free plan.
  • Some solutions (Mailchimp again being a prime example) charge you to host both subscribed and unsubscribed contacts, which can become a significant hidden cost. Getresponse only charges you for your active subscribers.

  • If you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts with Getresponse that other competitors don’t yet provide.

So the bottom line is that its lack of an entirely free plan aside, Getresponse stacks up fairly well against competitors in the pricing department.

But what about features?


Key Getresponse features

By comparison with other email marketing tools, Getresponse comes with an unusually large feature set — even on its entry-level plan.

The platform provides all the key stuff you’d expect from an email marketing platform — list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding its feature set to the point where has morphed into an all-in-one marketing and e-commerce solution.

The question is whether all this makes the product a jack of all trades and master of none.

Let’s drill down into its features to find out.

Autoresponders

Autoresponders are e-newsletters that are sent to your subscribers at intervals of your choosing.

For example, you can set them up so that

  • immediately after somebody signs up to your contact list, they receive a welcome message from your business

  • a week later they could receive a discount offer for some of your products or services

  • three weeks later they could receive an encouragement to follow you on social media.

And so on.

An autoresponder cycle created with Getresponse
An autoresponder cycle created with Getresponse

Getresponse’s autoresponder functionality is a key selling point — the product provides some of the most comprehensive autoresponder functionality available.

You can use it to send either time-based or action-based messages — time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:

  • opens

  • clicks

  • subscriptions to particular lists

  • changes in contact preferences

  • completed transactions / goals

  • birthdays

  • changes in user data

Marketing automation tools

In addition to the basic ‘drip’ style autoresponders mentioned above, Getresponse provides a more sophisticated option for sequencing emails automatically. This is called ‘Marketing Automation,’ and is available on ‘Plus’ plans or higher.

This feature allows you to create automation workflows using a drag and drop editor — you basically set up an ‘automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc.

Getresponse’s marketing automation tool — you can use a drag and drop builder to build extremely sophisticated user journeys.
Getresponse’s marketing automation tool — you can use a drag and drop editor to build extremely sophisticated user journeys.

The functionality on offer here goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user journey that can be customised to the nth degree.

For a quick visual overview of how all this works, you can take a look at Getresponse’s video walkthrough of its marketing automation features, below.

Getresponse email templates

There are around 115 Getresponse templates available — less than some competing email marketing solutions (notably Aweber, which offers around 700) — but they are varied in nature and the designs are contemporary (and tweakable).

The email templates are grouped into a few categories focussed around core goals — promoting, educating, selling etc. — and their quality is generally high.

There is one omission worth flagging up however — the option to set ‘global’ styles for headings and text. As things stand, the template editor doesn’t let you define heading and paragraph styles that you can re-use throughout a message — this means more manual formatting of text as you compose emails, which is a bit of a pain.

Example of a Getresponse template
Example of a Getresponse template

On the plus side, the Getresponse email creator allows you to make extensive use of web fonts. A really wide selection of Google Fonts can be used in your e-newsletters — more than any competing tool that I’ve personally tested to date.

This wide selection of web fonts is great, because — given the prevalence of Google fonts in corporate branding these days — it will help many users to create email campaigns that maintain brand values.

It’s important to remember that not all email programs support use of web fonts — you can specify a ‘fallback font’ in Getresponse to accommodate those — but in the ones that do, emails created via Getresponse have the potential to look very nice indeed.

A really wide range of web fonts is available in Getresponse’s new email creator.
A really wide range of web fonts is available in Getresponse’s new email creator.

Finally, the Getresponse templates are all responsive, meaning they adjust themselves automatically to suit the device that an e-newsletter is being viewed on — mobile, tablet, desktop computer etc.

A preview function is available to see how your newsletter will appear on each.

Analytics

Getresponse offers a good range of analytics and reporting options.

You get all the basics of course — open rate, click-through, unsubscribe rates and so on — but in addition to that, there are some very nifty reporting features that are worth a particular mention, namely:

  • one-click segmentation‘: the option to identify people who did not engage with an e-newsletter you sent and put them in a segment of subscribers which you can then email again with a different version of the e-newsletter

  • metrics over time‘: you can find out exactly when most of your subscribers take action on your emails, and time your future mailouts based on this information

  • email ROI‘: by adding some tracking code to your post-sales page on your site, you can find out how effectively (or not!) your email campaigns are driving sales, and work out your return on investment in email marketing.

  • per-user information — you can click on one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.

  • e-newsletter performance comparison — you can compare the performance of two e-newsletters side-by-side really easily.

Mailchimp and Aweber offer some similar reporting functionality — particularly where sales tracking is concerned— but Getresponse’s reporting tool is one of more fully-featured out there.

Split testing

Split testing involves sending variants of your e-newsletters to some of the people on your subscriber list, monitoring the performance of each, and sending the ‘best’ version to the remainder of your list.

Split testing in Getresponse
Split testing in Getresponse

Getresponse allows you to test run split tests using up to 5 subject headers OR content variants. However, you can only use one variable at a time during a split test — for example, you can test two emails with different subject headers against each other, but both versions of the email must contain the same content.

Some other email marketing tools are a bit more flexible in this regard, allowing you to test using more variables (for example send time or sender name), or the option to mix variables during tests. So Getresponse could do a bit better here.

Perfect timing?

Although Getresponse’s split testing options could be more comprehensive, it has a related sending feature which makes up for this quite a bit: its ‘Perfect Timing’ option.

This feature automatically sends your email at the time at which it’s most likely to be opened (Getresponse looks at your subscriber’s email-opening habits to work this out).

Landing page creator

Online advertising campaigns usually generate far more leads if, rather than simply directing people to an information-packed website, they point users to attractive ‘squeeze pages’ containing clear information and a clean, well-designed data capture form.

Getresponse offers something very useful in this regard that many of its competitors don’t: a landing page creator (and one that’s mobile-friendly too).

Example of a Getresponse landing page template
Example of a Getresponse landing page template

Not only can it be used to build squeeze pages, but you can test the conversion rate of these pages against each other in real time, and roll out the best performing one. This can a very positive effect on the number of leads you capture and improve the reach of your email campaign.

Similar products often require you to make use of a third-party landing page creating tool — like Unbounce or Instapage — to attain this sort of functionality, so the inclusion of the landing page feature is a really useful — and cost-saving — piece of functionality to have in your email marketing toolbox.

Crucially, Getresponse’s landing functionality is available on all plans. Given that leading landing page tools Unbounce and Instapage cost a minimum of $80 and $199 per month respectively, there are considerable savings to be made here.

The landing pages you create can be hooked up to a wide range of analytics tools and cookies, such as Google Analytics, Google Tag Manager, Kissmetrics and your Facebook pixel.

And there’s around 200 landing page templates to choose from — as with Getresponse’s email templates, these are professional and contemporary in appearance (particularly the more recently-introduced ones).

There are a couple of problems with the landing page creator that need to be flagged up, however.

First, the interface is not particularly intuitive — in fact, it’s pretty clunky.

Second, you’ll usually need to create separate versions of your landing pages for desktop and mobile.

In some ways, this is a good thing, as it lets you hide bits of your landing page that you don’t want mobile users to see. But doing so involves a rather fiddly process.

Mobile landing page
When you create a landing page in Getresponse, you have to create a mobile version too — your desktop version won’t be converted entirely automatically.

And finally, although you can use analytics cookies on your Getresponse landing page, for example via the Facebook pixel, you can’t do so in a GDPR-compliant way.

In order to meet the EU’s GDPR requirements on cookies (and some US data protection laws), you need to give users a clear mechanism to opt in or out of cookie use. Getresponse doesn’t let you do this — the best you’ll get is the option to notify users that cookies are being run on a landing page.

So in essence, many Getresponse users — especially EU ones — will end up breaking the law if they add their Facebook pixel to a Getresponse landing page. This is far from ideal and it’s a situation that Getresponse should address urgently.

So the landing page is in many ways a great feature — but it is let down a bit by the interface and particularly by the lack of a proper cookie consent banner.

Webinars

Getresponse recently introduced the ability to host webinars on the platform.

Given that webinars are can be both used as a lead-generation tactic — or indeed a revenue-generating feature — the idea of having your email database and your webinar tool under the same roof is very appealing.

The pricing is also very competitive too by comparison to established webinar solutions. For example, one of the leading webinar hosting services, Gotowebinar, charges $89 per month to host webinars with up to 100 participants. You can actually do the same — and a whole lot more — with Getresponse from $49 per month.

With regard to attendee limits, the Getresponse ‘Plus’ plan allows you to host a webinar with up to 100 participants; the ‘Professional’ plan’s cap is 300; and the ‘Enterprise’ plan’s cap is 500.

The webinars interface
The Getresponse webinars interface

If I’m honest, because I’ve found some aspects of the Getresponse interface — especially landing pages — a little bit clunky in the past, I wasn’t expecting that much from the webinars feature.

But I was pleasantly surprised: both the webinars interface and functionality are really excellent — and are generally up there in terms of quality with any dedicated platform I’ve used in the past for online meetings or webinars.

A few Getresponse webinar features worth flagging up as being particularly useful are:

  • the fact that your attendees don’t need to install any software to attend the webinars

  • one-click record of your webinars

  • screensharing functionality

  • video sharing functionality (YouTube)

  • the option to upload Powerpoint presentations to Getresponse for use during a webinar

    .

There are however some negatives to consider:

  • you can only run paid webinars (i.e., where viewers have to pay for access) on the ‘Professional’ plan or higher.

  • the 500 attendee limit is the absolute max — you can’t pay for an add-on to increase this limit.

  • the file storage limits for your recorded webinars aren’t hugely generous — you get 3 hours storage on the ‘Plus’ plan, 6 on ‘Professional’ and 10 on the ‘Enterprise’ plan.

Despite these limits, webinar functionality is a very useful feature to have in your email marketing arsenal and its inclusion as a feature arguably gives Getresponse a very significant edge over its key competitors.

The fact that your email list is fully integrated with your webinar broadcasting tool is a serious plus point, and the quality of this feature is suprisingly high.

Let’s look at another feature now that is also pretty unique to Getresponse: “conversion funnels.”

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Conversion funnels

Another new feature recently introduced by Getresponse is ‘conversion funnels’ — and this represents quite a departure for the product.

This is because — to a degree — it turns Getresponse from being an email marketing platform into something that you can use to run an entire e-commerce business.

The idea behind this feature is that you can do the following things without ever leaving the Getresponse environment:

  • Create a product catalogue

  • Create and run Facebook ad campaigns

  • Create landing pages

  • Add subscribers to an autoresponder cycle

  • Drive users to sales pages (also created in Getresponse)

  • Take payment for products

  • Send abandoned cart emails if necessary

You can access the conversion funnel feature on all plans — but you should note that the version available on the ‘Basic’ plan only allows you to create one funnel, and doesn’t permit you to make use of the abandoned cart recovery feature (which automatically emails people who added an item to their cart only to not complete their purchase).

If you like, you can involve third party platforms with this feature — for example Shopify, BigCommerce and Etsy can all be integrated.

As things stand, this feature is probably best suited towards ‘solopreneurs’ or small businesses who want an all-in-one option for creating all the assets they need to create a sales funnel, right up to converting subscribers into customers.

Merchants with large product catalogues and extensive e-commerce requirements will still probably be better off using a dedicated e-commerce platform like BigCommerce or Shopify for the actual selling part of the mix, however.

Getresponse’s website builder

The latest addition to Getresponse’s feature set is a website builder.

This lets you create a website within the Getresponse interface and connect it to a domain you own (you can also, if you like buy your domain through Getresponse).

The templates for the website builder are pretty good, but as things stand the tool is a fairly basic affair, only letting you create simple, static pages.

You can add Getresponse forms very easily to these, which is helpful, but I couldn’t find an obvious way to add any products I had created in Getresponse to a test website that I put together with the builder.

So if you’re hoping to build an online store with this tool, you will be currently be a bit disappointed. On the pluse side, Getresponse says that proper e-commerce functionality is on the way.

As a means for creating a simple brochure site though, it will work pretty well for some.

Example of a Getresponse website builder template
Example of a Getresponse website builder template

One key thing worth saying about Getresponse’s website builder is that the sites it creates aren’t terribly fast, or particularly compliant with Google’s new Core Web Vitals performance standards.

(This tends to be an issue for a lot of ‘hosted’ website building tools however — even well-known platforms like Wix have problems in this area).

So overall, this new website builder feature is currently a bit underwhelming — but to be fair, it is in BETA, so you can expect improvements to it to be made. And the idea of having everything in one place — website, email marketing, webinars — is definitely an attractive one, particularly if you run a small business.

But as things stand, this feature needs a bit of work if it’s going to compete against more established website builders like Squarespace or Wix.

Getresponse Chats

In the spirit of trying to be an ‘all-in-one’ marketing solution, Getresponse has now added a ‘chat’ feature that adds live chat functionality to your website (either one you’ve created via Getresponse’s new website builder feature, or your own existing site). At time of writing, this feature is available on all plans — but after August 2021 you can expect it to be restricted to the more expensive ones.

To enable Getresponse Chats, you add a snippet of code to your site which then displays a live chat option to your visitors.

Getresponse Chats
Getresponse Chats

This is a pretty nifty little feature, which used correctly can help you increase conversion and subscription rates. However, as with all features like this there is a trade-off — adding more interactive tools like this to your site via scripts can have a negative impact on page loading times (which in turn can affect your site’s performance in search results).

But there are lots of contexts where this sort of functionality will come in very useful, so it’s definitely a nice addition to Getresponse’s feature set, and one that will bring real value to users.

A way to save money on Getresponse

For a limited time, Getresponse are offering a 10% discount on any plan. To avail of this,

  1. Go to the Getresponse website using this link
  2. Enter the code STYLEFACTORY10

Apps and integrations

If you want to integrate Getresponse with another platform or tool, there are around 170 integrations to help you do so.

You can use these to hook Getresponse up to popular e-commerce solutions and content management systems, including Shopify and WordPress, as well as some CRM systems, like Capsule and Highrise.

There are quite a few useful Google integrations too which allow you to import contacts; add Google Analytics tags to an email campaign; and link your landing pages to Google Ads in a way that helps you better measure the effectiveness of your PPC campaigns.

Quite a lot of these integrations are ‘official’ Getresponse integrations that work ‘out of the box’ — but you should note that many involve using a third-party tool like Zapier for the connection. (This can bring additional costs.)

The other way you can integrate Getresponse with another system — assuming you have the development skills — is by using its API (Application Programming Interface). This lets you send and receive data to and from Getresponse in whatever way suits your application.

What’s the best value Getresponse plan?

Of the plans under discussion, the ‘Plus’ plan probably represents the ‘sweet spot’ in the lineup. This is because it unlocks the bulk of Getresponse’s feature set whilst remaining competitively priced.

Two key features included on this plan, automation building and webinars, make the upgrade from ‘Basic’ particularly worthwhile. (Note however that you can only charge for webinars if you’re on a ‘Pro’ plan.)

You can try out the ‘Plus’ plan here.


Data management and deliverability

Data capture and forms

There are two ways to use forms in Getresponse — you can either add a HTML form that you style yourself, or you can design your form in Getresponse (picking from a decent range of templates and tweaking them to match your site design).

If you go for the latter route, you can add the form to your site using a snippet of Javascript code to display your form; this form can be presented in a range of different formats (for example inline, pop-up or slide-up).

You can use both the HTML forms and the javascript ones to capture data into standard Getresponse fields, or, if you prefer, populate custom fields.

These javascript forms are pretty good. You can create both desktop and mobile versions, and you can make use of a reasonable range of web fonts when styling them. You can also enable a spambot-blocking CAPTCHA feature, which helps prevents fake signups.

Form designs
Getresponse forms

Significantly however, no controls are offered by Getresponse to switch pop-up forms on or off on particular devices or individual pages of your site.

Given Google’s approach to pop-ups on smartphones (which can lead to sites taking a hit in search results if they display ‘intrusive interstitials’ on mobile devices), this is a bit of a concern.

A workaround is to connect Getresponse to a growth-hacking tool — there are quite a few available (Privvy being a well-known example). Doing this allows you to switch pop-ups off for mobile users, as well as style forms extensively and control which pages they appear on. But this isn’t ideal, as it involves an additional cost.

Of course, if you’re integrating Getresponse with a CMS and using a forms package, you may not find this an issue — WordPress users could, for example, connect a tool like Gravity Forms (which gives you a lot of control over form appearance) to Getresponse via its API.

Data segmentation options

One of the things I like most about Getresponse is the way you can send emails to multiple segments of subscribers at once (or indeed exclude multiple segments). This is not the case with some of Getresponse’s key competitors, including Mailchimp and Aweber.

For example, say you have a subscriber list in Getresponse that you’ve divided up into four segments:

– Segment A
– Segment B
– Segment C
– Segment D

With Getresponse, it’s really easy to message segment A, B and C all at once (you just tick three relevant checkboxes). You could also message segment B and C and exclude segment D.

Not only can you message / exclude multiple segments at once, you can also do the same with individual lists — for example, if you had three separate mailing lists on Getresponse, you could mail individuals across all three of them.

This sort of flexibility marks Getresponse out from its competitors and lets you really tailor your email campaign audience to the nth degree — of the similar products I’ve reviewed to date, only Campaign Monitor offers a comparable level of flexibility (and one which comes at a much higher price).

This flexibility is possibly one of the biggest arguments in favour of using Getresponse over key competitor Mailchimp, which doesn’t unlock advanced segmentation features unless you are on the hugely expensive ‘Mailchimp Premium’ plan.

Getresponse deliverability

The email deliverability rate — the percentage of e-newsletters sent that successfully reach your subscribers’ inboxes — is obviously an important thing to look at when choosing an email marketing tool.

Not all email marketing providers are that transparent about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their website:

We are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.

Getresponse

Obviously you are going to have to take the company’s word for this, but assuming it’s true, it’s a good deliverability rate and inspires confidence that the vast majority of emails you send in a Getresponse email campaign will reach their intended recipients.

Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics — this is something I haven’t encountered on competing products’ metrics. A thumbs up for this.

Finally, Custom DKIM — an authentication technique designed to enhance security for the senders and receivers of email — is also available on all Getresponse plans. This can further improve deliverability.

GDPR

When GDPR (General Data Protection Regulation) laws were introduced, email marketing got a bit more complicated. GDPR specifies stricter rules about what constitutes consent to receive e-newsletters (and requirements about how that consent is logged).

Getresponse is to be commended for providing users with clear information about what their GDPR responsibilities are, along with special GDPR fields that make it easier to log consent and comply with the regulations.

Additionally, you can enable two-factor authentication (2FA) for Getresponse login. This ensures that a user is granted access only after successfully presenting two or more pieces of information — for example, a password and a code generated by an authentication smartphone app.

Given that data security is a key aspect of GDPR, this is a good feature to have in place.

On the down side, Getresponse’s landing page feature is not GDPR compliant if you plan on using a Facebook pixel in conjunction with it — so some room for improvement here.


Ease of use / interface

On the whole, Getresponse is pretty easy to use. This wasn’t always the case, but its interface was redesigned recently and its menu system is now relatively straightforward, with key features being easily accessible.

Getresponse menu
Getresponse menu containing its core features

It’s certainly easy enough to do all the basics in Getresponse: import contacts, create an email campaign, set up autoresponders and check statistics. In particular, and as mentioned above, segment management is excellent.

And when it comes to Getresponse’s more advanced features, like its marketing automation tools, the learning curve isn’t too steep.

However, Getresponse’s form designer and landing page creator tools could still benefit from a bit of a further overhaul — unlike most features of the product, they haven’t been improved much as part of the interface revamp. They could definitely be more user-friendly.

In terms of how the Getresponse interface stacks up against those of its competitors, I would argue that Campaign Monitor is a bit more user friendly, and that the Mailchimp interface features a cleaner design. Aweber’s interface probably comes closest in terms of look and feel.

Traditionally, Getresponse’s main usability failing involved its email editor: it was clunky and buggy.

The email creator
Getresponse’s new email creator is much improved on its predecessor

However, the new version of the email creator has improved things considerably — it’s got a cleaner, more intuitive drag and drop interface; it doesn’t crash; and it is easy to use. It’s probably not quite as good as those offered by some competing apps, but it’s perfectly acceptable.


Customer support

Up until very recently Getresponse customer support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and various online tutorials / resources.

Sadly, the phone support has now been discontinued (unless you’re on the enterprise level “Max” plan). Instead you’ll have to use live chat (24/7) or email support.

On the plus side, I have had extremely good experiences with Getresponse’s chat service — I’ve never had to wait long to chat with an agent, and anyone I’ve dealt with has had a really robust technical knowledge of the platform.

And the email support provided by Getresponse is available in 8 languages, which is commendable. These are: English, Polish, German, French, Spanish, Italian, Russian, and Portuguese.

How good is the Getresponse free trial?

Like many competing email marketing products, you can try Getresponse out for free before buying it.

The free trial is fully functional and lasts 30 days, and allows you to use a list of up to 1,000 subscribers.

You can sign up for the free trial here.


Getresponse review conclusion

Overall, Getresponse represents one of the more cost-effective ways to host and communicate with an email database. It’s priced competitively in its marketplace, and is also one of the more interesting products of its kind, in that it provides email marketing, automation, landing pages, e-commerce, sales funnels, live chat and webinars all in one place.

It’s hard to think of any competing email marketing solution that offers this ‘all round’ proposition, and its free trial length of 30 days is generous too.

I’ve been particularly impressed by Getresponse webinar functionality — it’s feature packed, and amazingly good value for what it is.

Some improvements to Getresponse do need to be made however.

Probably the most important thing Getresponse need to look at is introducing a GDPR-compliant cookie consent mechanism for the landing pages.

The landing pages interface could do with an overhaul too — it could be much more user friendly.

I’d also like to see more controls for Getresponse’s data capture forms introduced — you should have the option to switch them on or off on mobile.

I’ll sum up this Getresponse review with a rundown of the key pros and cons of using the product.


Pros and cons of Getresponse

Pros of using Getresponse

  • It’s pretty user friendly.

  • So long as you are happy to use a ‘Basic’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.

  • The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard pressed to find similar discounts from key competitors.

  • You get really advanced features when it comes to marketing automation.

  • Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.

  • Getresponse’s webinar functionality is great, and represents a genuine USP — I haven’t come across this functionality on similar products.

  • Its ‘Conversion Funnel’ feature is potentially useful for small businesses who want to manage all aspects of their social media ads, sales funnels and e-commerce activity under one roof.

  • The ‘Chats’ feature will prove to be a really useful addition to a lot of websites and used well can improve conversion rate significantly.
  • All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.

  • Custom DKIM is provided on all plans.

  • Support is provided in a wide variety of languages.

  • With the notable exception of adequate cookie consent features on its landing pages, it’s pretty good at meeting GDPR requirements.

  • The ‘all-in-one’ approach will appeal to small business owners on a budget — it saves them having to invest in multiple tools.
  • You can try out all the Getresponse features free for 30 days without the need to enter credit card details.

Cons of using Getresponse

  • The drag and drop interfaces for creating landing pages and forms are a bit fiddly — they need improvement

    from a user experience point of view.
  • Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.

  • Improvements could be made to how newsletter sign up forms work, so that users have the option to switch them on or off on mobile devices.

  • There’s a hard limit of 500 webinar attendees.

  • No phone support is provided (unless you’re on a “Max” plan).

  • Split testing functionality is limited to subject headers and content — it would be good if you could test using sender and send time as well.
  • Quite a lot of the integrations for Getresponse involve a third-party syncing tool like Zapier.

  • The website builder needs improvement to truly compete with more established solutions.

Our overall rating: 4.3/5


Getresponse alternatives

No Getresponse review would be complete without a mention of some of the alternatives.

Well-known solutions that compete with Getresponse include Aweber, Mailchimp and Campaign Monitor.

Aweber is probably the most basic tool of the three mentioned above, but it is a solid and reliable offering. Its key advantage over Getresponse is that it comes with phone support, and now provides a free plan (which you can use to host a maximum of 500 contacts). You can read our Aweber review here.

With the exception of webinars, Mailchimp offers a broadly similar feature set to Getresponse — the main advantage it offers over Getresponse is that it tends to integrate more easily with other services. But it is expensive, and Mailchimp charges you for every contact on your list — even the unsubscribed ones. Check out our Getresponse vs Mailchimp post for a full comparison of the two tools.

Campaign Monitor is another expensive option, but it does come with some lovely templates and a super user-friendly interface. Check out our Campaign Monitor review for more details.

Now…over to you!

Have you got any queries about that we can help with? Or any Getresponse reviews of your own? Just leave a comment below — we’d love to get your questions or thoughts.

Getresponse review FAQs

Can I use Getresponse for free?

A free trial is available for Getresponse, which lasts for 30 days. However, limitations apply: you can only add 1,000 contacts to your account; webinars can only involve 10 people and landing page views are limited to 1,000. You can access the free trial on the Getresponse website.

Is Getresponse easy to use?

On the whole, yes. However certain features aren’t quite as intuitive as they could be — the landing page creator and the form designer in particular.

How much does Getresponse cost?

There are four Getresponse plans: Basic, Plus, Professional and Max. To host a list with 1,000 contacts on the first three of these plan respectively costs $15, $49, $99. The pricing for the ‘Max’ plan is negotiable. As your list size increases, so does the pricing.

Which is better, Mailchimp or Getresponse?

Mailchimp’s interface is arguably a bit slicker and easier to use than Getresponse’s, but overall we feel that Getresponse is better value, as it doesn’t charge you to host unsubscribed contacts on your account, and comes with a wide range of features that are not currently available in Mailchimp (notable examples include webinars and live chat). Our Getresponse versus Mailchimp comparison spells out the key differences between these two products.


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Comments (21)

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I am currently a customer of Clickfunnels, and I am considering switching or integrating with Getresponse or Mailchimp for the email side of things. Clickfunnels is great at funnels (of course) but the email side really lacks in quality. I was really considering Mailchimp but I got interested in GetRepsonse for the automation features. Do you feel that Mailchimp or Getresponse will work well with Clickfunnels and let me do email marketing after my sales funnel more easily?

Thanks Jarod – to be honest, you may find that Getresponse lets you do most if not all of what ClickFunnels currently does. Its feature set has definitely been moving in that direction over the past few years, so you may find it easier to use one product and keep everything in one place. That said, if you want to integrate ClickFunnels with Getresponse, an integration is available – details here: https://help.clickfunnels.com/hc/en-us/articles/360006269434-Integrating-ClickFunnels-with-GetResponse

Firstly, let me start by commending you for an article that overflows with [precise] information and is extremely well written. Of course, that’s just my opinion. The only head-scratcher that stands out for me didn’t happen until I reached the comments. I had to wonder how an article published on Jan 14th, 2020 was able to also include comments from users/readers from 8 months to 2 years ago?
Current date = Feb 5th, 2020. 🙂

Thanks for the kind words about the review, DKampa. The post is regularly updated and republished to account for new Getresponse features or pricing changes, so that’s why some of the comments seem to predate the publishing date 🙂

Thanks for this info Mike – I’m going to follow this up with Getresponse as I’d be interested to hear what they have to say about this.

Great article! In addition to this tool, I also like uCalc – a very simple form constructor. The code does not even need to be used to do something. Everything in the settings can be found.

TBH this reads like a detailed marketing doc of what GetResponse can/claims to do, albeit detailed and well written. As a small biz owner needing a website, landing page and emailing tool (and likely webinar course as well), and now GetResponse customer for three weeks, I cannot begin to detail the frustrations of getting what I thought was a simple job completed on time; 3w later, and still no website up. Their 24/7 chat service is helpful up to a point, but agents have limited knowledge and cut you off before you know it to get to another query, and you have to start all over again. The HAS to be better than this?!?

Thanks for your feedback JNT and sorry to hear you had some issues with Getresponse. I’d respectfully disagree with you regarding the ‘marketing doc’ comment – if you look carefully at the review it does provide an honest appraisal of Getresponse’s strengths and weaknesses. This is particularly true of the pros and cons section – we don’t hold back at all from spelling out some of the negative features of the product.

I see older reviews as being awful, but some newer ones showing improvement, a client of mine wants to test it out so now I am nervous, humm

Great review. I think that GetResponse’s marketing automation is pretty cool too. I like the design – it makes things look so much easier and clear.

Is getresponse good for blogs i have a blog and have a decent visitors and i also want to know did they also offer signup forms

I didn’t recommend it, too. Because:
– drag and drop is horrible with a lot of bugs
– landing page creator is extremly slow
– form in my site on mobile device is problematic
– a lot of illogical steps inside workflow
– form design is other on mobile as on on laptop

and only problems, problems with it.

i don’t recommend getresponse. I used it more time as Pro user. I haven’t other email marketing software what I recommend.

Nice review! I’ll give GetResponse a try. Sounds pretty cool and thanks to this post I won’t have a problem in setting it up. Thanks!

Absolutely – the best help I’ve received on how to "get started" in this mad world of Internet marketing! Because you’ve taken the time to research, compare and advise I’ve subscribed to your blog.

Thanks for reviewing Get Response – the thing I most wanted to learn about was the ability to setup rules to automagically take someone off a ‘prospect list’ and place them on a ‘buyer’s’ list. Aweber does this out of the box, but Mailchimp doesn’t seem to do it at all – how about Get Response?
Also – the pricing is a little off in your review. Mailchimp is 100% free for the first 2,000 names in the database or $15/month for an unlimited amount of sends to 1,000 people – not $20 (just checked a minute ago).
Lastly – one of the big advantages that I heard about Get Response is that you pay them according to each unique email address you have in the database. So if you had 500 names on 3 lists, you’d pay for only 500 names whereas Aweber would charge you 500 x 3. I don’t use Get Response – but this is part of the reason I’m giving it some thought in the near future…It would be awesome if you were able to verify this.

Hi Mike, cheers for your comments! I suspect the Mailchimp pricing has changed post-my-review, but thanks for flagging up and I’ll update the review shortly. Regarding the ability to switch people from one list to another after they purchase something, this is definitely doable: see http://www.getresponse.co.uk/email-marketing/gb-features/automation.html. As far as I’m aware Aweber charges per unique number of email addresses, yes, but I’ll need to do some further investigation on that one – when I have an answer I’ll let you know!