AWeber vs GetResponse (2024) — Which is Better?

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Written by Chris Singleton | Researched and reviewed by Matt Walsh

AWeber vs GetResponse (the two logos, side by side)

AWeber vs GetResponse — which of these email marketing solutions is better for your business? In this post, I put both products head to head, and help you find out.

Read on for a detailed comparison of their

  • pricing plans
  • key features
  • template quality
  • pros and cons
  • customer support

and more.

By the end of the post, you’ll have a much better idea of which of these products is right for you.

But first…what do AWeber and GetResponse actually do?

What do AWeber and GetResponse do?

AWeber and GetResponse are email marketing tools that let you:

  • host a mailing list
  • create attractive email templates
  • send e-newsletters to your subscribers.

They also allow you automate your communications to subscribers via ‘autoresponders’ — e-newsletters that are automatically sent to your subscribers at intervals of your choosing and according to rules that you define.

The AWeber platform.

That’s just the tip of the iceberg though — e-newsletter tools like AWeber and GetResponse allow you to do a lot of other very interesting things, which I discuss below.

GetRepsone home page

Before all that though, a quick look at pricing.

GetResponse pricing vs AWeber pricing

GetResponse pricing

There are six GetResponse pricing plans available:

  • Free — a free plan that lets you use core GetResponse features with a list of up to 500 subscribers (note that GetResponse advertising is added to your emails, however).
  • Email Marketing — starting at $19 per month, this plan lets you send an unlimited number of emails to up to 1,000 subscribers.
  • Marketing Automation — starting at $59 per month for use with up to 1,000 subscribers.
  • Ecommerce Marketing — starting at $119 per month for use with up to 1,000 subscribers.
  • Max – starts at $1099 per month.
  • Max2 — starts at $1099 per month.

A fully functional free trial is available too, which lasts for 30 days (this works with up to 500 subscribers). You can access the trial via this link.

GetResponse pricing.
GetResponse pricing

The key differences between the GetResponse plans involve the access to landing pages, automation, webinars and ecommerce features, with more functionality being provided the more you pay.

The ‘Max’ plans are particularly feature rich (especially ‘Max2‘), offering SMS marketing features, more ‘seats’ and corporate levels of support.

(More on all these features shortly!).

AWeber pricing

There are 4 AWeber plans to choose from:

  • AWeber Free — this plan lets you use a slightly cut-down version of AWeber with a list of up to 500 subscribers.
  • Lite — this starts at $14.99 per month and lets you send an unlimited number of emails to one list with unlimited subscribers.
  • Plus —  this starts at $29.99 per month to send unlimited emails to an unlimited number of lists and subscribers.
  • Unlimited — this has a fixed price of $899 per month, lets you send unlimited emails to an unlimited number of lists and subscribers, and comes with personalized account management from the AWeber support team.

Now, it’s worth sounding a note of caution with regard to all these references to ‘unlimited subscribers,’ because if you have more than 100,000 subscribers on AWeber’s ‘Lite’ or ‘Plus’ plans, the fees for these work out more expensive than AWeber’s fixed-price $899 per month ‘Unlimited’ plan.

This is pretty confusing.

So, if you have more than 100K subscribers, the best thing is to contact AWeber directly to discuss your requirements. AWeber provides a phone number for US customers on its pricing page; non-US customers can arrange a call through a booking portal on the AWeber site.

AWeber pricing plans.
AWeber pricing plans

Moving onto the ‘AWeber Free’ plan, as its name suggests, it lets you use the product entirely free.

As with the GetResponse free plan, there are strings attached though — it’s only free for if your mailing list has less than 500 subscribers, and any newsletters you send with it feature AWeber adverts.

Despite these limitations, the AWeber free plan is a pretty useful option for new businesses that don’t already have a list but want to start running email marketing campaigns.

You can find out more about “AWeber Free” here.

The ‘Lite’ plan is a bit of a strange beast. For a start, it doesn’t remove AWeber branding, which is very unusual for a premium email marketing app plan. And it doesn’t let you make use of AWeber’s full range of templates. So in truth, it’s probably best avoided.

This leaves the ‘Plus’ plan as the cheapest one that unlocks all the key functionality of the platform, including unlimited email automations, advanced reporting and sales tracking features. Realistically, this is the best option for most users who are interested in a premium AWeber plan.

Finally, discounted plans are available for non-profits (3 months free, 25% off after that) and students (20% off) too. 

Getresponse vs AWeber — how do the free plans compare?

Until recently, AWeber had an edge over GetResponse, because it offered an entirely free plan and GetResponse didn’t.

GetResponse has now introduced a free plan of its own, and it is quite similar to AWeber’s offering — in that e-newsletters created with the plan feature advertising, and a 500 subscriber limit applies.

The main advantage of AWeber’s free plan over GetResponse’s is that it lets you send basic autoresponders (more on these in a moment); by contrast, there’s no automation available at all on the GetResponse free plan. Additionally, you can also make use of web push notifications on this plan (more on these shortly).

However, the GetResponse free plan does include a free website builder — which, while basic, may prove attractive to users who want to try out an ‘all-in-one’ digital marketing setup.

You can learn more about both platforms’ free plans below:

So who wins on price?

When comparing AWeber vs GetResponse, it becomes clear that the GetResponse ‘Email Marketing’ plans and the AWeber ‘Plus’ plan offer a similar set of features. So it’s worth zooming in on these.

If you have a list with between 500 and 10,000 subscribers on it, you’re looking at a $6 to $20 monthly saving (depending on subscriber numbers) by using the GetResponse ‘Email Marketing’ plan instead of AWeber’s ‘Plus’ plan.

As you go up the pricing ladder, AWeber is the cheaper option for lists with 25,000 subscribers. However, above that, GetResponse becomes the much cheaper option — for example, hosting 100,000 subscribers on GetResponse costs $264 per month less than doing so with Aweber.

List size GetResponse ‘Email Marketing’ planAWeber ‘Plus’ plan

GetResponse offers very large discounts if you pay upfront for one or two years: 18% and 30% respectively. On top of this, the company often runs time-limited promotional discounts, like this one.

There’s also a 30% to 50% discount available to nonprofits (with the more generous discount being available if you display the GetResponse logo on your website and allow GetResponse to market you as a partner).

There are discounts available with AWeber too, but they are not as generous: if you pay annually, you can save between 16% and 33% on the regular plans.

However, a key thing to be aware of with AWeber pricing is that both subscribed AND unsubscribed contacts count as ‘billable’ subscribers. This means that even if somebody unsubscribes from your list, you’ll be charged for keeping their details in your AWeber account.

You can avoid this charge by deleting unsubscribed contacts from your account from time to time — but you will have to remember to do this.

So overall when it comes to pricing, the winner is, in general, GetResponse.

However, as we shall see below, costs are definitely not the only thing you should base your decision on here.

Let’s take a look at features.

Overview of core AWeber and GetResponse features

Similarities between AWeber and GetResponse

GetResponse and AWeber offer similar core features, the key ones being:

  • The ability to capture data and grow mailing lists
  • A wide range of pre-designed, responsive e-newsletter templates
  • Autoresponder functionality that allows you to send automated e-newsletters at pre-defined intervals to subscribers after they sign up
  • Statistics on the percentage of subscribers that are opening your emails, clicking links or unsubscribing
  • Message builders that allow you to create and edit e-newsletters without coding
  • Integration with third-party tools (for example, ecommerce apps or CRM services)
  • landing page builder

Key differences between AWeber and GetResponse

There are some GetResponse features that are not available in AWeber:

  • Webinars
  • Conversion Funnels
  • A website builder
  • Live chat functionality
  • Multilingual email marketing

And AWeber offers something that GetResponse has yet to introduce: AMP for email.

We’ll discuss these differences in more depth later.

But first, let’s take a look at something very important in email marketing: visuals.

E-newsletter templates

Aweber claims to offer 600+ templates, and GetResponse claims to offer 500+.

However, these figures include variants of templates, RSS feed templates and legacy templates; our research indicates that the actual ‘proper template’ totals are circa 169 templates for AWeber, and 222 for GetResponse.

That’s still plenty to work with, of course, but it would be better if both platforms published the more realistic numbers on their marketing materials.

Example of an Aweber template.

The templates provided by both GetResponse and AWeber are all responsive — this means that they will automatically adjust the layout of your e-newsletter to suit the device it’s being viewed on (mobile, tablet, desktop etc.).

(A small number of GetResponse templates — 5 in total — also support a ‘dark mode’ design).

In terms of quality, I’d say that GetResponse’s templates are in general slightly more attractive or contemporary than the AWeber ones; but thanks to the many template variants in AWeber, its overall larger range of options may make it easier to find something that suits your brand.

Either way, there’s a lot to choose from in the template department from both products, and the standard is high in both.

Editing one of the new Getresponse templates
Editing one of the new Getresponse templates

Web fonts in AWeber and GetResponse

Popular email apps like Outlook and Apple Mail are increasingly supporting the use of web fonts — and accordingly, some leading email marketing solutions are starting to include them in their email editors.

This can help designers create newsletters which more closely match the branding used on corporate websites.

Both AWeber and GetResponse facilitate the use of web fonts, but GetResponse’s range is much more extensive; AWeber limits you to a small choice of rather bland Google fonts (11 in total).

With GetResponse, you get a wonderful selection of web fonts to choose from — hundreds of Google fonts, including all the funky ones, are available.

Web fonts in Getresponse
A comprehensive range of web fonts is available in Getresponse.

So when it comes to web fonts, it’s a rather big win for GetResponse.

AMP for email

An area where AWeber has an edge over GetResponse — and indeed most other email marketing platforms —involves something called AMP for email.

Traditionally, e-newsletters have been very static affairs — a combination of text and images.

AMP for Email changes all that by making it possible for recipients to take simple actions — like booking an appointment, adding a product to a cart, or RSVP-ing to an event — directly within the email itself (i.e., without leaving their email program and without visiting a website).

It also allows the senders of an email to insert dynamic content into it — think live survey results, customer polls, weather updates, football scores etc.

The ‘dynamic’ nature of AMP emails gives recipients a reason to return to them periodically — turning emails into much more powerful and engaging pieces of content.

The below video explains how AMP for email (and AWeber’s approach to it) works.

You should note that in order to use AMP for email with AWeber, you will need the relevant technical skills — the only ‘drag and drop’ AMP for email feature currently available with AWeber is an image carousel.

But nonetheless, including AMP for email in AWeber’s feature set is a really positive development — and kudos to the company for being an early adopter of the technology.


As discussed above, autoresponders are emails that are sent automatically to your subscribers at intervals that you define – for example, you could create a programme of autoresponders so that…

  • 10 minutes after somebody signs up to your list, they receive a welcome message
  • one week later they receive a discount code
  • two weeks later they receive an email showcasing a particular product…

…and so on.

This type of email marketing is often referred to as a ‘drip’ campaign.

Both AWeber and GetResponse provide good basic autoresponder functionality, allowing you to automatically send particular e-newsletters based on time intervals (as in the example above) or trigger them based on user actions or data, i.e.,

  • joining a particular list
  • making a purchase
  • having a birthday.

For me, GetResponse’s autoresponder functionality is considerably stronger than AWeber’s, however.

The range of actions you can use to trigger the sending of e-newsletters is more comprehensive, and it’s easier to set up these action-based triggers in the first place. 

In truth, GetResponse’s autoresponder functionality now goes well beyond traditional ‘drip’ style campaigns and forms part of its ‘marketing automation’ feature.

And speaking of which….

Marketing automation

GetResponse recently introduced a feature called ‘Marketing Automation’ which takes autoresponders to a much more sophisticated level.

Available on its appropriately named ‘Marketing Automation’ plan (which starts at $59 per month) , the feature allows you to create sophisticated automation workflows using a drag and drop builder — you basically set up an ‘automation flowchart’ that tells GetResponse what to do if a user takes a specific action.

Getresponse marketing automation
Marketing automation in Getresponse is significantly more sophisticated than in AWeber.

There are a large number of triggers you can use to shape your automation workflow in GetResponse, but key ones include:

  • Email opens
  • Link clicks
  • Product purchases
  • Abandoned carts
  • URLs visited
  • A change in a subscriber’s custom field data

This means you can extensively customize your subscribers’ user journeys based on how they interact with your emails.

The video below gives you an idea of how it works, or you can read more about the marketing automation feature here.

AWeber offers something similar with its ‘Campaigns’ tool — but at the moment it’s a very basic affair, which essentially allows you to tag subscribers and send particular follow-up emails based on the links that they click.

Aweber Campaigns
Aweber Campaigns gives you some marketing automation functionality, but as you can see from the screenshot above, it limits the automations to sending messages, waiting, and applying tags.

So for now, in the area of workflow-based automation, the winner is GetResponse.


AWeber lets you bring in data from the following types of files:

  • XLS
  • XLSX
  • TSV
  • CSV
  • TXT

GetResponse facilitates data imports from the following file types:

  • CSV
  • TXT
  • VCF
  • XLS
  • XLSX
  • ODS

In addition to allowing you to import the above file types, GetResponse also allows you to import from various third-party services.

Both platforms also let you add contacts manually — either by adding individual contacts or by copying and pasting rows of contacts.

Finally, AWeber and GetResponse both allow you to add users to a particular autoresponder cycle when you import them.

So overall, a general thumbs up for both platforms here when it comes to imports.

Single and double opt-in

AWeber and GetResponse both let you capture email addresses using either ‘single’ or ‘double’ opt-in.

With single opt-in, users are added immediately to your list.

With double opt-in, the person signing up to your mailing list is sent a confirmation email containing a link that they have to click before they are subscribed.

The main benefit of a single opt-in process is that your list grows faster, as it’s easier for users to subscribe to it. A double opt-in process is better for verifying that the people subscribing to your list are using real email addresses.

Integrations and apps

Both AWeber and GetResponse offer a decent range of integrations with other sites and apps. These include integrations with very-well known services such as Amazon, Shopify, Paypal, Salesforce, Facebook and Twitter.

AWeber provides 759 integrations to GetResponse’s 240 or so, making it a significantly more flexible tool when it comes to connecting to other apps.

And AWeber lets you access your Shopify and Etsy sales dashboards within your AWeber account. This lets you track your sales against your email campaigns, and see what drives the most sales.

AWeber's integrations directory.
Aweber integrations

It should be noted that some of the integrations for both products involve setting up a connection between your accounts using a third-party sync tool like Zapier or Pie Sync, or simply embedding an inline form on another platform (this is typically the way you’d integrate either platform with website builders like Wix or Squarespace, for example).

This is not terribly complicated, but it can take a little trial and error to sort out.

(And whilst I love Zapier, sync errors can occasionally occur which then involve some manual intervention to sort out.)

Ultimately the winner when it comes to integrations — simply because there more of them available for the tool — is AWeber.

AWeber’s integration with Canva

In addition to the integrations that are available from its app library, AWeber now features a built-in integration with the popular graphic design app Canva.

This lets you access Canva directly within the AWeber interface, work on a design (email banner, call-to-action, photo etc.) and then insert it easily into your e-newsletters.

The ‘Design on Canva’ option in Aweber
The ‘Design on Canva’ option in Aweber

(You can learn more about Canva in our Canva review, our Canva pricing guide, our Canva vs Visme comparison, our Canva vs PowerPoint shootout and our Canva Pro vs Canva Free post.)

Split testing

Split tests (also known as A/B tests) allow you to try out different versions of your emails on segments of your data and send the best performing one out to the rest of your database.

Split testing in GetResponse
Split testing in GetResponse

This can be done by testing different subject headers, different e-newsletter copy or even different templates against each other.

AWeber allows you to test up to three variants of e-newsletters against each other; GetResponse’s equivalent limit is five.

However, whereas AWeber lets you test any email against any other, GetResponse is a bit more restrictive: you can only test emails with different subject headers against each other, or emails with different content against each other.

Unlike AWeber, you can’t mix things up.

Aweber split testing
AWeber lets you include any message in its split tests; GetResponse is more restrictive, allowing you to split test different subject headers or different content only.

So overall in the split testing department, it’s probably a win for AWeber.

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Data segmentation

A key reason why I generally prefer GetResponse to AWeber involves data segmentation.

Both tools allow you to create data segments easily enough — you can use a variety of filters to identify subscribers based on particular criteria and save them.

However, GetResponse beats AWeber when it comes to sending e-newsletters to your segments. This is because AWeber only allows you to send e-newsletters to one segment at a time.

Aweber segment
You can only broadcast to one segment at a time in AWeber.

For example, if you had a mailing list of car owners with three pre-existing segments in it, ‘red car owners’, ‘blue car owners’ and ‘green car owners’, and you wanted to send an e-newsletter to the red car and blue car owners in one go, you could do this in GetResponse really easily — you’d just tick the relevant segments and hit send. 

But in AWeber to do the same thing you’d have to create an entirely new segment containing red car owners OR blue car owners. This leads to more manual effort and a bigger list of segments to trawl through.

Similarly, excluding segments from a mailout is much easier in GetResponse than in AWeber: once you’ve picked your list of recipients, you can just tick the relevant segments or lists that you want to exclude from the mailout. 

AWeber allows you to exclude lists from mailouts, but oddly, not segments.

So, if data segmentation is important to you, the better option here is definitely GetResponse.

Landing page creation

Another area where GetResponse currently has an edge over AWeber involves landing pages.

Landing pages or ‘squeeze pages’ are web pages that are designed with one thing in mind: data capture. They typically contain a form, some attractive images and a small amount of text spelling out the benefit of submitting your email address.

Getresponse landing page example.
GetResponse’s Landing Page Creator – a drag and drop editor for creating ‘squeeze pages’

It’s generally better to use landing pages for online ad campaigns instead of a form that sits on your website, simply because they are optimised for capturing data (as they contain less content to distract users).

With both AWeber and GetResponse, you get a landing page creator out of the box, which allows you to make use of various templates and a drag and drop editor to create a strong landing page.

On paid GetResponse plans, this feature allows you to create an unlimited number of landing pages, display them to an unlimited number of viewers and crucially, do A/B testing too, where you can try out up to 10 different versions of your landing page — with the system automatically identifying the best performing one (thus allowing you to use your best landing page to maximise conversions).

Although there’s a landing page builder in AWeber too, it’s more basic in nature. There are 167 templates available, to GetResponse’s 93 or so — and crucially, AWeber doesn’t provide automatic A/B testing for the landing pages you create. The lack of split testing in particular renders it considerably less useful than the landing page builder in GetResponse.

However, the AWeber landing page creator does feature a more user-friendly interface.

AWeber's landing page creator
AWeber’s landing page creator

Both AWeber and GetResponse allow you to add a Facebook pixel or Google Analytics tags to your landing pages; these help you track conversions from ad campaigns.

However, when using these sorts of tracking services on a landing page, GetResponse lets you do so in a way that complies better with data protection laws.

This is because GetResponse provides you with a cookie banner for your landing pages that lets users accept or decline cookies before they are run. This is a key feature to include on web pages in order to comply with the EU’s GDPR requirements on cookie use (and some US states’ data protection laws too). AWeber’s landing page builder doesn’t currently provide an equivalent cookie opt-out mechanism.

So if you’re creating landing pages for an EU or US audience, GetResponse may be the safer option from a legal point of view.

Push notifications

GetResponse and AWeber both give you access to ‘push notifications’ functionality.

This allows visitors to your site to opt in to browser-based notifications (which you can display to these visitors in future, regardless of what website they’re currently browsing).

Web push notifications
Web push notifications

However, AWeber has a bit of an edge in this department, because the feature is included in both the AWeber free plan and its standard one (note that limits apply to how many notification subscribers you can have on the free plan — 50,000, but this is still very generous).

Push notification allowances in AWeber.
Push notification allowances in AWeber

By contrast, you can only fully access the web push notifications feature with GetResponse if you sign up to one of its most expensive plans (the ‘Ecommerce Marketing’, ‘Max’ or ‘Max2‘ plans).

Send time optimization (‘Perfect Timing’)

GetResponse includes a really nifty feature, send time optimization, which is not yet available in AWeber.

Called ‘Perfect Timing’, this feature automatically sends your email at the time at which it’s most likely to be opened — GetResponse looks at your subscribers and their email-checking habits and makes this call on your behalf.

Enabling the GetResponse 'perfect timing' feature
Enabling the GetResponse ‘perfect timing’ feature

If you are comfortable with using this big-brother sort of technology, then according to GetResponse, you can expect a 23% median improvement in open rates and a 20% median improvement in click-through rates.

AWeber does offer a feature called ‘send windows’ which allows you to limit the time you send your automated emails out to a particular time slot — but it’s not as sophisticated as send time optimization, and also requires you to do a bit of legwork and stats-eyeballing in finding out when the best time (in general) is to send emails to your list.

So overall, when it comes to optimizing your emails for the most opens, it’s another win for GetResponse.

AI tools in GetResponse and AWeber

Both GetResponse and AWeber have recently added some new AI-powered tools to their feature sets.

AWeber now provides users with an AI Writing Assistant. This lets you quickly generate content for your emails — you give it a command or email subject and let it come up with content for you.

Aweber AI writing Assistant
AWeber’s AI Writing Assistant in action

It works by providing you with pre-written but customizable prompts that help you generate email content. These include prompts for introductions, promos, summaries and first drafts of your emails. If you like, you can add your company name or a call to action to these, and the writing assistant will tailor its output to include the relevant details.

But the new AI email generator in GetResponse goes even further.

Rather than just it produce the text for your emails, you can prompt it to generate the full copy, layout and design for your emails.

GetResponse’s AI Email Generator
Accessing the AI email creator tool in GetResponse

Another AI tool available in GetResponse is its subject line generator — this creates email subject lines based on your chosen keywords, outputting 5 subject line suggestions to pick from. When you choose one, you can decide to leave it as is, or alternatively, tweak it further in the GetResponse email editor.

Considering that the generative AI boom only began a few months ago with the arrival of ChatGPT, a big thumbs up is due to both AWeber and GetResponse for making these powerful AI features available to their users so quickly.

Features in GetResponse that you won’t find in AWeber

There are a few GetResponse features now available for which there aren’t direct equivalents in AWeber.

These are:

  • Webinars
  • A website builder
  • Conversion funnels
  • Live chat
  • Multilingual email marketing

Let’s take a quick look at these.


The ‘GetResponse Webinars‘ feature represents possibly the most significant difference between GetResponse and its competitors.

Getresponse webinars
Getresponse webinars

By purchasing a GetResponse plan (‘Marketing Automation’ or higher) you gain the ability to run webinars directly from within your GetResponse account — something you won’t be able to do on other leading email marketing tools like AWeber, Mailchimp and Campaign Monitor.

Since webinars typically are used as a lead generation tool, integrating them closely with your email marketing application is potentially a very good idea.

The feature set for GetResponse Webinars is pretty good too, and similar to that you’d expect on dedicated webinar solutions.

Key features include:

  • a multiple presenters option
  • chatroom
  • whiteboards / presentation design tools
  • screenshares
  • webinar recording

In terms of attendee limits, the ‘Marketing Automation’ plan allows you to host a webinar with up to 100 participants; the ‘Ecommerce Marketing’ plan’s limit is 300, the ‘Max’ plan’s is 500; and Max2‘s is 1,000.

If you wanted to run webinars with AWeber, you’d need to use a third party tool such as Gotowebinar. This means an additional cost, but on the plus side, there is an official integration for Gotowebinar available for AWeber.

In terms of the quality of GetResponse’s webinar feature, it’s surprisingly good. I wasn’t expecting it to compare so positively against other webinar tools I’ve used in the past — but after testing it out, I found that I was really impressed with both its interface and the functionality.

You can definitely use it to run professional webinars and the way that this feature is so tightly integrated with email marketing features is brilliant.

The webinar feature is definitely a stand-out feature of GetResponse, and well worth trying if you are interested in running webinars as part of your business. You can learn more about GetResponse Webinars here.

Website builder

GetResponse’s new website builder feature lets you create a website within the GetResponse interface and connect it to a domain you own.

There are around 133 templates available for the website builder and they are all reasonably good, but as things stand the tool is a fairly basic affair, only letting you create simple, static pages — i.e., you can’t yet create an online store with it yet.

(That said, GetResponse says that ecommerce features are on the way.)

One important thing worth noting about GetResponse’s website builder is that the sites it creates aren’t terribly fast, or particularly compliant with Google’s new Core Web Vitals performance standards.

So, if you’re serious about building a website or online store, more established platforms like Shopify or WordPress remain better options.

However, for users with very simple website building requirements, the feature may be a nice one to have — and it’s one you won’t find in AWeber at the moment (the closest you’ll get to this feature in AWeber is its landing page creator).

Getresponse's website builder tool
GetResponse’s website builder tool

Conversion funnels

GetResponse has a feature called ‘Conversion Funnels’ that aims to turn the product from being an email marketing platform into something of an all-in-one marketing and ecommerce platform.

The idea behind it is that you can do the following things without ever leaving the GetResponse environment:

  • Create a product catalogue
  • Create and manage Facebook ad campaigns
  • Create landing pages
  • Add subscribers to an autoresponder cycle
  • Drive users to sales pages (also created in GetResponse)
  • Take payment for products (using several leading payment gateways)
  • Send abandoned cart emails if necessary

As the feature name suggest, GetResponse wants to give you an easy means to create sales funnels without the need for any other tools at all being necessary (other than a payment processor — Paypal, Stripe etc.).

If you like, however, you can involve third party ecommerce platforms into proceedings — Shopify, BigCommerce and Etsy can all be integrated with this feature.

Serious merchants will be better served by using more established ecommerce platforms like Big Cartel, BigCommerce or Shopify to sell goods online — but this all-in-one approach may appeal to small businesses that are dipping their toes into online selling for the first time.

AWeber does let you connect Stripe to its landing pages, giving you the ability to do some online selling; however, as things stand the GetResponse ecommerce setup and funnel mechanism is considerably more advanced.

Live chat

GetResponse has now added a ‘chats’ feature that, as the name suggests, adds live chat functionality to your website.

It’s available on all plans, although on the ‘Email Marketing’ plan, you can only use it on websites that were built using GetResponse’s website builder tool (i.e., if you want to use it on a website built with another platform — Wix, Squarespace etc. – you’re out of luck).

Getresponse Chats
Getresponse Chats

To enable this feature, you add a snippet of code to your site which then displays a live chat option to your visitors.

Again, there’s no equivalent feature in AWeber.

Trying GetResponse for free

There are two main ways to try GetResponse out for free.

If your list contains 500 or less subscribers — or if you don’t have a list yet — you can sign up for a ‘Free Forever’ plan. This gives you access to a cut-down version of GetResponse, but one that will cover basic email marketing needs.

Alternatively, you can try a professional plan out for 30 days. This gives you access to a fully-functional version of GetResponse.

Multilingual email marketing

A really important thing to note about Aweber is that English is the only language supported by the platform — in other words, if you want to create email marketing campaigns in different language character sets, you may run into trouble.

GetResponse, by contrast, works in 12 different languages.

Customer support

Both AWeber and GetResponse have won Stevie awards recently for their customer support, which says good things about both companies’ efforts in this area.

AWeber is the better option if you need phone support, though.

Unlike GetResponse — and indeed competitors Mailchimp, Mad Mimi and Campaign Monitor — the company offers phone support on all its paid plans (and toll-free to boot, if you live in the US). Email and live chat support channels are also available.

GetResponse used to offer phone support, but now offers live chat and email support only (unless you’re on the enterprise-level ‘Max2‘ plan, which also gives you access to support over Slack).

This is a shame as when it comes to tech support, there are times in life when only a real conversation with a real human will do.

Another aspect of AWeber support that will appeal to some users is its free migration service. To encourage you to switch from other platforms the company will migrate the following aspects of your email marketing:

  • lists and tags
  • subscribers
  • up to 3 email templates
  • current sign up forms
  • campaigns and automations
  • landing pages.

This free migration service is available for users on the ‘Plus’ and ‘Unlimited’ plans.

However, GetResponse’s email support comes in 8 languages (English, Polish, German, French, Spanish, Italian, Russian and Portuguese), whereas AWeber’s is only provided in English.

In terms of the quality of the support, I’ve had a lot of experience of GetResponse’s live chat service, and I’ve always found the responses quick and the agents extremely helpful and knowledgeable.

(I haven’t always loved the email support though — it’s always taken me much longer to get support via this channel and the quality of it hasn’t been as high as that provided via the chat service).

I haven’t had much experience of AWeber support, but the company’s very long history of receiving Stevie awards for it should provide reassurance on that front.

Bottom line on support: if you think you’re the kind of customer that is definitely going to require phone and migration support, then it’s worth giving AWeber some serious consideration over GetResponse.

If you need support in a language other than English however, the better option is GetResponse.

AWeber vs GetResponse conclusion

Ultimately, AWeber and GetResponse both offer a good range of tools to help you create, maintain and communicate with an email database. Even if you’re not all that technically minded, you shouldn’t have too much difficulty using either to manage your e-communications — and both products will let you do that well. That said, GetResponse is the definite winner in this shootout — it is much more of an ‘all-in-one’ solution than AWeber, comes with significantly more features, and is a bit cheaper too.

There are a few areas however where AWeber has an edge over GetResponse. It supports AMP for email, is more flexible when it comes to split testing, gives you access to its push notifications and autoresponder features on its free plan, integrates with a wider range of third-party products, and comes with phone support.

But overall, GetResponse has a much wider array of features than AWeber — with its webinars tool possibly being the most significant of these.

Here’s a final lowdown of why you might pick one of these tools over the other.

Reasons to pick GetResponse over AWeber

  • There are several features in GetResponse that you won’t find in AWeber including webinars, a website builder, live chat and multilingual marketing.
  • GetResponse’s ‘Marketing Automation’ features currently beat similar workflow-based automation tools offered by AWeber — hands down, in fact.
  • The product is, in general, a bit more competitively priced than AWeber (especially when you take discounts into consideration, and the fact that AWeber effectively charges you to store unsubscribed contacts on your lists).
  • Unlike some of AWeber’s premium plans, none of GetResponse’s paid-for plans involve advertising on newsletters.
  • An 18% discount is available if you pay for the product on an annual rather than monthly basis, and a 30% discount is available if you pay for two years upfront. These discounts are more generous than the AWeber equivalents.
  • GetResponse’s built-in landing page creator is more sophisticated than AWeber’s.
  • GetResponse’s ‘send time optimization’ feature has the potential to significantly improve your open and clickthrough rates — there’s no equivalent functionality in AWeber.
  • You can sell products and create sales funnels with GetResponse out of the box.
  • GetResponse works in 26 different languages; AWeber only supports English.
  • GetResponse customer support comes in eight different languages; AWeber’s is only available in English.

Reasons to pick AWeber over GetResponse

  • A greater selection of templates is available (when you take into account template variations).
  • It integrates with more third-party apps.
  • Push notifications are available on all its plans — even the free one.
  • Its split testing features are a bit more flexible.
  • AMP for email is supported.
  • Phone support is available.
  • Free migration support is available.

Alternatives to AWeber and GetResponse

There are many alternatives to AWeber and GetResponse out there. At the more expensive end of the spectrum, you could consider Campaign Monitor and Mailchimp; a budget option is Mad Mimi.

You may find some of the below reviews and comparisons helpful:

Increasingly, you’ll also find that many website building and ecommerce solutions — like Wix or Shopify — now provide built-in tools for managing email marketing campaigns. While these are at the more basic end of the spectrum, they tend to be very good value and are worth checking out if you already use one of these website building platforms.

AWeber vs GetResponse FAQs

What are AWeber and GetResponse used for?

AWeber and GetRespsonse are mainly used for sending email newsletters. However, they can also be used for other purposes, including marketing automation, building landing pages, web push notifications and basic ecommerce.

Can I use AWeber and GetResponse for free?

Yes. Both companies let you use a cut-down version of the product, which you can use with mailing lists containing 500 subscribers or less.

Which is cheaper, AWeber or GetResponse?

GetResponse is on the whole cheaper than AWeber: hosting lists under 10,000 subscribers is slightly less expensive, and hosting lists above 50,000 subscribers is significantly cheaper.

GetResponse also provides more generous annual discounts and bi-annual discounts, and it doesn’t charge you to store the details of people who have unsubscribed from your list.

What are the main advantages of using AWeber over GetResponse?

The main advantages AWeber has over GetResponse are its web push notifications feature (which unlike GetResponse is available on a free plan); its phone support; its free migration service; and its larger range of integrations.

What are the main advantages of using GetResponse over AWeber?

The main advantages GetResponse has over AWeber are its cheaper pricing; its webinars feature (AWeber doesn’t have one); its more sophisticated email marketing tools; its built-in website builder; and its live chat feature.

Any thoughts?

Finally, if you’ve got any thoughts on the AWeber vs GetResponse debate, or any questions, do feel free to share them in the comments below — I do my best to get back to everyone!

And if you enjoyed this article, it’d be great if you could consider sharing it on social media, or adding a link to it from your website or blog.

Comments (63)

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Great review. That covered a lot of things that I wouldn’t have put together if I was trying to compare them on my own. It made the decision a lot easier.

Hi Chris, thank you for the detailed comparison between GetResponse and AWeber. This was more information than I ever thought I needed, and made me think ‘long term’ on what my plans might be. I am just now starting my email marketing journey.

It’s what they DON’T tell you that is important. With Aweber your clients can’t have a role based email without using double opt-in. Getresponse templates are hard to edit and are NOT mobile friendly. It all depends what is most important. For me, neither of these programs work.

Thanks for your insights Joanne. I agree with you that the ‘old’ Getresponse email creator produces emails that are not 100% mobile friendly (at least where the Gmail for mobile app is concerned). The new Getresponse email editor is much easier to use however and produces e-newsletters that display fine on mobiles.

The CRM in GetResponse. If you manage contacts for a sales team you will want to use another service for that. I hope they get their act together because they have all the database fields necessary but they are very difficult to access and the limited ones that are present need several clicks to even find the person’s Name and Telephone number – and if you want to see the history of the contact’s activity (mail opens, link clicks etc) you need to leave the CRM and search for the contact in a list. If you are looking at a contact in the CRM and want to send that person an email, you need to go out of the CRM, find a letter draft or make one, and then search for that contact manually at the last step before sending. They are just not ready for use by sales teams. However the automation is great, once you get the hang of it. I think this is a popular chi=oice for many solopreneurs and affiliate salespersons. It’s great value for money but it doesn’t have a CRM worth using.

All fair points Tim. I personally like the way you can integrate the automation features in Getresponse with its CRM but I agree that it’s not yet a fully-fledged CRM system and there are some important features missing. I’m going to update this Getresponse review shortly to address some of these shortfalls.

Just an update on this point – the comparison has been updated to reflect some of the shortcomings of the Getresponse CRM. Any further thoughts on this aspect of the product welcome 🙂

This article was interesting. I am fairly new to the company I work for (have been here 10 months), and we use GetResponse. Over the course of these ten months however I have found that I HATE GetResponse. Their customer support isn’t helpful, their image management is unmovable and has truncated titles, and on more than one occasion I have lost whole drafts because something glitched out and the page was reloaded while I was editing (I had saved as a draft, but if you don’t close out of it and the page reloads, you lose all the work you did post opening the draft). Also you can’t image map on GR, and their drag and drop editor is glitchy (I don’t even know what to make of their "social icons", you can’t even link them they’re just pictures). I saw you mentioned their mobile view when editing, I figured I’d just let you know that their "mobile preview" is one size fits all when that’s hardly the case – it’s definitely not for my iPhone 6s, which I’ve tested several times. I have tried to set up reply-to emails, only to have never received any of the confirmation emails even when GR support tells me they were delivered. On Chrome their multiple browser view when trying to send doesn’t work at all. When you reuse an email the plain text gets all scrambled up and you have to either retype it out yourself or you have to use the HTML to Plain and fix it from there. And when you import contacts, it can tell you that so many emails didn’t import, but won’t tell you what emails and it won’t tell you why.

I have been trying to do research to switch for a long time now. Our company is small and no one really knows how to work the email marketing program. We do not use landing pages, auto responders, A/B testing, or any of the other cool features GR offers. Mostly because I am unsure how they work, I am frustrated with GR support, and I would have to explain it all to my manager who has the final say on it all and it would put more things on our plates to do atm. The only thing we do, is we have 3 main groups of email subscribers that we import manually from our BigCommerce store, and we send separate emails to those 3 groups several times a month, if not a week. With all that in mind, I feel like I really want to switch to AWebber. However the thought that I should be learning and utilizing the new features of GR keeps poking at me regardless of how much I hate the platform…

I know this was a long comment but does anyone have any suggestions?

For a long time they were about the same. Now, and for the last couple years, I always recommend GR over Aweber. There probably isn’t a reason to switch if someone has been having success with Aweber. However, if you are just starting your list, GR is better in many ways.

Many thanks for your comment Anmar – I’d probably agree with you, simply because you get more features for a lower cost with Getresponse than Aweber. Incidentally, we use Getresponse at Style Factory for precisely this reason. And because of the flexibility around single / double opt in too.

Thanks for this great details review of both the services i used both the services for around 6 months each both are very good in terms of features and usability

Pretty useful article. I was using MailChimp in bulk and was frustrated by the limited capabilities and the major monetary bump for pro features. Stumbled upon this article among many. For the last month, I’ve been happily using this new tool called SendX which I found on ProductHunt. Seeing a couple of comments about GetResponse and previous AWeber experience, looks like I’ve made a decent decision for now. I’m using their free plan and haven’t had major issues yet. Their support is also chat based. So, I get pretty quick feedback about my queries.

Get Response is horrible. Customer data management is dreadful. I have a highly sanitized list and 30% of my emails sent by GR never even arrived at the recipients. They didn’t go to spam, they just never got delivered. And there were no analytics available on GR to tell me why they weren’t delivered. GR support had no answeres and just shrugged. Worst choice I ever made.

Hey, thanksthis is a great review.I have getresponse but just wanted to know what the differences are.Very helpful. thanks so much

GetReponse are basically disorganised and clunky. The worst part is their predatory pricing (some would say crooked). If you go one contact over your plan they ‘fine’ you for that and make you then upgrade. I’m leaving as I can’t partner with thieves who steal my money and then pretend that it is all legitimate. Don’t walk or run away, but find the fastest vehicle you can to get away from them. MC and AW are so much better

Very thorough analysis, great work! As both Aweber and Getresponse is close call and decision probably comes down to personal preference I would like to share my experience with another product, which is very similar to these two and with which I had pretty good experience. If you would like to check comparison of it with Aweber and Getresponse you can follow these two links. and But in short, it has pretty much all the functionality, pre-set templates, support, integration but the deciding factor for me, was the pricing – as I started my business with no contacts I knew that there is no way I can get anywhere close to 1k subscribers in the next several months. So starting 30 days trial and then paying money was not a very good option for me, as I wanted to save as much as possible. Because of that I chose Mailer and it kinda stuck with me.

Good article this !Thanks ! will go getresponse. Just signed up with aweber and their sign up form designer looks like word 2003. Off to get some response ! 🙂

I just finished one month with GetResponse and all I can say is run from this company. My experience was one of the worst I’ve ever had with an online service. Here is why:– The interface is confusing and buggy.– The newsletter editor was extremely hard to use and I lost templates I worked on for hours.– Unexplained bounce rates of 25+% (my email list was double opt-in, collecting in the last 60 days)– My newsletters didn’t look like the test messages.– Messages were delivered 24 hours late.– 5,000 of my clients were unexpectedly provided with my personal email address– The "from" address in my emails was generated from the supposedly "internal only" campaign name– Campaign reports were attached to the wrong email lists– No refund issued despite the harm GetResponse made to my brand.

Do not recommend.

Thanks for the review! There’s so many options to choose from. GetResponse sounds pretty cool. I’ll check it out. Thanks!

I wanted to provide a warning about GetResponse. Their features are great but I’ve been having support issues. I’ve set up a few RSS-to-email campaigns that just won’t send emails. I’ve had an open ticket for 18 days and have been told that they had to elevate it to IT (16 days ago). Just a warning. Hopefully mine is an isolated incident.

Given that this post is dated 25Nov15 and there are comments below from 2 years ago either the post has been updated and reposted or just reposted. I believe the former to be the case and think that any previous comments are not relevant for the current time period and hence should be removed. Otherwise it makes it look like this post is just an old rehash of a post.

Pretty thorough comparison between Aweber and GetResponse. I’ve been using GetResponse for more than 3 years now and I’m a big fan of it. There have been technical issues with their servers a couple of times but mostly it works without hassles.

I almost signed up for GetResponse because I liked the idea of the built-in landing page creator. But I just discovered that the "built-in" version is limits you to creating only one page, and then only 1,000 visitors can visit it. After that, it’s $15/mo for the landing page feature.

I find it worth noting that only Aweber have been active to respond to this article, GetResponse need to get in here and address (I could not resist), the delays in answering questions on their support.

Joined getresponse one year ago and had problems with reliability. Left and went to Aweber with no problems. Just rejoined GR to try again and launched my first campaign only to find out the API is not working at the moment…not great start yet again.

Thanks Chris. I just signed up to GetResponse. Now going through their List Building Program Crash Course. Looking forward to build my list.

Your review fails on price comparison. You are comparing prices for 1,000 subscribers and saying that Aweber is more expensive. But, in fact at the $29 level with Aweber you can have up to 2,500 subscribers, so you are in fact paying for up to 2,500 not just 1,000 subscribers. Comparing both at up to 2,500 subscribers Get Response comes in at $25 per month and Aweber at $29. So there isn’t really a huge significance in price. You should focus more on comparing features.

I started using Aweber last year and have become very frustrated with it so I was thinking about whether to switch to another service- probably GetResponse will be the the best choice.

I would like to second the comment from BarbaraP. Their customer service from their compliance team takes weeks to respond, if you get a response at all. Kind of ironic for a company named "Get Response" that getting a response from them is so difficult.

Also when you Email in a client’s Email address from a form on your website they set the client back to day 0 in your autoresponder, thereby the client gets all the same emails again. They should not do this, but they do, and it makes the Emailing of new clients to them dangerous as your unsubscribe rate will go through the roof if you keep sending the same emails over and over again.

Hello 1. what about aff program which one is beter? 2. how much is for gr. and aw. ref per month? 3. which one is noobie frendly? thanks

I would like to thank the team at STYLE FACTORY for these great reviews. I read quite a few of them and find them very informative and to the point. In the age of content marketing, this is the kind of articles that truly add value to blog visitors like me. Keep up the good work, guys!

We’re moving from getresponse to aweber because GR customer service is painfully slow for important requests (when trying to migrate a client’s account from under our account to an independent GR account.) The answer (not a solution) came 3 days later. It prompted us to move that client to another email service because after 5 days of back/forth and no attempt by GR to solve the problem, we were frustrated. We didn’t move the client to Aweber because they wanted a cheap, less robust email program. We’re now moving all our email marketing to Aweber. We used Aweber years ago and are excited to move back to the new, always improving Aweber. Aweber now allows importing of previously opted-in subscribers without the P.I.A. re-confirm. And we’re happy to leave GetResponse because, from our experience, the name is an oxymoron.

I love to browse through out net in search for marketing my business and meanwhile i found the tigerbuz email marketing services as the best option. Tigerbuz is reliable and cost effective and really the system is dammm!! good and workable for every business owner. I surprisingly shocked when i found all my emails goes to inbox of my subscribers. Check out here:

I love to browse through out net in search for marketing my business and meanwhile i found the tigerbuz email marketing services as the best option. Tigerbuz is reliable and cost effective and really the system is dammm!! good and workable for every business owner. I surprisingly shocked when i found all my emails goes to inbox of my subscribers. Check out here:

Great article! I’m using get response and considering getting an aweber account if i can import the list without them reconfirming. Could you tell me how? Thanks!

This is a very educative post. Thanks for helping me to make a final decision to choose getresponse over aweber

Great post, but has anyone used Imnica Mail? I came across this site that has some info about this autoresponder service, and I was wondering how good they are.

Buenas tardes

En colombia esta muy de moda ICresponder de la empresa Ingreso Cybernetico, es totalmente en español, pero ahora me confunde en cual invertir.

Alguien me orienta?

Hi Chris,I represent AWeber. Just wanted to clarify a couple of mistakes in your post. All 600+ of AWeber’s email templates and sign-up forms are mobile responsive ( and Also, we do not require subscribers to reconfirm their subscription if they have already confirmed with another service. Let me know if you have any questions.

Brandon OlsonSocial Media Manager – [email protected]

For beginners in the internet marketing world, this is a valuable review of two of the major players in auto responders, thank you.

Hey Kenny,Thanks for asking this important question. I represent AWeber, and I will say that we have been recognized within the email marketing industry as being one of the leaders in deliverability.

Brandon OlsonSocial Media Manager – [email protected]

To make this article more complete there should be a word about SPAM management because this one feature can kill everything regardless of everything else. I’ve had MailRelay which has an extended free trial but SPAM-wise it is a hassle.

Hey Damien,I wrote an article a while back about email deliverability and spam management. Check it out here:

Brandon OlsonSocial Media Manager – [email protected]

Thanks for the information. Because of this blog I will be going with GetResponseas I have a free trial with them currently. All the Best…Freddie Marmolejo