Mad Mimi vs Mailchimp (2019) — A Comparison Review

Mad Mimi vs Mailchimp - images of the two logos side by side

In this post, we compare Mad Mimi vs Mailchimp, to see which of these two well-known e-marketing solutions best meets your needs.

What do Mad Mimi and Mailchimp do?

The short answer? Mad Mimi and Mailchimp let you create and send e-newsletters.

The slightly longer answer is that they also enable you to store your marketing database online, automate your mailouts using autoresponders and examine how people respond to your marketing messages.

And, in the case of Mailchimp, considerably more besides.

You’ll learn more about all the key features of both products as you progress through this post, but let’s begin this comparison with a look at pricing.

Pricing comparison

There are multiple pricing tiers for both Mad Mimi and Mailchimp.

Mad Mimi pricing

Mad Mimi provides 4 pricing plans:

  • Basic - starting at $10 per month to host a mailing list containing 500 email addresses

  • Pro - starting at $42 per month to host 10,000 email addresses

  • Silver - starting at $199 per month to host 50,000 email addresses

  • Gold - starting at $1049 per month to host 350,000 email addresses

Within these plans, different costs apply depending on list size (for example, hosting 5,000 email addresses costs $27 per month on the basic plan; hosting 500,000 records on the Gold plan costs $1,499 per month).

All the Mad Mimi plans come with the same features — the only difference being the speed at which your emails get sent, with the fastest speeds being reserved for the more expensive plans.

Mailchimp pricing

As with Mad Mimi, there are a variety of pricing tiers on offer from Mailchimp.

  • Free — $0 per month

  • Essentials — starting at $9.99 to host a mailing list containing 500 email addresses

  • Standard — starting at $14.99 to host 500 email addresses

  • Premium — starting at $299 to host 500 email addresses

Unlike Mad Mimi, the features included vary considerably per plan.

The free plan is useful enough for basic users and a good way to try Mailchimp out. It allows you to host a list containing up to 2,000 email addresses and send up to 10,000 e-newsletters to it every month. However, you can forget about any automation features or split testing with this plan, and your newsletters will contain ads for Mailchimp on them (albeit fairly discreet ads).

In terms of the paid plans, I generally advise people who are serious about email marketing to to skip Mailchimp’s ‘Essentials’ plan in favour of the ‘Standard’ plan. This is because the ‘Essentials’ plan doesn’t really allow you to automate your marketing — one of the key advantages of using a tool like Mailchimp — or use split testing (a way of maximising open and clickthrough rates by testing different versions of your newsletters against each other).

Mailchimp’s ‘Standard' plan does give you access to the features most professional email marketing users require — including autoresponders, split testing and send time optimization (all discussed in more depth later in this post).

As for Mailchimp’s ‘Premium’ plan, this offers more sophisticated split testing, advanced reporting and better support than all the other Mailchimp plans — but at a fairly extortionate cost: it starts at $299 per month.

There’s something sneaky to watch out for on all of Mailchimp’s pricing plans: the company charges you for any unsubscribed email addresses on your list. This practice is fairly unique in the email marketing world and will mean your costs effectively increase with every email you send out. This policy was introduced as part of an updated (and very unpopular!) new pricing structure which made Mailchimp considerably more expensive than it used to be.

By contrast, and in common with most other email marketing apps, Mad Mimi only charges you to host subscribers.

Ultimately, it is safe to say that Mad Mimi is a clear winner when it comes to pricing, coming in considerably cheaper than Mailchimp regardless of whether you have a small or large database.

For example, if you have 5000 subscribers, it will cost you $27 per month with Mad Mimi to host and send unlimited emails to your database; this comes in $22.99 per month cheaper than Mailchimp (who charge $49 for the same privilege). At the larger end of the database spectrum, using Mad Mimi to host a database with 50,000 records will cost $199 per month, to Mailchimp's $259 per month. 

Work the total costs out over the course of a year and you'll really appreciate the difference in pricing.

And, when you consider that the figures above are based on Mailchimp’s cheapest, lowest-specced plan, Mad Mimi starts looking even more attractive, by comparison, from a pricing point of view — because really, the advantage of using Mailchimp over Mad Mimi lies in access to the more advanced features (which are only available on the more expensive plans).

However, pricing is not the only thing you should be considering when trying to decide between Mad Mimi and Mailchimp.

Let’s look at the differences in functionality.


A really important feature of all serious email marketing solutions is autoresponder functionality.

Autoresponders are e-newsletters that are sent to your subscribers at pre-defined intervals after they sign up – for example, you can set them up so that

  • immediately after somebody signs up to your mailing list, they receive a simple welcome message

  • a week later they receive a discount code for a particular product

  • three weeks later they receive an encouragement to follow you on social media…

…and so on.

The idea is that your email marketing gets automated – once you’ve set things up correctly, subscribers will automatically receive key messages from your business without you having to bother sending out e-newsletters manually (although you can still of course do this when you need to).

Autoresponders save you time and, used judiciously, have the potential to generate new business.

How do Mad Mimi’s and Mailchimp’s autoresponders compare?

Both Mailchimp and Mad Mimi allow you to create ‘classic’ autoresponder campaigns, where a user is automatically opted into a cycle of communications after they subscribe to a mailing list. These sorts of autoresponder cycles are typically referred to as ‘drip’ campaigns.

However, Mailchimp’s autoresponder functionality is considerably more sophisticated, in that you can set up autoresponders based on other actions taken by users – for example, clicking on a particular link in an e-newsletter, opening it or purchasing a particular product. You can use this functionality to create sophisticated subscriber journeys and sales funnels in Mailchimp in a way that’s not really possible in Mad Mimi.

Many users will manage fine with the more basic autoresponder functionality offered by Mad Mimi (which is based on time interval or dates like birthdays or anniversaries). However some – those running complex e-commerce businesses for example – will appreciate the significantly greater flexibility that Mailchimp offers on this front.

Mailchimp essentially allows you to create and edit a range of sophisticated automation workflows that cater for a variety of business or organisation types: e-commerce, education, bands and charities to name just a few. There's nothing comparable really in Mad Mimi.

The one thing you have to remember however is that with Mailchimp, you will have to pay quite a bit extra to unlock even basic autoresponder functionality — you’ll need to be on the ‘Standard’ plan or higher, which means considerably higher costs than Mad Mimi.


A question often asked by prospective users is this: how good can Mad Mimi or Mailchimp make my emails look? Well, the answer lies in the quality of templates provided.

With Mad Mimi, you don’t get templates so much as ‘themes’ — colour schemes that you can apply to one simple but pleasant template (you can apply a few different content layouts to this, but you're basically dealing with the same template throughout).

Mailchimp on the other hand comes with over one hundred templates that you can adapt to meet your needs (or you can start with a blank template if you prefer). These are all extremely professional in appearance and a wide range of categories (to suit different business types) is available.

Both tools provide easy-to-use drag-and-drop style editors to help you edit your template, with Mailchimp’s being the more flexible (if slightly more fiddly) of the two.

Although you can definitely produce attractive e-newsletters with Mad Mimi, It’s unquestionably a win for Mailchimp in the template department, simply because of the sheer volume and variety of templates on offer.

Mailchimp templates

Mailchimp templates

Interface / ease-of-use

Mad Mimi and Mailchimp both provide interfaces featuring big text and buttons.

Mad Mimi's interface is very simple to use, if rather brightly coloured.

Key features are easy to find (thanks to large text links and big buttons) and users new to the world of e-marketing will find sending e-newsletters and creating autoresponder campaigns with Mad Mimi very straightforward.

The only thing I found particularly difficult to do in Mad Mimi was send a test email: there's no obvious 'test' button anywhere to be seen when you are designing your email — rather, you need to click a 'preview' button to see a full screen version of your email, and then locate an easily-missed 'test' button at the bottom of that screen.

Mailchimp’s interface is more complex to use than Mad Mimi’s and you can expect a steeper learning curve when using it — but that’s generally because the product does considerably more.

The Mad Mimi interface

The Mad Mimi interface


Both Mailchimp and Mad Mimi allow you to embed sign-up forms into your website, and accordingly you should be able to incorporate either service into your site or social media presences easily (both services allow you to add a Facebook sign up tab with a minimum of fuss too).

When it comes to third party integrations though, Mailchimp comes up trumps again. Far more online services and products offer direct integrations with Mailchimp than Mad Mimi; it’s often the default email marketing integration for other apps. That said, there are quite a few key products that integrate directly with Mad Mimi, including Etsy, Bigcommerce, Salesforce and Zoho.

Perhaps most interestingly, there’s an integration available between Shopify and Mad Mimi — something that is no longer the case with Mailchimp and Shopify (due to a spat over privacy issues, the official integration between the two apps was discontinued — workarounds exist however).


If you’re hoping to segment your data based on fields in Mad Mimi, you’re out of luck. Although you can manually add email addresses to particular lists (and you can do this in bulk, based on manual searches for keywords etc.), you’re not going to be able to define ‘always-on’ rules that automatically segment your data into different batches.

Mailchimp offers much more flexibility in this regard, allowing you to set filters which are used to create segments of your list. However, it should be pointed out that on all but the eye-wateringly expensive “Premium” Mailchimp plan ($299+ per month), the segmentation options are fairly limited on Mailchimp too (for example, you can’t send to multiple segments at once).

So, if you have complex requirements on the segmentation front, you’d be better off avoiding both these products and looking at an alternative email marketing tool like Getresponse or Campaign Monitor.


Mad Mimi and Mailchimp provide two main ways to add forms to your site — you can either design a form within the app and use a snippet of Javascript to embed it, or you can create a ‘naked’ form and copy and paste the entire HTML for it onto your site. (If you opt for the latter approach, you’ll need to style it yourself using CSS).

Mailchimp gives you a much greater range of options when it comes to designing your forms however, and allows you to do something which Mad Mimi doesn’t: create pop-up forms. Used judiciously, these can have a very positive impact on sign up rates.

You can create pop-up forms for a Mad Mimi site — but you’ll need to link a third-party tool like Privy or Sumo to your Mad Mimi account, which will mean extra costs.


Mad Mimi offers a clean, simple analytics interface that makes understanding the basics of what's happened with a mailout easy.

You get access to all the absolutely essential stuff — open, clickthrough and unsubscribe rates etc. — and the Google Analytics integration is good too (Mad Mimi will rewrite the URLs in your emails so that any traffic from specific Mad Mimi mailouts is easily trackable in your Google Analytics reports.)

However, you won't get anything like the sort of reporting functionality that's offered by Mailchimp.

For example, if you want to find out information about the devices your e-newsletters are being opened on, the ROI of emails or geographical data, you will be disappointed. 

As with much else about the product, Mad Mimi provides on a very stripped-down, basic approach to analytics.

Chiefly because the product does a lot more than Mad Mimi, Mailchimp’s analytics features are much more comprehensive and you can really drill down into data to the nth degree with the product.

Split testing

Split tests allow you to try out different versions of your emails on segments of your data and send the best-performing one out to the rest of your database (usually automatically).

This can be done by testing different subject headers, different e-newsletter copy or even different templates against each other.

The upshot of split testing is ultimately better performing email marketing campaigns.

In terms of what’s on offer from the two products under discussion here, Mailchimp allows you to test up to 3 variants of e-newsletters against each other, or up to 8 on its premium plan; sadly, however, Mad Mimi doesn’t provide this functionality at all.

Send time optimization

Another feature you’ll find in Mailchimp which is missing in Mad Mimi is send time optimization (available on Mailchimp’s ‘Standard’ plan or higher).

When enabled, this feature sends your email to a recepient at the time when that person is most likely to open it. This time is calculated based on their previous behaviour.

As with split testing, this is another way to maximise the number of eyeballs on your newsletters, and it’s a shame that it’s not available on Mad Mimi.


When it comes to support, Mailchimp is again a winner over Mad Mimi.

First, there’s more forms of it available — you can use live chat, email and phone to contact the company (note however that the phone support is only available on the most expensive Mailchimp plan, which is prohibitively expensive for most users). With Mad Mimi, you’re restricted to email support only.

Second, the support resources that are available on the Mailchimp site are much more comprehensive (and more up to date) than the Mad Mimi equivalents. I stumbled across quite a few help pages on the Mad Mimi site which hadn’t been updated since 2009…

Comparison conclusions

There's no question that Mailchimp is the more fully-featured tool here. It comes with significantly more bells and whistles than Mad Mimi and has effectively become an industry standard solution for email marketing, offering advanced features and integration with other important online services out of the box.

That said, the recent changes to its pricing structure have made Mailchimp very expensive by comparison to its competitors; especially when you factor in its sneaky ‘charge-per-unsubscriber’ approach.

So, if you are on a low budget or have an extremely large database, you may ultimately find Mad Mimi a better option than Mailchimp — or indeed many other email marketing solutions. If all you need to do is send an occasional newsletter every once in a while, then there is a LOT to be said for Mad Mimi, because it ticks several of the basic email marketing boxes at a very low price point.

However, with Mad Mimi, you will have to live without advanced autoresponders, split testing, proper segmentation and send time optimization, all of which are generally seen today as key tools in creating more sophisticated e-marketing campaigns (and which are included, albeit on more expensive plans, with Mailchimp).

There are some competing products which offer some ‘happy mediums’ between Mad Mimi and Mailchimp however — so it’s worth checking out these alternatives, a couple of which I discuss below.

Good alternatives to Mailchimp and Mad Mimi

If you’re interested in alternatives to both Mailchimp and Mad Mimi, I’d recommend checking out Getresponse, which offers the sort of advanced email marketing functionality you’ll find in Mailchimp (and more besides, like webinar and basic CRM functionality).

Aweber is also worthy of some serious consideration too — it’s a solid, reliable and easy-to-use email marketing tool.

Both these products are more expensive than Mad Mimi, but they come with a lot more sophisticated features than it, whilst generally costing less to use than Mailchimp.