Mailchimp vs Aweber (2019) — Comparison Review

Mailchimp vs Aweber comparison (image of an envelope showing both products' logos).

In this Mailchimp vs Aweber comparison review — updated to reflect the new Mailchimp pricing structure — we’re going to look at two of the best-known e-marketing solutions currently available, and try to help you work out which one is the best fit for your business.

Read on to get a full overview of both Mailchimp and Aweber’s feature set and exactly why — and when — you might decide to use one of these tools over the other.

Let's start off by taking a look at the key things that Aweber and Mailchimp let you do.

What do Aweber and Mailchimp actually do?

Aweber and Mailchimp are tools that allow you to:

  • import and host a mailing list and capture data onto it using sign-up forms

  • create e-newsletters (both HTML and plain text) which can be sent to your subscribers

  • automate your messaging to subscribers via use of email autoresponders

  • review statistics related to your email marketing campaigns – open rate, click through, forwards etc.

…and much else besides.

But how much does this functionality cost?


Aweber pricing

Pricing options in Aweber are fairly straightforward — there are 5 plans available. All have the same features, with the number of subscribers on your mailing list determining the cost.

The prices of these plans are as follows:

  • Hosting and emailing a list containing up to 500 subscribers: $19 per month

  • 501 to 2,500 subscribers: $29 per month

  • 2,501 to 5,000 subscribers: $49 per month

  • 5,001 to 10,000 subscribers: $69 per month

  • 10,001 to 25,000 subscribers: $149 per month

If your list contains over 25,000 subscribers, you will need to call Aweber for a quotation.

Mailchimp pricing

There are four Mailchimp plans, each with a very different set of features, and the cost of using each depends on how many records you have. They are:

  • Free

  • Essential - from $9.99 per month

  • Standard - from $14.99 per month

  • Premium - from $299.99 per month

Some of the key differences between the Mailchimp tiers involve

  • subscriber count — the free plan limits the number of subscribers to 2000

  • account users — the free plan limits you to 1; ‘Essential’ to 3; ‘Standard’ to 5 (the ‘Premium’ plan places no limits on these).

  • send limits — you can only send up to 10,000 emails per month on the free plan (more generous limits apply on the other plans)

  • support — you can only avail of this on paid plans, with phone support being reserved for those on the ‘Premium’ plan

  • advanced segmentation — this is only available on the 'Premium' plan

  • reporting — the most advanced reporting features are only available on the 'Premium' plan

  • A/B testing — this only available on paid plans

  • advanced multivariate testing — this is only available on the ‘Premium’ plan

Free plans / trials

The Mailchimp ‘Free’ plan is arguably the strongest reason why you might want to choose Mailchimp as an email marketing solution.

Although this plan limits the number of subscribers you can send e-newsletters to 2,000 records, and the total number of sendable emails per month to 10,000, several key Mailchimp features are fully present in this plan — and, as the name suggests, for free.

However, there are some important things to be aware of with regard to this plan:

  • it is ad-supported, with the Mailchimp logo being added to your footer

  • a key feature, split testing, is not included with it

  • it allows you to choose from 5 templates only

  • you can’t use custom-coded templates with it

  • no support is included

So it's whilst it’s a good option for any business with a small list who wants to try Mailchimp out, the limitations involved (some of which have been added during Mailchimp’s recent pricing plan restructure) mean that it should not be viewed as an entirely professional option.

Aweber doesn't offer a free plan, but does allow you to try out the product for 30 days free of charge — you can sign up for the free Aweber trial here.

On the plus side, the Aweber free trial is fully functional; this will help you get a good sense of the product. On the down side, to access the free trial you have to enter your credit card details first. This contrasts negatively with Mailchimp (and indeed similar free trials offered by competing products such as Getresponse).

Pay as you go

An interesting option for users who mail their databases relatively infrequently is Mailchimp's 'Pay as You Go' plan, where you pay a set fee per email sent (by buying ‘credit blocks’ — these start at $150 for 5,000 credits all the way up to $10,000 for 25 million credits; the more credits you buy, as you might expect, the cheaper the per-credit cost becomes).

The pay-as-you-go payment model won't be for everyone, but it's potentially useful for users who are not interested in making use of autoresponders and only wish to send ad hoc, one-off blasts.

A similar pay-as-you-go option is not currently available in Aweber.

Something to watch out for: subscriber count

There is something rather sneaky in both the Mailchimp and Aweber pricing structure: the fact that both platforms include unsubscribed contacts when calculating your list size.

So, for example, if you have 1000 active subscribers, and 200 unsubscribed contacts in your account, both Mailchimp and Aweber will consider you to have a list containing 1,200 subscribers — and charge you accordingly. Other leading competing email marketing solutions, such as Getresponse and Campaign Monitor, only charge for hosting active subscribers.

Granted, you can always delete the unsubscribed contacts, but this means 1) remembering to do it and 2) unnecessary work for you.

Comparable plans / which works out cheaper?

I suspect that the Mailchimp plan which is most relevant to readers comparing Aweber to Mailchimp is the ‘Essential’ plan: the feature set is broadly comparable.

On the plus side, if you are building a list entirely from scratch, the Mailchimp ‘Essential’ plan offers a slightly cheaper route into email marketing than Aweber’s cheapest plan: it starts at $14.99 per month, compared with Aweber’s $19 plan.

But if your list is larger in size, there can be some considerable savings to be made by opting for Aweber. For example, hosting a list containing 25,000 subscribers per month costs $189 with Mailchimp; the equivalent Aweber cost is $149 per month.

And there are two very important feature that are missing from the Mailchimp ‘Essential’ plan:

  • ‘multi-step’ autoresponders - the ability to program in an automated cycle of e-newsletters (you can send one-off automated emails, but that’s it - no series of onboarding emails etc.).

  • the option to code your own e-newsletter templates —If that’s important to you, you’ll need to go for Mailchimp’s ‘Standard’ plan, which, whilst offering more advanced features than any of the Aweber plans, is considerably more expensive.

With the May 2019 pricing changes, there’s also send limits to worry about with Mailchimp.

Unlike Aweber — which allows you to send an unlimited number of emails per month — Mailchimp now caps the number of e-newsletters you can send every month. The limits vary according to plan, but if you have a lot of autoresponder cycles going on, or send a lot of ad hoc email blasts, you will need to bear them in mind — especially if you are on the ‘Essential’ plan, which features lower send limits than all the other Mailchimp plans.

So, if my budget was low, and my needs relatively simple, the above omissions, along with the send limits, would possibly nudge me into the Aweber camp.

Let’s drill a bit deeper into features.

Autoresponders and marketing automation in Mailchimp and Aweber

Autoresponders are e-newsletters that are sent to your mailing list subscribers at pre-defined intervals – for example, you can set them up so that straight after somebody signs up to your list, they receive a welcome or ‘onboarding’ message from your business; a week later they could receive a promo code for specific products; two weeks later they could receive an encouragement to follow you on social media. And so on!

The idea behind autoresponders is that much of your email marketing gets automated – it’s a sort of ‘set and forget’ scenario that saves you the bother sending out e-newsletters manually (although you can still of course do this as and when required).

Both Mailchimp and Aweber allow you to create simple ‘time-based’ autoresponders - a series of emails based on time intervals (as discussed above).

I’d argue that for this kind of autoresponder, Aweber makes things a bit easier — setting up automation in Mailchimp can be slightly fiddly (as there’s more options to wade through) whereas Aweber’s ‘Campaigns’ tool, which is used to create your autoresponder workflow, is very easy to use.

However, to properly compare Mailchimp and Aweber's autoresponder functionality, we need to look beyond traditional 'drip' style autoresponders and look more closely at the idea of marketing automation, something which has been introduced into many email marketing solutions over the past couple of years.

Marketing automation works in a similar way to autoresponders, in that emails are automatically sent to a mailing list according to a predefined sequence. But instead of time intervals, user behaviour is used to determine what should emails should be sent next — opens, clicks, goal completions, purchases, abandoned carts and more can all be used to trigger the next e-newsletter. 

As things stand, Mailchimp offers significantly more functionality when it comes to marketing automation: you can choose from a wide range of pre-defined workflows — ‘e-commerce’, ‘education’, ‘non-profit’ amongst others - or create your own using goals you define yourself. 

A simple example of a Mailchimp goal completion might be a purchase: you can add a Mailchimp script to a post-purchase page on your site, meaning that if a user arrives on that page after clicking on a link in one of your e-newsletters, Mailchimp is notified and the user is automatically sent a specific follow up communication.

Mailchimp marketing automation options

Mailchimp marketing automation options

Aweber's marketing automation, ‘Aweber Campaigns,’ is currently far more basic in nature — you can only use tags and clicks to create automated user journeys using this feature. That said, from chatting to Aweber's marketing team I know that they are working hard to add more functionality in this area.

(As an aside, I would argue that both products lag a bit behind their rival Getresponse in the marketing automation stakes (especially Aweber). This is because Getresponse now bundles CRM and webinar functionality into its plans, and you can integrate marketing automation with both.)

As discussed above, a key thing to be aware of if you are hoping to create autoresponders with either Mailchimp or Aweber is that fully-fledged autoresponders are only available on the more expensive Mailchimp plans — ‘Standard’ or higher. And using Mailchimp’s ‘Standard’ plan works out $20 to $70 more expensive than the Aweber equivalent.

To be fair, you’ll get more advanced autoresponder functionality for this, but if all you’re looking for is a basic drip campaign, Aweber works out coniderably cheaper.


Both Aweber and Mailchimp offer a wide range of e-newsletter templates, which are designed to suit many different applications and organisation types - e-commerce, events, sports, education and so on. Aweber offers far more templates than Mailchimp: around 700 to around 100 respectively (or 5 if you are on the free Mailchimp plan).

With both systems you can tweak the templates extensively, and indeed code your own, so users of both platforms should be able to settle on a template which works for their business without too much difficulty. However, and as mentioned above, you’ll pay a premium to do so with Mailchimp.

All the email templates provided by both products are responsive, meaning that they will automatically resize themselves to suit the device your e-newsletter is being viewed on.

One of Aweber's more contemporary templates.

One of Aweber's more contemporary templates.

Mailchimp makes it easier, however, to preview the mobile version of your e-newsletter - there's a preview option you can use as you build it. By contrast, with Aweber, you'll have to send yourself a test email and open it on a smartphone to see what your e-newsletter looks like on a mobile device.

Web fonts in Mailchimp and Aweber

Both Mailchimp and Aweber now allow you to make use of web fonts — something which not all other leading email marketing apps, notably Getresponse, let you do. Often font usage is limited to 'web safe' ones: the boring but reliable Arial, Times New Roman, Trebuchet, Georgia etc.

Web fonts are useful because they can improve the look and feel of e-newsletter considerably; and depending on the typefaces you use on your website, may help you achieve a greater brand consistency between your site and your e-newsletters.

Both Mailchimp and Aweber allow you to make use of the following web fonts:

  • Arvo

  • Lato

  • Lora

  • Merriweather

  • Merriweather Sans

  • Noticia Text

  • Open Sans

  • Playfair Display

  • Roboto

  • Source Sans Pro

So if you use any of the above on your website, you’re in luck — you can add them to your e-newsletters too and keep the branding consistency tight.

Aweber gives you one additional typeface, ‘Permanent Marker,’ a brash font which is something of an acquired taste — but potentially handy to have in your design arsenal nonetheless.

So a slight win for Aweber here.

My hope is that at some point the range of fonts available in both Mailchimp and Aweber will be expanded somewhat, as the above selection is a little bit on the dull side, but a general thumbs up to both products for allowing users to make use of web fonts in e-newsletters; not all competing products do.

The Aweber and Mailchimp interfaces

When it comes to interfaces, Aweber and Mailchimp take quite different approaches.

Aweber’s interface is quite traditional in nature — when you log in you encounter a horizontal primary navigation containing key options such as ‘messages’, ‘subscribers’ and ‘reports’; hovering over menu items reveals sub-menus that let you ‘get at’ important secondary options (for example, email templates, import options and statistics).

Mailchimp on the other hand offers a very minimal interface — there is a smaller primary navigation to contend with, and no drop down menus are involved.

Whilst aesthetically this presents a 'cleaner' user interface, in my experience it also means a lot more clicking about the place to find what you’re looking for. With Aweber, by contrast, all the important options are easily located from one menu, the moment you log in.

So despite the fact that the Mailchimp interface is undoubtedly easier on the eye, actually locating key functionality with it can be harder to do.

On aspect of Mailchimp’s interface that I do really like however is its content studio — a place where you can upload assets (images, files and so on) to the platform which can then be incorporated into emails really easily as you create campaign. A big thumbs up for that.

The bottom line is that both interfaces are fine. Mailchimp’s interface is less intuitive that it could be, but that could also reflect the fact that the product can do more stuff.

Editing e-newsletters

Both Aweber and Mailchimp take a ‘drag and drop’ approach to editing e-newsletters. You can add, move and edit elements such as text, images, logos and so on easily with both products.

One aspect of Aweber’s builder which I prefer over Mailchimp’s is the way that you can 'type onto' your e-newsletter: you just point at the copy on the e-newsletter you want to tweak and you can edit it there and then, in situ.

By contrast, with Mailchimp, you have to select the component you want to edit, and then make your changes in a separate box. Not a showstopper really, but it can occasionally slow you down a bit.

However, and as discussed above, it’s much easier with Mailchimp to see what your email will look like on a variety of different devices.

Opt-in processes in Aweber and Mailchimp

There are two ways you can add subscribers to a mailing list: using a 'single opt-in' or a 'double opt-in' process.

When you use a single opt-in process, the person completing your sign-up form is added to your mailing list immediately. With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that he or she must click before they are subscribed.

The main benefits of a single opt-in process are that

  • it makes it easy for users to subscribe

  • it generally improves conversion rates and leads to more people joining your list

 A double opt-in process is better for

  • keeping 'spam' and 'fake' email addresses to a minimum (because everybody on the list effectively has to prove that their email addresses are real)

  • improving the accuracy of reports (because open rates are based on the actions of subscribers with real email addresses, not a bunch of fake emails).

For some time, Aweber had a huge edge over Mailchimp in this area, because it allowed users to make use of either a single or a double opt-in approach.

Mailchimp recently changed its tune however,  allowing its customers to use a single opt-in approach, because the company found that 61% of users completing double opt in data capture forms were not completing their sign up process.

So a thumbs up to both products for the flexibility in this area. Not all competing products provide single opt-in functionality (notably Zoho and Squarespace Email Campaigns), so it’s great to see Aweber and Mailchimp doing so.

Data segmentation

A key part of managing a mailing list involves creating segments and sending e-newsletters to them. Both Mailchimp and Aweber allow you to create segments based on your preferred criteria — but what they don't do is let you send to multiple segments at once.

For example, say you're a Volkswagen dealer with a mailing list containing a field called 'car model.' You've used field this to segment your mailing list neatly into the owners of VW Polos, Golfs, Passats, Tiguans etc. You have a special offer which is relevant to Polo and Golf owners, and you want to send this message to those two segments in one go.

But with Mailchimp's entry level plan and can't. You'll have to go and create a brand new segment for people who own Polos OR Golfs.

Now, this might not seem like a serious problem, but if you regularly need to send mailouts to multiple (and varying) segments of subscribers then you will potentially have more work to do than you might like.

If segmentation is a very important aspect of how you manage your mailouts, then I'd probably look elsewhere for an email marketing solution. The two products I've come across which cater best for emailing multiple segments (and indeed lists) are Getresponse and Campaign Monitor (which offers extremely good segmentation functionality, but at a pretty high price).

To be fair, you can get some advanced segmentation functionality with Mailchimp — but at a price (you'll need to be on the prohibitively expensive Mailchimp ‘Premium’ plan, which starts at a whopping $299 per month!). If you’ve got the budget for it though, you can find out more about advanced segmentation in Mailchimp here

Finally, Aweber allows you to send e-newsletters across multiple lists — Mailchimp doesn’t. Although it’s usually better to use one list and segment it properly, there are occasions where you might need to broadcast e-newsletters across a variety of individual lists.

Overall, it’s a bit of a win here for Aweber, due to the fact that the product allows you to send emails to multiple lists. But both products could do better here.

A nice touch in Aweber: stock images

One nice feature in Aweber which isn’t currently available in Mailchimp is a free stock images library.

You can use this to insert royalty-free photography into your e-newsletters - this is handy for all those times you need a generic looking picture of a computer keyboard to use as a thumbnail…

Split testing

An important feature of email marketing tools like Aweber and Mailchimp is split (or 'multivariate') testing.

Split testing allows you to try out different subject headers or content on sample data to see which works best. For example, you could send two versions of your e-newsletter to 10% of your subscribers, analyse the results (i.e., open / clickthrough rates) and send out the best-performing version to the remainder of people on your list.

If you have a large mailing list, use of split testing can lead to significant improvements to your open and clickthrough rates, so sany emarketing tools automate the process for you.

On the ‘Essential’ and ‘Standard’ Mailchimp plan — the ones that are broadly comparable to Aweber in price — you can test three different versions of your email against each other.

More sophisticated split testing options are available in Mailchimp if you're prepared to pay for them - subscribers to Mailchimp's 'Premium' plan can test 8 variants of e-newsletters against each other. This is undoubtedly useful, but as this will cost you a small fortune every month ($299+), it's probably going to be a feature that only large organisations, with correspondingly large budgets, will avail of.

Up until recently Aweber trumped the standard Mailchimp offering on split testing, by allowing users to split test 4 different emails against each other.

More recently, this limit has been reduced to three — making the offering fairly similar with regard to split testing. I suppose Mailchimp is nonetheless the winner in this department however, simply because it does provide a way increase the variant count.

If you need more extensive split testing options and don’t have the budget per month to spend, then Getresponse, with its limit of 5 variants, is worth investigating.

Other leading products are not as good as Mailchimp or Aweber on the split-testing front (Campaign Monitor, for example, only permits a split test involving 2 variants; Mad Mimi doesn’t facilitate A/B tests at all).

RSS to e-newsletter

One thing that is better in Mailchimp than in Aweber is the way that you can use an RSS feed (typically from a blog) to create e-newsletters.

Both platforms allow you to send out e-newsletters automatically based on an updated RSS feed. In Mailchimp, you can use any template to do so, but with Aweber, you're restricted to using a set of rather dated, hard-to-edit templates.

This has negative implications for the consistency of your branding across your communications - you might spend some time, for example, creating a slick template in Aweber for your e-newsletters only to find that you can't use it for broadcasting blog posts.

Landing pages

A useful feature in Mailchimp that is currently missing in Aweber is landing pages — standalone ‘squeeze’ pages that are typically used in conjunction with online advertising campaigns and are designed to maximise the number of sign-ups.

Now, the Mailchimp offering in this regard is a bit limited by comparsion to the likes of dedicated landing page products Instapage or Unbounce or even competing email platform Getresponse (which offers some very impressive landing page features out of the box).

Mailchimp landing page example

Mailchimp landing page example

This is because Mailchimp’s landing pages don’t facilitate A/B testing, where variants of the landing pages are shown to a sample of users, with the highest-converting ones being automatically rolled out. So they are a bit limited in their usefulness.

You can however view analytics on the performance of Mailchimp pages, which allows you to perform manual tests. So this feature does add a bit of value to the mix.


Both Aweber and Mailchimp provide you with detailed statistics on the performance of your mailouts, with, in my view, Mailchimp having the better reporting interface and one that is more feature packed.

It’s laid out in a way that makes drilling down into particular bits of data very straightforward — you can view e-newsletter results by activity (opens and clicks etc.), URLs clicked, social activity, e-commerce, conversations and Google Analytics.

There are two particularly nifty features in Mailchimp that are worth singling out for attention:

  • a ‘member rating’ system - Mailchimp reviews how engaged each member of your mailing list is (based on opens, clicks and purchases) and assigns them a member rating (using a five point scale). This allows you to identify particularly ‘good’ members of your mailing list easily and craft specific communications for them.

  • the option to compare your list’s performance against industry standards (i.e., you tell Mailchimp what sort of business you’re operating and it will compare your stats against campaigns by similar businesses).

Reporting in Mailchimp

Reporting in Mailchimp

Aweber is not without its strong features when it comes to reporting either however, and I particularly like the way that you can create segments directly from reports (i.e., you can look at a report for a particular e-newsletter broadcast, go to a list of people who’ve opened that email, and target them with a new communication on the spot).

This is not easily doable in Mailchimp: to create a segment of subscribers based on clickthroughs or open rates, you need to open your report, export a list of the relevant subscribers, and then re-import it (making sure that there is a field which flags the fact that these subscribers have engaged with the mailout). Messy!

However, Mailchimp does surface contacts (on its ‘Audience’ dashboard) who generally engage often, occasionally and seldom with your emails, and provides an easy way to retarget them.


Aweber and Mailchimp both integrate with important e-commerce and social platforms — key examples include Bigcommerce, Paypal and Facebook.

Due to a spat between Mailchimp and Shopify, however, there’s no longer an official integration between the two apps — workarounds exist, however.

Overall, Mailchimp offers a much bigger selection of integrations though. It’s seen, for whatever reason, as more of an industry standard tool than Aweber, so some websites and apps — key examples being Squarespace and Facebook— will offer Mailchimp as a default ‘works out of the box’ e-marketing option. That's not to say that you can't use Aweber with these products, but there will be a bit more configuration required.

Additionally, Mailchimp is more tightly integrated with Facebook ads. You can connect a Mailchimp list to Facebook, which will then automatically examine its addresses and show ads to anybody on your list who also has a Facebook account (this is called a 'custom audience').

Importantly, your Mailchimp list is synced with your Facebook account, meaning that Facebook will automatically start showing the ads to any new subscribers (i.e., in addition to the people who were on your list when you connected your accounts).

Now, you can do this with a Aweber list too, but you will have to upload your list manually periodically to ensure that new subscribers continue to see your ads.

On top of this, you can actually run Facebook ad campaigns (and indeed Google ad campaigns) from within your Mailchimp account, so if you're the kind of user who wants to manage everything in one place, you may find this useful.

Send time optimization

A strong feature that is included in Mailchimp which is unfortunately not present in Aweber is ‘Send Time Optimization’.

Send time optimization is a sophisticated feature which automatically sends your e-newsletter at the time at which it is most likely to be opened. This time is calculated by Mailchimp based on looking at when the subscribers on your list have previously opened mail — it can work this out based on looking at the campaigns you’ve previously sent and also by using data from campaigns sent by other Mailchimp users which feature email addresses that are also present on your list.

As Mailchimp explains:

Since MailChimp has 4+ million users, we look globally at each email address’ engagement in deciding the best time to send to your list. Chances are the email addresses on your list receive email from other MailChimp users. That means that even if you’ve never sent to your list or only sent a few times, we can still provide a recommendation.

It’d be great if Aweber could consider adding this functionality, as it has the potential to significantly increase open rates.

Using different languages in Mailchimp and Aweber

For users wishing to provide versions of their confirmation emails and thank-you pages in different langauges, Mailchimp is a better choice than Aweber, as it provides this functionality out of the box. 

Setting this up is a bit fiddly however, and involves creating different merge tags for each language.


It’s a clear win for Aweber when it comes to support: you can get phone support, live chat and email support on all plans whereas on its more affordable plans, Mailchimp only provides email support — and only after you’ve been forced to search their website for an answer to your query first.

Phone support is available on the Mailchimp ‘Premium’ plan, but as discussed elsewhere in this review, ‘Premium’ really does mean premium: at least $299+ per month.

Aweber's phone support is 8am-8pm ET, Monday to Friday, and its live chat / email support is available 24/7. The company has won Stevie awards in 2016, 2017 and 2018 for their customer service too, which speaks well for the quality of their support.

So if you are a complete novice to e-marketing, but don't have the resource to hire somebody in to set your e-newsletter campaigns up, the availability of phone support for Aweber is something bear strongly in mind as an important advantage of using the platform.

Indeed, phone support is something of a USP for the product, given that many of of its leading competitors simply don’t offer it.

Alternatives to Mailchimp and Aweber

Before deciding conclusively on Mailchimp and Aweber, it's worth taking a quick look at some alternatives:


For me, an obvious alternative to both Mailchimp and Aweber is Getresponse. Depending on your list size, it will usually come in cheaper than both Mailchimp and Aweber (particularly if you pay upfront for a year or two years), and it’s feature packed (offering landing pages, webinars and a CRM tool in addition to the features outlined above).

And it is much more flexible than either Mailchimp or Aweber when it comes to emailing segmented data and managing multiple lists. 

You can read our full Getresponse review here or try the product free here.

Campaign Monitor

Another option is Campaign Monitor — this is a feature-rich tool which provides some very attractive templates (arguably best-in-class), along with strong functionality in the segmentation and marketing automation departments.

However, it's extremely expensive by comparison to any of the other products under discussion here. Read our Campaign Monitor review for more information.

Mad Mimi

Mad Mimi is one of the cheapest email marketing tools available — but also one of the most basic. It's good for users who just want to send very simple e-newsletters or run basic drip campaigns and don't have much in the way of a budget. But it's not in the same league as the other products under discussion in this comparison, especially Mailchimp and Getresponse. Check out our Mad Mimi review for more details.

Aweber vs Mailchimp: pros and cons summary

So which is better, Aweber or Mailchimp?

Well, overall, both products are solid, well-established tools that you can use to create and send professional e-newsletters with. Either, used correctly, can help you grow your email database and contribute the success of your business. 

But there are pros and cons to consider with each, and here are the reasons you might want to use one over the other:

Reasons to use Aweber over Mailchimp

  • You get crucial autoresponder functionality at a much lower price point with Aweber.

  • You you can code your own templates on any Aweber plan — again, Mailchimp charges a premium for this.

  • Autoresponders are a bit easier to set up (albeit far more basic in nature) than in Mailchimp.

  • There are significantly more templates available in Aweber (700+ to Mailchimp’s 100).

  • No send limits apply.

  • Although Aweber's user interface is more ‘old-school’ and not as pretty as Mailchimp's, it’s arguably a bit easier to use and key features are more readily accessible.

  • The e-newsletter builder makes editing text slightly easier than in Mailchimp.

  • You get access to a library of stock images with Aweber that you can use in your mailouts for free.

  • You can send to multiple lists in Aweber; Mailchimp doesn’t facilitate this.

  • The Aweber support options are more extensive — phone support, email support and live chat are available on all plans; Mailchimp doesn’t provide phone support except on its most expensive ‘Premium’ offering.

A free trial of Aweber is available here

Reasons to use Mailchimp over Aweber

  • A functional — and rather generous — free plan is available with Mailchimp.

  • If you have a small list (less than 500 records), you can host it more cheaply with Mailchimp.

  • Autoresponder and marketing automation functionality is significantly better.

  • It’s easier to preview what your email will look like on a mobile device with Mailchimp.

  • RSS to email functionality is better than Aweber's.

  • A much wider range of integrations with third party apps is available.

  • Send time optimisation functionality is available.

  • Using different languages for thank-you and confirmation pages is more doable out-of-the-box.

  • You get a free landing page creator.

A free trial of Mailchimp is available here

Got any thoughts or questions on Mailchimp and Aweber?

If you’ve got any thoughts or queries on Mailchimp vs Aweber, I’d love to hear them - just use the comments section below. (Note: if you're reading this on a mobile device, you may be viewing the AMP (accelerated mobile pages) version, which doesn't currently permit commenting. You can view the regular mobile version here if you'd like to view and leave comments).

You may also be interested in reading our full Aweber review or taking a look at our email marketing reviews section.

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