Mad Mimi Review (2018) — Pricing, Templates, Features Overview
In this Mad Mimi review, we take a look at the pros and cons of one of the cheapest email marketing tools available.
Our overall rating: 2.5/5
When it comes to picking a tool for sending out these HTML e-newsletters, there are simply tons to choose from: Mailchimp, Campaign Monitor, Getresponse, Aweber…the list, if you’ll pardon the pun, goes on.
Superficially, these products allow you to do the same thing: put attractive marketing messages in inboxes. But they can differ enormously in terms of both price and features, and it can be difficult to know which one to use.
In this review we take a look at one of the cheapest e-marketing tools out there: Mad Mimi. Is it cheap and cheerful, or does it cut too many corners to make it a suitable email marketing solution for your business?
Mad Mimi pricing
As alluded to above, Mad Mimi is very competitively priced. In costs terms at least, it's fair to say that it wipes the floor with key competing products. There are four main plans, each with several pricing sub-tiers.
- $10 per month allows you to host and send e-newsletters to 500 email addresses
- $12 per month - 1,000 email addresses
- $16 per month - 2,500 email addresses
- $27 per month - 5,000 email addresses
- $42 per month allows you to host and send e-newsletters to 10,000 email addresses
- $59 per month - 15,000 email addresses
- $89 per month - 25,000 email addresses
- $139 per month - 35,000 email addresses
- $199 per month allows you to host and send e-newsletters to 50,000 contacts
- $279 per month - 75,000 email addresses
- $369 per month - 100,000 email addresses
- $549 per month - 150,000 email addresses
- $749 per month - 250,000 email addresses
- $1,049 per month - 350,000 email addresses.
All the above plans allow you to send an unlimited number of emails. The key difference between the four tiers (other than the facilitation of different mailing list sizes) is to do with speed: the more expensive the plan, the faster Mad Mimi's emails will send your emails out.
The prices, as alluded to earlier, compare very favourably with those of competing products. For example, with Mad Mimi, paying $42 a month entitles you to email a database comprising 10,000 leads; Getresponse charge a monthly fee of $65 for mailing a database this size, Mailchimp $75 and Campaign Monitor $89.
Similarly, Mad Mimi is also much cheaper than its competitors when it comes to emailing smaller databases: using a list containing 1,000 records costs $12 with Mad Mimi, $15 with Getresponse, $15 with Mailchimp and $29 with Campaign Monitor.
(A quick note about the Campaign Monitor prices: the figures quoted above are for their cheapest plans, which do not permit the sending of unlimited emails; it costs significantly more to send an unlimited number of emails out using Campaign Monitor. See our full Campaign Monitor review for details).
Unlike many competing products, however, there doesn't seem to be a free trial available for Mad Mimi. Key competitors Mailchimp, Getresponse and Aweber all offer free trials (with Mailchimp's being particularly generous - you can use it indefinitely with a list of up to 2000 subscribers).
Utlimately it has to be said that Mad Mimi is cheap for a reason: it does not have nearly as many bells and whistles as the competing products referred to above.
Drilling down into the product's features gives you an indication as to why the monthly fees are so much lower than the competition's.
Mad Mimi's interface is simple to use, if rather brightly coloured!
Key features are easy to find (thanks to large text links and big buttons) and users new to the world of e-marketing will find sending e-newsletters and creating autoresponder campaigns with Mad Mimi pretty straightforward.
When evaluating Mad Mimi, the only thing I found difficult to do was send a test email: there's no obvious 'test' button anywhere to be seen when you are designing your email; rather, you need to click a 'preview' button to see a full screen version of your email, and then locate a 'test' button at the bottom of that screen.
Unlike many similar products, Mad Mimi does not provide the user with an extensive range of templates to choose from.
Instead, you are given one theme (albeit with a few layouts geared towards specific applications - product promotion, quick updates, newsletters etc.), and a range of colour schemes to choose from.
Essentially, you add your own branding through uploading a header image, using a drag and drop builder to add your content and selecting suitable fonts to display it in. More adventurous users can use HTML to design more bespoke templates.
This approach is very basic, but it does mean that putting together e-newsletters is straightforward. Personally, however, I'd much prefer to be able to choose from a variety of pre-designed layouts and tweak them as desired.
A more serious issue however relating to Mad Mimi's themes is that they are not, as far as I can tell from experimenting with them, responsive — i.e., they won't adjust in size automatically to suit the device an email is being viewed on.
Now to be fair to Mad Mimi, the one and only template available seems to be designed in a way which, although not responsive, is pretty readable on a phone. But in this day and age of mobile devices being used as a primary way to access the internet, it would be much better if the Mad Mimi template was fully responsive.
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you – you can set them up so that immediately after somebody signs up to your list, they receive a welcome message from your business; a few days later they could receive a discount code for some of your products; two weeks later they could receive an encouragement to follow you on Twitter...and so on. Autoresponders tend to be a key part of e-marketing solutions.
With Mad Mimi, the autoresponder functionality is solid but basic: setting up 'drip' campaigns as Mad Mimi calls them is very straightforward.
However, you are limited to sending emails based on time intervals and event dates (birthdays, anniversaries etc.) — and nothing more sophisticated. Other products, particularly Getresponse and Mailchimp, provide much more functionality in this area and allow you to send autoresponders that can be triggered by specific user actions or information, for example:
- opens and clicks
- changes in contact preferences
- completed transactions
- completion of a particular form
- visits to particular pages on your website.
This sort of functionality tends to be referred to these days as 'marketing automation' — and if you need anything like this you from your email marketing tool, you will need to look elsewhere for it.
Mad Mimi offers a clean, simple analytics interface that makes understanding the basics of what's happened with a mailout easy.
You get access to all the absolutely essential stuff — open, clickthrough and unsubscribe rates etc. — and the Google Analytics integration is good too (Mad Mimi will rewrite the URLs in your emails so that any traffic from specific Mad Mimi mailouts is easily trackable in your Google Analytics reports.)
However, you won't get anything like the sort of reporting functionality that's offered by other leading email marketing products.
For example, if you want to find out information about the devices your e-newsletters are being opened on, the ROI of emails or geographical data, you will be disappointed.
As with much else about the product, Mad Mimi provides on a very stripped-down, basic approach to reporting.
In addition to the lack of responsive templates, another serious omission in Mad Mimi is the lack of split testing.
With most other similar products, you can run A/B tests on portions of your database to see which subject header or content type generates the most opens or clickthroughs (the winning subject header / content automatically being sent to the remaining data).
There's none of that in Mad Mimi, unless you want to start segmenting your database into test pots and using separate, manual broadcasts to test different content types.
Mad Mimi provides quite a few useful integrations — you can connect the product to a decent range of third party apps in a variety of ways.
The list of Mad Mimi integrations includes apps such as:
- Google Analytics
- Zoho CRM
- Capsule CRM
Two types of support are available from Mad Mimi:
- a set of searchable online resources
- email support.
Mad Mimi review conclusions
There are two strong aspects to Mad Mimi.
First: it's very cheap. Very cheap.
Second, it's easy to use.
These two factors may be enough to convince users to purchase a plan, and if you're on a budget, it's hard to think of any mainstream e-marketing tools that will allow you to broadcast so many e-newsletters so cheaply.
Mad Mimi has its flaws, but it will nonetheless tick quite a lot of e-marketing boxes, particularly where the owners of large databases are concerned.
However, many users will find that there are some noticeable omissions when it come to the functionality available in Mad Mimi, particularly when it comes to responsive emails, autoresponders and split testing. If you are serious about growing your business, my view is that you need these sorts of features in your e-marketing toolkit.
Finally, a few templates wouldn't go amiss: when you consider that Aweber users can avail of 700+ templates, Getresponse 500+ and Mailchimp 100+, it makes the offering from Mad Mimi look positively scrawny.
The pros of using Mad Mimi
- As mentioned frequently above, the price. It’s possibly the cheapest email marketing tool out there. At the very least it is significantly cheaper than all the best-known email marketing tools – Aweber, Mailchimp, Constant Contact, Getresponse etc.
- Because the emphasis of Mad Mimi is deliberately on 'simplicity', it's very easy to use, and shouldn't put off newcomers to email marketing.
- It integrates with a wide range of third party apps.
- A good range of integrations with other apps is available.
The cons of using Mad Mimi
- The autoresponder functionality is fairly limited - you can create autoresponders ('drips') based on when people sign up to your mailing list, but that's more or less it. Other systems, such as Getresponse or Mailchimp allow you to create autoresponders based on a whole other range of variables - clickthroughs, purchases and more.
- There is only, in effect, one email template available.
- E-newsletters are not responsive (mobile friendly).
- You can't really do A/B split testing (other similar tools allow you to test subject headers or content variants against each other using a sample of data and, based on the results, rolls the best performing versions out to your data).
- Support is via live chat or email only, although Mad Mimi say that they will schedule calls by arrangement if 'really, really' necessary.
- There's no free trial
Alternatives to Mad Mimi
If you're considering Mad Mimi as an e-marketing solution, then chances are you're on a budget. As such, you might want to think about Getresponse.
Although Getresponse isn't as cheap as Mad Mimi, it is still one of the more reasonably-priced tools of its kind available, and comes with a truckload of extra functionality that you won't find in Mad Mimi - for example responsive emails, advanced autoresponder / marketing automation options and split testing. You can sign up for a free trial account here.
Mailchimp is also worth a look for those on a budget - again it's a more expensive tool than Mad Mimi (and marginally more expensive on the whole than Getresponse) but it's free version is pretty good: you can send 12,500 e-newsletters per month to a maximum of 2000 addresses.
General advice on how to create an e-newsletter
And finally, if you've used Mad Mimi yourself, do feel free to give your thoughts on the product in the comments section below (note: if you're reading this on a phone, you're probably seeing the AMP version, which disables comments - if so, click here for the regular version which allows you to add them!)
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