Wix Review (2019) — The 10 Key Things You Need To Know

Wix review - image of the Wix logo beside a coffee cup

In this Wix review, I take an in-depth look at one of the most popular website building platforms available.

This article will help you understand all the pros and cons of the platform — and by the end of the review, you should have a good idea as to whether Wix is the right fit for your project.

Do feel free to leave a comment or query at the end of this review — we are always keen to hear thoughts on the product from anyone who currently uses Wix or is thinking of doing so.

Our overall rating: 3.8/5


You probably want to know:

  • What is Wix?

  • Does Wix have all the functionality I need for my website?

  • Is Wix free?

  • Is Wix really as mobile-friendly as it claims?

  • Is Wix any good for eCommerce?

Read on to find out the answers to these questions, and more.


1 What is Wix?

Wix is a cloud-based service that allows you to design and build your own website without needing to know how to code. 

Wix was founded in Israel in 2006, and is one of the larger website building companies, with 1,800 employees and around 100 million users. Along with its headquarters in Israel, Wix also has offices in Canada, Brazil, Germany, India, Ireland, Lithuania, the United States, and the Ukraine.

For perspective, Squarespace has about 800 employees and 1.8 million users, Jimdo has 200 employees and around 420,000 users.

(The above figures are based on data available from Wikipedia and BuiltWith).

Wix’s large size gives long-term security (i.e., reduces the risk of the organisation folding, taking your website with it), and means you can look forward to regular feature updates.

Does Wix provide all the functionality I need for my website? 

Wix allows users to create websites using a simple and intuitive drag-and-drop user interface. 

A Wix website can be used for:

  • blogging

  • hosting an online forum

  • building an online store to sell digital and physical products

  • appointment booking

  • collecting contact details

and more.

However, you will need to pay to use some of these features — which brings us to...


2 Wix pricing

Is Wix free?

Wix offers a free plan which allows you to create a simple, ad-supported site. It’s a good way to try the platform out, but it is ad-supported, doesn’t facilitate e-commerce and prevents you from connecting a domain to your website.

If you need a website to accompany a 50th Birthday, wedding, or small community garage sale, the free plan is totally fine; however, due to lack of features, it’s not really an option for professional users.

On the plus side however, the Wix free plan allows you to use all 500 of the Wix templates and provides free hosting. You can make use of images, clip art and icons provided by Wix, and can add apps from the Wix app market (which provides both paid and free apps). 

You also you get 500MB bandwidth of storage, and 1GB bandwidth. This should be plenty for a new website. And you can use the free plan without giving out credit card details - click here to try it out.

Moving onto paid plans, the options available depend on the country you are based in — this review is going to look at the US pricing plans. If you live in a different country, you are likely to encounter a similar set of plans, but occasionally with slightly different names and costs.

First up we have the ‘Combo’ plan.

Combo plan ($13 per month)

The ‘Combo’ plan is billed as ‘for personal use.’

Crucially, it removes Wix brand advertising from your site. This advertising is fairly intrusive, inserting a noticeable Wix call-to-action at the top of your site. 

The Wix advertising displayed on the free plan is instrusive.

The Wix advertising displayed on the free plan is instrusive.

Importantly, the plan also allows you to connect a domain to your website (i.e., your site can live at www.yourdomain.com), and provides free domain registration for the first year.

On this plan, you get 3GB storage and 2GB bandwidth.  

You also get 30 ‘video minutes’ on this plan — as the feature’s name suggests, this means you can upload 30 minutes of video to Wix. Given that in many cases it’s more beneficial to upload video to a social platform like Youtube (because the latter facilitates social sharing and subscriptions better), I’d argue that this is not a terribly useful feature. But nice to have, I guess.

Unlimited plan ($17 per month)

The Unlimited plan is pretty similar in basic functionality to the ‘Combo’ one, but gives you $300 of ‘Ad Vouchers’. These can be used to pay for advertising with Google Adwords, Bing Ads, and Local Listing. However, it’s quite easy to get similar ad vouchers elsewhere.

The plan also provides access to the site booster app — a third party app by AppSharp that submits your website to search engines — and an analytics app (which lets you measure site traffic).

Finally, the Wix ‘Unlimited’ plan comes with 10GB storage, unlimited bandwidth and 1 hour worth of video minutes.

Pro plan ($22 per month)

This plan gives you more storage and video hours than the ‘Unlimited’ plan; it also gives you access to a logo making tool, the ability to customize social icons and a calendar tool which allows you to provide event listings on your site.

VIP plan ($39 per month)

The VIP plan is basically the same as the Pro plan, but gives you higher priority for user support.

For me, this plan feels a bit superfluous to proceedings — unless you plan to be in constant contact with Wix’s support team, then I don’t really see the point of it, as the plan is otherwise identical to the ‘Pro’ plan.

Business Basic ($23 per month)

The ‘Business Basic’ plan is the cheapest Wix plan available which facilitates e-commerce. It’s similar in features to the $17 ‘Unlimited’ plan, but gives you more storage (20GB vs 10GB) and provides more generous video hours (5 vs 1). It also integrates with Google Analytics. For me, this Wix plan probably represents the ‘sweet spot’ in the line-up, because it is relatively feature rich and facilitates e-commerce without breaking the bank.

Business Unlimited ($27 per month)

The ‘Business Unlimited’ plan is the same as the ‘Business Basic’ one, but adds logo making tools, social icon tools and more generous storage (35GB) and video hours (10).

Business VIP ($35 per month)

The ‘Business VIP’ package is described by Wix as constituting ‘the full suite’ and provides more generous limits on storage and video (50GB and unlimited hours respectively) than the ‘Unlimited’ plan. But as with the VIP plan, the main thing you’re paying extra for is priority support. So again, I’d be inclined to avoid this plan unless a higher level of support is absolutely essential to you.

Enterprise ($500 per month)

As is increasingly the way with subscription products like Wix, there’s now an “Enterprise” version of the platform available. This costs $500 per month and basically gives you the functionality available on the $49 ‘VIP’ plan but a lot of hand-holding during and after the build (for example, you can consult with experts on design and code issues; avail of security audits; and get access to a dedicated VIP support line).

As good as Wix is in many areas, whether it is genuinely an Enterprise-grade solution is moot; I personally haven’t come across any big corporations using Wix to date (in my experience, Shopify Plus or Bigcommerce Enterprise tend to be the hosted solutions that big businesses opt for).

Domain name registration

You can register a new domain name through Wix, or connect a domain you already own.

If you are registering a new domain you get a 1-year free domain registration voucher with most Wix paid-for plans

Wix’s renewal fees are comparable to providers such as www.name.com, and you can transfer the domain away from them later if you choose to. 

If you don’t already have a domain registered, and if you decide to use Wix to build your website, then registering via Wix is a reasonable option. However, you should note that by doing so you will be putting all your eggs in one basket - i.e., if for any reason you lost access to your Wix account, you’d lose not just your website but your domain name too.

Hosting

You don’t have a choice with hosting – as with similar website building tools like Squarespace or Shopify, you must use Wix’s ‘free’ hosting. The company claims 99.8% uptime, which is acceptable.

Mailboxes

You can either buy email mailboxes through Wix (these are provided via G Suite), or alternatively, you can configure your Wix domain’s DNS settings so that your email solution of choice can be used. 

If you purchase email accounts through Wix, the fee is $6 USD per month per mailbox, with discounts available for annual payment. This includes 30GB of inbox and cloud storage space. 

External mailboxes can only be used with paid-for plans. 


3 Wix Templates

Wix gives you a choice of over 500 templates. This is considerably more than key competitor Squarespace, which offers around 100, and all of the Wix templates are free, which is not the case with competitors Shopify and Bigcommerce

The templates look professional and are visually appealing — Wix websites certainly don’t look like a do-it-yourself creation. The templates make good use of spacing and fonts to create impact, and are particularly effective when used with high-quality photographs. 

Some examples of Wix templates

Some examples of Wix templates

And speaking of photography, Wix also provides a large library of professionally shot images that you can use for free; and on top of that, you can access Shutterstock directly from Wix Editor. 

The templates are organised into intuitive categories, which mean you should be able to find a template which meets your needs fairly easily. The large number of templates means you can get very specific: for example, in the online stores category, there is a category for fashion and clothing, with 20 different templates. The ‘Music’ templates have different options for solo artists, bands and DJS.

Compare this (for example) to Jimdo's four categories — with only a few templates in each — and you can see that this large range of templates represents a major strength for Wix. 

Once you pick your template, you’ll find that Wix has provided good-quality sample text, pictures, and layouts. These get you started, give you a sanity check about what to include, and help avoid writer’s block. 

One big caveat is that you need to find the right template and stick with it, because you can’t change templates. That’s right — if you change templates part way through your website creation, you will need to start again from scratch. Not fun. Many of Wix’s competitors are more flexible — Jimdo, for example, allows you to switch templates part way through without losing any content, and the same goes for Shopify and Squarespace.

Animations

Wix makes it easy to add functions like parallax scrolling, animations, and video backgrounds to your website. These functions are automatically disabled in mobile view to improve performance.

That said, just because you can, doesn’t mean you should — animations are a common source of usability and performance problems. 


4 Content management and interface

Wix offers three options for building websites:

  • Wix Artificial Design Intelligence (ADI)

  • Wix Editor

  • ‘Corvid by Wix’

Wix Artificial Design Intelligence (ADI)

Wix ADI is usable by anyone, no matter how much they hate computers. Wix ADI creates your website by asking you some basic questions and collecting whatever information is available from an online search of your business. Editing is done via a drag and drop user interface that automatically lays out the pages for you.

Wix Editor

Wix Editor requires some basic computing skills: it's roughly equivalent in complexity to using Microsoft Word to lay out a newsletter. Wix Editor gives you flexibility to alter the layout, but there are still limitations compared to a fully-fledged HTML/CSS solution. 

Corvid by Wix

Corvid by Wix (formerly known as ‘Wix Code’) allows you to create database collections. If that sounds scary and not at all like something you’d ever want to do, then instead think of Data Collections as spreadsheets. 

Corvid lets you create a spreadsheet, and then create lots of web pages automatically using a template populated with data from the spreadsheet. It also allows you to add javascript, Application Program Interfaces (APIs), and custom page behaviours.  

Corvid is definitely on the technical end of the spectrum — but even if you never use it, it opens up possibilities if you decide to hire a web developer down the line.

Is Wix really as mobile-friendly as it claims?

More and more users are moving to mobile access, in some cases exclusively. This means mobile-friendliness is essential for your website.

Wix claims your website will “Look amazing on every screen with a mobile-friendly version of your website”, and makes much of your ability to customise the mobile friendly view of your website.   

However, Wix uses something called absolute positioning, which means web elements are positioned by pixel rather than relative to the user’s screen. Absolute positioning gives you more flexibility in positioning elements, but means your website will not adapt as well to different screen sizes.

Competitors such as Squarespace and Shopify use responsive design, meaning that page elements are positioned relative to the screen of the viewing device, and your site design will automatically adjust so that it displays nicely on any device it’s being viewed on. Google recommends responsive design too, as a way of ensuring good search results.

The use of absolute positioning means that although Wix claims to provide some responsive elements, Wix websites are not fully responsive. ‘Pixel perfect’ layouts have a tendency to look good on the screen of the person who designed the website, but not necessarily on mobile devices, or even other monitors that are a different resolution.  

In practice this means that Wix websites can be prone to usability issues when it comes to layout, with parts of the webpage going missing off the screen if you’re not very careful with the mobile version of your site.

To be fair, Wix does make it easy to hide, resize, and move elements on mobile devices, and provides a ‘mobile view’ for you to do this. So, with a bit of thought and effort, you should be able to create a website that displays consistently well on a mobile device. (And some users will appreciate the fine-grain control over how their site appears on a mobile device).

However, websites using absolute positioning will inevitably be less mobile-friendly than a website built using responsive design — and will be more time-consuming to set up.

Do I have access to the code for my website? Can I change providers or export my website?

If you’re using the Wix ADI or Editor versions of the platform. Wix doesn’t allow you to access the code for your website, change or access the CSS files, or export your website to another provider.

(A workaround for exporting your site is possible by copying and pasting the content from it into another CMS — fine for small to medium sites, but not so good for large ones).


5 E-commerce functionality

You will need to be on a Wix Business Basic plan ($23 per month) or higher to access online selling capability. 

If you are, you’ll find that the platform does a pretty good job of making eCommerce accessible and ‘non-scary’ for entrepreneurs trying online selling for the first time. Getting started is quick and straightforward - enter the data, set up payment options, and off you go. 

Core e-commerce functionality in Wix

Wix provides a good range of e-commerce features for small to medium-sized businesses. You can:

  • sell an unlimited number of products (digital or physical) in an unlimited number of variants

  • permit users to filter and sort your products

  • manage your store from your phone, using a mobile app

  • enter tracking information for physical products (via FedEx, UPS, USPS, or any other carrier you choose)

  • use an abandoned cart saver tool (this allows you to contact people who leave your site mid-purchase — usually with a discount code or other incentive to complete their transaction)

  • provide customers with real time shipping calculations (Brazil and the U.S. only)

Wix makes it particularly easy to sell digital products — a complete novice can build a website and start selling digital goods in an hour or so (provided they have already produced the product, of course!). It provides built-in functionality for your customers to download their products, and sends automated emails to acknowledge purchases. 

Wix also has reasonably flexible tax and shipping options. You can set up tax on a per-region basis, which you may need to do in order to support VAT MOSS (VAT Mini One Stop Shop) when selling digital goods to European customers. Unfortunately, this will need to be done manually — unlike competing platform Shopify, there is no way to automatically set EU VAT rates for digital goods.

You can also set shipping rates per region, and configure rules to calculate shipping based on weight or price, as well as flat rate and store pickup.

So far, so good, but Wix eCommerce has a couple of significant limitations.

FIrst, it doesn’t facilitate dropshipping. Dropshipping is an e-commerce fulfilment method where you don't keep what you're selling in stock (you take the order, send it to a supplier electronically, and they deliver the goods to your client — your store is in effect a middle man of sorts).

Second, point of sale (POS) functionality is only available in the United States. POS lets you use Wix to sell not just online but in physical locations too, using hardware like card readers and barcode scanners, and syncs your inventory as you do so (i.e., if you sell a product in a physical location, your inventory levels will be updated accordingly in the back end of your online store). It’s a shame that you can’t avail of this feature outside of the US, because it’s an important one.

On the plus side, you could always fill these gaps by integrating a dedicated e-commerce app like Shopify or Ecwid into your store. Both of these platforms allow you to display products and catalogues on a Wix store, whilst allowing you to dropship and use point of sale functionality too. But this will of course mean an additional cost.

Payment gateways and transaction fees

Wix works with a reasonably large number of payment gateways. The options vary depending on your location, but in total 21 are available, and these include big hitters such as Paypal, Stripe, Square, and Worldpay. 

Wix’s payment gateway offering is less impressive than that provided by rivals Bigcommerce or Shopify (which offer 40+ and 100+ payment gateway options respectively), but is considerably more extensive than that provided by Squarespace (which provides only 2 — Stripe and Paypal).

In terms of transaction fees, although your payment gateway provider will take a cut of your sales, Wix won’t. This compares very favourably against some other competing e-commerce solutions (notably Shopify, which charges transaction fees if you use an external payment gateway provider).

Ultimately however, Wix is not the best option for a business operation where online sales are the main income source — such businesses would be better advised to investigate Bigcommerce or Shopify instead. But for a small business selling a few products on the side, or just getting started, it is a perfectly acceptable option.


6 Integration with other apps

Wix has an App Market with over 250 apps, some made by Wix and some by third parties. You need to dig a bit to get prices, and most apps involve monthly subscriptions, or have only limited functionality when ‘free’ versions are used.

The App Market is easy to use, and provides lots of useful functionality you can add to your website, including online chat, popups and calendars.

The Wix app market

The Wix app market

Another way to add functionality from third-party apps is by using a HTML block to insert a widget from one of those apps.


7 Data capture and email marketing

Wix provides some basic built-in forms for your customers to send you a message or provide contact information.

If you want custom forms that do more sophisticated things with your data, you’ll need to add the FormBuilder app to your site.

Contact data captured on your Wix website is automatically added to your website’s ‘contact list’. You can also import contacts or add them manually to this list.

An interesting Wix feature is built-in email marketing, something which is not yet provided by several of its competitors (Squarespace, with its Email Campaigns tool, being a key exception).

Wix allows you to send newsletters to your subscribers using its ‘ShoutOut’ functionality. You get three free ShoutOuts (email broadcasts) per month to up to 5000 emails.  This is actually pretty generous — not many email marketing apps provide you with this kind of free functionality — but if it is not enough for you, you can pay extra for a premium ‘ShoutOut’ add-on. 

The Basic ShoutOut add-on ($4.90/month) allows you to host a list of 10,000 records that you can send 5 emails per month to. Weirdly however the send limit is 9,500 emails - so if your list is 10,000 email addresses in size, you’d go over your limit just by sending one email. And despite being a paid-for product, this plan displays ads on your emails.

The Business Essential add-on is $12.90/month, connects to your Wix site, and allows you to host a list of up to 25,000 contacts. You send up to 20 e-newsletters per month to this list, with the number of emails you’re allowed to send being capped at 50,000.

The Pro Unlimited add-on is $44.90/month, and allows you to host a list of up to 200,000 contacts. You can send an unlimited number of e-newsletters per month, with the monthly email send limit being 1,000,000. You also get access to a VIP support line as part of this plan.

You can also connect Wix to an external mail provider (e.g. GetResponse, AWeber, MailChimp, Campaign Monitor etc.) by adding an HTML block to your website. You are pretty much left to your own devices if you want to do this — Wix provides some basic guidance, but you get the impression their heart isn’t really in it - they would prefer you to use ShoutOut.

But should you? Well, on the plus side, ShoutOuts do keep you within the Wix environment, meaning that you don’t have to switch between different platforms. And it’s cheaper to host a big list using ShoutOuts than most email marketing tools — $44.90 per month to host 200,000 records is a very reasonable fee (to put this in context, consider that Mailchimp charges over $1,099 per month to host a mailing list this size).

But it has to be said that ShoutOut’s functionality is very limited by comparison to dedicated email marketing tools like Aweber and Getresponse; notably, there’s no autoresponder or marketing automation functionality provided by ShoutOuts at all, and most email marketing tools allow you to send an unlimited number of emails per month, regardless of your list size.

So, unless your needs are very simple, or if you have a massive list and want to avail of the very reasonable pricing provided by ShoutOuts, I’d probably recommend using a dedicated email marketing app rather than ShoutOuts to send your e-newsletters (see our email marketing reviews section for some suggestions).


8 Search Engine Optimization (SEO) and analytics

Wix SEO

Wix SEO functionality is generally good — it allows you to easily perform key SEO tasks, including:

  • adding alt text

  • adding meta descriptions

  • editing page URLs

  • creating 301 redirects

One SEO feature which may particularly appeal to SEO novices is Wix’s ‘SEO Wiz’ tool. This walks you through the key steps for optimizing your website for search engines, helping you to to update your page titles, meta descriptions, alt text, and so on. If you have no idea what all these SEO terms are, not to worry — Wix’s SEO Wiz explains what you are doing, and more importantly, why.  

(If you are new to SEO, you might find our post on increasing site visibility in Google and our SEO e-book, ‘Super Simple SEO’, helpful.)

If you’re on a premium plan the SEO Wiz can also help you register your site with Google Search Console.  

One quibble I have is that some of the more technical options can take a while to track down — for example, it took me a good 30 minutes to figure out how to edit header code meta tags (the ‘click here’ link to edit them kept trying to build me a new website). When I did finally track the meta tags downs, they were easy to edit.

A significant omission in the SEO department is Wix’s lack of support for Accelerated Mobile Pages (AMP). AMP pages load extremely quickly on mobile devices and can bring some SEO benefits when used (as well as improved conversion rates).

Key competitors Squarespace, Bigcommerce and Shopify all provide support for AMP in various ways (with Bigcommerce’s offering on that front being the most comprehensive) so it’s a shame to see Wix’s lack of support for this important new technology.

Wix’s blog previously supported Accelerated Mobile Pages - the ‘new’ (released 2017) Wix blog does not. I wasn’t able to find an explanation as to why not, or information on when Wix might start supporting it again.

Analytics and conversion tracking

Wix has good support for analytics tools, providing built-in integrations for:

  • Google Analytics

  • Google AdWords

  • Google Tag Manager

  • Facebook Pixel

  • Yandex Metrica

  • Verification Code

You can use Google tag manager to implement any other third party code or pixels, or add custom code directly to your Wix site to track conversions. 


9 Wix and GDPR

NOTE: I am not a lawyer, so please note that the below observations should not be interpreted as legal advice, but I'm going to do my best to spell out some of the key GDPR issues facing Shopify users below.

In the light of the EU's new GDPR laws, there are many steps that website owners now need to take to ensure that they are adequately protecting EU customers' and visitors' privacy. There are serious financial penalties for not doing so (to the point where it's sensible to consult a lawyer about what to do); and even if your business is not based in the EU, you still need to comply with the regulations if you are targeting EU users with your website.

Based on my understanding of the GDPR rules, the key priorities for prospective Wix store owners are to:

  • provide adequate privacy and cookie notices

  • process and store data securely

  • get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters

  • provide a means to opt in or revoke consent to use of non-essential cookies on a website (and to log that consent).

Wix lets you the first three requirements fairly easily, although you will need to invest some time and money creating adequate documents and crafting data capture forms so that they are fully GDPR compliant.

Where Wix currently falls down is on the fourth requirement — cookie consent. To ensure GDPR compliance, you need to display a cookie banner to your visitors which

  • allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to give 'prior consent')

  • logs their consent to run cookies

  • allows them to revoke consent at a later stage.

So for example, if you use a Facebook Ads pixel or a Google Analytics cookie on your Shopify store, you will be immediately breaking GDPR laws unless you have a banner in place which does all of the above.

Now, out of the box at least there is not a way to deal with the cookie consent issue in Wix. Their advice is simply to contact the provider of your cookie to ensure GDPR compliance (this will usually mean contacting Facebook and Google and asking them to modify their services to suit your individual website — not a very helpful suggestion at all really).

So, in all likelihood, you’ll need to use a third-party tool such as CookiePro to deal with this issue. CookiePro is an app that you can install on your site (using javascript and/or Google Tag Manager). Although you can avail of good support from CookiePro, it’s nonetheless quite an involved task.

Wix is not by any means the only product that causes this particular GDPR headache for its customers — most of the leading hosted solutions (Bigcommerce, Shopify, Squarespace etc.) don’t cater at all well for GDPR-compliant cookie banners either. (The Shopify app store does feature some GPDR apps however which help solve this problem).


10 Support

When using Wix, I was able to find answers to almost everything I wanted to know by searching in Wix's Help Centre, which contains a large library of articles and good search functionality. There is also excellent contextual help provided throughout the site. 

If you can’t find what you need in the Help Centre, then you can contact support by clicking ‘No’ in response to ‘Did this answer your question?’ at the bottom of each support page. It would be better to provide a simple ‘contact us’ link.

In terms of the kind of support that’s available from Wix, the company provides support over the phone and via email, but there’s no live chat.

Not all of Wix’s key competitors provide phone support — Squarespace and Jimdo, I’m looking at you! — so a thumbs up to Wix for doing so.

Phone support is available 24/7 for English-language users; or office hours, Monday-Friday in Spanish, Italian and Portuguese. You will need to request a callback, which at least means you don’t need to wait on hold. According to Wix, most callbacks are within 5 minutes (an impressively short wait if accurate).

You can also submit an email ticket. Wix doesn’t commit to a timeline for answering these, simply promising to get back to you ‘as soon as possible’.  When I submitted a question, a member of the Wix support team got back to me at the start of the next business day.

If you are paying extra for VIP support, then you will jump the line so long as you use the email address associated with the account.


Wix review conclusions / should I use Wix?

Wix allows a complete novice to create a website with a LOT of functionality.

For a relatively low monthly fee, you can get a site that features a blog, a forum, an online store, a gallery of pictures, a mailing list, newsletters, appointment booking and much else besides.

An interactive website that in the early days of the web would have cost a fortune for a developer to create can now be yours cheaply (and in a few short hours).

Wix is also very easy to use — there are lots of well-designed wizards, support tools, training videos, and help files that provide very effective hand-holding for even the most nervous of users. 

Wix help is also well written — technical terms are explained in plain English, and when I had questions the search tools provided me with short and to-the-point articles that answered them pretty much every time. 

Wix isn’t without some flaws and omissions, however.

The use of absolute positioning is a real drawback — although there are workarounds available to ensure the mobile version of your site displays nicely, sites created with Wix are not yet truly responsive.

The other major drawback is that Wix makes it difficult to change your mind — you will have to stick with the template you picked when you first built your website, or rebuild it completely. And you can’t export your website or access its code.

The pricing is also rather opaque: the headline prices are reasonable, but once you start adding functionality, and apps, upgrading to send more ShoutOuts, and so on, it’s easy to see how the costs can add up.

Ultimately, Wix is a good choice for a small business or individual on a relatively low budget, wanting to quickly create an attractive website with a lot of features — if you find yourself in that category, you’ll be pleased with the range of ‘out of the box’ functionality that Wix provides.

Wix is far less appealing however for businesses with a strong reliance on online selling, or for larger businesses that want very bespoke functionality on their website.

Below you’ll find a summary of the key pros and cons of the platform. If you’re interested in trying Wix out, you can also take advantage of a free trial.

Wix Pros

  • It’s easy to use.

  • It’s reasonably priced.

  • It includes a wide range of professionally-shot photographs for use on your site.

  • Phone support is available, which is not the case with several other leading website building tools.

  • A large range of templates is provided (500+), which are of a high quality and feature useful sample content.

  • Lots of functionality is available out of the box.

  • A built-in email marketing tool is provided in Wix, and it’s pretty good value (if rather basic in terms of features)

  • SEO functionality is pretty good.

  • A reasonably well-stocked app store is available to beef up the functionality of your store.

  • A totally free version is available, as is a free trial.

Wix Cons

  • You can’t switch your site to another template after you’ve built it.

  • You can’t export your website data.

  • Although workarounds are available to make a Wix site display correctly on a mobile device, the sites that you build with Wix are not fully responsive.

  • The platform doesn’t currently support AMP format.

  • The email marketing functionality is basic by comparison to dedicated email marketing apps.

  • You can’t create a GDPR cookie consent banner for Wix without resorting to a third-party tool like CookiePro.

Free trial of Wix

As discussed above, a reasonably generous (but advert-supported) free plan is available from Wix. You can sign up for this free plan here.

Alternatives to Wix

If you’re looking to build a largely content-driven site (i.e., you’re not too worried about e-commerce), then Squarespace and Jimdo are worth a look (check out our Squarespace review and our Jimdo review for more details).

Squarespace is arguably a more elegant and professional website building solution than Wix, and provides truly responsive websites, but it is more expensive. If you need a cheaper option, you could do worse than investigate Jimdo, because it provides a similar feature set to Wix whilst again providing fully responsive websites.

If you’re interested in online selling, then Bigcommerce or Shopify are likely to meet your needs considerably better than Wix (check out our Wix vs Shopify comparison for more details on how Wix stacks up against the latter).

And finally there’s Wordpress, which can serve both as a good platform for both showcasing content and facilitating e-commerce. It typically requires a bit more configuration and ongoing maintenance on the user’s side however than a hosted solution like Wix (see our Wordpress web design section for more information on how we can help on this front). Our Wordpress vs Wix post is worth a read if you’re interested in seeing how the two solutions compare.


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