Wix Alternatives (2024) — 10 Key Competitors

Written by Chris Singleton | Researched and reviewed by Matt Walsh

Wix alternatives (image of the Wix logo)

Wix is a leading website builder, and for good reason — it’s user friendly, boasts a huge range of templates and comes with good ecommerce functionality. However, it’s not always the best choice for every web design project, so in this post we share some key Wix alternatives to consider.


In many ways, Squarespace is perhaps the most obvious alternative to Wix.

Like Wix, it is a popular website builder that’s geared mainly towards small businesses and solopreneurs; it gives its users a mix of easy-to-use content presentation tools along with basic but very usable ecommerce features.

Squarespace home page
Squarespace: like Wix, it lets you build your own website without needing any coding knowledge.

The main advantages Squarespace has over Wix involve its:

  • Ease-of-use — Squarespace has a very clean, intuitive interface and a a drag-and-drop editor that is more straightforward to use than Wix’s.
  • Themes — although Wix offers you a huge range of themes to choose from, the Squarespace templates are truly something special, and arguably feature ‘best-in-class’ aesthetics.
  • Responsive design — unlike Wix, Squarespace uses responsive design in all its templates, meaning they’ll automatically adjust themselves to appear correctly on any device (mobile, tablet, desktop etc.). With Wix, more manual work is needed to create a mobile version of your site. (Google favors responsive websites too and can give them preferential treatment in search results.)
  • Typefaces — a much wider range of fonts is available in Squarespace than Wix.
  • Bandwidth and storage — while Wix varies these according to plan type, you get unlimited bandwidth and storage on all Squarespace plans.

Wix has the edge over Squarespace in a few areas however.

First, a totally free plan for Wix is available, while using Squarespace will always involve fees.

Second, Wix’s multilingual capabilities are stronger — while translating a Squarespace site will always involve an expensive Weglot add-on, Wix lets you translate your site into hundreds of languages for free.

Third, Wix gives you access to an app store that contains a lot more apps and integrations than the Squarespace equivalent (700+ vs 40 add-ons respectively).

And finally, Wix’s ecommerce features are generally more sophisticated than the Squarepace equivalents, letting you work with more product variants, display prices in local currencies and avail of more dropshipping options.


If selling online is your main goal, and you want to use an all-in-one hosted solution to do so, then Shopify is the best alternative to Wix.

This is because it lets you sell products in just about any way you like — whether that’s via an online store, at point of sale or via a huge range of dropshipping suppliers.

(Its free dropshipping starter kit is extremely useful too).

The ecommerce tools in Wix, while reasonably good, end up looking quite basic in nature when compared against Shopify’s.

In particular, Shopify is a much better solution for international selling than Wix — unlike the latter, it facilitates end-to-end automatic currency conversion. It also gives you more sophisticated tools for managing local taxes and import duties.

Shopify also gives you more generous email marketing tools; although Wix bundles some free email marketing features with its premium plans, you have to pay extra to mail a significant number of subscribers (by default, you can only email 200 people for free with Wix).

Wix arguably remains the better choice however for content-related applications — its drag and drop editor is much more flexible than Shopify’s; and it lets you create more galleries, slideshows, data capture forms and other content blocks out of the box (doing so in Shopify often requires the installation of paid-for apps).

And by comparison to Wix, Shopify can get expensive, with its premium plans ranging from $39 to $399 per month (the most expensive Wix paid plan is $159 per month). And unlike Wix, Shopify doesn’t give you a free domain name when you pay for your subscription on an annual basis.


WordPress comes in two versions: hosted and self-hosted. The hosted version is, like Wix, a browser-based product that gives you a range of built-in, easy to use website building features.

Either version of WordPress is better than Wix if blogging is the key part of what you’re doing — WordPress is a best-in-class publishing tool, allowing you to use your blog content in a huge number of imaginative ways.

The Hosted WordPress platform
Hosted WordPress

On the more expensive hosted WordPress plans, you get selling features provided via WooCommerce, a very well-specced ecommerce tool that gives you considerably more selling features than Wix.

WooCommerce home page.
WooCommerce gives you access to advanced features for selling online

Merchants who are serious about ecommerce usually opt for the hosted version of WordPress, however. This is an open-source version of the platform that you download for free and install on your own hosting.

The self-hosted WordPress platform
Self-hosted WordPress — an ideal solution for building more complex sites

The advantage of using self-hosted WordPress over Wix is that you have absolute control over everything.

You can:

  • choose the ecommerce tool that suits your needs best (WooCommerce, Ecwid, Easy Digital Downloads etc.)
  • code any features you like
  • configure your SEO setup exactly to your liking
  • add sophisticated SEO tools to your content management system (including plugins by Yoast SEO and Semrush)
  • decide on your own web hosting — you’re not restricted to using a platform’s default hosting but can install WordPress on a preferred, super-fast web hosting service
  • make use of a much wider range of themes and plugins than Wix.

The disadvantage of using self-hosted WordPress over Wix is that you’ll face considerably more setup time and configuration, plus a much steeper learning curve.

And, if you are serious about getting the most out of WordPress from a PageSpeed and technical SEO perspective, there’s often expensive hosting involved and (depending on your technical skills) development work to pay for too.

Related resource: Wix vs WordPress comparison

And on top of that, regular maintenance and software updates are generally needed to keep a WordPress site secure (if you don’t take care of this, your WordPress site can become extremely vulnerable to being hacked).

You don’t have to worry about any of that with Wix.


Square Online started life as a point-of-sale (POS) solution for accepting in-person transactions.

But with the acquisition of the website building tool Weebly, whose technology the platform now incorporates, it has gradually evolved into a solution that lets you build websites and ecommerce stores too.

The 'Square Online' platform.
Square Online is aimed at small business owners — particularly those working in the catering industry

Square and Wix are fairly closely matched in terms of basic quality, with the main edge that Square has over the platform being responsive templates (as discussed above, these automatically resize your site to suit the device it’s being viewed on — mobile, desktop, latptop etc.)

But the main reason you might want to opt for Square over Wix is if you need high-quality point of sale features — given its heritage, Square offers some very strong POS features that (as things stand) trump Wix’s.

It’s worth noting that Square places a particular focus on restaurant owners, and accordingly comes with special features that make running food and drink businesses easier (for example, table management, tipping and loyalty card functionality).

Square POS for the food and drink business
Square places a particular emphasis on the food and drink business

So, if you own a restaurant or a take-out business, you may find Square to be a much more ‘natural’ fit for your businessthan Wix.


Webflow is typically used as a solution for creating extremely bespoke websites that make very heavy use of animations and interactive features.

Webflow home page

The main reason you might want to use Webflow instead of Wix is if you want complete control over your website template design, or build an animation-heavy website — while Wix is very much a ‘templated’ solution, you can create truly unique (and stunning) designs of your own with the controls provided by Webflow.

(These designs are exportable too — so you can create a site in Webflow and host it wherever you like; this isn’t possible with Wix, which always ties you to its ‘walled garden’ style platform).

Wix is definitely the easier platform to use however, and if you’re new to web design, you’ll find it much simpler to put a website together with.

You can learn more about how Webflow stacks up against Wix here; you may also find our Webflow review and Webflow vs Squarespace comparison of relevance.


BigCommerce can be a good alternative to Wix.

Like its key rival Shopify (see above), BigCommerce is a platform that was designed with ecommerce 100% in mind — and accordingly, it boasts a similar range of sophisticated selling tools that you won’t find in Wix (end-to-end multi-currency conversion, better tax calculation features, better ecommerce analytics, more payment gateways, more dropshipping apps and so on).

BigCommerce Essentials

However, BigCommerce’s drag and drop editor is not as good as Wix’s; its template range is much more limited; and it’s not as user friendly.

So as with Shopify, BigCommerce can be a really strong alternative to Wix — but only if your main focus is ecommerce. If your aim is to create a content-heavy site and do some simple selling on the side, then Wix usually remains the better choice.

Big Cartel

Big Cartel is a website and store building platform that was originally designed to facilitate sales of ‘creative’ products — music, paintings, jewellery etc. It still retains this focus on artists and makers, but it is increasingly used by more ‘general’ types of small businesses too.

Big Cartel home page
Big Cartel gives you a cheap and cheerful way to start an ecommerce business

From a features perspective, Big Cartel is not remotely as sophisticated as Wix (particularly when it comes to content management and presentation, SEO, dropshipping, point of sale and abandoned cart saving features).

It does however offer a few advantages over Wix:

  • It lets you sell a small number of products for free (you can sell up to 5 products on Big Cartel’s free ‘Gold’ plan) — Wix always charges you to access ecommerce functionality.
  • It’s much cheaper than Wix.
  • It’s easier to use.

Professional merchants will fare much better with Wix (or one of the other ecommerce solutions discussed above), but artists and musicians on a small budget will definitely appreciate the low-cost, no-frills nature of Big Cartel.

You can learn more about the platform in our Big Cartel review.

GoDaddy Website Builder

GoDaddy Website Builder is a popular website building platform that like Wix gives you a decent amount of content management and ecommerce functionality out of the box.

GoDaddy Website Builder
GoDaddy Website Builder

There are a couple of reasons why you might want to consider it instead of Wix:

  • It lets you sell larger digital files (up to 20GB in size — Wix limits you to selling 1GB downloads).
  • It bundles generous email marketing tools with its plans, while Wix charges extra for access to full email marketing features.

The main reason for choosing Wix over GoDaddy involves its more sophisticated content management system — its drag and drop editor is considerably more flexible than the GoDaddy equivalent. Wix also gives you more built-in fonts, stock images and blogging tools.

You can learn more about how the Wix and GoDaddy platforms stack up against each other in our Wix vs GoDaddy comparison.


Ecwid started out as a ‘widget’ for adding ecommerce to any site (hence its name: ‘Ec-wid’).

And that remains its main focus — Ecwid gives you a snippet of code that you insert on your site, which then adds a comprehensive range of selling features to it.

The Ecwid platform

In recent years however, Ecwid has added a new ‘Instant Site’ feature that lets you create simple but attractive one-page stores that can live on a custom domain (yoursitename.com etc.).

Now, these ‘Instant Sites’ are by no means as fully-featured or sophisticated as Wix stores, but they are extremely quick and easy to set up.

Editing one of Ecwid's 'Instant Sites'.
An Ecwid ‘Instant Site’ can work as a cheaper Wix alternative

The main advantage that Ecwid provides over Wix however involves pricing: the platform can actually be used entirely for free.

Ecwid’s free plan is pretty basic though — it limits you to selling 5 just products, and only via your own ecommerce website (i.e., you can forget about selling on Facebook, Amazon etc.). That might be enough for some site owners, however.

Overall, Ecwid can be a better choice than Wix if…

  • you are on a very low budget and really need a free selling option
  • you are more interested in adding ecommerce to an existing website rather than creating a brand new one.

If your aim is to build a brand new standalone website though — and particularly one that is focused on showcasing high quality content — Wix is the more professional choice.

Check out our Ecwid review for more details on this platform, or watch the video below for a summary of its key pros and cons.


Given that Canva is generally considered to be a user-friendly graphic design tool and not a website builder, I’ll admit that including it in our list of Wix alternatives may seem a bit odd.

However, if your web design needs are very simple, Canva can work out as a good Wix alternative.

Canva now features website building features

This is because in addition to letting you visuals and videos, Canva actually gives users a website building feature.

Now, it has to be said that this is an extremely simple tool that only lets you build one-page sites — but if all you need is a simple portfolio or resume site, it will do the trick nicely.

Editing a website in Canva.
Building a simple website with Canva — ecommerce sites aren’t catered for, however

There are two advantages of using Canva over Wix. One is price: it’s considerably cheaper.

The other is the range of other features it gives you in addition to its web design tool — a presentation maker, video editor, drawing tool, document editor etc. These are all extremely useful tools for any business (and they’re very easy to use too).

However, if you plan on doing any online selling or blogging, or need a multi-page website, Wix is definitely the better option.

Online marketplaces (Amazon, Etsy and eBay)

Given that many people are interested in Wix because of its selling features, a lot of the alternatives I’ve highlighted above are solutions that let you build a standalone store.

Online marketplaces like Amazon, Etsy and eBay differ from these, because they ARE online stores — and enormous ones at that.

But you can of course still use these marketplaces to sell products on, and the main advantage of doing this rather than using Wix for ecommerce is that you are gaining access to ready-made, large audiences of people who want to buy things.

The Amazon online marketplace
The Amazon online marketplace

By contrast, when you set up a Wix store, its up to you to find an audience for it (via inbound marketing, blogging, SEO, online advertising etc.).

The other advantage of using online marketplaces instead of building a Wix website is that you don’t have to worry that much about web design tasks — domain registration, graphic design, navigation design, UX, copywriting and so on.

When you use services like Amazon, eBay and Etsy, you’re simply listing your products on an existing website — not creating an entirely new one.

(Note: Etsy actually offers a standalone store builder called ‘Pattern’ — this integrates nicely with Etsy and can work well as a ‘best of both worlds’ solution for some merchants. However, it should be noted that Pattern’s selling features are quite basic by comparison to Wix’s and many of the other alternatives listed above).

The disadvantage of using online marketplaces over Wix are that you have much less control over your brand and less opportunities for content marketing; additionally, they aren’t great for dropshipping.

Some other Wix alternatives to consider

The above list of Wix alternatives focusses on the key competitors. But there are lots of other website builders available, and some other Wix competitors that you might wish to investigate are as follows:

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Wix alternatives FAQ

Below you’ll find some frequently asked questions about competitors to Wix.

Who are Wix’s main competitors?

When it comes to hosted online website builders, the main competitors in terms of userbase size and features are probably Squarespace and Shopify.

Is Wix a free website builder?

Wix can be used for free, yes — an entirely free plan is available. However, this is fairly basic, features prominent Wix advertising and doesn’t let you sell any products.

What are the main advantages of Wix?

The main advantages of Wix are that it’s easy to use, it comes with a large range of website templates and its content management system is highly flexible.

What are the main disadvantages of Wix?

The main disadvantages of Wix are that it lacks responsive templates, doesn’t come with end-to-end multi-currency selling features and doesn’t let you switch templates.

What platform is easier to use than Wix?

Wix is a pretty intuitive platform to use. However, in our tests, we found Squarespace’s content management system a bit more user-friendly than Wix’s for laying out content, and Shopify easier to use than Wix for inventory management.

Is Wix the best website builder?

It depends on your needs. Wix is definitely a well-rounded, powerful website builder that provides a huge amount of ‘bang for buck’ — and a lot of users will find it meets their needs perfectly well. However, if your aim is to sell online, you’ll find that Shopify comes with considerably more advanced ecommerce features, and if your aim is to create a serious online publication, WordPress is a better choice.

Now, over to you! Have you got any questions about Wix’s competitors, or thoughts of your own about what the best alternatives to Wix are? Are there other website builders that you think should be on our list? Just leave your feedback and queries in the comments section below.

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