Volusion vs Shopify — Which is the Best Online Store Builder?

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Written by Chris Singleton | Researched and reviewed by Matt Walsh

Volusion vs Shopify

In this Volusion vs Shopify comparison review, I’m going to put two well-known online store builders head to head.

Read on for a discussion on their pricing, ease-of-use, pros and cons and key features — by the end of this post, you’ll have a much clearer idea about which of these ecommerce platforms is best for your business.

Let’s start with an overview of Shopify and Volusion. What are they exactly?

About Volusion and Shopify

Volusion and Shopify are website building tools that allow you to create an online store.

They work in a similar way, in that they are ‘hosted’ solutions — they run in a web browser and you don’t need to buy any hosting or install any software to use them.

Popular Shopify templates.
Popular Shopify templates

This means that you can build and manage your store from anywhere, and on any suitable device — so long as you have an Internet connection.

Both are ‘software as a service‘ (SaaS) products — you pay a monthly fee to use them, and this gives you the tools to create and maintain your store, namely:

  • templates
  • a content management system (CMS)
  • hosting
  • credit card processing
  • support.

The basic idea behind both tools is that even if you don’t have coding or design skills, you can create an online store easily using them.

Let’s find out how the two products live up to this goal — and how they compare. First up: a look at pricing.


Shopify pricing

Shopify offers 5 pricing plans:

  • Starter: $5 per month

  • Basic Shopify: $39 per month

  • Shopify: $105 per month

  • Advanced Shopify: $399 per month

  • Shopify Plus: pricing varies depending on requirements, but a Shopify Plus plan starts at $2,300 per month.

Shopify pricing table highlighting the fees and features for its three most popular plans. 'Starter' and 'Plus' plans (not displayed in above table) cater for users with more basic and advanced requirements respectively.
Shopify pricing table highlighting the fees and features for its three most popular plans. ‘Starter’ and ‘Plus’ plans (not displayed in above table) cater for users with more basic and advanced requirements respectively.

A free trial of Shopify is also available, which you can access via this link.

Volusion pricing

With Volusion, there are 4 plans to choose from:

  • Volusion Personal: $35 per month
  • Volusion Professional: $79 per month
  • Volusion Business: $299 per month
  • Volusion Prime: custom pricing, based on requirements and turnover

Like Shopify, you can try Volusion free for 14 days.

Volusion pricing table
Volusion pricing

Entry level plans

Shopify can get you selling online cheaper than Volusion via its $5 ‘Starter’ plan — this is $30 cheaper than the $35 Volusion ‘Personal’ plan.

However, this Shopify plan doesn’t allow you to actually set up a fully functional online store.

Rather, it allows you to:

  • sell on Facebook and other social media channels and messaging apps
  • sell on existing websites using a Shopify ‘Buy Button’ (this works in a similar way to a Paypal button, but with more sophisticated options regarding inventory syncing available)
  • take payment in person at a point of sale (i.e., in a physical location like market stalls, retail outlets, etc.)
  • use a very basic storefront for displaying your products.
The Shopify 'Buy Button'
The Shopify ‘Buy Button’ in action.

Volusion’s entry-level plan — ‘Personal’ — by contrast allows you to create a fully-fledged online store for $35 per month.

However, there are key limits to be aware of with this plan, regarding:

  • the revenue you can generate — it’s capped at $50k per year

  • the number of products you can sell — this is capped at 100 items.

By contrast, no sales or product limits apply on any of the Shopify plans (the Shopify Starter plan does however restrict support to email or live chat only).

Transaction fees

In addition to charging you a monthly fee to use their software, some online store solutions take a cut of each of your transactions.

Volusion’s transaction fees are lower than Shopify’s. The Volusion ‘Personal’ plan applies fees of 1.25% to every transaction, with the ‘Professional’ and ‘Business’ plans charging 0.65% and 0.35% respectively.

If you’re based in the US, you can avoid transaction fees by using Volusion’s own payment processor: ‘Volusion Payments.’ But Non-US users have no option to avoid these fees.

Shopify’s transaction fees are 5% on the ‘Starter’ plan, 2% on the ‘Basic’, 1% on the ‘Shopify’ plan and 0.6% on the ‘Advanced’ plan.

However, you can also avoid transaction fees on all Shopify’s plans if you are happy to use its own payment processing option, Shopify Payments.

Doing so is a good idea as not only does it let you avoid fees, but also provides you with access to multicurrency selling (more on this later).

Significantly, Shopify Payments is available to users in 23 countries , namely:

  • Australia
  • Austria
  • Belgium
  • Canada
  • Denmark
  • Czechia
  • Finland
  • France
  • Germany
  • Hong Kong SAR
  • Ireland
  • Italy
  • Japan
  • Netherlands
  • New Zealand
  • Portugal
  • Romania
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • United States of America (not available to US territories except Puerto Rico).

Ultimately, Shopify fees are higher than Volusion’s, but users in far more countries have the option to avoid them by using the in-house payment processing option.

Core features

Shopify and Volusion offer a similar set of key features out of the box; both allow you to

  • design your store using a range of pre-existing templates
  • create catalogues of products
  • manage your store using a CMS (content management system)
  • optimise your products for search
  • accept online payments via a range of payment gateways.

Let’s zoom in on a few key features, and see how they compare against each other.


Both Shopify and Volusion offer a wide range of templates, all professional in look and feel. They are responsive too, meaning that they will automatically resize themselves to suit the device your store is being viewed on (desktop, mobile, tablet etc.)

In terms of quality, the Volusion and Shopify themes are all of a high standard and I wouldn’t have any particular reservations about using any of the themes I’ve encountered from both companies as a starting point when designing an online store.

The free 'Taste' theme in the Shopify theme store.
The free ‘Taste’ theme in the Shopify theme store

What about quantity though? Well, when it comes to free templates — Shopify provides you with 13 free templates and Volusion gives you a choice of 11.

As for paid-for themes, Shopify gives you more to choose from: its theme store contains 184 paid-for themes (all of which support Shopify’s drag-and-drop editor), to Volusion’s 36.

Additionally, most of the paid Shopify themes come with multiple style variants — allowing you to apply different color pallettes and font styles to your chosen theme.

Finding the right template

The Shopify theme store is set up in a way which makes it easier to find the right template for your online store: you can browse using a wide range of filters, including price, industry, catalog size, features and more. By contrast, Volusion doesn’t provide any filters at all (other than tabs which let you chose between free and paid-for).

Shopify theme store filters
Shopify theme store filters

Overall, Shopify gives you more choice when it comes to templates — both in terms of the number available and the way you can pick one.

You can browse the Shopify theme store here, or Volusion’s here.

Example of a free Volusion theme, 'Boost'
Example of a free Volusion theme, ‘Boost’

Types of products you can sell

Something that’s really important to consider in the Volusion vs Shopify debate is the types of products you can sell.

With Shopify, you can sell whatever you like — physical products, digital products, subscriptions or services (in the case of some of these you’ll need to add an app to proceedings — but doing so isn’t particularly complicated).

Shopify digital downloads app
Shopify’s digital downloads app in action. It can be used to deliver a wide range of online goods to customers, including music, video and images.

With Volusion, you’re pretty much restricted to selling physical goods — remarkably, you can’t sell downloadable products. This means that for content or software creators, the better choice is definitely Shopify.

The other thing to watch out for with products in a Volusion vs Shopify debate is quantity: whereas with Shopify, you can sell an unlimited number of them on any plan, Volusion caps your product inventory size at 100 items on its ‘Personal’ plan and 5,000 on its ‘Professional’ plan (the other plans don’t apply any limits, however).

So as with templates, when it comes to products, it’s another win for Shopify.

But how can people pay for these products?

Payment gateways

Both Shopify and Volusion integrate with various ‘payment gateways’ — third party tools that process credit cards on your behalf.

However, you can use considerably more payment gateways with Shopify — over 100 while Volusion supports just four.

Both tools come with an ‘out of the box’ payments solution too: ‘Shopify Payments’ and ‘Volusion Payments’. (Despite the branding, both these built-in payment gateways are technically powered by Stripe).

Volusion's built-in payment processor, Volusion Payments
Volusion’s built-in payment processor, Volusion Payments is powered by Stripe.

Shopify Payments, as mentioned above, can be used by merchants based in 23 countries. However, Volusion Payments is only available to merchants in one territory: the USA.

All this means that when it comes to the payment gateway department, the clear winner is Shopify.

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Apps allow you to bolt on a lot of additional functionality to an online store, and integrate third party web applications with it. 

Both Volusion and Shopify have app stores, but Shopify users can benefit from a much wider range of apps than Volusion ones: there are around 13,000 Shopify apps available that you can integrate with your store, but only 82 or so apps for Volusion.

The Shopify app store.
The Shopify App store contains around 13,000 apps — Volusion’s contains just 82.

Although Volusion’s apps do provide integrations with quite a few key business tools (for example Mailchimp, Quickbooks and Xero), the reality is that Shopify users will benefit from a significantly larger number of options when it comes to apps.

Next, we’ll take a look at dropshipping.

Key alternatives to Volusion and Shopify — Squarespace and BigCommerce

Volusion and Shopify are two of the best-known ecommerce solutions, but there are alternatives available.

One such product is Squarespace, which comes with more bundled templates than Shopify and Volusion, excellent blogging and gallery features and the ability to host a pay-to-access members’ area.

Shopify has the edge over Squarespace when it comes to general ecommerce features, but Squarespace is the more flexible tool when it comes creating content and laying it out. You can learn more about Squarespace here.

Another tool worth checking out is BigCommerce — which is a much more powerful tool than Volusion, and offers quite a lot of built-in features that you can’t avail of in Shopify without resorting to an app.

You can learn more about BigCommerce here.

Dropshipping in Volusion vs Shopify

Many potential users of Volusion and Shopify will want to know how well it handles dropshipping

Dropshipping is a method of selling products where you don’t keep the actual products in stock. Instead, you take an order, pass it onto a supplier, and they deliver the goods to your customer.

A lot of people are attracted to this way of selling products because you don’t need much capital to start up your business; the down side is that competition in the dropshipping marketplace is fierce, and sourcing products that are made ethically by reliable suppliers can be a challenge.

Dropshipping apps in the official Shopify app store.
Shopify’s range of dropshipping apps is much more extensive than Volusion’s

If dropshipping is what you want to do then — as with much else discussed in this review — you’ll find that the options are considerably more extensive in Shopify.

There are loads of apps available for Shopify to facilitate highly automated dropshipping (556 at time of writing), but with Volusion, there are just two available: Doba and Kole Imports.

The Shopify dropshipping starter kit

If you’re interested in dropshipping, I’d recommend that you take a look at Shopify’s dropshipping starter kit — with this, you get several days of free access to Shopify plus lots of bundled resources and tools that show you how to launch a successful dropshipping business.

Tip: you can learn more about dropshipping in our in-depth ‘What is dropshipping?’ post, or watch our guide to dropshipping on Shopify in the video below.

Point of Sale options

Shopify facilitates Point of Sale (POS) transactions — in other words, you can do business in the real world (selling goods in a retail outlet, pop-up store or event) use these platforms to both accept payment and sync inventory.

You can buy POS hardware directly from Shopify to facilitate point of sale transactions — options here include a wireless POS device, a countertop terminal, card readers, barcode scanners, receipt printers, tills and a label printers.

Shopify POS hardware devices
The Shopify hardware store

All these allow your Shopify store to become more than just a ‘virtual’ entity; it can double up as a tool for running a business in the ‘real’ world too. All your customer and order data is synced with Shopify, so everything to do with sales and inventory is kept neat and tidy.

You can use POS on any Shopify plan (using an app and a card reader provided by Shopify), but it’s worth noting that if you want to access the full range of POS functionality you will need to purchase a ‘POS Pro’ add-on, which costs a not insignificant $89 per month.

Doing so lets you:

  • work with an unlimited number of retail staff
  • facilitate ‘buy online, collect in store’ services
  • facilitate product exchanges
  • provide custom printed receipts
  • create purchase orders
  • use an unlimited number of registers
  • define staff roles and permissions
  • attribute sales to particular staff members (i.e., for commission / performance-analysis purposes).

POS functionality is also available in Volusion. However, it’s nowhere near as ‘baked in’ — there’s no POS hardware store, it’s quite fiddly to set up, and in terms of peripherals, you’re basically limited to using a scanner when selling (or entering a UPC — Universal Product Code — manually into the Volusion interface).

So for now, in the POS department, the clear winner is Shopify.

Multi-currency selling

You tend to get more sales from an online store if you sell in the currency used by your site visitors.

So, if you’re selling in multiple countries, it’s good to be able to let your potential customers choose their own currency (or, better still, to present your products in your site visitors’ currency automatically).

As things stand, Volusion lets you display your product prices in multiple currencies, but it doesn’t facilitate checkout in them (i.e., when a user goes to pay for their products, they’ll see the store’s default currency again, which might differ from their local one). Additionally, you need to add HTML tags to your store’s theme to enable multi-currency selling, which won’t suit users without any HTML coding experience.

The built-in Shopify multi-currency functionality is much more sophisticated. You can use the ‘Shopify Markets’ feature to define selling areas (based on country or groups of countries) and set currencies for those areas. It’s really easy to use and works really well.

Setting up Shopify Markets
Shopify Markets

If there was one improvement I’d like to see made to the ‘Shopify Markets’ feature it would be the provision a more generous allowance when it comes to the number of localized markets you can create; as things stand, users on the ‘Basic,’ ‘Standard’ and ‘Advanced’ Shopify plans can only create 3 markets in total.

(‘Advanced’ plan users can add extra markets by paying a fairly hefty additional fee of $59 per added market).

But the bottom line is: if you need to sell in multiple currencies, then the better option is, again, Shopify.

Adding a blog to a Volusion or Shopify store

Shopify offers an extremely important feature out of the box that is missing from Volusion: a comprehensive blogging tool.

You might not immediately think that a blog should be a key part of an online store, but in this day and age of content marketing and inbound marketing, the posting of quality blog content is absolutely essential to increasing traffic to a site (and by extension, to generating product sales).

Blogging in Shopify
Blogging in Shopify

That said, the Shopify blog is fairly basic — if you want to do advanced post categorisation and tagging, autosave features or an archive of older versions of posts, you might be better off with a third-party blogging platform such as WordPress.

But the majority of merchants will be able to make do perfectly well with a Shopify blog, so for me this gives Shopify yet another edge over Volusion. 

Tip: how to save on Shopify

If you’re interested in using Shopify, you can save considerably on your subscription if you purchase your plan in a particular way. Here’s how:

  1. Start a trial using this special link.
  2. After your trial is over, you’ll be given the option to subscribe to Shopify for $1 for your first month.
  3. When this period is over, purchase an annual plan. You’ll then get a 25% discount on your subscription.


Both Volusion and Shopify take a fairly similar approach to their interfaces — you see a menu of options on on the left which allows you to access features or content on the right. They are both pretty straightforward to use.

Volusion's drag-and-drop interface
The Volusion interface.

One edge in the interface department that Volusion arguably has over Shopify is its drag-and-drop style editor; this lets you add and move blocks around pages (for most page types, Shopify still makes use of a WYSIWYG editor)

In my view however, overall Shopify has got a more intuitive interface than Volusion — it’s cleaner, more functional and more robust — and when testing these two products against each other, I’ve always found that putting a simple store together tends to be much quicker in Shopify than in Volusion.

The below tutorial video gives a walkthrough of key aspects of the Shopify interface.

Product options and variants

One area where Volusion has a bit of an edge over Shopify involves product options and variants.

Whereas in Volusion, you can create as many of these as you need, Shopify rather oddly places a restriction of 3 on product options (i.e., size, color, style etc.) and 100 on product variants (small / medium / large) etc.

Now, this limit can be lifted if you are happy to use an app from Shopify’s app store (there are quite a few available that let you use as many product options and variants as you like).

But this will usually involve an extra cost, which isn’t ideal.

Note: Shopify plans to let users work with a 2,000 variant limit in 2025 (with developers and ‘select businesses’ in the US getting early access to this limit in 2024).

Email marketing tools

Online store builders are increasingly striving to become ‘all-in-one’ platforms that let you not only sell products online but market them too.

To this end, Shopify recently introduced email marketing features (via its ‘Shopify Email’ feature). This allows you to create e-newsletters within the Shopify interface, lets you segment your email list and even send automated campaigns.

Shopify Email’ - the platform’s new email marketing tool
Shopify Email’ – the platform’s new email marketing tool

It’s cheap too — you can send up to 10,000 emails per month for free using Shopify Email; a fee of just $0.001 applies to every email you send over this limit, meaning that sending an additional 1,000 emails would cost you just $1.

(If you’re a high-volume user, sending over 750,000 emails per month, this fee reduces to $0.55 per additional 1,000 emails).

There isn’t really an equivalent feature for Volusion — you’ll need to resort to a separate email marketing app like Mailchimp or GetResponse instead (which whilst giving you additional marketing features, will also increase your costs).

So as things stand, when it comes to email marketing, it’s a clear win for Shopify.

Now, let’s take a look at search engine optimization.

SEO tools in Volusion vs Shopify

Shopify allow you to extensively tweak key SEO settings, including page title, URL, alt text, meta descriptions, 301 redirects etc. — all the stuff you’d expect to be able to change without any difficulty in a professional ecommerce solution.

When testing Volusion, I was able to do most of that for my home page, but couldn’t find a way to do this for other static pages on my store. I was able to change this information for individual products, however — but not as easily as in Shopify.

Shopify handles 301 redirects better than Volusion too, by creating them automatically for you every time you change a URL (or prompting you to do so); in Volusion it’s a case of going into a redirect management page and doing things manually.

To be fair to Volusion, the latter approach is how many other online store builders handle redirects, but Shopify’s approach is better and is safer from an SEO point of view.

GDPR compliance in Shopify and Volusion

Please note: I’m not a lawyer, so this section should not be interpreted as formal legal advice.

With the introduction of GDPR (General Data Protection Regulation) laws by the EU last year, website owners now have to meet quite a lot of new requirements when it comes to data protection and privacy.

Whilst you can have confidence that Shopify and Volusion are meeting those requirements internally — keeping transactions and data secure etc. — you as a customer will still have to do several things on your store to ensure you’re not in breach of GDPR rules.

Specifically, you’ll need to

  • create a privacy policy, website terms of use document and cookies notice and ensure these are accessible from your site

  • create a cookies banner that allows users to consent to cookies BEFORE they are run, and logs that consent

  • provide a means for users to revoke consent to cookie usage after they’ve run that cookie

Whilst it is easy enough to put together the relevant documentation (either using templates or a lawyer), and display it on your site, it can be hard to meet the requirements around cookie banners and cookie consent.

Yet again, Shopify has an edge here, because there are quite a lot of GDPR apps available in its app store (note: some are considerably better than others!), whereas there don’t seem to be any available for Volusion.

Userbases and history

There are two important ‘due dilligence’ questions to ask yourself when investing in any hosted ecommerce or website building solutions:

  • How many people actually use this product?

  • How long has it been in existence?

The answers to these questions are important, because they let you know how much you can ‘trust’ the solution you’re considering using – for example, a relatively new company with only a few users on their books is more likely to go bust or shut down their service, with serious consequences for your online store.

User figures

In terms of userbases, the stats provided by CMS analytics tool Builtwith give you an idea of how these tools compare in terms of popularity.

Builtwith reports that there are currently around 5,762 websites built with Volusion; this is dwarfed by the 4.45+ million Shopify stores in existence.

(You can access more Shopify statistics here).

Company histories

Shopify is a newer kid on the block than Volusion; whereas Volusion has been around since 1999, Shopify opened its doors for business in 2006.

This puts the userbase and sales figures into context: Shopify has grown its business more quickly in a significantly shorter period of time, to the point where its userbase and sales have completely eclipsed the corresponding Volusion figures.

Ultimately you’ll need to draw your own conclusions from these numbers, but for me they point to Shopify being a safer bet than Volusion over the next few years: obviously, a bigger userbase reduces the risk of the company going out of business, taking your store with it (as was the case of Magento Go a few years ago).

Customer support

Volusion offers online support on all plans, but phone support is only available on its $299 ‘Business’ plan and higher. Shopify’s phone support is available on its $39 ‘Basic’ plan and up.

Unlike with some competing products, it’s easy enough to access Volusion’s phone support team: when logged into your Volusion Dashboard, you simply click the help icon and then a ‘schedule call’ option.

Shopify provides support via 24/7 live chat and email on all plans, with phone support reserved for customers on its enterprise grade ‘Shopify Plus’ plan.

Accessing Shopify’s live support team involves a slightly fiddly process: you have to discuss your issue with its AI chat assistant before you can get put through to a support agent.

As for DIY support options in Volusion and Shopify, both platforms provide ‘help centers’ that you can use to search for and access support materials.

The Volusion support center.
Volusion support center

However, because there are two distinct versions of Volusion currently in circulation — V1 and V2 — it’s easy to end up on the wrong help site, accessing the wrong materials, and getting quite confused.

Volusion vs Shopify: conclusion

Overall, Shopify is the hands-down winner in a Volusion vs Shopify shootout. There are many reasons for this, but if I had to highlight a few key ones I’d mention the following: Shopify provides a wider range of templates, comes with a sophisticated point of sale system, facilitates multi-currency selling and has blogging functionality included. It’s also considerably easier to use.

The vast disparity in the size of userbases is also something to think about: personally I’d feel nervous about building a store on a platform like Volusion which, if Builtwith’s statistics are correct, has just 5,933 users.

The only area where I feel Volusion outperforms Shopify in a significant way is where product options / variants are concerned — there’s no hard limit to worry about, whereas Shopify currently limits options to 3 and variants to 100 (limits which can be removed via an app).

But in general, it’s hard not to conclude that Shopify is the much stronger and better value platform.

To sum up, here are the key reasons why you might use one of these platforms over the other:

Reasons to use Shopify over Volusion

  • You can sell pretty much anything you like with Shopify (digital products, subscriptions, services etc.); Volusion essentially limits you to selling physical products.
  • There are more themes to choose from with Shopify, and many of its paid-for themes are cheaper than the Volusion equivalents.

  • You can sell in multiple currencies with Shopify.

  • Blogging functionality is built in — this is not the case in Volusion.

  • A much wider selection of payment gateways is available in Shopify.

  • Built-in email marketing is included.

  • A significantly wider selection of apps and integrations is available

    for Shopify.
  • Comprehensive point-of-sale functionality is available on Shopify — but not on Volusion.

  • Shopify’s dropshipping capabilities are much stronger.
  • SEO features are stronger in Shopify.
  • Abandoned cart functionality is available on the $39 Shopify plan; you’ll need to be on a $79+ plan to avail of this important feature with Volusion.

  • There are no sales limits on any Shopify plans.

  • Shopify has a much larger userbase — which makes it a safer bet for your business (i.e., Shopify is much less likely to go bust, taking your store with it).

Start a free trial of Shopify

Reasons to use Volusion over Shopify

  • Transaction fees are cheaper when using a third party payment processor.

  • There are no product option or variant limits to worry about.

Start a free trial of Volusion

Alternatives to Volusion and Shopify

For me the obvious alternative to either Volusion or Shopify is BigCommerce — it’s got a similar feature set to Shopify, and it some of its features are stronger (for example, its multi-currency selling functionality and its abandoned cart recovery tool). You can check out our BigCommerce review here.

Squarespace is definitely also worth a look — it’s not quite as good as Shopify in the ecommerce department but its interface is really great, and its website building features are stronger. Check out our Squarespace review, our Squarespace pricing guide, our Squarespace trial guide or our Shopify vs Squarespace comparison for more information on the platform.

For a competitively priced option, there’s Wix. While yet as sophisticated from an ecommerce point of view as Shopify, it’s a good all-rounder that gives you a lot of bang for your buck. You can learn more about Wix here or read our Wix vs Shopify comparison here.

For ultimate flexibility in terms of design and flexibility, look at self-hosted WordPress. This can be harder than some solutions to configure, but gives you a lot of control over how your site looks and how your ecommerce setup functions. Check out our WordPress vs Shopify our and Wix vs WordPress posts for more details on how it stacks up against popular hosted website builders.

Many WordPress users opt for the WooCommerce ecommerce plugin to add selling functionality to their WordPress websites — you can learn more about this in our detailed WooCommerce vs Shopify comparison.

Other solutions you might wish to investigate include Big Cartel, Jimdo, Magento, WooCommerce and Ecwid (the latter two being good options for WordPress users in particular).

And finally, there’s always existing online marketplaces like Etsy and Amazon. Selling on these platforms is quite different from using a site builder like Volusion or Shopify to host an online store; but thanks to their massive customer bases, it can be a very lucrative option (when done correctly). Check out our Shopify vs Etsy shootout, our Shopify vs eBay comparison and our Shopify vs Amazon comparison for more information on this way of selling.

Related resource: our Shopify alternatives guide gives you a full rundown of ecommerce platforms that compete with Shopify and Volusion.

Any thoughts on Shopify vs Volusion?

I hope you’ve found our Shopify vs Volusion comparison helpful! If you’ve used either Shopify or Volusion (or both!) in the past, I’d love to hear your thoughts on both — feel free to your add comments or questions below. We read all comments and do our best to reply to any queries you may have.

How we tested these products

We tested these products out via independent research and, more importantly, hands-on experience of them.

We regularly help clients build online stores, and have extensive knowledge of how both the Shopify and Volusion platforms work. So this comparison is based on building Shopify and Volusion stores from scratch; editing existing ones; and using a wide variety of apps to configure them.

To find out more about the criteria we typically use when testing ecommerce products, you might like to check out our ecommerce platforms buyer’s guide — this contains a list of the factors we typically look at when evaluating online store builders.

Comments (35)

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Amy is correct, you are comparing Shopify’s app based platform to our legacy platform, which is not app based. The screenshots you have are from the V1 platform which is for a particular set of clients. You’re are essentially comparing apples to oranges. If you would like to compare apples to apples, you should visit www.volusion.com/?v=2. If you work in an incognito window or if your IP address is pinged with an international address, it would automatically take you the the V1 website (www.volusion.com/?v=1). If you need any help or want to talk further, please feel free to email me @ [email protected]. I enjoyed your article and would love to help you discover our app based platform. 🙂

Thanks Krysta – as you suggest above, when signing up to Volusion in the UK (where we are based), you are automatically taken to Version 1 of the platform, without there being any obvious way to switch to Version 2. So for our readership, this review is accurate. I will clarify this however in the review. Am I right in thinking that only US users get access automatically to V1?

Quick update to this thread – the post has now been updated to cover version 2 of Volusion – or ‘Volt’ as it’s otherwise known. Cheers, Chris.

Thanks for your feedback Amy – I’d have to disagree however regarding the statement that our Shopify vs Volusion post is inaccurate. We strive for 100% accuracy and honesty, so if there are any particular points you disagree with please do share here so that we can address them. Many thanks! Chris

Now updated to cover Version 2. That said, anyone outside the US will be asked to sign up to Version 1…

The comments for the comparison between Volusion and Shopify are outdated. Most of the comments are like 5 years old and is quite misleading to visitors and people reading this blog.

I am also wondering if the blog itself is outdated. No, it is not because I checked and it is a comparison for 2018.

Thanks for reading the post Cecil and hope that you found it helpful. Whilst we encourage comments on the posts, we can’t control who comments and when 🙂

I had volusion and always had sales, I went to shopify and my sales have decreased, its almost as if my website doesnt exists. It used to be one of the top ones on the search engine, im not sure if its due to the free shopify ssl certificate vs the volusion paid ssl certificate, but if thats the case I will go back to volusion. I wasnt happy there, but at least I had sales.

Hey Roy! I’m sorry to hear your experience with Volusion was A+ but we would love to fix that. We have made a lot of changes since you commented here, if you want to address any pain points you had with us previously or learn more about us now, email me at [email protected]! 🙂

Volusion sucks. They have the worst customer service and they cannot handle large sales volumes. Their website crashes and you lose sales. We just switched to Shopify because we were tired of the Deny game they play for their terrible product execution.

You give a great balanced opinion in your article, thank you!I absolutely agree that Volusion has a lot of rough spots for people with limited tech knowledge. It was a real torture for me to set up my store and manage products stock 🙁 After switching to Shopify, I breathed a sigh of relief, as it became much easier to run a store thanks to its clear admin panel! Besides, I liked greatly new blogging possibilities, which turned out to be pretty effective, though I now need to spend time blogging, hah. Now I can provide more quality info and got more visitors on my website. If anybody else is willing to get on board of Shopify but feeling anxious about migrating & data transfer, fear not 🙂 I cannot say that I’m a tech savvy person, but platform switch wasn’t a trouble at all thanks to this tool I found on their community forums: https://www.shopping-cart-migration.com/shopping-cart-migration-options/1142-volusion-to-shopify-migrationTheir employees seem to recommend it to people interested in moving to their solution and it worked perfectly well for me too

I’ve been using Volusion for about 18 months, having moved from Sellerdeck to Magento Go… which was killed off a month later. Nice. I wouldn’t recommend it. There are though a couple of points in the article that I’m not sure I agree with, and some points that aren’t mentioned.

I do find the user interface really easy to use to manage the store – but it’s taken a LONG time to get to grips with. It’s not fun when you have 2000+ SKUs and you find that "oh I should’ve done this one extra thing for Google to be happy with it". The onboarding is non-existent and I’d agree the help guides are insufficient.

The biggest issue with Volusion is its lack of integrations. Yes it integrates with Mailchimp. IF you pay extra to someone else. Yes it integrates with Quickbooks… oh wait, no not in the UK. It doesn’t integrate with any really intuitive modern email systems such as Drip. I moved to it because I was told that "oh yeah it integrates with ebay, Amazon, Mailchimp, QB, the lot!" Bull.

The integrations with ebay and Amazon are NOT good. The UK ebay integration was left non-functional for a full year and as others have mentioned, no compensation – and they were still advertising Volusion as integrating fully with ebay and Amazon, when it simply wasn’t true. That has now been fixed, but I still have to go into ebay to manually add some critical things – like offering international shipping, including VAT and other things. The Amazon integration as we speak has randomly stopped working and Volusion appear to be unaware of it and are asking me dumb questions (on a par with "have you got it plugged in?". When it does work, it’s good for products that someone else has already created in Amazon. Not so much for those that they haven’t. And it’s fine as long as you’re happy to use someone else’s existing description of the product. You just add the quantity and price. So it’s fast, but not exactly optimised.

Google Shopping – it SAYS there’s an API. But it isn’t an API. It’s an upload that you do manually each month. (Google were very specific about this when I spent 90 minutes on the phone to them trying to work out why it stopped working). Yes it’s easy, but only if you’re happy to upload everything to Google Shopping under one category and not bother to optimise your bidding structure.

One of my biggest bugbear is Volusion’s treatment of VAT. It doesn’t like it. It’s American and clearly shoehorned into the UK market. You have to work everything out in net pricing at the back end and then (provided you haven’t made any errors – some of which are so obscure that you just wouldn’t know you’d done it) it translates it into VAT-inclusive pricing on the front-end. But UK retailers tend to work in Gross selling prices (ie including VAT). For the ebay / Amazon links it just ignores VAT altogether so you put the gross pricing in, despite the fact that everywhere else you put net pricing. ARGH!

My other major bugbear with Volusion is that, despite what it says in the article about being able to alter html, you really can’t. Yes you can do a bit, but it’s incredibly limited and you don’t get access to most of it. This, I suspect, might be one reason for the limited integrations. No you can’t make loads of changes to it. I tried getting PCA Direct added so that customers didn’t have to input their whole address. It was hell. Ended up paying the one UK-based Volusion developer I could find to do it. He had to do some workarounds and it was messy, not exactly what I wanted but the best that was possible given the amount of the page that he was unable to access or amend. Ultimately it just didn’t play nicely and I had to then get him to undo the code and ditch it (since Volusion wouldn’t and PCA Direct couldn’t). So the cart is a bit clunky, messy and there’s bog all I can do about it to optimise it. Just something as simple as wanting to add a box for customers to tell me where to leave their order if they’re out… nope can’t add a box, you can add a field but it won’t fit the text so it looks rubbish.

The blog thing – oh god yes it is a nightmare to try to do it in Volusion. Doable but hell. So I did work out how to set up a blog. subdomain and run it through Wordpress, which is a doddle. But only because I’ve had so much hell with websites over the past 15 years that I’ve learned a lot! I wouldn’t want to do it from scratch.

Volusion Support. Well I’ve had a LOT of dealings with them and no I don’t rate them. If it’s a straightforward question then yes they’re great. If it isn’t, expect lengthy delays (I’m talking like 10 days – even when you’re on "priority support"), being ignored for weeks on end, and a "we’ve told you 6 months ago that we’re onto it, we don’t give a stuff if it’s losing you money, shut up" attitude. Don’t expect them to be bothered when their sales people have breached god knows how many laws pretending Volusion does things it doesn’t. Don’t expect any compensation when the system doesn’t do its job.

I did do a trial of Shopify recently and didn’t like that much and I hate their pricing policy on principle. Ultimately I will move to Magento but for now am battling on with Volusion. We’ve called a truce and it’s doing its thing (mostly, if you ignore the currently non-working Amazon link that’s actually a pretty big deal for my business).

If you’re going to go for Volusion anyway, accept that it isn’t built for a non-US market, find a techie in your own country that specialises in Volusion development and expect to use them from time to time, and have some experience of e-commerce CMS because I definitely wouldn’t have wanted to go into Volusion cold without any clue what I was doing. It’s been enough of a slog as it is.

Current Volusion User & Future (considering) Shopify User.

Hello everyone,

I do want to mention very honest! Because I do appreciate this article and the honesty of the information. I currently use the Volusion as a online shopping owner and after 10 sales and more than 300 visits from the customers perhaps, Volusion charged me oner 30USD and my monthly fee is currently 35UAD Plan with Volusion. To be honest with all of you even… by swearing to my parents(it seems I am so honest and I do want to spread the words) DO NOT GO TO Volusion. I do want to convince especially NEW COMERS for online business.

Please do not after my experience since August of 2014. I am so disappointed of using Volusion.

Especially the Free Templates Volusion offer are not perfectly responsive either so that customers are not able to read the details of the product on mobile version. It is so annoying for the small business owner since every dollar costing for operations the business.

As I can see there were some issues before with Shopify as well and I hope those issues all fixed by now since the feedback shown over 2 years.

I will keep updating my experience with Shopify as well in the future after I purchase Shopify.

Word of mouth is one of the biggest marketing in this world now and I do hope there will be no more victims like me from Volusion 🙁

I have been using Volusion for the past 6 months and I have yet to go live because I cannot figure this thing out! I"ve done most everything but now I have to change things because 2 seasons have passed and I’m still tinkering with this website! I just wanna be up and running already and selling my clothes! I’ve spent way too much money to not be selling yet! I am relatively intelligent but I want to use my brains on marketing and building my business rather than learning code! That’s just not my specialty. Later on I may hire a developer but for now I want to sell clothes ASAP! Thanks for the article. I’m currently checking out Shopify and Squarespace.

I’m in the process of setting up a beer selling business called The Beer Spot. We will be selling on site with a POS system and through eCommerce. Shopify was recommended as the eCommerce platform with another POS product that syncs with Shopify i.e. one database for both platforms. Unfortunately shopify cant handle buying items e.g. 50 Litre Kegs of beer and selling in smaller (

Hullo! I think the best thing to do for that pretty detailed query is to chat to Shopify support – https://docs.shopify.com/support – I think they’d be a little better placed to help than me. Hope okay! 🙂

Though Volusion faithfully served me for over two years now, I’m planning to switch to Shopify currently. I dunno whether it’s a good idea or not, but the feedback about Shopify is pretty inspiring whilst my personal Volusion experience lately, to put it mildly, could be better. Does anyone know any easy and not too expensive way to perform migration? I’ve heard Cart2Cart is good. Maybe I’ll give it a try.

I am currently using Volusion but as I have no experience with HTML/CSS it is driving me crazy & I am not getting anywhere just spending too much time working it out when I just want to spend time on marketing so now seriously considering Spotify even though I spent hundreds on a premium template which only the top ones are mobile friendly ! If you don’t have any IT knowledge then don’t choose Volusion. I am heading off to trial Spotify!

When it comes to customer support, volusion is awesome. But I agree that, to start off with volusion you need to be a bit of techie as it doesn’t provide you any wizard. Their staff is friendly with 24/7 support. And yes, they don’t charge me fee per transaction.

Ease of use and set-up swung us to Shopify. Although there are a few ‘nasty’ bugs here and there ease of use did it for us. And let’s be honest, the commission plan of Shopify disappears once your business is that large that you can upgrade to the commission free contract.

Volusion is an absolute NIGHTMARE. Their customer service is horrible. I actually had Malware on my server. After installing one of those ridiculously priced templates my sales plummeted. I BEGGED their management team to help me as their front line support simply could not figure out the problem. After several months, someone finally realized/admitted that there had been malware on the server that had all but shut down my shopping cart functionality. They barely offered any compensation for the hassle, annoyance, and lost business. I’m building a Woo Commerce site via Wordpress now and can’t WAIT to dumb Volusion. Every company makes mistakes and has draw backs, but Volusion takes virtually zero effort to handle upset customers. Horrible company with horrible service.

I’m using Volusion right now and about to switch to Big Commerce. Two main reasons:1) What the review says about "throwing you in the deep end" with alot of stuff for novices is absolutely on target. My son and I have spent numerous hours trying to figure out how to move things around and customize.2) I’m wanting to link to my Quickbooks POS and Finance software and they only integrate simple products, nothing with options (which I have). No separate SKU # is assigned. I thought when I bought it that it would all integrate nicely with ECC tool and it doesn’t! Lost alot of time and money on a template. From what I’ve read, Shopify is the same way.

I run one of the largest Shopify stores in the world and have been on their platform for 3+ years. Key things that you should know about Shopify:Shopify recently forced their users to change to incomplete (BETA) software (Shopify 2). Users had NO recourse, NO options and essentially paid to BETA test Shopify’s new software.For 3 months Shopify 2 could not save the price, sku, description and inventory correctly. (Customers were able to buy items below my cost.)Shopify 2 still can not duplicate a product correctly.Without notice Shopify developers will remove critical functionality to your store, leaving you with NO recourse and NO options.

I am currently in an email exchange with Tobias Lutke, (CEO of Shopify) regarding their business practices, but it is apparent, Shopify staff does NOT respect, nor honestly communicate with their users. They have lied to their users many times about features, problems and functionality. I have countless emails, screenshots and videos I had to create before their support would even acknowledge (and admit) that the problems existed. Just look at their forums, user comments on their Facebook page and especially their pricing page. Their actual transaction fees are hidden, unless you happen to use your mouse to hover over the (purposely misleading) 0% transaction fee statement. This is a good indication of the business ethics Shopify practices.

I am a developer and I am going to switch off of Volusion. For one, it still builds its sites using tables (hello 90’s) and it is not very SEO friendly. It has a horrible URL structure, and some weird quirks, like not letting you export SEO friendly URL’s. It has an out of date version of jQuery hard coded into the site, which limits what functionality you can add to the site, and while it does allow for some moderate customization. It is nowhere near as flexible as Shopify. I’m not sure if I will go with Shopify, have to do some more research on the checkout process / sub-nav menu’s, but Volusion is definitely past it’s prime.

Rob, I already have a site on Shopify, David’s Delicious Chocolates, and it has yet to get to the profitable stage after 2 yrs. but I have been giving thought to opening another store on Shopify to sell Teas, Coffees and wines.But looking at existing websites selling the same things I think I should have a web designer this time if I can afford one. I’m operating solely on my Social Security.You can reach me at [email protected] if you have any interest.Dave Lambert

Thanks so much for this very insightful article. My take away is to give Volusion a try as I am currently test driving Shopify and it only makes good business sense to try both. I went with the shopify trial initial because I have heard nothing but great reviews. Thus far I am overly impressed with every aspect of the Shopify solution including those you mention above. I’m opening a brick and mortar boutique in two months and I’m working to get the online store up in running as soon as possible. The last thing I need right now is a solution that would require google searches or the additional cost of a IT tech to build and/or assist me with putting together this solution. That said, if there is some other benefit to getting Volusion over Shopify, I’d like to explore it.

Thanks again for assisting me (one of many thankful small business owners) with this aspect of my business.

Given that it’s impossible (yes, literally, as far as I know) to customise the product display page on Volusion, I’m not a fan!

I have tried both and without previous web development skills have chosen to stick with Volusion. I need users to be able to customise choices and Shopify is just far too basic an interface to be able to manage this. I also find that except for the premium template costs which are certainly higher with Volusion, adding features to your store on Shopify can get very costly, whereas a little searching on Google or by using the Volusion manual, you can actually add the features yourself with basic HTML/CSS. If you know nothing about technology and want something that is almost ready out of the box use Shopify, but if you have a little time and are relatively intelligent, my pick would be Volusion.

I like Volusion …………. Superb

Now we are approved partners of Volusion web store experts.Just check out for more detail : http://www.expertvillagemedia.com/volusion-store-designer

I think Volusion is better than Shopify , now I’m using volusion online services. it’s bestVolusion web store experts provides best customization and maintenance services. that’s very useful for our Expert Village Media e commerce development and WordPress development company also we are approved partners of Volusion store experts .

ThanksRubyE commerce Developer

I’m currently using Shopify, and honestly – I’m ready to switch. It all works great, but the customer has to enter their card details before they can see the total including postage! I can’t find any other site which does this and this is driving me crazy. I’m very happy with Shopify generally – it’s very easy to use and my SEO is good – but I’m definitely looking for a solution which has one-page checkout (which Shopify don’t have any plans to implement at the minute – I’ve checked.)

Thanks for this super article! It’s really helped me gain a lot of ground in terms of which site does what. I’m new to web building but not new to business so the first thing I noticed about Volusion is the crazy code that, as you said, says ‘hi developer’. It freaked me out and there I was trying to rework my business plan and budget to throw in someone who could help me set it all up. Initially I had gone with shopify a few days earlier (I’m testing them both) and found that the ‘activate store’ button was somewhat confusing for me and where could I just preview my store before activating it? Man I was on the verge of pulling my hair out (and you’re probably shaking your head right about now) so I decided to switch over to Volusion to give it a try. As you can tell, I have no patients but I am eager to learn. So after reading your article I came to a realization that perhaps I should have given Shopify a little more attention because the blog function sold me. With the business I’ll be running – I’ll need to blog everyday. So I want to congratulate you on swaying this very stubborn thing I call my mind. I’m headed to shopify!