About Style Factory

Style Factory is an impartial source of information about ecommerce, web design and starting a business.

Founded by Chris Singleton in 2009, the site now provides in-depth reviews and comparisons of key business apps to hundreds of thousands of readers.

Style Factory also help businesses build or improve their websites and online stores, and run digital marketing campaigns — if you need help on this front, just get in touch today, or read our testimonials to find out what people think about our work.

Offering solid advice on how to build a successful online business, deep dive reviews of leading ecommerce tools like Shopify and growth hacks to help your projects succeed faster, Style Factory is a trusted source of help to enterprises new and old alike.

Our values and approach

✔️ We’re impartial
Impartiality is at the heart of everything we do. Find out why you can trust our reviews by reading our editorial policy.

✔️ We use real research
We don’t use generative AI — our reviews are based on our team’s in-depth research and expert knowledge. Learn more about our review methodology.

✔️ We’re jargon-free
We write easy-to-understand articles that break down all the pros and cons of products in jargon-free language.

Chris Singleton

About Chris Singleton

Chris Singleton is the Director of Style Factory and the editor of the website.

Originally from Dublin, Ireland, he is now London-based.

Since graduating from Trinity College Dublin in 1999, Chris has advised many businesses and not-for-profit organisations on how to grow their operations via a strong online presence, and now he shares his experience and expertise through his articles on the Style Factory website.

Organisations he has worked on digital projects with include Cancer Research UK, Hackney Council, Data Ireland, Prescription PR and many more.

Chris is also the author of “Super Simple SEO”, a guide to search engine optimization for beginners.

You can connect personally with Chris Singleton via LinkedIn here or follow him on X (Twitter) here.

The official X (Twitter) profile for Style Factory can be accessed here.

Our team

Style Factory has a growing number of team members, who all contribute towards the success of the site. You can meet our team here.

Our editorial policy and use of advertising

Style Factory aims to produce content that is always impartial, well-researched and jargon free. You can learn more about how we do this by reading our editorial policy.

Our advertising disclosure explains how we use affiliate advertising in our review content, and our review methodology section spells out how we ensure accuracy and fairness.

Our locations

Registered office
124 City Road, London EC1V 2NX

Head office
Suite 2, 5A Signal Walk, London E4 9BW

Telephone and email

Phone: +44 (0)20 3286 1160
Email: please use our contact form

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