Bigcommerce vs Squarespace (2017) - Comparison Review
In this review we compare Bigcommerce vs Squarespace, to try to help you establish which platform is better for your business. We'll go through the pros and cons in depth and highlight why you might wish to use one product over the other.
Note: in this comparison we are discussing the 'standard' verison of Squarespace, aimed at general users, not the developer's platform.
Online publication, or online store?
Before plumping for either of these platforms you need to work out what you’re trying to build – an ‘online publication’ or an ‘online store’.
The reason why it’s worth taking some time to figure this is out is because both Bigcommerce and Squarespace started out life with different raisons d’êtres: Squarespace was initially conceived as an elegant / easy way to publish content; and Bigcommerce was conceived as a straight-up selling tool.
In recent times, both platforms have sort have morphed into each other a bit – the addition of e-commerce functionality to Squarespace means it’s now got a foot squarely planted on Bigcommerce’s turf; and the addition of blogging functionality to Bigcommerce has resulted in it developing into a tool that can technically be used for publishing content.
Despite the increasing similarity of both tools however, my take on them is that they still serve two rather distinct audiences: users who are more concerned with publishing content regularly – and laying it out in an attractive manner – would be wiser to gravitate towards Squarespace; and those who have more advanced selling requirements would be better off with Bigcommerce.
Let’s do a head-to-head on their pricing and key features though, so that you can make your own mind up.
Monthly fees for Squarespace and Bigcommerce
Squarespace offers four monthly pricing options:
- Personal - $14 per month
- Business - $26 per month
- Basic - $30 per month
- Advanced - $46 per month
Discounts for all the above are available if you pay annually - the monthly fees for the above plans work out respectively at $10, $18, $30, $40 when you pay upfront for a year's service.
Bigcommerce also provides 4 monthly plans:
- Bigcommerce Standard: $29.95 per month
- Bigcommerce Plus: $79.95 per month
- Bigcommerce Pro: $249.95 per month
- Bigcommerce Enterprise: pricing varies, depending on your business needs
If you pay upfront for a year's Bigcommerce service, you can avail of a 10% discount.
All Bigcommerce plans permit you to sell an unlimited number of products. With Squarespace, the 'Business', 'Basic' and 'Advanced' plans also permit you to sell an unlimited number of products, but the 'Personal' plan doesn't provide any e-commerce functionality at all.
The good news for users of Bigcommerce is that there are no transaction fees to worry about (i.e., the company will not take a cut of your sales revenue).
You can avoid transaction fees from Squarespace too, so long as you are on one of their two most expensive plans ('Basic' or 'Advanced'). If you're on the 'Business' Squarespace plan, you will be charged 3% transaction fees respectively.
However, with both products you will need to choose a payment gateway. This will involve working with a third-party company that will take a cut of your sales. Let's take a look at the options.
Credit card fees / payment gateways
A payment gateway is a service that you essentially ‘plug in’ to your website to accept online payments. This is an area where using Bigcommerce is significantly better than Squarespace - it works with around 40 payment gateways whereas Squarespace works with just two: Stripe and Paypal.
Let's look at the Squarespace options first.
Because of it's ubiquity and large userbase, Paypal is a very useful payment gateway to be able to integrate into your site. It also doesn't involve any monthly fees. (The current Paypal merchant fees can be viewed here.)
Stripe fees also vary according to the country you are selling from. To give you rough idea however, in the US the Stripe credit card fees are 2.9%+30c per transaction.
In the UK, a more reasonable 1.4% + 20p rate is charged when European cards are used, and 2.9%+20p for non-European cards.
It's worth noting that you can only use the full version of Stripe if you are based in certain countries – i.e., you can sell your products to any user in any country worldwide with Stripe but you can only do so from the countries supported by the company.
If you don't live in a Stripe-supported country and want to sell with Squarespace, your only option is to use Paypal as your payment gateway.
It's easy to integrate either Paypal or Stripe into your Squarespace account.
With Bigcommerce, you can use around 40 different payment gateways, so this means you can shop around to a degree to find the best deal when it comes to transaction fees. There may be a bit of configuration work involved in integrating your chosen payment gateway into Bigcommerce, but generally speaking this won't involve much time or effort.
The other main option is to use Bigcommerce's 'out of the box' solution - this means using Paypal, powered by Braintree. Their credit card rates are as follows:
- Bigcommerce Standard: 2.9% + 30c per transaction
- Bigcommerce Plus: 2.5% + 30c
- Bigcommerce Pro: 2.2% + 30c
- Bigcommerce Enterprise: 2.2% + 30c
Using this option means a bit less hassle when it comes to setup.
One important thing to note about Bigcommerce when it comes to pricing is that the product has a 'maximum annual online sales' limit; depending on the plan you plump for, you will have to pay extra if you are fortunate enough to exceed certain sales limits. These thresholds are as follows:
- Bigcommerce Standard: $50,000
- Bigcommerce Plus: $150,000
- Bigcommerce Pro: $400,000
- Bigcommerce Enterprise: negotiable
(If you're on the Bigcommerce Pro plan, you can increase the sales limit by paying $150 per month for every additional $200k in sales.)
This contrasts negatively with Squarespace, where no such limits apply. I wouldn't describe it as a show-stopper - to be honest, if your sales are in the region of $150,000 per year you are not really going to quibble over a couple of hundred dollars - but nonetheless it's worth pointing out that Bigcommerce seems to be fairly unique amongst online store building products in applying these fees.
So which is cheaper, Squarespace or Bigcommerce?
It's a case of swings and roundabouts; a big fat case of 'it depends'. Here are a few things that I'd foreground:
- You can technically start selling slightly cheaper with Squarespace, on its $26 'Business' plan. However, the transaction fees are high on this plan - so depending on your sales figures, this may be a false economy.
- You can avail of real-time carrier shipping quotes cheaper with Bigcommerce - it's available on its cheapest plan (the $29.95 Bigcommerce Standard option). By comparison, you need to be on the most expensive $46 per month Squarespace plan to obtain this.
- You can avail of abandoned cart recovery functionality (which can boost revenue significantly) more cheaply with Squarespace - it's available on the $46 monthly plan. By contrast, you'll need to be spending $79.95 with Bigcommerce before you can get your hands on similar functionality.
But pricing, as ever, is not the sole consideration to base your decision on. Let's look at some features.
There’s no doubt about it: Squarespace offers the better-looking templates: they are beautiful and represent their strongest selling point.
That’s not to say that Bigcommerce’s are at all bad – they’re just not quite as slick as Squarespace’s offering. There are also far fewer to choose from: Bigcommerce only provides 7 free templates, whereas Squarespace offers around 80.
Bigcommerce does however provide a wide selection of paid ones: there are 90 themes available to purchase, which vary in price from $145 to $235.
I have couple of cautionary notes about both sets of templates.
First, I would argue that within the range of free and paid-for Bigcommerce themes, there is not a huge degree of the variety between templates - a lot of differently named templates look very similar.
With regard to the Squarespace templates, it's worth pointing out that not all of them are designed exclusively with online store 100% owners in mind.
Because Squarespace is a product which is focused at a much wider range of users than Bigcommerce - photographers, bloggers, bands, artists, restaurant owners etc. - a lot of the templates are not really of the 'online store' variety. To be fair, you can sell using any of them, but if you plump for say, a Squarespace template that is designed with photographers in mind, you may find it slightly harder to use it as the basis for building an online store.
This variety of purposes behind the Squarespace templates arguably reinforces the whole "Squarespace for content, Bigcommerce for an online store" vibe discussed at the start of this review.
Editing HTML and CSS
In terms of editing, both Squarespace and Bigcommerce provide a style editor - a set of controls that allows you to tweak colours, typefaces and other aspects of the design.
Squarespace makes it it harder to edit the code behind the templates - although it is possible to add custom CSS to Squarespace sites, the company don't really like you doing it (and may restrict their support offering somewhat if you do).
In terms of adding HTML, it is possible to add 'code blocks' to Squarespace sites, although not on every type of page ('cover pages', for example, don't support this). You can also add code to the header and footer of every page, which does open up quite a lot of configuration possibilities to those who are familiar to code.
Bigcommerce gives you full control over HTML and CSS, making it technically the more flexible solution on this score.
If you are an experienced developer however, or you know one, then using Squarespace developer's platform can be used to configure Squarespace sites in a more bespoke manner.
Interface and content management
Both Bigcommerce and Squarespace are pretty straightforward to use. The best thing about Squarespace's interface is its drag and drop style ‘layout engine’ which is really fantastic for organising and showcasing your content in a variety of ways. However it can be a bit sluggish at times, and crashes a bit more often than I'd like.
Bigcommerce's interface is now very similar to Shopify's; it's clutter-free and arguably a bit more responsive than the Squarespace one. It is not remotely as flexible when it comes to laying out text and images - but then again, that's because it's primarily an online store builder, not a publishing platform.
In terms of blogging functionality – very important for inbound marketing or content marketing applications – both platforms let you blog out of the box, which is great.
Squarespace’s blogging functionality is definitely better than Bigcommerce's however.
First, it is far more flexible when it comes to how you present your blog content. You can drop blog content easily onto any section of your site your site, using lovely ‘magazine blocks’ and ‘featured posts’ widgets, These allow you to pull (and filter) text and images from your blog posts and display them in a variety of attractive ways. Bigcommerce doesn’t let you do that – the best you’ll get is links to your blog articles on your site footer.
Squarespace also provides RSS feeds for its blog posts; Bigcommerce, somewhat inexplicably, doesn't.
And finally, Squarespace allows you to present your blog posts in Accelerated Mobile Pages (AMP) format. AMP is a Google-backed project which speeds up the delivery of content on mobile devices, leading to less 'bounced' visits and some SEO benefits (Google occasionally features AMP format content in a carousel above regular search results).
Point of sale options in Squarespace and Bigcommerce
Many online retailers also take their business out into the 'real world' occasionally - for example, selling product in physical locations such as retail outlets, markets, events and so on. This requires your online store platform to be able to work at 'point of sale' (POS). A typical POS scenario would be where you want to use a card reader in conjunction with your online store system to take payments or email or text receipts to somebody who's just bought something from you in person.
Bigcommerce is definitely the better option here, because it integrates with several platforms - Square, Shopkeep, Springboard Retail and Hike - to provide this functionality. Squarespace has yet to provide a POS option, so if you're thinking of selling goods in person but want to do this via your online store platform, then Bigcommerce is definitely the better option of the two.
Adding product reviews
Both Bigcommerce and Squarespace allow you to add a ‘review product’ option to your store items. However, with Bigcommerce this functionality is built in – on Squarespace you will need to use a third-party tool (which might not be a bad idea if it’s something like Disqus).
One really nice feature of the Bigcommerce reviews and ratings tool is that after a user buys a product, they’ll automatically receive an email a few days later asking them to review it.
Bigcommerce is a winner when it comes to support – it provides more methods of contacting the helpdesk, and crucially, offers phone support, which Squarespace doesn’t. That said, Bigcommerce makes you jump through quite a few hoops before it will let you near an actual phone number - you are encouraged to submit your question via an online form and review potential answers before relevant contact information is displayed. Tip: when you see this form, scroll down to the bottom of the page, where you'll find that phone numbers, email addresses etc. are actually displayed.
With Bigcommerce, as soon as you sign up, you will get contacted via phone and email by one of their support staff seeing if they can help you set up your store (read: convert you to a paying customer). Not every user will love this (some will find it a bit intrusive) but for those who do want a bit of hand-holding when setting up their store, it can be helpful.
Which is the best then, Bigcommerce or Squarespace?
As discussed earlier, the answer to this question boils down to what you want to do: showcase content or run an online store. If you’d like to start an online magazine, run a band website or host a photographic portfolio – but maybe sell a few products on the side – you are definitely going to be better off with Squarespace, as its templates (aestheticlally speaking) are superior to Bigcommerce’s and easier to present content with. This is so long as you are happy with the fairly limited options around payment processing.
However, if selling goods is your primary business, then Bigcommerce is definitely the better bet. With more options around payment gateways and a wide range of other tools focussed specifically on selling goods in general, Bigcommerce is a better platform for ‘power’ online store users.