Bigcommerce vs Squarespace (2018) - Comparison Review
In this review we compare Bigcommerce vs Squarespace, to try to help you establish which platform is better for your business. We'll go through the pros and cons in depth and highlight why you might wish to use one product over the other.
Note: in this comparison we are discussing the 'standard' verison of Squarespace, aimed at general users, not the developer's platform.
Online publication, or online store?
Before plumping for either of these platforms you need to work out what you’re trying to build — an ‘online publication’ or an ‘online store’.
The reason why it’s worth taking some time to figure this is out is because both Bigcommerce and Squarespace started out life with different raisons d’êtres: Squarespace was initially conceived as an elegant / easy way to publish content; and Bigcommerce was conceived as a straight-up selling tool.
In recent years, both platforms have sort have morphed into each other a bit – the addition of e-commerce functionality to Squarespace means it’s now got a foot squarely planted on Bigcommerce’s turf; and the addition of blogging functionality to Bigcommerce has resulted in it developing into a tool that can technically be used for publishing content.
Despite the increasing similarity of both tools however, my take on them is that they still serve two rather distinct audiences: users who are more concerned with publishing content regularly – and laying it out in an attractive manner – would be wiser to gravitate towards Squarespace; and those who have more advanced selling requirements would be better off with Bigcommerce.
Let’s do a head-to-head on their pricing and key features though, so that you can make your own mind up.
Monthly fees for Squarespace and Bigcommerce
Squarespace offers four monthly pricing options:
Personal - $16 per month
Business - $26 per month
Basic - $30 per month
Advanced - $46 per month
Discounts for all the above are available if you pay annually - the monthly fees for the above plans work out respectively at $12, $18, $30, $40 when you pay upfront for a year's service.
Bigcommerce also provides 4 monthly plans:
Bigcommerce Standard: $29.95 per month
Bigcommerce Plus: $79.95 per month
Bigcommerce Pro: $249.95 per month
Bigcommerce Enterprise: pricing varies, depending on your business needs
If you pay upfront for a year's Bigcommerce service, you can avail of a 10% discount.
All Bigcommerce plans permit you to sell an unlimited number of products. With Squarespace, the 'Business', 'Basic' and 'Advanced' plans also permit you to sell an unlimited number of products, but the 'Personal' plan doesn't provide any e-commerce functionality at all.
The good news for users of Bigcommerce is that there are no transaction fees to worry about (i.e., the company will not take a cut of your sales revenue).
You can avoid transaction fees from Squarespace too, so long as you are on one of their two most expensive plans ('Basic' or 'Advanced'). If you're on the 'Business' Squarespace plan, you will be charged 3% transaction fees respectively.
However, with both products you will need to choose a payment gateway. This will involve working with a third-party company that will take a cut of your sales. Let's take a look at the options.
Credit card fees / payment gateways
A payment gateway is a service that you essentially ‘plug in’ to your website to accept online payments.
Let's look at the Squarespace options first.
Because of it's ubiquity and large userbase, Paypal is a very useful payment gateway to be able to integrate into your site. It also doesn't involve any monthly fees. (The current Paypal merchant fees can be viewed here.)
Stripe fees also vary according to the country you are selling from. To give you rough idea however, in the US the Stripe credit card fees are 2.9% + 30c per transaction.
In the UK, a more reasonable 1.4% + 20p rate is charged when European cards are used, and 2.9%+20p for non-European cards.
It's worth noting that you can only use the full version of Stripe if you are based in certain countries – i.e., you can sell your products to any user in any country worldwide with Stripe but you can only do so from the countries supported by the company. As things stand, you can sell from 25 countries using Stripe (these include the US and several big EU member states).
If you don't live in a Stripe-supported country and want to sell with Squarespace, your only option is to use Paypal as your payment gateway.
It's easy to integrate either Paypal or Stripe into your Squarespace account.
With Bigcommerce, you can use around 40 different payment gateways, so this means you can shop around to a degree to find the best deal when it comes to transaction fees (note however that not all payment gateways are available in all countries - how many you can use will depend on where you live).
There may be a bit of configuration work involved in integrating your chosen payment gateway into Bigcommerce, but generally speaking this won't involve much time or effort.
The other main option is to use Bigcommerce's 'out of the box' solution - this means using Paypal, powered by Braintree. Their credit card rates are as follows:
Bigcommerce Standard: 2.9% + 30c per transaction
Bigcommerce Plus: 2.5% + 30c
Bigcommerce Pro: 2.2% + 30c
Bigcommerce Enterprise: 2.2% + 30c
Using this option means a bit less hassle when it comes to setup.
One important thing to note about Bigcommerce when it comes to pricing is that the product has a 'maximum annual online sales' limit; depending on the plan you plump for, you will have to pay extra if you are fortunate enough to exceed certain sales limits.
These thresholds are as follows:
Bigcommerce Standard: $50,000
Bigcommerce Plus: $150,000
Bigcommerce Pro: $400,000
Bigcommerce Enterprise: negotiable
(If you're on the Bigcommerce Pro plan, you can increase the sales limit by paying $150 per month for every additional $200k in sales, up to a maximum of $1 million.)
This contrasts negatively with Squarespace, where no such limits apply. I wouldn't describe it as a show-stopper — to be honest, if your sales are in the region of $150,000 per year you are not really going to quibble over a few hundred dollars. But that said, it is worth pointing out that Bigcommerce seems to be fairly unique amongst online store building products in applying these fees.
So which is cheaper, Squarespace or Bigcommerce?
It's a case of swings and roundabouts; a big fat case of 'it depends'. Here are a few things that I'd highlight about the comparative pricing though:
You can technically start selling slightly cheaper with Squarespace, on its $26 'Business' plan. However, the transaction fees are high on this plan — so, depending on your sales figures, this may be a false economy.
You can avail of real-time carrier shipping quotes cheaper with Bigcommerce - it's available on its cheapest plan (the $29.95 Bigcommerce Standard option). By comparison, you need to be on the most expensive $46 per month Squarespace plan to obtain this.
You can avail of abandoned cart recovery functionality (which can boost revenue significantly) more cheaply with Squarespace — it's available on the $46 monthly plan. By contrast, you'll need to be spending $79.95 with Bigcommerce before you can get your hands on similar functionality.
But pricing, as ever, is not the sole consideration to base your decision on. Let's look at some features.
There’s no doubt about it: Squarespace offers the better-looking templates: they are beautiful and represent their strongest selling point.
That’s not to say that Bigcommerce’s are at all bad — they’re just not quite as slick as Squarespace’s offering. There are also far fewer to choose from: Bigcommerce only provides 7 free templates, whereas Squarespace offers around 70.
Bigcommerce does however provide a wide selection of paid ones: there are 120 themes available to purchase, which vary in price from $145 to $235.
I have couple of cautionary notes about both sets of templates.
First, I would argue that within the range of free and paid-for Bigcommerce themes, there is not a huge degree of the variety between templates — a lot of differently named templates look very similar.
And because Squarespace is a product which is focused at a much wider range of users than Bigcommerce - photographers, bloggers, bands, artists, restaurant owners etc. - a lot of the templates are not really of the 'online store' variety.
Accordingly, there are just 16 dedicated online store themes available in Squarespace. That said, you can sell using any of them, but if you plump for say, a Squarespace template that is designed with photographers in mind, you may find it slightly harder to use it as the basis for building an online store.
This variety of purposes behind the Squarespace templates arguably reinforces the whole "Squarespace for content, Bigcommerce for an online store" vibe discussed at the start of this review.
Editing HTML and CSS
In terms of editing, both Squarespace and Bigcommerce provide a style editor — a set of controls that allows you to tweak colours, typefaces and other aspects of the design.
Squarespace makes it it harder to edit the code behind the templates — although it is possible on the 'Business' plan and higher to add custom CSS to Squarespace sites, the company don't really like you doing it (and may restrict their support offering somewhat if you do).
In terms of adding HTML, it is possible to add 'code blocks' to Squarespace sites, although not on every type of page ('cover pages', for example, don't support this).
You can also inject code to the header and footer of every page, which does open up quite a lot of configuration possibilities to those who are familiar with coding (note that code injection is only permitted on Squarespace 'Business' plans and higher, however).
Bigcommerce gives you full control over HTML and CSS, making it technically the more flexible solution on this score.
If you are an experienced developer however, or you know one, then using Squarespace developer's platform can be used to configure Squarespace sites in a more bespoke manner.
Interface and content management
Both Bigcommerce and Squarespace are pretty straightforward to use, and their interfaces are relatively similar, in that you have a menu on the left which you can use to access key functionality and an area on the right which can be used for uploading/editing content and products or viewing data.
The best thing about Squarespace's interface is its drag and drop style ‘layout engine’ which is really fantastic for organising and showcasing your content in a variety of ways. However it can be a bit sluggish at times, and crashes a bit more often than I'd like.
Bigcommerce's interface is now very similar to Shopify's; it's clutter-free and arguably a bit more responsive than the Squarespace one.
It is not remotely as flexible when it comes to laying out text and images - but then again, that's because it's primarily an online store builder, not a publishing platform.
In terms of blogging functionality — very important for inbound marketing or content marketing applications — both platforms let you blog out of the box, which is great.
Squarespace’s blogging functionality is definitely better than Bigcommerce's however.
First, it is far more flexible when it comes to how you present your blog content. You can drop blog content easily onto any section of your site your site, using lovely ‘magazine blocks’ and ‘featured posts’ widgets.
These allow you to pull (and filter) text and images from your blog posts and display them in a variety of attractive ways. Bigcommerce doesn’t let you do that — the best you’ll get is links to your blog articles on your site footer.
Squarespace also provides RSS feeds for its blog posts (these can help your content appear on other sites, or power automated emails); Bigcommerce, somewhat inexplicably, doesn't facilitate RSS feeds for your blog content.
Point of sale options in Squarespace and Bigcommerce
Many online retailers also take their business out into the 'real world' occasionally - for example, selling product in physical locations such as retail outlets, markets, events and so on. This requires your online store platform to be able to work at 'point of sale' (POS).
A typical POS scenario would be where you want to use a card reader in conjunction with your online store system to take payments or email or text receipts to somebody who's just bought something from you in person.
Bigcommerce is definitely the better option here, because it integrates with several platforms - Square, Shopkeep and Springboard Retail - to provide this functionality.
Squarespace has yet to provide a POS option, so if you're thinking of selling goods in person but want to do this via your online store platform, then Bigcommerce is definitely the better option of the two.
SEO in Bigcommerce vs Squarespace
An area which is handled better by Bigcommerce than Squarespace is search engine optimisation (SEO).
First, Bigcommerce refers to the core SEO elements by their proper names; this is not the case with Squarespace. In Bigcommerce, you're dealing with titles, meta descriptions, alt text — all the proper SEO terminology you'd expect.
By contrast in Squarespace you encounter things like 'captions', 'descriptions' and 'excerpts' — all of which can be used for SEO purposes but also seem to end up visible on your website (depending on the template used)
Second, any time you change a URL in Bigcommerce, it will create an automatic 301 redirect for you (this tells search engines where to find your new page, and takes users to it if they stumble across the old URL). In Squarespace, you'll need to do this yourself manually — a slightly fiddly process which is easy to overlook, and can lead to broken link and negative SEO outcomes.
Finally, Bigcommerce allows you to create a simpler URL structure for products — something which Google prefers. By contrast, Squarespace product URLs involve a 'products' prefix (although to be fair, regular static Squarespace pages don't, and products can be embeded on static pages — providing a bit of a workaround).
For a more detailed overview of Squarespace search engine optimisation features, you might like to check out our Squarespace SEO guide.
Adding product reviews
Both Bigcommerce and Squarespace allow you to add a ‘review product’ option to your store items. However, with Bigcommerce this functionality is built in – on Squarespace you will need to use a third-party tool (which might not be a bad idea if it’s something like Disqus).
One really nice feature of the Bigcommerce reviews and ratings tool is that after a user buys a product, they’ll automatically receive an email a few days later asking them to review it.
Bigcommerce is a winner when it comes to support – it provides more methods of contacting the helpdesk, and crucially, offers phone support, which Squarespace doesn’t.
Both platforms make you jump through a couple of hoops before they will let you near the contact details for their support team - you are encouraged to submit your question via an online form and review potential answers before relevant contact information is displayed.
Helpfully however, Bigcommerce provides a handy 'skip this step' option, which allows you to see the contact details more quickly.
With Bigcommerce, as soon as you sign up, you will get contacted via phone and email by one of their support staff seeing if they can help you set up your store (read: convert you to a paying customer).
Not every user will love this (some will find it a bit intrusive) but for those who do want a bit of hand-holding when setting up their store, it can be helpful.
Which is the best then, Bigcommerce or Squarespace?
As discussed at the outset of our Bigcommerce vs Squarespace comparison, the answer to this question boils down to what you want to do: showcase content or run an online store.
If you’d like to start an online magazine, publish a blog, run a band website or host a photographic portfolio – but maybe sell a few products on the side – you are probably going to be better off with Squarespace, as its templates (aestheticlally speaking) are superior to Bigcommerce’s and easier to present content with. The blogging functionality is better too.
However, if selling goods is your primary objective, then Bigcommerce is definitely the better bet. With more options around payment gateways and a wide range of other tools focussed specifically on selling goods in general, Bigcommerce is a better platform for ‘power’ online store users and is the more professional e-commerce solution.
More Bigcommerce and Squarespace resources
Our e-commerce platform reviews section is packed full of posts about leading online store builders. Some articles which may be particularly relevant here however are:
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