Wix Statistics (2026) — All the Key Facts and Figures

In this Wix statistics overview, you’ll find all the key facts and stats about one of the most popular website builders on the market. From user base size and website traffic to company revenue and market share, we cover it all below…

Some key facts about Wix

• Wix was founded by a trio of developers — Avishai Abrahami, Nadav Abrahami, and Giora Kaplan — in Tel Aviv, Israel in 2006. (Source: Wix.)
• There are more than 8.7 million live Wix websites as of September 2026. (Source: BuiltWith.)
• Wix has around 4,400 staff members across 17 countries around the world. (Source: Wix.)
• In 2025, Wix generated total revenue of $1.99 billion, an increase of 13% compared with 2024. (Source: Wix.)
• Approximately 66% of live Wix websites have been built by users based in the United States. (Source: BuiltWith.)

How much does Wix cost to use?

There are five pricing plans available for the standard version of Wix:

These prices are based on paying for your plan on an annual basis.

Wix also offers discounts if you pay for your plan upfront for two or three year’s service.

You can learn more about Wix pricing and the differences between these plans in our detailed ‘Wix pricing’ guide.

Wix has additional pricing plans available for its ‘Wix Studio’ product — a more powerful version of Wix with enhanced features for animations and creating responsive websites. Pricing for the ‘Wix Studio’ platform ranges from $19 per month to $159 per month.

Who founded Wix?

• Wix was founded by developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan in 2006. The company, headquartered in Tel Aviv, received support from various investors including Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital. (Source: Wikipedia.)

Who owns Wix?

• Wix has been a publicly traded company on the NASDAQ Global Market since it went public on November 6, 2013. (Source: Wix.)
• More than 91% of Wix shareholders are made up of 383 separate institutional investors, with notable ones being Ameriprise Financial, Inc. (15.26%), Senvest Management LLC (5.1%), and Baillie Gifford and Company (4.36%). (Source: Yahoo Finance.)
• 4.79% of Wix shareholders are company insiders, with company CEO Avishai Abrahami owning approximately 1.68% of all Wix shares. (Source: Simply Wall St.)
• Wix not only sells stocks to institutional investors but also dedicates a significant portion of its earnings to a share-based compensation pool for its employees, managers, executives, and board members. Shares granted to employees typically have a vesting period before they can be earned and sold. (Source: Micro Axis.)

How many people work for Wix?

• Wix has around 4,400 full-time and part-time employees across 17 countries including Israel, the United States, Canada, the EU, the UK, India, Brazil and Singapore. (Source: Wix.)
• Based on information from LinkedIn, the majority of Wix employees — some 2,800 or so — are based in Israel. Around 1,091 Wix personnel are based in the US, while 225 Wix employees are based in Ukraine, 300 in Ireland, and 210 in Lithuania. (Source: LinkedIn.)
• Wix employs over 200 writers as part of its ‘Wix Writers Guild’ team, whose mission, according to the company, is “to support Wix user success through our writing, craft stories about our products, inspire confidence, and create delightful user experiences every step of the way”. (Source: Wix.)
• Based on 2,200+ employee submissions on company review website Glassdoor, Wix employees (both past and present) rate Wix at 4.1 stars out of 5 overall as a place to work. Wix scores most highly in the category of ‘diversity and inclusion’ with 4.2 stars, with its lowest rating being for ‘senior management’ at only 3.5 stars. 79% of Wix employees would recommend working at Wix to a friend. (Source: Glassdoor.)

How many Wix websites are there?

• BuiltWith.com estimates that over the course of its 20-year existence more than 15 million websites have been built using Wix. (Source: BuiltWith.)
• Of the more than 8.76 million Wix websites currently in existence, around 4.4 million of these are ecommerce stores. (Source: BuiltWith.)
• Wix states that there are currently 300+ million users of the platform. (Source: Wix.)

The table below contains highlights for some key Wix growth statistics between 2018 and 2026.

Which countries is Wix popular in?

• Wix is used by web designers and ecommerce merchants in more than 190 countries around the world. (Source: Wix.)
• BuiltWith estimates that of the 8.5+ million live Wix sites currently in operation, 5,813,559 of these are based in the USA — approximately 66% of all Wix websites. (Source: BuiltWith.)

• The UK is Wix’s second biggest market with approximately 476,000 sites. Third place goes to Canada with 212,000+ Wix sites. Wix’s fourth most popular market is Brazil, with 211,000+ sites. Germany is Wix’s fifth biggest market, with 203,000+ Wix sites currently located there. (Source: BuiltWith.)
• Wix’s home country of Israel has 29,657 Wix sites. (Source: BuiltWith.)

See the table below for the top ten countries by number of Wix sites.

Which companies use Wix?

• Wix is used by a large number of companies including Kroger, Fujitsu, Glassdoor, HelloFresh, Clarins and NTT Town Page. (Source: Wix.)
• Wix is also used by a host of well-known companies to build secondary sites, microsites and marketing campaign websites. These companies include Starbucks, Coca-Cola, Nike, Deloitte, Air Asia and Fiverr. (Sources: My Codeless website.)

What is the gender breakdown of Wix users?

• According to Similarweb, 53.5% of visitors to Wix’s home page are female, while 46.5% are male. (Source: Similarweb.)

Where does Wix traffic come from?

• Wix receives an average of 44.1 million visits to its home page every month. (Source: Semrush.)
• Over 56% of traffic to Wix is direct traffic. Another 20% of Wix traffic is from organic search, while referral traffic accounts for around 17% of all traffic to Wix. (Source: Semrush.)

How old are Wix users?

• Over 38% of Wix users are under 35 years old. (Source: Similarweb.)
• The largest age group of Wix users is 25–34-year-olds — they make up 25.04% of all Wix customers. The second largest group is users aged 35–44, who account for over one-fifth of the platform’s users — 20.44% in total. (Source: Similarweb.)
• 8.55% of Wix users are aged 65 and over. (Source: Similarweb.)

What is Wix’s market share?

• In the US hosted website market, Wix accounts for 25.6% of websites, putting it in second place behind Squarespace (30.4%) and narrowly ahead of GoDaddy (25.3%). The remaining 18.6% is made up of other hosted website platforms. (Source: BuiltWith.)
• In BuiltWith’s hosted ecommerce solutions category, Wix Stores accounts for 1.97% of websites, placing it fourth behind Shopify (43.07%), Shopify Plus (15.32%) and Magento (9.57%). This puts Wix ahead of several other ecommerce platforms, including BigCommerce (1.35%), but well behind the category’s leading providers. Shopify and Shopify Plus together account for 58.39% of the websites shown in the chart. (Source: BuiltWith.)

What is Wix’s current revenue?

• Wix’s total revenue for the 2025 financial year was $1.99 billion, up 13% year-over-year from $1.76 billion in 2024. (Source: Wix.)
• Wix reports revenue in two main categories: Creative Subscriptions and Business Solutions.
• Creative Subscriptions primarily consists of revenue from subscriptions to Wix’s website creation and management products, including premium website plans and related services.
• Business Solutions includes revenue from services such as payment processing, ecommerce and other business applications.
• In Q2 2026, Wix reported total revenue of $563.1 million, a 15% increase year-over-year. (Source: Wix.)
• Creative Subscriptions revenue reached $398.4 million, up 15% year-over-year. (Source: Wix.)
• Business Solutions revenue amounted to $164.7 million, up 14% year-over-year. (Source: Wix.)
• Transaction revenue, a component of Business Solutions, reached $71.5 million, increasing 12% year-over-year. (Source: Wix.)
• Partners revenue, which includes revenue generated through Wix’s partner ecosystem, totaled $213.8 million, reflecting 17% year-over-year growth. This is a separate reporting measure and should not be added to Creative Subscriptions and Business Solutions revenue. (Source: Wix.)
• Wix’s total Annualized Recurring Revenue (ARR) reached $1.963 billion at the end of Q2 2026, up 15% year-over-year. (Source: Wix.)
• Total bookings in Q2 2026 amounted to $569.1 million, representing a 12% increase year-over-year. (Source: Wix.)
• Creative Subscriptions bookings totaled $405.8 million, up 11% year-over-year. (Source: Wix.)
• Business Solutions bookings stood at $163.3 million, reflecting 13% year-over-year growth. (Source: Wix.)

What AI features does Wix offer?

• AI website creation: Wix Harmony, launched in January 2026, lets users generate entire websites from natural-language descriptions. It can create pages, layouts, colors and starter content, with users able to refine the results using drag-and-drop editing. (Source: Wix.)
• Conversational website editing: Harmony includes an AI agent called Aria, which can carry out requests such as redesigning pages, changing color palettes, creating sections and adding business features. Users can switch between AI assistance and manual editing. (Source: Wix.)
• AI writing tools: Wix can generate and rewrite website copy, including headings, descriptions and other page content. Users can also ask AI to shorten or expand text, change its tone and improve its clarity. (Source: Wix.)
• AI image creation and editing: Wix provides tools for generating original images from text prompts, as well as editing and enhancing visuals for use on a website. (Source: Wix.)
• AI-generated website elements: Harmony’s AI Element Generator can create custom interactive components from a description, including animated buttons, product carousels and weather widgets. The resulting elements can be edited within the website builder. (Source: Wix.)
• AI business and SEO assistance: Aria can help users manage website settings, work with business apps, create content and get guidance on SEO. In the site dashboard, it can also assist with tasks involving product catalogs, bookings and other business functions. (Source: Wix.)

How much is Wix stock worth?

• Wix shares closed at $72.72 on September 8, 2026, down from $76.21 at the previous close. (Source: Stock Analysis.)
• When Wix debuted on the Nasdaq in November 2013, it sold 7.7 million shares at $16.50, raising approximately $127 million and valuing the company at around $750 million. (Source: VentureBeat.)
• Wix’s share price has fallen substantially from its February 2025 level of $227.42. At the September 8, 2026 close of $72.72, it was approximately 68% lower than that earlier figure. (Sources: Yahoo Finance; Stock Analysis.)
• Wix’s market capitalization was approximately $3.04 billion on September 8, 2026, compared with $5.68 billion at the end of 2025 and $12.01 billion at the end of 2024. (Source: Stock Analysis.)
• The decline in Wix’s valuation comes despite continued revenue growth. In Q2 2026, the company reported $563 million in revenue, up 15% year-over-year, and $569 million in bookings, up 12%. (Source: Wix.)

What companies has Wix acquired?

Wix has acquired a range of companies to expand its website-building, ecommerce and business-management capabilities. More recently, its acquisitions have focused on artificial intelligence and software creation.

• Appixia (2014): A mobile commerce startup whose technology helped Wix expand its mobile shopping capabilities. (Source: Wix.)
• OpenRest (2014): A restaurant technology company providing online ordering and mobile solutions. The acquisition helped Wix develop its offering for restaurants. (Source: Wix.)
• DeviantArt (2017): Wix acquired the online art community for approximately $36 million in cash, including around $3 million of assumed liabilities. At the time, DeviantArt had more than 40 million registered members and 325 million pieces of original art. (Source: Wix.)
• InkFrog (2020): A platform providing listing and inventory-management tools for eBay sellers, extending Wix’s ecommerce capabilities. (Source: Wix.)
• Rise.ai (2021): A gift card and customer re-engagement platform, acquired to strengthen Wix’s ecommerce offering. (Source: Wix.)
• Modalyst (2021): A dropshipping marketplace that connects online merchants with suppliers, allowing Wix users to source and sell products without holding inventory. (Source: Wix.)
• Hour One (May 2025): A generative AI media company specializing in video and interactive content. Wix said the acquisition would strengthen its AI capabilities and bring advanced media-generation technology in-house. (Source: Wix.)
• Base44 (June 2025): An AI-powered platform that lets users create custom software applications using natural-language prompts. Wix acquired it for approximately $80 million upfront, with additional earn-out payments potentially payable through 2029. Base44 continues to operate as a distinct product and business. (Source: Wix.)

The Base44 acquisition is particularly significant because it expands Wix beyond traditional website building into AI-powered application creation. By early 2026, Wix reported that Base44 had reached $100 million in annualized recurring revenue, just nine months after the acquisition. (Source: Wix.)

How many people use Wix Payments?

• According to BuiltWith, around 18,600 Wix subscribers make use of Wix’s in-house payment service, ‘Wix Payments,’ to process payment transactions on their websites. (Source: BuiltWith.)

How many Wix themes are available?

• There are currently 3,109 free templates to choose from in the Wix template library. These include 372 online store templates, 345 portfolio templates, 63 restaurant templates, and 180 blog templates among many others. (Source: Wix.)

How many Wix apps are available?

• Wix’s App Marketplace contains around 1,980 apps and plugins that can be added to Wix websites. These include 700+ apps related to ecommerce, 490+ marketing apps, and around 252 apps that let you add design features to your site. (Source: Wix.)
• Wix’s app offering includes 25 Wix-made apps, including tools for adding galleries, bookings features, live chat, online courses and forums to your website.
• Wix gives third-party app developers 100% of revenue generated through the sale of their apps during the app’s first year, after which Wix receives a 20% share of app revenues. (Source: Wix.)
• Wix has 36 apps to assist website owners in managing bookings on their websites, and these apps collectively processed 54+ million bookings through Wix sites in 2022. (Source: Wix.)

What are the main alternatives to Wix?

Today, there are over 1.4 billion websites worldwide, with about 250,000 new ones added every day. In this diverse and ever-expanding digital landscape, Wix faces stiff competition from several other website builders and ecommerce platforms.

Shopify is a key Wix competitor in the ecommerce website market.

• There are over 6.6 million ecommerce stores built on Shopify (over 2 million more than Wix), and Shopify holds a 58% share of the top one million ecommerce websites.
• Shopify has a market share of over 10% of the global ecommerce platform market. (Source: Statista.)
• Shopify’s app store contains more than 10 times as many apps as the Wix equivalent. (Source: Shopify.)

You can learn more about how Shopify compares to Wix in our detailed comparison of the two platforms.

Another key Wix competitor is Squarespace, which gives users a similar mix of content presentation tools, ecommerce features and an easy-to-use drag-and-drop page editor.

• According to BuiltWith, there are over 8.4 million Squarespace websites and at least 10% of these are used for ecommerce selling. You can read our in-depth Wix vs Squarespace comparison for a detailed look at how these two tools stack up against each other.

Webflow is another website builder comparable to Wix, renowned for its capability to produce visually appealing websites. Although it has a smaller user base (664K sites) and demands more effort to learn than Wix, Webflow stands out for offering extensive website design customization. It also boasts a powerful animation feature, allowing users to create unique, interactive animations for their sites.

Read more about Webflow in our full Webflow review, or learn how it compares to Wix in our deep dive into Wix vs Webflow.

Other interesting facts about Wix

• Wix was conceived on a beach. Founders Avishai Abrahami, Nadav Abrahami and Giora Kaplan came up with the idea while struggling to build a website for another startup. Their frustration led them to create Wix in 2006. (Source: Wix.)
• Wix once offered a small business the chance to appear in an advertisement with Manchester City footballers. The 2017 competition was open to Wix users in Latin America, with players including Sergio Agüero, Gabriel Jesus and Claudio Bravo involved in the campaign. (Source: Wix.)
• Wix’s original website builder was based on Flash. Its Flash Editor launched in 2008, before the company introduced an HTML5 Editor in 2012. This makes Wix an interesting example of a major website-building platform that successfully moved away from Flash technology. (Source: Wix.)
• Wix is the website builder of choice for the award-winning Johnny Cash Museum in Nashville, Tennessee. (Source: BuiltWith.)
• Wix has a long history of Super Bowl advertising. The company ran commercials during five consecutive Super Bowls from 2015 to 2019, with campaigns featuring Kung Fu Panda 3, Gal Gadot and Jason Statham, Rhett & Link, and Karlie Kloss. After a seven-year break, Wix returned for Super Bowl LX on February 8, 2026, with a commercial promoting Wix Harmony. Entitled The New Way to Create, the ad follows a business owner creating a website for her furniture business, using AI to turn her ideas into a professional online presence while retaining control over the design. The commercial is set to “You Got the Love” by The Source featuring Candi Staton. (Sources: Wix; Wix campaign announcement; iSpot.)