Squarespace Statistics – The Key Facts and Figures

Written by Matt Walsh | Reviewed and edited by Chris Singleton

In this Squarespace statistics overview, you’ll find all the key facts about one of the best-known website building platform available. From user base size and market share to company valuation and revenue figures, you’ll find all the key stats on Squarespace below…

Some key facts about Squarespace

• Squarespace was founded by Anthony Casalena as a blog hosting service while he was a student at the University of Maryland, College Park. He was the only employee until 2006 — when the company achieved $1 million in revenue. (Source: Wikipedia.)
• According to the company, there are over 4.4 million live Squarespace websites. (Source: Squarespace.)
• 1,800 people work for Squarespace. (Source: Squarespace.)
• Squarespace has a 5% share of the top one-million hosted websites. (Source: Builtwith.)
• Squarespace’s total revenue for 2023 was just over $1 billion US dollars, the vast majority of which was from subscriptions and transaction fees. (Source: Squarespace.)
• Squarespace founder and CEO Anthony Casalena controls around 68% of the total voting power at Squarespace. (Source: CNBC.)

How much does Squarespace cost to use?

There are 5 Squarespace pricing plans available:

Squarespace offers discounts of 27% to 36% if you pay upfront for an annual subscription for your plan.

(Paying for your Squarespace plan on an annual basis also gets you a free custom domain from Squarespace for the first year of service.)

You can learn more about the features of each of Squarespace’s pricing plans in our detailed guide to Squarespace pricing.

Who founded Squarespace?

• Anthony Casalena founded Squarespace in 2003 as a blog hosting service while attending the University of Maryland. He initially funded the company with a $30,000 loan from his parents. Casalena was Squarespace’s only employee until 2006, when the company reached $1 million in revenue. (Source: Wikipedia and Squarespace.)

Who owns Squarespace?

• Squarespace is currently a publicly traded company. It became one on19 May, 2021, when it began trading through a direct listing on the New York Stock Exchange. (Source: CNBC.)
• Around 87% of Squarespace shareholders are institutional investors like General Atlantic, L.P. (11.96%), Wellington Management Group (9.34%) and Vanguard Group Inc. (7.15%). In total, 299 separate institutions hold Squarespace shares and 5.66% of shares are held by company insiders. (Source: Yahoo Finance.)
• Squarespace’s founder and CEO, Anthony Casalena, whose personal worth is estimated by Forbes to be $1.8 billion, sold over 500,000 Squarespace shares between June and August 2023, with proceeds from those recent sales totalling more than 16 million USD. (Sources: Forbes and Yahoo Finance.)
• CNBC reports that Anthony Casalena controls around 68% of the total voting power due Squarespace’s dual-class voting structure and his majority ownership of Squarespace’s ‘Class B’ shares. (Source: CNBC.)

How many people work for Squarespace?

• Squarespace has 1,800 full-time and part-time employees across the United States, the EU, the UK and Australia. (Source: Squarespace.)
• Around 1,590 Squarespace staff are located in the USA, representing around 88% of Squarespace’s workforce. Squarespace also has 184 staff members based in the EU, 22 in Australia, and 4 in the UK. (Source: Squarespace.)
• 156 of Squarespace’s 184 EU-based employees work at Squarespace’s offices in Dublin, Ireland. (Source: Squarespace.)
• Based on 434 employee reviews on review website Glassdoor, Squarespace employees give the company 3.9 stars out of 5, and 97% of employees would recommend working at Squarespace to a friend. (Source: Glassdoor.)

How many Squarespace websites and subscriptions are there?

• According to Squarespace, around 4.4 million Squarespace users use the Squarespace platform and its associated apps. According to Builtwith.com, there are currently 3,045,221 live Squarespace sites. (Source: Squarespace and Builtwith.)
• Builtwith.com estimates that over the course of its 20 year existence, more than 5.33 million websites have been created on Squarespace. (Source: Builtwith.)
• In terms of total Squarespace subscriptions, the company reported that as of December 2023, there were more than 4.6 million unique subscriptions to the Squarespace platform, an increase of 10% relative to the previous year. However, it is important to note that this 4.6+ million total is made up of unique subscriptions to several Squarespace products in addition to its website builder. These additional Squarespace products include the ‘Unfold’ mobile app, its ‘Acuity’ scheduling software and the ‘Tock’ booking platform. According to Builtwith.com, however, there are currently 3,142,162 live Squarespace sites. (Source: Squarespace and Builtwith.)
• Builtwith also reports that 1,970,011 websites use Squarespace for ecommerce purposes. (Source: Builtwith.)

The below table contains highlights for some key Squarespace growth statistics between 2018 and 2024.

Which countries is Squarespace popular in?

• Squarespace is used by web designers and ecommerce merchants in more than 200 countries around the world. (Source: Squarespace.)
• Of the 3+ million Squarespce sites currently online, 2,252,699 of these are based in the USA — approximately 74% of all Squarespace websites. (Source: Builtwith.)

• Squarespace’s second largest market is the UK. According to Builtwith.com, there are 169,050 Squarespace websites run by UK users — around 5.5% of the 2.75 million UK-based websites in total. (Source: Builtwith and Sitefy.)
• The country with the third most Squarespace websites is Australia, with 123,912 sites. Squarespace’s fourth most popular market is Canada, with 94,677 sites. Spain is Squarespace’s fifth biggest market, with 30,955 Squarespace sites currently located there. (Source: Builtwith.)

See the table below for a list of the full top ten countries for Squarespace usage.

Which companies use Squarespace?

• Squarespace is used by a large number of well-known companies including Pixar, Colgate, Coursera, HBO, Airwalk, the San Francisco 49ers, Vanguard Properties and Barn2Door. (Source: Squarespace and Builtwith.)

• Squarespace is also used as the website builder of choice by a host of celebrities — Zendaya, Winona Ryder, Trevor Noah, Björk and Janet Jackson all have a Squarespace website. (Source: Squarespace and Builtwith.)

• Squarespace is also home to a host of smaller brands such as the Slow Process clothing label and Irish fountain pen brand Gravitas Pens. (Sources: Startup Savant and Gravitas Pens.)

What is the gender breakdown of Squarespace users?

• According to Similar Web, Squarespace is slightly more popular with female users than male ones — 56.58% of visitors to Squarespace’s home page are female and 43.42% are male. (Source: Similar Web.)

How old are Squarespace users?

• Over 45% of Squarespace users are under 35 years old. (Source: Similar Web.)
• The largest age group of Squarespace users is 25-34 year olds — they account for 30.93% of all Squarespace customers. The second largest group is users aged 35-44, who make up almost one fifth of the platform’s users — 18.80% in total. (Source: Similar Web.)
• 7.26% of Squarespace users are aged 65 and over. (Source: Similar Web.)

What is Squarespace’s market share?

• Squarespace has a 5% share of the top one million websites built on hosted solutions, ranking in joint 4th place with Wix, behind Tilda in 3rd place, Shopify Plus in 2nd, and Shopify in 1st place. (Source: Builtwith.)
• In the United States, Squarespace is the second biggest player in the hosted solution website market — its 24% share puts it just 4 percentage points behind frontrunner Shopify, which is on 28%. (Source: Builtwith.)

• Squarespace has a 3% share of the global content management systems market, ranking in 4th place behind Wix (which has a 3.8% share), Shopify (which has a 6.1% share), and WordPress (which commands an enormous 62.9% share of the market). (Source: W3Techs.)
• Squarespace’s ‘Add to Cart’ feature has a 14% share of the software platform market in the United States, placing it in 4th place behind Wix Stores, WooCommerce Checkout and Shopify in 3rd, 2nd and 1st positions respectively. (Source: Statista.)

What is Squarespace’s current revenue?

• Squarespace’s total revenue for the 2023 financial year was $1,012.3 million, an increase of 17% year-over-year, compared with $867 million in 2022. 2023 was the first year that Squarespace’s total revenue passed the $1 billion mark.(Source: Squarespace.)
• Squarespace’s ‘Presence’ revenue stream is made up of fixed-fee subscriptions to its ‘Personal’ and ‘Business’ website plans. These subscription plans are used by people mostly looking to create an online ‘presence’ for themselves or their brand (as opposed to users looking to sell products online). In 2023, Squarespace’s ‘Presence revenue’ stream was $704.3 million, representing 69% of Squarespace’s total revenue for that year. (Source: Squarespace.)
• Squarespace ‘Commerce revenue’ is made up of fixed-fee subscriptions to its ‘Basic Commerce’ and ‘Advanced Commerce’ plans; fixed transaction fees earned on sales processed through these sites; and subscriptions to a number of other Squarespace products (i.e., email marketing, member areas, scheduling and hospitality tools). In 2023, Squarespace’s revenue from its ‘Commerce revenue’ stream was $308 million, or 31% of total revenue. (Source: Squarespace.)
• Gross Merchandise Volume (GMV) represents the value of physical goods, content and time sold, including hospitality services, net of refunds on the Squarespace platform. In 2023, Squarespace’s GMV was just over $6.2 billion. (Source: Squarespace.)
• Squarespace’s ‘annualized revenue run rate’ (ARRR) is calculated by multiplying revenue from subscription fees and transaction fees in the final month of the financial period by 12. In 2023, Squarespace’s ARRR grew by 19% to $1,105.7 million in 2023, compared to $931.7 million in 2022. (Source: Squarespace.)
• In 2023, Squarespace’s ‘average revenue per unique subscription’ (ARPUS) was $228.02, an increase on 2022’s $209.16 figure. (Source: Squarespace.)

How much is Squarespace stock worth?

• Squarespace shares are currently valued at $34.49 per share. (Source: Yahoo Finance.)
• There are currently 88.73 million Squarespace shares outstanding. (Source: Yahoo Finance.)
• Squarespace debuted on the New York Stock Exchange on 19th May 2021 with a market valuation of $6.6 billion. (Source: CNBC.)
• Squarespace’s shares hit their highest ever value of $63.55 per share on 14th June 2021. (Source: Yahoo Finance.)
• Since early 2023, Squarespace shares have increased by around 41% from $22.78 in January 2023 to $34.49 at time of writing (April 2024). (Source: Yahoo Finance.)
• At time of writing, Squarespace has a market capitalization of $4.4 billion, up from $2.91 billion in June 2023. (Source: Yahoo Finance.)

How many Squarespace themes are available?

• There are currently 168 templates available in the Squarespace template library. These include 40 templates in the ‘online store’ category, 35 ‘portfolio’ templates, 35 ‘services’ templates, 50 templates that include a blog, and 26 templates for creating a one-page website with.

What companies has Squarespace acquired?

• Squarespace has acquired six companies to date: website builder ‘Brace‘ (2015), appointment scheduling company ‘Acuity Scheduling‘ (2019), hospitality software company ‘Tock‘ (2021), social content creation app ‘Unfold‘ (2019) and the ‘Google Domains‘ domain registry (2023). (Source: Crunchbase and Google.)
• Squarespace entered a definitive agreement with Google to purchase Google Domains on 15th June 2023. This acquisition — which saw Squarespace acquire all Google Domains assets and more than 10 million managed domains — means that Squarespace is now the exclusive provider for customers purchasing a domain alongside their Google Workspace subscription. (Sources: Domain Wire and Squarespace.)
• Speaking of Squarespace’s purchase of Google Domains from Google, Squarespace CEO Anthony Casalena said:

And speaking of domains…

How many domains has Squarespace sold?

• Squarespace got into the domain selling business in 2016 with the launch of Squarespace Domains. This was conceived as a way to let Squarespace customers sidestep domain companies such as Google Domains and GoDaddy. (Source: Squarespace.)

• Squarespace generally charges between $12 and $70 for a domain name. (Source: Squarespace.)

• Squarespace currently offers 370+ Top Level Domains (TLD). These include ‘country code’ TLDs for Australia (.au and .com.au domains), Canada (.ca domains), Germany (.de domains), France (.fr domains), the EU (.eu domains), India (.co.in domains), Italy (.it domains), Mexico (.mx and .com.mx domains), New Zealand (.nz and .co.nz domains), Poland (.pl domains), The Netherlands (.ml domains), the UK (.co.uk, .org.uk and .uk domains), and the US (.us domains). (Source: Squarespace.)

How many Squarespace apps and extensions are available?

• The Squarespace extensions library currently features 41 apps and extensions.
• There are Squarespace extensions available for email marketing services like Mailchimp, shipping providers like Shippo and Shipstation, translation tools such as WeGlot, and print-on-demand dropshipping platforms like Art Of Where, SPOD, Printify and Printful. (Source: Squarespace.)
• While Squarespace’s integrations offering of just 40 apps is tiny compared with those of platforms such as Shopify (13,000+ apps) and WordPress (59,540+ plugins), there are hundreds of third-party Squarespace plugins available for the platform that can be purchased directly from Squarespace developers. (Sources: Shopify and WordPress.)

What are the main alternatives to Squarespace?

With a reported 1.11 billion websites in existence in the world today, and an average of 250K new websites being created each day, there is no shortage of website builders and ecommerce platforms to offer tough competition to Squarespace.

Shopify is a key Squarespace competitor in the ecommerce website market.

• According to Builtwith, there are 4,685,309 Shopify stores in existence today and Shopify holds a 28% share of the top one million ecommerce websites. (Source: Builtwith.)
• Shopify possesses 10% of the global ecommerce platform market. (Source: Statista.)
• Shopify’s Gross Merchant Volume was $235.9 billion in 2023. (Source: Shopify.)

You can learn more about how Shopify stacks up against Squarespace in our in-depth comparison of the two platforms.

Another key Squarespace alternative is Wix, which is also firmly aimed at smaller businesses and solopreneurs; it gives users a mix of flexible content presentation tools along with ecommerce features.

• According to Builtwith, there are currently 8,039,464 websites created with Wix, and Wix claims that over 700,000 of these are online stores. Take a look at our detailed Wix vs Squarespace comparison for a deep dive into how these two tools stack up against each other.

Another website builder that, like Squarespace, has a strong reputation for letting you create gorgeous-looking websites is Webflow. Although it has a much smaller user base, and involves a steeper learning curve than Squarespace, Webflow lets you control the look of your website to the nth degree, and it also features an extremely powerful animation feature for creating bespoke interactive animations on your site.

Read more about Webflow in our Webflow review, or learn about how it stacks up against Squarespace in our Webflow vs Squarespace comparison.

Other interesting facts about Squarespace

• In 2010, when Squarespace was 7 years old and still being bootstrapped by its founder and CEO Anthony Casalena, Getty Images approached Casalena to see if he wanted to sell the company. After much consideration, Casalena rejected the approach. Shortly afterwards he sealed a deal to secure $38.5 million in investment from Index Ventures and Accel Partners. (Sources:CNBC and Squarespace.)

• Squarespace purchased its first Super Bowl advertising spot in 2014. There have now been 9 Squarespace Super Bowl ads in total, featuring stars like Jeff Bridges, Key and Peele, John Malkovich, Keanu Reeves, Zendaya and Winona Ryder. (Source: PR News Wire.)
• Squarespace’s 2023 Super Bowl ad — ‘The Singularity’ — was directed by Northern Irish film maker Aoife MacArdle, and starred Hollywood A-lister Adam Driver, who played multiple versions of himself in the ad. (Source: Squarespace.)

• There are 2 main versions of Squarespace in use today: Squarespace version 7.0 and Squarespace version 7.1. Squarespace version 7.0 was launched in 2014 and Squarespace version 7.1 was released in late 2019. (Source: Squarespace.)
• Speaking about Squarespace’s ecommerce competitor, Shopify, Squarespace CEO Anthony Casalena said: “They’re a great company. They do a great job.” He added: “We, of course, have ways to sell physical products. We have many other things we’re selling on Squarespace that are not a physical product –  service, and appointment, et cetera.” (Source: The Verge.)