Consultancy


If you’re building or growing an online business, the decisions you make early on — about SEO, platforms and tools — will have a lasting impact on your results. Style Factory’s consultancy service provides practical, experience-based advice to help you make those decisions with confidence.

Led by Style Factory founder Chris Singleton, the service focuses on what actually works — and draws on years of hands-on testing of ecommerce platforms, SEO tools and digital marketing strategies.

Chris delivers his consultancy service via scheduled online calls or, depending on your location, face-to-face sessions.

Chris Singleton, Founder of Style Factory
Chris Singleton, Style Factory Founder

What’s on offer

SEO advice

Search engine traffic remains one of the most effective ways to grow a website — but with the ever-growing influence of AI on proceedings, it’s easy to focus on the wrong things.

Our SEO consultancy helps businesses prioritise the areas that genuinely make a difference, including:

  • keyword research and content planning
  • on-page SEO improvements
  • technical SEO issues
  • local SEO
  • link building strategies
  • SEO tool selection and workflows.

The emphasis is always on attracting relevant traffic — and turning it into meaningful results.

“Style Factory have always blown me away with everything they have done. Our website’s SEO rankings are now fantastic, the revenue from online booking enquiries has taken a huge upswing since we brought them onboard and our site has never been more relevant to what we are doing within the company.”

— The Snug Bar | UK pub chain

Shopify and ecommerce advice

Choosing the right store building platform — and configuring it properly — is critical to any ecommerce project.

Chris has extensive experience of building and maintaining stores with platforms like Shopify, WooCommerce, Wix and Squarespace, and can help you:

  • select the right platform for a project
  • structure an online store effectively
  • avoid common (and costly) setup mistakes
  • identify the apps and features that actually add value
  • improve conversion rates.

Advice is always platform-neutral, with the focus firmly on what best suits the business in question.


Tech stack selection advice

Most online businesses rely on a combination of tools — covering SEO, email marketing, analytics, design and more.

But a poorly chosen stack can lead to unnecessary costs, inefficiencies and limitations later on.

Style Factory consultancy helps you ensure that the right software foundations are in place, giving you clear guidance on:

  • selecting appropriate tools
  • avoiding overlap and unnecessary spend
  • creating efficient workflows
  • building a setup that can scale over time.

All recommendations are based on frequent, real-world use of tools.

“Chris Singleton at Style Factory has a wealth of knowledge, from website design and implementation to public relations and promotion. He takes a project from brain storming session to fruition, always making sure the client understands and is reassured every step of the way. I have worked with Style Factory on several occasions and I couldn’t recommend them highly enough.”

— Roger Bechirian | Music Producer

How it works

Consultancy is delivered via one-to-one sessions, tailored to each client’s requirements. These take place either online or in-person (depending on your location).

Before any session takes place, background information is gathered on the business and its goals — ensuring that the advice provided is relevant and actionable.

You can think of Chris as your “tech coach,” helping you tackle decisions relating to software and technology that you find challenging — and providing a clear path forward.


Who it’s for

Style Factory consultancy is particularly suited to those who:

  • are launching a new website or ecommerce project
  • want to improve SEO performance
  • need help choosing between competing tools or platforms
  • feel their current setup isn’t delivering the desired results

Get in touch

To enquire about consultancy, just contact us today.


Client list

Our consultancy clients include:

  • Cancer Research UK (charity) — material for ‘Sound and Vision’ Event
  • Catalyst 14 (coaching consultancy) — web design and digital marketing
  • Chris Helme (singer-songwriter, ex-The Seahorses) — HTML email design, social media *
  • David Polak (psychotherapist) — web design
  • Charlene Douglas (therapist) – technical SEO services
  • Dublin Public Transport (transport information site) — website design and creation of a new Dublin train map
  • Eichler’s Coffee Roastery — online store design
  • Emma Finnigan Book PR — website design, SEO, HTML email design
  • Erica Wexler (music artist) — website, HTML email design, data capture *
  • Exit Calm (band) — website design
  • Faiza Shaheen (politician) — SEO and online advertising
  • Ghost Maps (band) — website design and Facebook advertising campaigns
  • Isotrak Vehicle Tracking — SEO consultancy service
  • Janey Bell (coach) — web design services
  • Jonathan Pollard (psychotherapist) — SEO consultancy
  • La Paella Paella (catering company) — web design and SEO
  • Leaks Ireland (leak detection company) — website design
  • LG Trees (tree surgery service) — SEO advice
  • Link Bookkeeping — web design
  • Keil Taylor — website design
  • Magnificent Artists (music management company) — web design
  • Max Hymes (painter) — web design
  • Orion Books – audio production (Ian Rankin ‘Crime Fiction’ track)
  • Parry Ray Music – web design
  • Prescription PR (music PR firm) — web design, SEO, HTML email design
  • Publishers Publicity Circle — HTML emails
  • Rebalance Clinic — SEO / inbound marketing
  • Sean Taylor (musician) — website and HTML email design
  • Stacey Jackson (singer) — brochure design
  • SGO Music Group — digital consultancy work for various SGO artists
  • Summit Coaching — coaching services company
  • TPC Leadership – website design, SEO, HTML email design