Wix Pricing — Which Plan is Best for Your Business?

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Wix is a hugely popular solution for building your own website or online store. But it comes in many flavors, and it can be hard to work out which pricing plan is right for your needs — or spot the hidden costs. So, in this Wix pricing guide we’re going to break each plan down and help you pick the one that’s right for you.

Let’s dive in, with a look at the basic structure of Wix pricing plans.

How Wix structures its pricing plans

Wix divides its plans up into three categories:

The ‘Website’ plans are best used for creating personal websites and brochure sites — i.e., where displaying information, rather than selling items online, is the key priority. Blogs, portfolios, websites for local organizations — that sort of thing.

As their name suggests, the ‘Business and Ecommerce’ plans are better suited to users who wish to create an online store — they all come with selling tools.

And the ‘Enterprise’ offering is aimed at large corporations, offering more custom features related to security, team management, coding and support.

Within each category, you’ll find a range of different plans, each with different features. I’ll look at these in turn in just a moment, but before that, it’s worth pointing out the core Wix features that you’ll find on any plan.

Core Wix features

There are a few things that are common to all Wix plans. On any Wix plan, you can expect to get:

Now, let’s look at all the Wix premium plans in more depth, and discuss their pros and cons.

Wix Website plans

In the ‘Website Plans’ category, you’ll find four individual plans: ‘Combo,’ ‘Unlimited,’ ‘Pro’ and ‘VIP.’ In USD, these are priced as follows:

The cheapest of these plans is the ‘Combo’ plan. Let’s take a look at this.

Combo

At $16 per month, the ‘Combo’ plan offers you the cheapest way to get going with Wix.

It gives you:

Is the Wix Combo plan right for me?

The Wix Combo plan is suitable for users who just need a personal website or portfolio, or a small business that needs a basic website without a store. The main disadvantage of the plan is the bandwidth limit: if you are likely to have a lot of visitors, and especially if those visitors are going to be downloading large files, then the Wix Combo plan is not going to be a great fit for you.

(To put the 2GB bandwidth figure in context, if your website pages are typically 1MB in size, this means that a Wix Combo plan will facilitate 2,000 visitors each month).

You can try out the Wix Combo plan for free here.

Unlimited

Next up we have the $22 per month ‘Wix Unlimited’ plan. This main differences between this and the ‘Combo’ plan are:

Additionally, you get the following extra features:

Is the Wix Unlimited plan right for me?

The main benefit that the ‘Wix Unlimited’ plan brings to users over the ‘Combo’ plan is the unlimited bandwidth and the ad vouchers.

With this plan, you don’t need to worry about your site falling over if you exceed a certain number of visitors. And the ad vouchers will come in handy for generating new visitors in the first place.

You can try out the ‘Wix Unlimited’ plan for free here.

Pro

The $27 per month ‘Pro’ plan takes things up a notch again on the storage and video hours and and bundled app front. With this plan you get:

And, in terms of apps and other extras, you get the following key features that are not included on the cheaper ‘Website’ plans:

Is the Wix Pro plan right for me?

To be honest, there’s not really a huge difference between the ‘Wix Pro’ and the ‘Wix Unlimited’ plans. Unless you think you could do with the extra video hours, or desperately need the calendar app (which is only free for one year anyway), there’s not a massive argument for upgrading to this plan.

As for logo designing and social media versions of your logo, these are potentially useful, but as there are so many free logo designing tools available elsewhere — not least the brilliant Canva — I’m not sure if it’s really worth upgrading for either.

All that said, the price differential between the ‘Pro’ and ‘Unlimited’ plans is fairly small — just $5 – so if you do think you’ll need the extra features it brings to the table, you won’t be paying a huge amount extra each month for them.

You can try out the Wix Pro plan for free here.

VIP

The $45 per month ‘Wix VIP’ plan is considerably more generous than all the other ‘Website’ plans when it comes to three things: storage space, video hours and customer care.

You get:

The other features are all identical to the ‘Pro’ plan.

Is the Wix VIP plan right for me?

The ‘Wix VIP’ plan is best for users who need a lot of space for files or video, or feel that they’re really going to need quick answers to support queries.

Ok, so we’ve looked at all the basic Wix plans now — the ones that let you create simple websites. But what about building online stores with Wix? To do that, you’ll need one of their ‘Business and Ecommerce plans.’

Let’s take a look at those.

Wix Business and Ecommerce plans

The ‘Wix Business and Ecommerce’ plans are designed for users who wish to build an online store. They are priced as follows:

All these plans give you:

But they differ in quite a lot of other respects. Let’s go through each of them now to find out how.

Business Basic

At $27 per month, the ‘Business Basic’ plan is the cheapest Wix plan that lets you create an online store. It comes with the following core features:

As the name suggests, this plan is quite basic really — it’s fine if you need to accept online payments or sell a few items every now and again, but there are some key omissions that make it unsuitable for more professional merchants.

For example, you won’t find any dropshipping features or tax calculation tools on this plan, and it doesn’t let you integrate your store with popular online marketplaces like Amazon and eBay.

Is the Wix Business Basic plan for me?

If you run a blog or portfolio and occasionally sell products on the side, the ‘Business Basic’ plan will probably be fine for you. But if your aim is to set up a profesional ecommerce store, then the ‘Business VIP’ or ‘Business Unlimited’ plans are better options.

You can try the ‘Business Basic’ plan for free here.

Business Unlimited

At $32 per month, the ‘Business Unlimited’ plan is more generous than the ‘Business Basic’ plan when it comes to storage and video hours (giving you 100GB and 10 hours respectively).

But more importantly, it unlocks several key ecommerce features, namely:

There are, however, some key limits to be aware of on this plan:

Of these limits, the most significant is the cap on automatic tax calculations — it will render this plan a bit redundant for any users who sell large numbers of products every month in a lot of jurisdictions with different tax rates.

Is ‘Business Unlimited’ right for me?

Business Unlimited is a good choice for users who make a small number of online sales each month (or those who want to sell subscriptions) but need to access more advanced shipping and tax calculation options. Merchants who wish to sell at scale will need to go for the ‘Business VIP’ plan, however.

You can try the ‘Business Unlimited’ plan for free here.

Business VIP

The last plan in the ‘Business and Ecommerce’ plan lineup is Wix’s ‘Business VIP’ offering.

This is the only Wix plan aimed at small businesses that gives you an unlimited amount of storage space and video hours.

The key differences between this plan and the ‘Business Unlimited’ one boil down to limits for automated sales tax transactions, dropshipping and product reviews.

You get…

(You also get priority VIP support — faster turnaround times on queries.)

These increased limits definitely make the ‘Business VIP’ plan a much better option for most merchants than the other two ecommerce plans.

Is the ‘Business VIP’ plan right for me?

The ‘Business VIP’ plan is the best plan for any Wix user who is serious about dropshipping or wants to build a high-traffic, high-revenue store.

You can try the ‘Business VIP’ plan for free here.

Wix Enterprise

So far, the Wix plans I’ve covered are those that are aimed mainly at a ‘small business owner’ market.

But there’s another version of Wix that targets a more corporate audience — the suitably named ‘Wix Enterprise.’

Unlike the other Wix plans, this doesn’t come with a fixed price tag — you have to negotiate a custom price with Wix based on your requirements.

(But you can expect to pay at least $500 per month to use it.)

With Wix Enterprise, you can avail of…

Most users won’t need to worry about this plan — it really is for large corporations only.

What about the free Wix plan?

Throughout this article we’ve discussed the pricing for Wix’s premium plans. However, it should be noted that you can actually use Wix entirely for free.

There are two main catches with the free plan that Wix offers though:

Additionally, the feature set for the free plans is rather limited, as the table below highlights:

Despite its limitations, the Wix free plan can work very well in certain contexts. If you need to create a simple website for a birthday party, local event or anything else where there isn’t a budget for web design, then the Wix free plan offers a handy way to do this.

It also provides a very good way to try the platform out before committing to a paid-for plan.

You can try the Wix free plan here.

Wix apps and email marketing add-on

It’s important to remember that you can make your Wix account do more thanks to a variety of available add-ons.

First, there’s the Wix App Market to consider. This contains around 545 apps and integrations that you can incorporate into your Wix website or store. These start from just a few dollars a month but can get quite expensive (in some cases actually exceeding the monthly cost of your Wix plan) — it really depends on the app you’re using.

Then, there’s Wix’s email marketing plans (previously known as ‘Ascend’). These paid plans let you send between 500 and 1 million emails per month, depending on the plan chosen (the free version lets you send 200 newsletters per month).

The pricing for Wix’s email marketing plans isn’t available on the Wix website: you only get to see it when you’re logged into your account and go to upgrade to an Ascend plan.

During our testing, we encountered the following pricing information:

All of Wix’s email marketing plans give you access to a full set of email automation features. These automations let you define rules (or ‘triggers’) that send emails when certain conditions are met.

In terms of other differences between Wix’s email marketing plans, emails sent on the ‘Core’ and ‘Advanced’ plans are automatically sent from your own custom domain; whereas emails sent on the cheaper ‘Essentials’ plan are sent from a Wix URL.

Summing up: the best-value Wix plans

I hope our guide to Wix’s pricing has helped you make more sense of all the options available to you!

To sum up, we feel that three of the Wix plans are the best value ones, and worthy of particular attention:

For more information about the platform, feel free to check out our full, in-depth Wix review or learn more about the Wix free trial here. And do leave any questions in the comments section below — we’ll do our best to help!

Alternatives to Wix

Wix isn’t the only option for creating a website or online store — there are lots of other website builders to choose from!

If you’re thinking of building an information-based website (i.e., you’re not fussed about being able to sell anything) then Squarespace is a really good alternative website builder. It features beautiful templates, an elegant content management system and super mobile-friendly designs. Check out our Squarespace video review below or read our Squarespace vs Wix comparison to see how it shapes up against Wix.

For ecommerce applications, we’d also recommend BigCommerce or Shopify, two feature-packed online store builders. Their content management options are less extensive than Wix’s but their selling tools are more extensive.

Check out our ecommerce reviews section for other suggestions, or read our ecommerce platform buyer’s guide for more details on what to look for in an online store builder.