Wix Pricing (2023) — Which Plan is Best for Your Business?

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Wix is a hugely popular solution for building your own website or online store. But it comes in several flavors, and it can be hard to work out which pricing plan is right for you. So, in this Wix pricing guide we’re going to break each plan down, highlight the pros and cons of each, and highlight hidden costs…

But first, a key question: what is Wix?

What is Wix?

Wix is a website and online store building tool that is aimed mainly at individuals, ‘solopreneurs’ and small business owners.

It can be used to create a wide variety of personal websites and brochure sites — i.e., where displaying information, rather than selling items online, is the key priority. Blogs, portfolios, websites for local organizations — that sort of thing.

Additionally — thanks to a growing set of ecommerce features — Wix can also be used by users who wish to create an online store — as most of its plans now come with selling tools.

Wix a ‘hosted solution’ — meaning that it runs on its own servers, and you don’t need to install any software on your computer to use it. It lets you create your website or online store in a web browser without coding, and edit it easily with a user-friendly content management system (CMS). It also comes with SEO features that help ensure the visibility of your site in search results.

You get started with Wix by choosing a template, clicking on the bits of its design that you want to edit, and then adjusting settings in the style editor to change them.

For example, you can click on some text and apply a new font, click on a background and change its colour, and so on (the screenshot below gives you an idea of how this works).

Wix is a software as a service (‘SaaS’) tool – this means that you don’t own a copy of the software but rather pay a monthly fee to use it.

As we’ll see, Wix offers a range of plans, each with different features. I’ll look at these in turn in just a moment, but before that, it’s worth pointing out the core Wix features that you’ll find on any plan.

Core Wix features

There are a few things that are common to all Wix plans.

On any Wix plan, you can expect to get:

Now, let’s look at all the Wix premium plans in more depth, and discuss their pros and cons.

Wix pricing —  the available plans

Wix recently simplified its pricing model and it now offers 4 standard pricing plans: ‘Light,’ ‘Core,’ ‘Business‘ and ‘Business Elite.’

Pricing for these plans is as follows:

The cheapest of these plans is the ‘Light’ plan. Let’s take a look at this.

Light

At $16 per month, the ‘Light’ plan offers you the cheapest way to get going with Wix.

It gives you:

Is the Wix Light plan right for me?

The Wix Light plan is suitable for users who just need a personal website or portfolio, or a small business that needs a basic website without a store. The main disadvantage of the plan is its bandwidth limit: if you are likely to have a lot of visitors, and especially if those visitors are going to be downloading large files, then the Wix Light plan is not going to be a great fit for you.

(To put the 2GB bandwidth figure in context, if your website pages are typically 1MB in size, a Wix Light plan will facilitate 2,000 visitors each month).

You can try out the Wix Light plan for free here.

Core

Next up we have the $22 per month ‘Wix Core’ plan. This is the cheapest Wix plan that lets you sell online.

In addition to the features provided by the ‘Core’ plan, you get the following key extras:

Additionally, the ‘Core’ plan gives you access to the following ecommerce features:

In essence, this plan gives you the basic tools you’ll need to sell online using your website, but there are some key omissions that make it unsuitable for more professional merchants.

For example, you won’t find any multicurrency features for international selling on this plan, and it doesn’t provide you with any automatic tax calculation tools either.

Is the Wix Core plan right for me?

The main benefit that the ‘Wix Core’ plan brings over the ‘Light’ plan is the unlimited bandwidth and the ability to sell products online.

With this plan, you don’t need to worry about your site falling over if you exceed a certain number of visitors.

Additionally, the ecommerce features on the ‘Core’ plan will be adequate if you run a blog or portfolio and want to occasionally sell a few products on the side. But if your aim is to set up a professional ecommerce store, then the ‘Business’ or ‘Business Elite’ plans are better options.

You can try out the ‘Wix Core’ plan for free here.

Business

At $32 per month, Wix’s ‘Business’ plan is more generous than the ‘Core’ plan when it comes to storage and video hours (giving you 100GB and 10 hours respectively).

But more importantly, it unlocks several key ecommerce features, namely:

There are, however, some key limits to be aware of on this plan:

Of these limits, the most significant is the cap on automatic tax calculations — it will render this plan a bit redundant for users who sell large numbers of products every month in jurisdictions with different tax rates.

Is the Wix Business plan right for me?

Wix’s ‘Business’ plan is a good choice for users who make a small number of online sales each month (or those who want sell goods to a few international locations) but need to access more advanced shipping and tax calculation options. Merchants who wish to sell at scale will need to go for the ‘Business Elite’ plan, however.

You can try the ‘Business’ plan for free here.

Business Elite

At the top end of Wix’s premium plan lineup is its ‘Business Elite’ offering.

This is the only Wix plan aimed at small businesses that gives you an unlimited amount of storage space and video hours.

The key differences between this plan and the ‘Business Unlimited’ one boil down to limits for automated sales tax transactions, dropshipping and product reviews.

You get…

(You also get priority VIP support — faster turnaround times on queries.)

These increased limits definitely make the ‘Business Elite’ plan a much better option for most merchants than the other Wix plans that cater for ecommerce.

Is the ‘Business Elite’ plan right for me?

The ‘Business Elite’ plan is the best plan for any Wix user who wants to do a lot of dropshipping or build a high-traffic, high-revenue store.

You can try the ‘Business Elite’ plan for free here.

Wix Enterprise

So far, the Wix plans I’ve covered are those that are aimed mainly at a ‘small business owner’ market.

But there’s another version of Wix that targets a more corporate audience — the suitably named ‘Wix Enterprise.’

Unlike the other Wix plans, this doesn’t come with a fixed price tag — you have to negotiate a custom price with Wix based on your requirements.

(But you can expect to pay at least $500 per month to use it.)

With Wix Enterprise, you can avail of…

Most users won’t need to worry about this plan — it really is for large corporations only.

What about the free Wix plan?

Throughout this article we’ve discussed the pricing for Wix’s premium plans. However, it should be noted that you can actually use Wix entirely for free.

There are two main catches with the free plan that Wix offers though:

Additionally, the feature set for the free plans is rather limited, as the table below highlights:

Despite its limitations, the Wix free plan can work very well in certain contexts. If you need to create a simple website for a birthday party, local event or anything else where there isn’t a budget for web design, then the Wix free plan offers a handy way to do this.

It also provides a very good way to try the platform out before committing to a paid-for plan.

You can try the Wix free plan here.

Wix apps and email marketing add-ons

It’s important to remember that you can make your Wix account do more thanks to a variety of available add-ons.

First, there’s the Wix App Market to consider. This contains around 628 apps and integrations that you can incorporate into your Wix website or store. These include live chat apps, popups, reviews and ratings, social media integrations and calendars. Prices for apps in Wix start from just a few dollars a month but can get quite expensive (in some cases actually exceeding the monthly cost of your Wix plan) — it really depends on the app you’re using.

Then, there’s Wix’s email marketing plans (previously known as ‘Ascend’). These paid plans let you send between 500 and 1 million emails per month, depending on the plan chosen (the free version lets you send 200 newsletters per month).

The pricing for Wix’s email marketing plans isn’t available on the Wix website: you only get to see it when you’re logged into your account and go to upgrade to an email marketing plan.

During our testing, we encountered the following pricing information:

All of Wix’s email marketing plans give you access to a full set of email automation features. These automations let you define rules (or ‘triggers’) that send emails when certain conditions are met.

In terms of other differences between Wix’s email marketing plans, emails sent on the ‘Core’ and ‘Advanced’ plans are automatically sent from your own custom domain, while emails sent on the cheaper ‘Essentials’ plan are sent from a Wix URL.

Summing up: the best-value Wix plans

I hope our guide to Wix’s pricing has helped you make more sense of all the options available to you!

To sum up, we feel that three Wix plans are worthy of particular attention:

For more information about the platform, feel free to check out our full, in-depth Wix review or learn more about the Wix free trial here. And do leave any questions in the comments section below — we’ll do our best to help!

Alternatives to Wix

Wix isn’t the only option for creating a website or online store — there are lots of other website builders to choose from!

If you’re thinking of building an information-based website (i.e., you’re not fussed about being able to sell anything) then Squarespace is a really good alternative website builder. It features beautiful templates, an elegant content management system and super mobile-friendly designs. Check out our Squarespace video review below or read our Squarespace vs Wix comparison to see how it shapes up against Wix.

For ecommerce applications, we’d also recommend BigCommerce or Shopify, two feature-packed online store builders. Their content management options are less extensive than Wix’s but their selling tools are more extensive.

Budget options include GoDaddy, Jimdo and BigCartel (our GoDaddy versus Wix comparison may be of relevance here).

Check out our ecommerce reviews section for other suggestions, or read our ecommerce platform buyer’s guide for more details on what to look for in an online store builder.