Visme vs Canva (2024) — Which is Better?

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Written by Chris Singleton | Researched and reviewed by Matt Walsh

Visme vs Canva — which is better? In this detailed comparison, I take a look at two tools that aim to make graphic design easy for non-designers, and help you pick the best one for your business.

Let’s begin with a key question: what are Visme and Canva?

What are Visme and Canva?

Canva and Visme are web-based design tools that let you create impressive visual assets without needing a lot of graphic design experience.

Both solutions can be used to create social media graphics, infographics, charts, simple videos, presentations, slides, posters, YouTube thumbnails and other marketing material — and a wide range of templates and royalty free images is provided to help make this process easy.

The Visme dashboard
The Visme dashboard

How do they work?

Both Canva and Visme differ from traditional graphic design software like Adobe Photoshop in that they are primarily designed to be used online in a web browser rather than as desktop applications.

That said, both solutions can be installed locally too. Canva exists as an app for both desktop and mobile devices (Mac, PC, Chromebook, iOS and Android apps are available); Visme is available in desktop versions for Mac and PC.

The Canva dashboard
The Canva dashboard

Canva and Visme give you three key things to help you create your design:

  • templates — pre-designed layouts that you can use for a variety of applications
  • elements‘ — royalty free photos, graphics, videos and audio that you can add to your projects and create designs with
  • a drag and drop editor that lets you move your visuals around a template.

Regardless of whether you use Visme and Canva in a browser or in an app, the key thing to remember is that you’ll need an Internet connection to use them — all the design elements that can be used in your design are hosted on the web.

Userbase size

Both platforms were founded in 2013, but since then Canva has become the more popular product of the two under discussion: it has over 175 million users worldwide, to Visme’s still impressive 25.8 million.

This discrepancy in userbase size shouldn’t trouble you too much however, as both tools are well-established in their market, and are extremely popular options for working on graphic design projects.

But which one is right for you?

Let’s find out, starting with a look at pricing.


There are four main Visme plans available:

  • Basic — $0 per month
  • Starter — $29 per month
  • Pro — $59 per month
  • Enterprise — negotiable pricing

These prices are sharply reduced if you pay upfront for a year — if you subscribe on an annual basis, the relative costs for the ‘Starter’ and ‘Pro’ plans become $12.25 and $24.75 per month.

Visme pricing plans.
Visme pricing

If you want a Visme account for your team, you can opt for the ‘Team of 3’ or ‘Team of 5’ versions of its ‘Pro’ plan. These cost $79 per month and $99 per month respectively (or $63 per month and $79 per month each if paying annually). If you require more than 5 seats on your team, you’ll need to contact Visme to negotiate a price for your requirements.

As for Canva, there are three pricing plans available:

  • Free — $0 per month
  • Pro — $14.99 per month
  • Canva for Teams — Variable pricing (starting at $29.99 per month for 5 team members).

If you pay on an annual basis for a ‘Canva Pro‘ or ‘Canva for Teams‘ plan, you can avail of a 16% discount.

Canva pricing plans
Canva pricing

Note: in some regions, pricing for ‘Canva for Teams’ is based on a flat fee for each team member. This fee can range from $11.99 to $14.99 per user per month depending on your location.

In terms of the main differences in features between these plans, the key things to watch out for are:

  • User accounts — with Canva, only the ‘Canva for Teams’ plan lets you add more than one user to your account.
  • The ability to download your projects — Visme’s free plan doesn’t let you download your work at all; Canva’s free plan gives you less options on this front, but crucially does let you export your designs.
  • Storage space for your own assets — the more you pay, the more you get.
  • The option to apply your own brand fonts, colors and logo to designs — this is only available on the two most expensive plans.
  • Team collaboration features.

I’ll have more to say on all the above as I progress through the review. But if you’re looking for a snap judgment on pricing, it’s obvious that Canva is considerably cheaper, and its free plan is more functional too. For small businesses or ‘solopreneurs’ on a low budget, the Canva pricing plans will inevitably prove the more attractive.

Now, let’s take a look at Visme and Canva’s interfaces.

Interface / ease-of-use

When you log into either Visme or Canva you are presented with two main choices: the option to create a new design, or to open an existing one.

The Visme interface
The Visme interface

Once you’ve started working on a design, you’ll find that Visme and Canva have fairly similar interfaces: there’s a main menu on the left that gives you access to each tool’s key features, and your design work is carried out on the right-hand side of the screen using a drag and drop editor.

The Canva interface
The Canva interface

The main menus in both platforms provide you with a similar range of options. You can use them to apply a new template to your design, and add the following to it:

  • graphic elements (shapes, icons, outlines etc.)
  • photos
  • videos
  • text
  • animations
  • assets you’ve uploaded
  • brand colors.

There is however, a slightly different approach in both tools regarding how you go about adding elements to your design.

Canva places all its assets in one section — ‘Elements’. You click on that tab, and then search the section for the sort of assets you’d like to add.

These can include any type of media — graphics, photos, videos etc.

The Canva 'Elements' section
The Canva ‘Elements’ section

By contrast, Visme places a much greater emphasis on categorization in its main menu. As you can see from the screenshot below, graphics, photos and multimedia (video and audio) are split out into three separate sections, and you’ll need to go to the relevant one to locate assets for your design.

Visme’s approach to asset location involves more categorization.

To be honest, both approaches work reasonably well and neither result in a steep learning curve — so which interface is ‘best’ is probably a matter of personal preference. If you’re somebody who likes categories, then Visme’s user interface may appeal more; if you like less-cluttered menus and using search bars to locate content, then you might prefer Canva’s.

One thing I personally don’t like about the Visme interface is that every time you start working on a design, it shows you an inspirational quote. This makes things feel a little bit sluggish. (I’m a bit cynical when it comes to inspirational quotes, too!).

Visme inspirational quote
Every time you access a design in Visme, you have to endure an inspirational quote…

And speaking of working on designs, let’s explore how both tools let you get started on doing that — with a look at their design templates.


Templates are the starting point for any design in Visme and Canva, and both tools offer a wide range of them to choose from.

However, with Canva, you get access to a lot more of them: 250,000 on its free plan, and 610,000+ on its paid-for plan. These are produced by Canva’s design team as well as external designers belonging to Canva’s ‘Template Creators’ program.

Visme gives you just over 14,000 — all of which are created by Visme’s in-house design team.

Canva templates
Canva templates include quite a large variety of ‘non-corporate’ options

Whether or not you need hundreds of thousands of templates is, of course, debatable — sometimes so much choice can be a bit paralyzing. But some users will appreciate the bigger quantity of templates that Canva brings to the table.

In terms of quality, it’s hard to fault either Canva or Visme in this department — both platforms’ offerings are extremely varied and strong, and you should be able to use either platform’s templates as a really professional starting point for a project.

One thing I’d say is that based on browsing both tools’ selections, the Visme templates struck me as being a little bit more ‘corporate’ in tone than the Canva ones — I felt that the Canva design aesthetic was at times a little more playful.

But with such a large number of templates on offer from both platforms, it’s hard to make a definitive statement on that, and you can definitely find both business-like and quirky templates in both platforms.

Some examples of presentation templates in Visme.
Examples of some Visme templates

Stock photography

One of the main reasons to use a tool like Visme or Canva is to get access to a large library of royalty free photos. In a lot of cases, the cost of one stock image from Getty or a similar stock photo company can exceed the monthly fee charged by either tool.

Both platforms give you a lot of choice on the photography front. On the Canva free plan, you get access to over 1 million royalty-free multimedia assets (images, graphics, videos and audio); this increases to 4 million+ on a paid-for plan.

(It’s not clear how many of these assets are photos as opposed to videos, however).

Examples of stock photography in Canva
Examples of stock photography in Canva

Visme’s equivalent free plan gives you access to Unsplash’s photo library (with over 5 million photos); on its paid-for plans, you also get access to the Visme premium photo library, which contains 4+ million images (it’s not clear how big the Visme video and audio library is).

You shouldn’t struggle to find premium images with either tool, but overall, Visme seems to offer more choice when it comes to photos.

And speaking of photos…

Photo editing

Once you’ve added a photo to Canva or Visme — either from their stock photo libraries, or by uploading one of your own — you can access a range of simple editing tools that let you customize your images.

Both Visme and Canva’s photo editors let you do the basics easily: adjust brightness, contrast, crop, flip, rotate etc. And they also give you access to a range of Instagram-style filters that you can apply to your images.

Editing images in Canva
Editing images in Canva

Once you’ve applied a style to an image, both tools make it easy to copy that and apply it to another picture, thanks to appropriately-named ‘copy style’ tools.

The 'copy style' tool in Canva.
The ‘copy style’ tool in Canva

Image background removal is possible too, but only if you are on a premium plan.

Background removal is only available as a premium feature on both Visme and Canva
Background removal is only available as a premium feature on both Visme and Canva

There are a couple of image editing tasks that Visme arguably lets you perform more easily, however: color overlays, frame adding and replacing photos.

Let’s look at these.

Color overlays

Visme makes it easier than Canva to overlay colors on images — a simple ‘overlay’ tool lets you apply an overlay with an opacity of your choosing. But to do the same in Canva, you’ll need to add a shape on top of your photograph and adjust the its color and opacity settings.

Using the color overlay tool in Visme
Using the color overlay tool in Visme

Frame adding

Another imaging editing feature that Visme provides slightly easier access to a frame-adding tool, which you can use to crop your images into a variety of shapes quickly and easily.

The frames feature in Visme
The frames feature in Visme

That’s not to say however, that you can’t do the same thing in Canva — it just involves a different process. You need to pick a frame separately from its elements section, then locate a picture, and then drag it into your frame. (And the number of frame designs on offer from Canva, it should be said, is a lot bigger).

Neither method is strictly ‘right or wrong,’ but as with applying a color overlay to an image, some people may appreciate the more ‘immediate’ approach offered by Visme here.

Replacing photos

If you want to change a photo you’re using in your design, Visme has a nifty feature that you won’t find in Canva: an AI-powered image suggestion tool.

You access this by selecting the photo you want to change, and clicking the ‘Replace’ command at the top of the Visme interface.

Visme’s ‘Suggested by AI’ tool then provides you with a range of alternative stock images to choose from based on the photo you are replacing and the context of that image on your design canvas.

Visme photo replacement suggestion tool
Using Visme’s image replacement feature

While Canva does let you explore similar photos via a ‘See more like this’ option on most of its stock photos, not every photo in Canva’s library gives you this option, and it is not as easy to access as Visme’s ‘Suggested by AI’ tool.

Canva's 'See more like this' option for stock assets.
Looking for replacement images in Canva is not as straightforward as in Visme

Can you use Visme and Canva for free?

Both Visme and Canva provide users with free plans that can be used indefinitely. However, while the Visme free plan just represents a way to try the platform out, the Canva equivalent is a genuinely free and highly-functional version of the app that can be used to generate professional results for as long as you like.

With Visme’s free plan, you get access to its design editor along with a limited set of ready-made templates. This plan lets you share your designs online, but unfortunately, it doesn’t let you download any of your design files (and any designs you make on this plan feature an intrusive ‘Made with Visme’ label too).

By contrast, Canva’s free plan is a much more usable option — it gives you full export functionality, all designs are free of Canva branding, and it provides you with quite a few of Canva’s AI-powered ‘Magic Studio’ tools too.

Additionally, Canva provides free plans to non-profits and educational groups; Visme just provides them with discounts.

You can find out more about the difference between Canva Pro and Canva Free here, try the Visme free plan here, or learn more about the Canva free trial here.

Limited time offer: a 30-day free trial of Canva Pro

For a limited time only, Canva has made a 30-day free trial of Canva Pro available. This gives you extensive and extended access to all its stock images, videos, graphics and templates as well as its entire range of design tools.

You can access the 30-day free trial here.

Storage space

In addition to giving you access to online images and videos, Visme and Canva both let you upload your own assets to their platforms.

However, Canva is much more generous in terms of the cloud storage space it gives you to do so. Even on its free version, you get a generous 5GB of free storage to use for your photos, videos and audio. This rises to 1TB per user on a paid-for plan.

The Visme storage limits aren’t great by comparison: you get just 500MB on its free plan, 1GB on its ‘Starter’ plan and 5GB on its ‘Pro plan.’ And on its ‘Enterprise’ plan, the limit is just 25GB, which pales in comparison to the equivalent 1TB per user limit from Canva.

Creating videos with Canva and Visme

In addition to letting you create ‘static’ designs, both Canva and Visme let you create and edit videos too. The process works in a similar way to designing ‘static’ content — you pick a template, tweak it, and add clips to your video as necessary.

Canva video templates
Canva video templates

Both tools make it easy to populate your video template and move clips around a timeline, but the editors for doing so are quite different.

With Canva, you’re dealing with a fully horizontal timeline — similar to that which you’d find in most video editing packages. You slot clips into it and add audio underneath as appropriate.

Canva video editing timeline
Canva video editing timeline

If you’ve ever used a video editing tool like iMovie, Final Cut Pro or Adobe Premiere, you’ll feel right at home with this.

By contrast, in Visme, you sequence clips on a vertical timeline (a bit like creating a slide presentation in PowerPoint); and you then adjust the properties of each individual clip separately with a horizontal clip editor below your footage.

Viewing your full video sequence in Visme is a particular nuisance — rather than being able to simply click your timeline and let your clips play, you have to press a ‘present’ button in order to see your clips play together.

Visme video clip editor
In Visme, video sequencing is carried out using a vertical timeline.

As somebody who edits a lot of video, I found the Visme video editor somewhat clunky and unintuitive; by contrast I was able to make simple videos right from the get-go with Canva; its editor felt very familiar.

(Recently, Canva added a new video background removal feature to its video editor — this lets you strip out the background from your video footage. It’s currently in BETA mode but worked impressively well in our tests).

So overall, when it comes to video-editing features, the winner is Canva.

Web design

On the surface, Canva seems to have an edge over Visme in that it provides a dedicated web building tool and Visme doesn’t.

Building a website with a template in Canva.
Building a website in Canva

You should note however that only very basic websites can be created with this — you can build a one-page site ‘brochure’ site, but that’s about it. And, although the websites that you can make with Canva look very professional, you can forget about incorporating things like a complex navigation structure, ecommerce or a slick technical SEO setup into them.

Simply put, the sort of professional features that dedicated site builders like Wix or Shopify give you are currently missing from the tool.

But that said, Canva’s site designer might be appropriate for some needs — if all you want is a basic resume site with some copy and a few pictures, it will do the job fine. And you can choose from over 1,050 Canva website templates to use as a starting point for your website design.

Once you’ve created your site in Canva, you can:

  • publish it to a free Canva site address (
  • buy a new domain for it through Canva
  • map it to a domain you already own (account administrators / owners only)
Publishing a Canva website.
Publishing a Canva website

Now, as mentioned above, there isn’t an equivalent feature in Visme.

But, you can actually create web content with Visme too — by outputting your designs in HTML5 format. Essentially, this turns a design into a website, and gives you the files you need to upload it to a server.

This requires an awareness of how FTP (file transfer protocol) works and also some server space somewhere, but it nonetheless empowers you to use Visme as a web design tool too (and arguably in more sophisticated ways).

But for web design newbies, the built-in web design tool that Canva provides is the better bet.

AI tools in Canva and Visme

In recent months, both Canva and Visme have added a range of AI-powered tools to their respective feature sets — these tools let you easily generate text and images for your designs.

(Both platform’s AI text generation features are based on OpenAI’s ChatGPT large language generative AI model).

However, Canva is slightly more generous than Visme when it comes to how much you can use its AI features.

Canva allows customers on its all its paid plans 500 uses per month of its ‘Magic Write’ tool.

By contrast, Visme users on its $29 per month ‘Basic’ plan only get 200 AI credits per month, with the higher allowance of 500 monthly credits reserved for those on the Visme’s $50 per month ‘Pro’ plan..

Data capture forms — a Visme USP?

Visme has an interesting built-in feature that doesn’t yet have a Canva equivalent: an online form maker. This is currently available in BETA mode, and is being rolled out gradually to Visme users.

The form builder currently facilitates the creation of two types of forms: newsletter signup forms and lead magnets.

Visme Forms
Visme Forms

Using this feature is very straightforward — a simple ‘elements’ editor lets you add logos, headings, texts and fields easily, and style controls are provided that enable you to change colors, typefaces etc.

Form design in Visme
Form design in Visme

Forms you create can be embedded on your website in pop-up, sidebar or in-body format; alternatively, they can be shared via a link. The data captured can be stored within Visme, or sent to a variety of popular email marketing and productivity tools, including Mailchimp, ActiveCampaign, Hubspot and Google Sheets.

Connecting Visme Forms to popular email marketing services

(If your preferred data capture system is not catered for, there’s the option of using Zapier to connect it to Visme.)

Now, you’ve probably come across a lot of similar form-building tools previously — and in fact, if you use an email marketing app, you’ve probably already got access to this sort of functionality. So what makes Visme forms different?

The answer lies in the animations you can add to them. Visme has done a lot of research into conversion rates, to see what sort of form layout generates the most signups — and their studies reveal that interactive forms involving animated characters are likely to perform best. According to their data, using these types of animated forms can lead to an increase in conversion rates of up to 40% and a reduction in cost per acquisition (CPA) of up to 28%.

Accordingly, Visme has placed customizable, animated characters at the heart of their new form building feature — you can design your own characters and make them perform in various ways beside your sign up form (everything from moonwalking to weightlifting is catered for).

One of Visme's animated characters
One of Visme’s animated characters

When creating a character, you can choose its sex, color, clothes, actions and even facial hair.

Designing a character with Visme Forms
Designing a character with Visme Forms

Now, it has to be said that these dancing, weightlifting and yawning characters won’t be for every brand. But helpfully, Visme users who don’t want to feature these sort of animations in their data capture process can simply switch the characters off (and create regular sign-up forms instead).

Either way, Visme’s new form-building feature is a really useful addition to its toolkit.

But I did have one key concern about it, and that was how the forms created with the the tool would be treated by Google. The company is on the record as saying that aggresive use of ‘interstitial popups’ on a website can damage its search rankings.

I spoke to Visme’s team about this and they highlighted the fact that the forms have an ‘SEO-friendly mode,’ where they are only triggered after 50% of a page has been viewed, or when a user tries to leave it (by hovering over the back button or browser address bar).

Activating the 'SEO friendly' mode in Visme Forms
Activating the ‘SEO friendly’ mode in Visme Forms

According to Visme’s research, this prevents Core Web Vital scores (Google’s metrics for site speed and stability) being negatively affected. This is very welcome news, as a lot of popup forms can wreak havoc on CWV.

But whether or not this SEO mode will meet Google’s requirements that popup forms remain unobtrusive is moot — at the end of the day, whilst noticeable, fun and elegant, Visme forms are ultimately intrusive (which is kind of the point!).

Overall though, the feature is great and looks set to get better; if you’re comfortable with pop-ups, you’ll find this a really useful addition to your design toolkit that may boost your lead generation rates.

In terms of what Canva offers on this front, as mentioned above, it doesn’t come with a directly comparable built-in feature.

You can however integrate the Typeform package with Canva in various ways. This brings with it an additional set of costs though — costs that are likely to end up exceeding those of your Canva subscription. And, unlike Visme Forms, the templates that TypeForm provides are not character animation based (meaning, that if Visme’s calculations are correct, you’ll lose out on the superior conversion rates).


So ultimately, when it comes to form building and data capture, I’d give the win to Visme.

Note: Visme’s animated characters can now be used across the full range of Visme design formats.

Ensuring brand consistency

So far, we’ve looked at a lot of the things that you can create with Visme and Canva.

However, whatever the type of creation involved, there’s one key thing that it usually needs to adhere to: brand guidelines.

This is especially important when tools like Visme and Canva, which are in many ways aimed at non-professional designers, are being used — and thankfully, both give you access to features that help ensure brand consistency.

In the case of Canva, brand issues are handled via its ‘brand kit’ tool, and in Visme, by its ‘My Brand’ equivalent.

Canva's 'Brand Kit' feature in use.
Canva’s ‘Brand Kit’ feature in use

Both let you add /define:

  • your own logo
  • your own fonts
  • your own color palette

Once these are in either system, you can then apply them as necessary to your designs.

(In Canva, you can also add some extra assets to your brandkit, namely brand photos, brand graphics and brand icons).

Visme has a slight edge in the brandkit department, however, because it also lets you add a bunch of ‘brand links’ to proceedings — website addresses, Facebook URLs, phone numbers etc. These can be applied automatically to any materials you create.

Defining default company links in the Visme 'My Brand' tool
Defining default company links in the Visme ‘My Brand’ tool

It should be noted however that in both platforms, the brand kit tools aren’t available on the free plans.

In fact with Visme, you need to be on the $59 per month ‘Pro’ plan to get access to the brand kit feature.

In Canva, by contrast, you can create up to100 brand kits on the $14.99 per month ‘Pro’ plan (or 300 on the ‘Canva for Teams’ plan) — making Canva much more generous than Visme here.

Organizing work and collaboration

Organizing your work in Canva is straightforward. A simple folder structure, which you’ll find in Canva’s ‘Your projects’ section, lets you create folders that house your designs.

If you’re on a ‘Canva for Teams’ plan, these folders can be shared with team members, who can work on any designs that the folders contain (different permissions apply — users can view, edit or comment on designs depending on their access rights).

This all works in a similar way to Dropbox and other file sharing services — you simply share a folder with somebody by entering their email address into the folder’s settings.

Creating folders in Canva
Creating folders in Canva

The ‘Canva for Teams’ plan also gives you ‘workspaces’ where you can drop designs, folders and templates, as well as add members to your team (and create sub-groups within your team).

By default, you can have 5 members in your team for $29.99, which means that you’re paying roughly 6 dollars per user initially on Canva for Teams (this is great value).

However, once you exceed 5 users, the per-user cost rises significantly, with the exact price per user depending on how many team members you add. You can expect to pay a monthly fee of between $7 and $14 per user once you exceed 5 team members.

Visme’s file sharing setup works in a similar way — you can create shared folders and use workflow management tools. But you should note that folders can only be used on the ‘Pro’ plan, which costs a hefty $59 per month (if paid for monthly; $24.75 annually), and workflow / edit rights management tools are only available on the ‘Enterprise’ plan (pricing for which is negotiable).

So all in all, the much better value option here is Canva.

Printed products

Canva and Visme are both undeniably great for creating visual assets for use in a digital context: they let you come up with pretty stunning designs, and quickly too.

But what about designing stuff that gets printed?

Well, on premium versions of both tools, you can download any design in PDF format (amongst others which I discuss shortly) — and printers can definitely work with those.

But both tools also give you a range of templates that are specifically geared towards printed material (brochures, menus, flyers etc.).

In Visme, you can see all these in its ‘Printables’ section.

Visme Printables
Visme Printables

Canva goes one better however, by actually acting as your printer. If you go to its ‘Printed products’ section, you can choose a template, edit it and then click a ‘Print’ button to get your design professionally printed.

This makes Canva an ideal tool for manufacturing things like business cards, invitations and flyers without the need for any third-party printing or manufacturing companies getting involved.

Printing products using Canva
Printing products using Canva

(We’re not necessarily talking about items that you print on paper or card — it’s possible to manufacture a range of other items with Canva too, like tote bags, t-shirts, hoodies and mugs. There are 45 types of print products in total, and according to Canva, these are all ethically produced).

Additionally, when you use Canva as your printer you can avail of a so-called ‘happiness guarantee’ — which means that if you’re not satisfied with your product, Canva will reprint it for you free of charge.

Additionally, North American users can avail of in-store pickup for some Canva print orders — via FedEx office stores in the US and Staples stores in Canada.

Designing a t-shirt in Canva
Designing a ‘Style Factory’ t-shirt in Canva

However, you should note that:

  • you may be able to get a local printing company or manufacturer to produce your items more cheaply
  • limits apply to the number of copies of items you can print with Canva in one go (especially where clothing items are concerned).

But nonetheless, the option to get Canva to print your items is a great one to have, and there isn’t currently a similar feature available from Visme.

Try Canva Pro for free – for 30 days

Canva are currently making a 30-day free trial of Canva Pro available to Style Factory readers. This gives you full access to all the Canva Pro features and assets for several weeks, and lets you export all your designs too. You can access this extended trial by clicking here — but please note that this offer will be available for a limited period only.

Apps and integrations

Like a lot of other SaaS (software as a service) products, Canva and Visme both offer a range of apps that add functionality or provide integrations with other popular services.

In Canva, you’ll find these in its ‘app directory,’ pictured below.

The Canva apps directory
The Canva apps directory

Many of the apps on offer from Canva are to do with adding special effects to your images, or retouching them, but there are also some handy apps available for putting your images inside device frames (i.e., inside an iPhone, on a tablet etc.), or creating product mockups using them.

Some examples of image enhancement apps for Canva
Some examples of image enhancement apps for Canva

The Canva integrations help you import images or videos from other apps into the tool. For example, you can connect your Canva account to services like Google Photos, YouTube, Facebook and Google Maps, and incorporate content from those into your designs.

Some examples of integrations available for Canva
Some examples of integrations available for Canva

You can also connect Canva to productivity tools like Slack and OneDrive, or email marketing tools like Mailchimp and Constant Contact.

Canva’s app directory also features a growing number of AI-powered apps. These include image generation apps, apps for adding AI presenters and voiceovers to your videos, and apps that generate original music from your prompts.

AI-related apps in Canva
Some of the AI-related apps available in Canva

There are also some apps and integrations available for Visme — but these are far fewer in number (24 to Canva’s 250+ ).

And, whereas the Canva apps provide a mix of additional features plus integrations with third-party tools, the Visme ones are really only about integrations, and mainly to do with getting content in and out of other services — tools like YouTube, Vimeo, Wistia, Dropbox, Google Drive etc.

So when it comes to apps and integrations, the winner is again Canva.

Exporting your designs

When you’ve completed a design in Visme or Canva, it’s time to share it!

To do this, you don’t technically need to export anything — both platforms give you ‘share’ links that let other people view your creation online.

But there are plenty of occasions when you’ll definitely need to export your designs into various formats.

To this end, Visme lets you export your projects into:

  • JPG
  • PNG
  • PDF
  • GIF
  • MP4
  • PPTX (PowerPoint)
  • HTML5 (web page format)

Canva offers the following output formats:

  • JPG
  • PNG
  • PDF
  • GIF
  • SVG
  • PPTX
  • MP4

Looking at the two lists above, you can see that if you want to convert a project into a website, Visme has an edge: it lets you output to HTML5 format whereas Canva doesn’t.

As discussed earlier, the HTML5 export option technically lets you create web content with Visme — but it also makes your designs more suitable for offline use: for example, you could save professional presentations to your laptop in HTML format, which you could then display on a projector without any need for a WiFi connection.

Canva is a better bet for users who need to export their designs as vector graphics however, thanks to its SVG export option.

(Incidentally, it would be good to see both tools let you output your designs into some other visual formats too — a key example being Adobe Photoshop or Illustrator files, which would let you or a professional designer edit your work in Adobe Photoshop or Illustrator respectively. It is possible to do this in Adobe Express and Photoshop. You can read more about these design tools in our full Adobe Express vs Canva comparison and our detailed Canva vs Photoshop review.)

There’s another aspect of exporting in Canva that’s worth flagging up as a key benefit of the tool — its ‘Magic Switch’ tool (formerly known as ‘Magic Resize’), which lets you ‘repurpose’ existing designs for different platforms really easily. You can take an existing design, and then use the Magic Switch tool to automatically reformat it to suit different social media platforms or other formats.

The 'Magic Switch' tool in Canva.
The ‘Magic Switch’ tool

In other words, you can could take a particular design and, by using the Magic Switch tool, convert it into a Facebook post, an Instagram post, a blog post banner, a presentation etc…and output everything at once.

In addition to resizing your designs for different formats, Magic Switch also lets you translate the text content of your designs into multiple languages, making it very useful for repurposing designs for different local markets.

Now to be fair, Visme lets you repurpose content fairly easily too — you can use its new ‘AI Resize’ feature to change a design’s dimensions and convert it to a different aspect ratio or make bulk changes / exports. However, unlike Canva’s ‘Magic Resize’ tool mentioned above, Visme’s ‘AI Resize’ feature doesn’t have any translation or localization features for adapting your designs to different markets or language regions.

(Additionally, Visme users are limited to 500 uses of the ‘AI Resize’ tool per month, while Canva’s ‘Magic Switch’ tool can be used as often as you like.)

Resizing content in Visme
Resizing content in Visme

Finally, the biggest difference between Visme and Canva when it comes to download options is the fact that Canva lets you export your designs on its free plan, whereas with Visme, you have to be on a paid-for one — and an expensive paid-for one if you want to avail of all the available export formats.

Canva does place some restrictions on export formats on its free plan: you can’t use compression tools, output PNGs with transparent backgrounds or download your work in SVG format. But you still get access to a lot of download options for free — and if you want more, you’re looking at a fairly low fee: $14.99 per month.

By contrast with Visme, you only get access to the full range of output options on its $59 per month ‘Pro’ plan.

So overall, unless you need to export your work in HTML5 format, the better-value option when it comes to exporting designs is unquestionably Canva.

Mobile apps

Both Canva and Visme provide iOS and Android mobile apps for editing your designs on the go.

The Android version of the Canva app has received very positive user reviews on the Google Play Store — users rate it at 4.8 out of 5 at time of writing. iOS users give the Canva app a 3.6 rating currently.

The Canva app in the Google Play Store.
The Canva app in the Google Play Store

Visme’s two mobile apps are also popular with users, with a current score of 4.6 and 4.3 stars out of 5 in the Apple and Google app stores respectively.

I tested the iOS Canva and Visme apps and found them both extremely easy to use — and while I would always be inclined to use a desktop version of either product to do any ‘serious’ design work, both apps were great for designing on the go.

Visme's ios mobile app.
Visme’s iOS mobile app

You can take a photo, import it into either app, add a bit of text and have a fantastic looking social post ready to publish in seconds.

Customer support

When it comes to the sort of customer service you can avail of, Visme has the edge. It provides more support channels — email and live chat, to Canva’s email-only service — and faster turnaround times too.

With Canva, how long you’ll wait for a reply to a help ticket will depend on the type of plan you’re on. The turnaround times for each plan are listed as follows:

  • Canva Pro – within 24 hours
  • Canva for Teams – within 24 hours
  • Print — within 24 hours
  • Nonprofit and Education – within 48 hours
  • Canva Free – 1 week

Because Visme offers live chat, you can be fairly confident of a faster response. (When I addressed some queries to the Visme help team, the responses were instantaneous).

Both platforms make it very easy to access contextual support within their design interfaces — question mark icons at the bottom right of both designers allow you to quickly locate relevant help materials or seek further support.

(Canva’s contextual support is provided by an AI chatbot, whereas Visme’s comes from a real-life support team).

Accessing customer support in Visme
Accessing customer support in Visme while you design

Finally, both tools provide you with a wide range of support materials via searchable online help portals.

The Canva help center
The Canva help center

Visme vs Canva: conclusion

Visme and Canva are both extremely useful tools for anybody who needs to create visual content but who doesn’t have a budget to spend on graphic designers. For a relatively modest fee, both tools give you access to a huge range of royalty free images and videos, and design tools that let you create quite stunning results with them. But because of its fully-functional free plan, its stronger feature set and above all its more competitive pricing, Canva is definitely the winner in this contest.

Unlike Visme’s free plan, which doesn’t let you export your work or even share designs online, Canva’s free plan is feature-packed and lets you create, share and download your designs.

Canva’s better video editing interface, web design builder, mobile app offering, Magic Switch tool and significantly wider range of templates give it a clear advantage in the features department.

But it’s Canva’s value-for-money that is ultimately its main selling point: for just $29.99 per month in total, 5 users can enjoy all of Canva’s premium features and assets. By comparison, if paying monthly, the total Visme cost for five users is $79 every month (on the ‘Pro team of 5’ plan). This significant extra cost could be justifiable if the Visme feature set was considerably stronger — but it isn’t.

Visme does have a couple of advantages over Canva: it lets you export your work to HTML5 format, its brand kit feature is more comprehensive and it offers more support channels to its customers.

But overall, out of the two content creation tools under discussion, the champion is Canva.

I’ll leave you with a summary of the key pros and cons of both tools; and if you have any questions about Canva vs Visme, do pop them in the comments — we read them all and will do our best to help.

Visme vs Canva — pros and cons summary

Advantages of using Canva over Visme

  • Canva’s free plan lets you share and export your designs; Visme’s doesn’t.
  • Canva premium plans are priced much more competitively, are much more affordable for small businesses, and represent significantly better value for money overall.
  • It offers a wider range of templates and comes with more features.
  • Its video editing tool is much easier to use than Visme’s.
  • Thanks to its Magic Switch tool, Canva gives you more powerful features for repurposing existing designs.
  • Canva lets you export your designs in SVG format; Visme doesn’t.
  • A web design builder is available in Canva (albeit a very basic one).
  • You can order printed products (business cards, invitations, t-shirts etc.) directly from the Canva interface.
  • Significantly more apps and integrations are available for Canva.

Advantages of using Visme over Canva

  • Visme comes with really useful form-building and data capture features.
  • It lets you ouput your work in HTML5 format; Canva doesn’t.
  • The brand kit features in Visme are a bit stronger than Canva’s.
  • Visme offers more support channels than Canva.

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