Canva Pricing — The Essential Guide

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Canva pricing (image of the Canva logo alongside a price tag).

In this in-depth look at Canva pricing, we take you through all the Canva plans available and help you work out which is the best one for you. Can you make do with Canva’s free plan, or should you invest in the paid version?

Let’s find out. But first…


What exactly is Canva?

Canva is a design tool that lets you create professional visual assets without needing graphic design skills. The app comes with a wide range of bundled templates, graphics, images and videos, and these can all be used to create a large range of marketing materials — social media graphics, videos, presentations, slides, posters and even printed items.

In recent years the app has become very popular amongst small businesses and solopreneurs: it now boasts 60 million monthly active users, 7 billion designs have been created with it and there are now 2,000 people working for the company.

(Our Canva video review, below, highlights what you can do with the app, and explains some of the key pros and cons of the tool).

But if you’ve been investigating Canva as a solution for creating and managing visual assets for your business, you’ll know that there are a few different pricing plans to choose from — and you may be wondering which set of fees is likely to work out best for you.

Canva pricing table
Canva pricing table

So, in this post, I’m going to break these down for you and show you the pros and cons of each.

Let’s start with the free plan.


Canva Free — $0 per month

As the name suggests, this plan is entirely free. And, given this, it’s surprisingly good: it’s perfectly possible to use a free Canva account to create designs that are professional in appearance and look great both online and printed.

Key features of the free Canva plan

The free plan gives you access to the following key features:

  • 250,000 free, customizable templates
  • Over 100 design layouts (social media posts, presentations, letters etc.)
  • Free graphic elements and photos (Canva states that ‘hundreds of thousands’ of these are available on this plan)
  • The ability to add members to your team and collaborate with them in real-time.
  • 5GB cloud storage to save your work with
  • The option to save your work in 2 folders
  • The option to export your work into various file formats.

Using these features you can create pretty decent design work – if you’re starting a new business and have no budget to invest in design, the Canva free plan can empower you to create professional looking visual assets without an investment, and it will tick a lot of boxes.

Canva Free
Despite being free, ‘Canva Free’ lets you access a wide range of assets, and create professional designs easily.

You can learn more about all the features included in the free plan here.

However, as your business operations expand, you may find yourself outgrowing the capabilities of Canva Free, and exploring one of its premium plans.

Let’s take a look at those, starting with ‘Canva Pro.’


Canva Pro — $12.99 per month or $119 per year

Canva Pro can be paid for in two ways: either on a monthly basis or an annual one. Paying monthly involves a $12.99 per month fee; doing so annually costs $119 per year (saving you around $36 in total over a 12-month period).

Paying annually for 'Canva Pro'
Paying annually for ‘Canva Pro’ gives you a $36 discount

Significantly, by default Canva Pro comes with five ‘seats’ — meaning that five users get access to your account (making the monthly cost per user just $2.60, which is generous).

Try Canva Pro for free – for 45 days

For a limited time only, Canva are making a 45-day free trial of Canva Pro available to Style Factory readers. This gives you full access to all the Canva Pro features and assets for several weeks, and lets you export all your designs too. You can access this extended trial by entering your details below (please note that by doing so you will occasionally receive newsletters from Style Factory, from which you can unsubscribe at any point.)

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(You can learn more about the Canva free trial features here).

But what do you get for this extra fee that’s not available from the Canva free plan?

Below you’ll find a list of the key features that I think it’s worth upgrading to the ‘Canva Pro’ plan for (in order of significance).

Premium stock photos, videos and graphics

While you can get by on the free version of Canva, and create some very decent-looking visuals, you are limited to a more basic library of stock images and graphics.

With ‘Canva Pro,’ you get a huge range of additional stock photos and graphics (100 million +, apparently!); but you also get access to an audio and video library too.

Creating video content in Canva
Creating video content in Canva

This opens up the creative possibilities significantly, and when you consider how much some stock photo sites charge for just one image, it represents really good value for money.

Even if you only ever used Canva to source stock photos and videos, and didn’t bother with any of its design tools, you’d be getting an awful lot of bang for your buck.

Searching the stock photo library in Canva
Searching the stock photo library in Canva — even if you only used it as a way of sourcing royalty free images, Canva would represent very good value for money.

More templates

Although the ‘Canva Free’ plan is pretty generous when it comes to templates, giving you access to 250,000+, you get a lot more of them on the ‘Canva Pro’ one: 610,000+.

Examples of Canva templates
Examples of Canva templates — you get access to a lot more of them on a paid-for plan

Brand kits

A key feature of the ‘Canva’ Pro plan is its ‘brand kits’ tool. This lets you upload a logo and your own fonts, and define a palette containing your brand colors.

Creating a brand kit in Canva
Brand controls in Canva

This helps to ensure that anything you produce in Canva remains firmly in keeping with your brand’s visual identity, and it enables non-designers in your team to create on-brand materials much more easily.

On the ‘Canva Pro’ plan, you can create multiple brand kits — up to 100.

The Magic Resize tool

Another particularly useful feature of ‘Canva Pro’ is its ‘Magic Resize’ tool — this lets you repurpose existing designs for different platforms really easily.

You can open an existing design, and then use the Magic Resize tool to automatically reformat it to suit different social media channels.

Using the 'Magic Resize' tool in Canva
Using the ‘Magic Resize’ tool in Canva

In other words you can usually turn a blog post banner into a Facebook post image or a YouTube video thumbnail just by clicking a button — and output everything in one go.

Take a look at the video below to get a sense of how this works in practice.

Background remover

On the ‘Canva Pro’ plan, you get access to a background removal tool. This makes it very easy to take a headshot with a background and put whatever you like behind it.

The background removal tool in Canva
The background removal tool in Canva

If you’re a YouTube creator, you’ll find this particularly handy for creating brash video thumbnails of yourself looking shocked at the content of your own videos…

Transparent background downloads

A related feature that’s available on ‘Canva Pro’ but not on the free version is the option to download your designs with a transparent background.

Exporting designs with a transparent background in Canva becomes possible on the 'Canva Pro' plan.
Exporting designs with a transparent background in Canva

This is useful if you’re designing logos that you want to superimpose on different assets — the transparent background means that your design can be applied neatly and easily over something else.

Custom template design

While the free version of Canva only lets you work with pre-designed Canva templates, in ‘Canva Pro’ you can create your own custom templates.

This means that you can create on-brand, standardized templates for your team to use.

Storage and folders

With Canva free, you get 5GB of storage, which will be eaten up quickly by any large multimedia files that you add to the platform.

‘Canva Pro’ gives you 20 times that amount — a 100GB storage limit applies. Although this still might not be enough for users who use the platform heavily, it will be plenty for most.

Additionally, this plan lets you create unlimited folders to organize your work into — the free version of Canva only lets you create two.

Customer support

On the free Canva plan, support is listed as ‘self-serve,’ meaning that you have to search the Canva help center to find answers to any queries you may have.

The Canva help center
The Canva help center

That said, some email support is available, if you are prepared to wait for it (queries can take up to 7 days to be answered on the free plan).

On ‘Canva Pro,’ you get email support, which is delivered 24 hours, 7 days a week. You can expect to wait up to 24 hours for a response to your query, however.

If you’re interested in using the ‘Pro’ version of Canva, you can avail of a 30-day free trial here.

Adding more users to a Canva Pro subscription

As discussed above, the Canva Pro pricing plan includes 5 users. If you want to add another user to your subscription, you can pay an additional $60 per user per year (if paying annually) or an additional $7 per user per month (if paying for a monthly plan).

(Up to 3,000 users can access the same Canva account, meaning that the product can technically be used in a large corporate context.)


Canva Enterprise — $30 per user

The ‘Canva Pro’ plan will meet the needs of small business owners perfectly well. However, bigger corporations may have additional requirements — specifically around tighter control of branding — and this where the ‘Canva Enterprise’ plan comes in.

‘Canva Enterprise’ is priced at $30 per person, and you must have a minimum of 25 accounts to use it.

'Canva Enterprise' pricing
‘Canva Enterprise’ pricing

For this, you get the following premium tools that aren’t included with a Canva Free or Canva Pro account:

Workflow management

If you want to run a stricter and more ‘managed’ approvals process on designs, you can use the Enterprise plan’s workflow management features to do this.

These collaboration tools give you more control over your team’s access to Canva; significantly, they let you assign ‘approvers’ to projects, who can access, review, provide feedback on and approve designs created by your team members.

'Canva Enterprise' features more sophisticated sharing and approval tools than the other plans.
‘Canva Enterprise’ features more sophisticated sharing and approval tools that the other plans.

Template locking

The ‘Canva Enterprise’ plan lets you lock down your templates more tightly — meaning that you can retain more control over the appearance of your assets and avoid ‘drift’ away from your standard brand guidelines.

(This feature is particularly useful if your team doesn’t include any graphic designers to oversee how the app is used).

More brand kits

While ‘Canva Pro’ restricts you to creating 100 brand kits (containing your logo, typefaces and color palettes), ‘Canva Enterprise’ lets you work with up to 300. This makes the plan more suitable for agencies working with a large number of clients.

Storage

While the ‘Free’ and ‘Pro’ plans limit you to 5GB and 100GB of storage space respectively, the ‘Canva Enterprise’ plan gives you unlimited storage, making it a more suitable option for companies that work with a large number of big multimedia files (video, audio etc.).

Single sign-on (SSO) integration

Single sign-on (SSO) lets a user to use one set of login credential to access multiple applications, making username and password management easier.

On the Enterprise plan, you can include Canva in the apps you use SSO for.

Canva SSO features
Unlike the other Canva plans, the ‘Enterprise’ plan facilitates SSO

Quicker customer support

A significant difference between ‘Canva Enterprise’ and ‘Canva Pro’ involves the turnaround time in support — whereas on the Enterprise plan you can expect an answer to your query within two hours, on ‘Canva Pro,’ you may be waiting up to 24.


Canva for educational and not-for-profit organizations — what are the costs?

In addition to the plans that are aimed at businesses, Canva provides two free plans that are designed for the education and charity sectors.

‘Canva for Education’ is free for ‘K12’ teachers and students — with ‘K12’ referring to US education levels that stretch from Kindergarten to 12th grade.

(For the record, Canva contains over 12,000 templates that are specifically designed for educational purposes.)

Canva for Education
Canva for Education

As its name suggests, ‘Canva for Nonprofits’ is a version of the platform that’s free for those working in the charity sector (and can be used by up to 10 people).

An application process is involved before you can use Canva for Nonprofits, during which Canva’s team will verify your eligibility for the plan.

Canva for Nonprofits
Canva for Nonprofits

So which version of the Canva app is right for me?

Hopefully this Canva pricing guide has helped you identify the key differences between the various plans on offer and helped you understand whether or not a free or a paid-for plan is best for you.

But to sum up, here’s my take on which plan is most appropriate for different types of user.

  • If you don’t have any budget to play with at all, or you’re curious about what Canva can do, try ‘Canva Free.
  • If you want to access most of the Canva features, or need a cheap source of royalty free images and videos, try ‘Canva Pro.’
  • If you need advanced workflow management, tighter controls over branding and quicker support, try ‘Canva Enterprise.’

Alternatives to Canva

When it comes to browser-based apps, key alternatives include VismeAdobe Creative Cloud Express (formerly Adobe Spark) and VistaCreate (formerly Crello). These are similarly affordable graphic design tools that let non-professional designers create visual material (note: we have a Visme vs Canva comparison here).

Desktop applications like Adobe PhotoshopIllustrator and Premiere (and other graphic design software you get in an Adobe Creative Cloud subscription) can also serve as alternatives to Canva. But they’re a bit different in nature — whereas Canva offers you a built-in library of royalty free photos, graphics and videos, you usually have to source assets ‘outside’ of the Adobe apps.


Understanding the pros and cons of Canva

Although we generally love Canva and view it as a really user friendly solution for creating graphics, it’s not going to be right for everyone: there are quite a lot of pros and cons to consider when deciding whether or not to use it.

So, to get a really in-depth appraisal of all the features Canva provides, do check out our detailed Canva review. You might also find our Canva Pro vs Free comparison guide helpful.

Canva pricing — over to you!

Now, over to you! Got any questions about Canva? Just leave them in the comments section below — we read them all and will do our best to help.


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