Semrush Pricing (2026) — Which Plan is Best for You?

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In this post, I take a detailed look at Semrush pricing — and help you work out which of its plans makes the most sense for your SEO or AI visibility tracking project.

Introduction

Semrush is an extremely powerful SEO and AI visibility tracking tool which — when used correctly — can have a huge impact on the visibility of your website in search results (and, by extension, your business revenue).

However, there’s no denying it: by comparison to many of the other apps routinely used by businesses, Semrush is very expensive, and investing in it can feel a bit scary — particularly if you’re a startup without a big budget.

So, if you’re choosing Semrush as your SEO or AI visibility solution, it’s really important to pick the right plan for your project.

That’s where this post comes in — I’m going to…

By the end of this article, you should know which Semrush plan is best suited to your project and your business — and what alternative tools are available if you feel Semrush isn’t quite right for you.

Let’s get straight to the numbers.

Semrush pricing options

The main Semrush plans are sold under its flagship “Semrush One” banner, which bundles the platform’s full SEO and AI visibility features into a small number of tiered plans.

These plans are:

If you pay annually, a 16.7% discount is applied to each plan; and a free Semrush One trial lets you try most features out before subscribing. The standard length of this trial is just 7 days long, but a special extended 14-day trial is available for a limited time via this link.

Let’s take a look at each of these pricing options in turn, and see what sort of users each plan is aimed at.

Semrush Starter — $199 per month

The Starter plan is Semrush’s entry-level offering. At $199 per month, it gives you the following core features:

The important thing to note about Semrush Starter — and indeed all the other Semrush plans under discussion here — is that various limits apply to how you can access all the above data (and how often).

The key limits of the Starter plan to be aware of are as follows:

Of all the limits applied to the Starter plan, the ‘project limit’ is probably the most significant.

Creating a project means tracking a domain in Semrush — doing so lets you access a lot of extra data and functionality, but only relating to that domain.

On the Starter plan, you can use Semrush to track five website projects. When you add a domain to a project, you’ll be able to access the following additional data / features for it:

Now, this five-project limit won’t be a show stopper if you only intend to use Semrush with a couple of domains. But if, for example, you want to track your own website, plus several competing ones, being on the Starter plan may prove challenging.

The five-project limit may also rule the Starter plan out for users who want to carry out SEO projects for several client websites at once.

Is Semrush Starter right for me?

Semrush Starter is the best plan for users who…

If that sounds like you, you can test the plan out via a special, extended, free trial here.

If not, it’s time to take a look at the next plan up the Semrush pricing ladder, which is the Semrush Pro+ plan.

Semrush Pro+ — $299 per month

The next step up the pricing ladder is the ‘Pro+’ plan, which costs $299 per month.

The key difference between this plan and the ‘Starter’ plan involves something called the ‘Content Marketing Platform.’ This is a suite of tools that aims to help you craft a content strategy. You can use these to:

While you can use the Starter plan to generate keyword ideas (mostly through keyword research), the Pro+ plan gives you considerably more options on this front — and lets you manage the process of content creation better.

Another key difference between this plan and Starter is that it unlocks access to historical data.

This lets you, as Semrush puts it, “go back in time” and gain insights into your site’s or your competitors sites’ performance (based on metrics gathered since 2012).

A Google Looker Studio integration is also included with this plan, which allows you to bring Semrush data into Google’s free visual reporting tool. This is helpful if you need to create custom SEO reports or dashboards.

And a keyword cannibalization report is provided that lets you identify pages that compete against each other for the same search query in Google (either because the topics they cover are too similar, or because you optimized them for the same keyword).

Finally, the limits on the Semrush Pro+ plan are much more generous than the Starter one. On Pro+, you can:

Is Semrush Pro+ right for me?

The Pro+ plan is a good option for users who…

I’ll move on now to talk about Semrush Advanced. But first, a quick word about a special free trial of the Semrush One plans — something that you won’t generally find available on the Semrush site.

Semrush Advanced — $549 per month

So far, we’ve looked at two plans that are mainly focused on small business owners, Semrush Starter and Semrush Pro+.

But realistically, if you have a large client roster, or need to manage SEO for a significant number of websites, you’re going to be better off with the Semrush Advanced plan. This lets you work on up to 40 projects at once, albeit at quite a high cost — $549 per month.

In terms of the other features that Semrush Advanced unlocks, the key ones are as follows:

Other than the above, the main difference you’ll notice between the Advanced plan and the Starter and Pro+ ones is that the limits on pretty much everything are far more generous.

As mentioned above, you can use this plan to manage 40 projects at once; but it also lets you track up to 5,000 keywords and 200 AI prompts, and run 10,000 queries per day. And it lets you crawl 1 million site pages per month.

It’s also worth noting that the Advanced plan gives you access to Semrush MCP (Model Context Protocol). This allows developers, data teams, and technically-minded marketers to connect Semrush data directly into AI workflows, internal tools, or custom applications.

For agencies and enterprise users who rely heavily on automation, custom reporting, or AI-assisted analysis, MCP access can be particularly valuable, because it enables much deeper integrations and more flexible use of Semrush data than the standard interface allows.

Is Semrush Advanced right for me?

The Semrush Advanced plan is appropriate for users who:

So the Advanced plan will meet the needs of most power users — but even so, there may be some businesses for whom these features and limits are not sufficient.

That’s where the Custom version of Semrush comes in.

Semrush custom plans

So far in our overview of Semrush pricing, we’ve looked at “off-the-shelf” plans.

However, if you have the right sort of business — and the right sort of budget! — another option is to create a more bespoke plan, via the appropriately-named Custom plan option.

This will involve a discussion with Semrush regarding what features you need, how many users you want to add etc., and a negotiation on fees (which will be considerable).

But if you go down this route, you can expect premium support, account management, training, bespoke customizations and access to beta features.

This plan is geared more towards corporate customers than the other ones — you will need a decent budget to pay for a custom version of Semrush, but you can expect a lot of additional value from one.

Now, before I wrap up this overview of Semrush pricing, let’s take a look at some of the extra costs you might encounter from Semrush — in the form of fees for additional users, and the cost of various add-ons for the platform.

User management in Semrush

An aspect of Semrush pricing that you need to be very aware of involves user management. Unlike those of many competing SEO platforms, Semrush plans only come with one user account.

If you want to add more seats, you need to pay an additional — and not inconsiderable — fee. These fees are as follows:

By comparison to its key competitors, I’d argue that the feature set in Semrush is — generally speaking — more comprehensive, so if you’re just intending to have one user in your organisation work on your SEO, then each plan discussed above represents very good value.

However, if you know you’re going to need a lot of people accessing your account at once, this sense of good value becomes much less pronounced.

There are similar tools available — like Ahrefs and Moz — that include more seats as you go up the pricing ladder, or charge less for additional seats.

Semrush toolkits

Alongside its Semrush One plans, Semrush also offers access to a number of individual “toolkits.” These focus on specific areas such as content marketing, advertising, local SEO, and AI visibility.

Most of these toolkits function as add-ons — i.e., you pay for a toolkit and you get access to extra functionality.

There is one notable exception here, and that’s Semrush’s “SEO Classic” toolkit. This is not an add-on but a standalone, SEO-only version of Semrush. It provides access to Semrush’s core SEO tools, but not its newer AI visibility features.

The remaining toolkits — including AI Visibility, Traffic & Market, Local, Content, Social, Advertising, and AI PR — are separate, specialist toolkits that can either be used independently or alongside a Semrush subscription, depending on your needs.

Below, I’ll run through each toolkit in turn, with extra focus on SEO Classic, as it’s the most likely alternative to Semrush One for users who want powerful SEO features but don’t require AI-driven visibility tools.

SEO Classic toolkit

As the name suggests, Semrush’s “SEO Classic” offering is designed for users who can live without AI visibility tracking and want access to Semrush’s traditional SEO tools only.

And SEO Classic remains a very powerful offering — providing you with industry-leading keyword research, rank tracking, backlink analysis, site audits, and on-page SEO tools.

There are four SEO Classic plans available:

As with the main Semrush One plans, you can save around 17% on these monthly fees if you opt for an annual subscription.

Crucially, the usage limits on SEO Classic plans are the same as those on the equivalent Semrush One tiers. So you get identical allowances for:

However, one area where SEO Classic plans are slightly more restrictive than Semrush One is report scheduling. On SEO Classic plans, you can schedule up to three PDF reports per month, while Semrush One plans allow you to schedule five.

Overall, for users who are focused purely on traditional SEO — and don’t need AI visibility insights — SEO Classic can represent a more streamlined and cost-effective alternative to Semrush One.

AI Visibility toolkit

The AI Visibility toolkit is designed for businesses that want to understand how their brand appears in AI-driven search environments, rather than just in traditional search results.

You can either use it:

Pricing for the AI Visibility toolkit starts at $99 per month, per domain. For this you get access to AI visibility tracking, prompt research, and brand performance analysis.

Traffic & Market toolkit

The Traffic & Market toolkit (formerly “Semrush.Trends”) unlocks metrics that help you analyse how your competitors are performing on the SEO front.

The add-on costs $289 per user per month and the features it includes are:

These metrics are useful, but it has to be remembered that they are mostly based on estimates. These tools are best used to identify trends, patterns, and relative market position, rather than as a source of precise, first-party analytics.

Local toolkit

The Local toolkit is designed to help businesses improve their visibility in local search results, particularly in Google Maps and Google Business Profile.

The toolkit is priced per location, with three plans available:

All Local toolkit plans enable you to:

Additionally, the Pro and Business plans provide access to listing management, enhanced review workflows, and larger map rank tracking allowances, making them better suited to growing or multi-location businesses.

Now, how useful the local SEO add-ons will depend on the type of business you run (or the types of clients you have). As you might expect, they’re great for helping you raise the search visibility of bricks-and-mortar businesses that serve particular geographic areas — but not particularly useful for websites that aren’t specifically targeting a particular area (i.e., ecommerce sites, blogs, affiliate businesses and so on).

Semrush Content toolkit

The Semrush Content toolkit is designed for users who want to plan, create, and optimize SEO-focused content at scale, using Semrush’s data and AI-assisted tools.

Pricing for the Content toolkit starts at $60 per month.

In broad terms, the toolkit focuses on content ideation, briefing, and optimization, helping you to identify topics worth writing about and structure content in a way that will help it to perform well in search results.

Its key capabilities include the provision of data-driven content ideas, SEO content briefs, and tools that help align content with a defined brand voice. Higher usage limits and additional features are available on higher-tier Content plans, making them more suitable for teams producing large volumes of content each month.

Semrush Social Toolkit

Semrush’s Social Toolkit add-on gives you a suite of tools to help streamline the planning, creation, and publishing of social content — all from within your Semrush account.

There are three monthly plans to choose from:

The exact limits you get with Semrush’s social add-on — like the number of profiles, scheduled posts or content generations — depend on the plan you choose.

Advertising toolkit

The Advertising toolkit is aimed at businesses and marketers who want to research, plan, and optimize paid advertising campaigns using Semrush’s competitive data and AI-assisted recommendations.

It includes competitor keyword and ad analysis, Google Shopping ads research, and a unified dashboard for working with Google and Meta campaigns.

AI-powered recommendations help highlight optimization opportunities, while unlimited exports make it easy to use Semrush data in external reports or workflows.

There are two pricing plans available:

The Pro plan adds deeper competitive insights, including visibility into display, video, and social ads, as well as access to competitor landing pages.

AI PR toolkit

The AI PR toolkit is designed to help businesses identify media opportunities, pitch stories to journalists more effectively, and measure the real impact of PR activity using Semrush’s data and AI-driven analysis.

There are two AI PR plans available:

The AI PR toolkit is best thought of as a way to turn PR into a measurable, data-driven channel. It’s most valuable for teams that regularly pitch stories, conduct digital PR for link earning, or want clearer visibility into which outreach efforts actually generate coverage.

The Semrush app center

In addition to purchasing one of the main Semrush add-ons, you can also add functionality to your Semrush account by investing in a third-party app / integration from the Semrush app center.

Around 60 third-party apps are currently available — ranging from $19 to $349 per user per month in cost — and their focus is mainly on analytics and data (you can buy apps that let you analyse or research ecommerce keywords, mobile app performance and competitor advertising tactics).

A couple of the apps provide marketing / design functionality too: you can buy an app that generates social media banners for example, and a form-building app is available too.

Semrush pricing: summary

Overall, Semrush is a feature-rich digital marketing platform that offers a lot of value for money, especially if you only require access to your account by one user. It’s less good value however if you need to have lots of people working with the tool at once — the fees involved with adding multiple ‘seats’ are not insignificant.

The introduction of Semrush One simplifies things considerably by bundling most core features — including AI visibility tools — into a single set of subscription plans. For many users, this makes Semrush easier to understand and, in some cases, better value than before.

That said, the picture becomes more complex once you start looking beyond the core plans. Semrush’s toolkits are powerful, but they’re also expensive; whether they’re worth the extra spend will depend heavily on your business type and how frequently you’ll use them. The Local, Advertising, and AI PR toolkits, in particular, are best suited to specific use cases rather than general SEO work.

It’s also worth noting that users who don’t yet need AI visibility insights may find SEO Classic to be a more cost-effective option, as it provides the same traditional SEO limits as Semrush One without the newer AI-focused features.

In short, Semrush can represent excellent value — but only if you choose the right combination of plans and toolkits for your needs.

To sum things up:

If you’ve got any thoughts or queries on Semrush pricing, do feel free to add your observations in the comments section below. We read all comments and will do our best to answer any questions you may have.

Alternatives to Semrush

Semrush is not the only SEO and AI visibility tool of its kind out there — it’s a competitive marketplace! Other big hitters include Ahrefs, SE Ranking and Moz.

Check out our reviews and comparisons below for more information on how these tools stack up against each other:

You might also like to read our full Semrush review, our guide to the free Semrush trial, and our guide to accessing a free Guru account.