Shopify SEO — How to Optimize Your Shopify Store

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In this Shopify SEO guide, we walk you through the key steps you need to take to make sure that your store ranks highly in search results. Use the SEO checklist below to gain organic traffic — and increase sales on your store.

Let’s start with something that’s quick and easy to do — but also very important…

1. Make sure you’re using a custom domain name

When you set up a Shopify store, you are by default given a ‘’ domain name — ‘’ etc.

However, search engines and their users tend to trust custom domain names more than the standard Shopify ones, and using them can lead to better performance and more clickthroughs in search results.

Editing domain settings in Shopify
Editing domain settings in Shopify

(A custom domain name would be something like ‘’ etc.)

So make sure that:

  • you register a good domain name for your site
  • you connect it to your Shopify store (you can do this in the ‘Settings > Domains’ section of your Shopify dashboard — see screenshot above).
  • you set your custom domain name as your primary domain (this stops Google getting confused by the existence of multiple domains).

2. Register your Shopify store on Google Search Console and Bing Webmaster Tools

Google Search Console (graphic)

Registering a site with Google Search Console and Bing Webmaster Tools is something that all website owners who are serious about search engine optimization should do — regardless of the platform they’ve used to build it.

By registering your Shopify website with these services, you are telling Google and Bing that your store exists — and making sure it gets indexed.

Google Search Console
Google Search Console

Search Console and Bing Webmaster Tools will also give you notifications of any technical issues that that are preventing them from crawling your site properly.

Registering a domain with Google Search Console and Bing Webmaster Tools is very easy — but if you need more information on the process, you can check out the below resources:

Once you’ve registered your Shopify website with Google Search Console and Bing Webmaster Tools, you’ll then need to submit an XML sitemap to both services — this helps both services index your site accurately and quickly.

Helpfully, Shopify generates a sitemap automatically for you — the URL for this on your store is simply

In both Search Console and Bing Webmaster Tools you can submit this sitemap this by going to your site’s dashboard, and then clicking ‘sitemaps.’

Adding a Shopify store's sitemap to Google Search Console.
Adding a sitemap in Google Search Console.

It’s all pretty straightforward, but if you need more help with it, you can refer to Shopify’s official support video on the topic (see below).

Bonus tip: don’t forget Google Business

If you use your online store to sell online and in a physical location (i.e., using a point of sale system), make sure you also register your site not just on Search Console but on Google Business too.

This will get your site listed on Google Maps and can lead to an enhanced presence in search results.

3. Ensure your Shopify store is loading quickly

Page speed icon

Page speed is a signal used by search engines to rank websites in search results, with fast-loading sites given preference over slower ones.

(A fast site leads to a better user experience — something that Google’s search algorithms really like and tend to reward).

Now, your options with regard to reducing page speed are a bit limited with Shopify — because rather than being able to buy your own hosting and code your own template, you have to use Shopify’s servers and Shopify templates (which, while perfectly good, don’t give you fine-grain control over the speed with which your site loads).

That said, there are some things you can do to make a Shopify site load as quickly as possible.

  • Remove any Shopify apps that you are not using or don’t really need.
  • Avoid using a large number of web fonts on your site, or even consider ditching them entirely in favour of web safe fonts (these load much faster).
  • Use image compression tools like Tiny Png to reduce the size of any pictures you’re uploading to Shopify.
  • Keep use of any external scripts or custom code on your site to a minimum.
  • Avoid using image sliders (in favour of one, well-optimized image).

Recently, Shopify introduced an ‘online store speed’ report to merchants’ Shopify dashboards; this can be used to check how your store compares to others from a speed perspective.

To access this, go to Analytics > Reports in your Shopify dashboard and then choose the ‘Online store speed’ from the list of available reports that appears.

Shopify’s online store speed report
Shopify’s online store speed report — customers can abandon your store if it is too slow.

For more detailed analysis of page speed on your Shopify store, along with some suggestions on how to improve page loading times, you can use Google’s PageSpeed Insights tool.

Data provided by Google's PageSpeed Insights tool
Data provided by Google’s PageSpeed Insights tool

4. Do your keyword research!

Keyword research

One of the best ways to improve your Shopify store’s search rankings is to ensure that your site content and products contain the keywords that people are actually searching for. To do this, you’ll need to perform keyword research.

Keyword research typically involves getting three key pieces of information:

  • the keywords (phrases) that people are entering into search engines when looking for products or content like yours

  • the volume of searches for each of those keywords

  • how difficult it will be to rank for each keyword (based on how many existing authoritative sites or pages already perform well in search results for those keywords).

When you have these three pieces of information, you can usually identify the keywords to optimize your content for — or the kind of content you’ll need to create in the first place.

Using Semrush to carry out keyword research
Carrying out keyword research in Semrush.

This is because you have enough data to find a ‘sweet spot’ – keywords that are popular enough to generate a reasonable amount of traffic, without being so popular that there are already lots of other sites dominating search results for them.

Getting your hands on this information involves using a dedicated keyword research tool like Semrush or Ahrefs; these let you enter keywords and see all the above statistics for each one, along with lots of other useful information (lists of competing sites that currently rank well for your chosen keywords; suggested alternative keywords; and country-specific search results).

Getting an extended free trial of Semrush

The standard free trial of Semrush lasts seven days — however, for a limited time, you can avail of double-length trial.

This gives you a large window to try out all the product’s key features and access all the data provided by it.

Once you’ve got your keyword research sorted, it’s time to look at the more technical things you can do to your Shopify store to make sure that it performs well in searches for your chosen keywords.

5. Get your page and product titles right

Image of a web page with a page title highlighted

One of the most significant elements of a web page is its title. Search engines treat ‘title tags’ as key pieces of information when working out how to categorize and rank your content, and your title itself shows up as the largest component of a search result (as well as at the top of browser windows).

Page title
Page title tag in search results

You should ensure that your Shopify page and blog post titles are never vague in nature, and always start with your target keyword (the phrase you want to rank for in search results).

For example, if you ran a business called “Sarah’s Yummy Bakery” that sold white chocolate cakes, you would be better off using a page title that included the phrase ‘white chocolate cakes’ instead — just a more conventional (but less SEO-friendly) ‘Sarah’s Yummy Bakery’.

So, a good page title for the above example would be ‘White Chocolate Cakes — Sarah’s Yummy Bakery.’

In Shopify, there are two different processes for editing page titles: one for your home page, and one for every other type of page. Let’s look at both in turn.

Editing your Shopify home page title

To edit your home page title, you need to click Online Store > Preferences. Then, use the ‘Homepage title’ box in the ‘Title and meta description’ section provided to enter your home page title.

Editing the home page title in Shopify
Editing the home page title in Shopify

Editing other page titles in Shopify

For other pages, the method you use to edit a page title in Shopify is more or less the same, regardless of whether you’re working with a static page, product or post.

You need to locate your page, post or product in the Shopify dashboard (using the Online Store > Pages and Online Store > Blog posts options for pages and posts or the ‘Products’ tab to access products).

Once you’ve found it, it’s simply a case of scrolling down to the bottom of it and clicking the ‘Edit website SEO’ link in the ‘search engine listing preview’ section.

Locating the 'Edit website SEO' option.
Locating the ‘Edit website SEO’ option.

You’ll then be able to edit the page title using the ‘page title’ field provided.

Editing a page title for a product in Shopify.
Editing page titles in Shopify.

6. Use headings properly

Page headings

Ignoring headings is a common mistake made by merchants who build and update their online stores using ecommerce platforms like Shopify.

Instead of applying headings correctly (Heading 1, Heading 2, Heading 3 etc.) to their text — as a professional developer or webmaster might do — they add bold or capitalized text to break up their content.

This can cause quite a few problems:

  • From an aesthetics point of view it can look pretty bad.
  • It makes it more difficult for visually impaired visitors to your site to understand your content (screen readers rely on headings to help users navigate web pages).
  • It makes it more difficult for search engines to index your content accurately.

Adding headings and subheadings in Shopify is extremely easy: when editing a page or product description, you just highlight a piece of text and then choose your desired heading from the formatting drop down menu.

To do this, just click the formatting icon with the capital ‘A’, as per the screenshot below.

Editing Shopify headings for SEO purposes
To add a heading in Shopify, highlight the relevant text and then choose the heading type using the formatting bar.

As you can see, headings are numbered 1 to 6 in Shopify.

As you might expect, your Heading 1 (H1) is the most important, because search engines use it — along with the page title — as a primary way of ranking the page. So it should always include, and ideally start with, your target keyword.

It’s a good idea to include a few H2s and H3s containing relevant keywords on your pages and product descriptions too.

A banner advert for Semrush

7. Use engaging meta descriptions

Creating a meta description

Meta descriptions (also known as ‘meta tags’) are short summaries of web pages that appear underneath the blue clickable links in a search engine results page.

Meta description example
Meta description example

Although Google says that they aren’t a ranking factor, a well-written meta description can encourage more clickthroughs to your website — thus improving the clickthrough rate (CTR) of a page.

Although there’s a bit of debate about this, the CTR to pages in search results IS believed by many SEO experts to be a ranking factor — so getting meta descriptions right is important (if nothing else, more clicks generally equates to more sales!).

Your meta description for your Shopify products and pages should:

  • be concise (155 – 160 characters)
  • be accurate
  • contain the keywords you are hoping to rank for.

As with page titles, different processes apply depending on whether you want to edit your home page meta description — or the description for any other page.

To edit your home page’s meta description, you’ll need to click Online Store > Preferences and use the ‘homepage meta description’ box provided on the right of the screen to add or change it.

To edit a meta description for other types of pages, you just need to locate your page, post or product and then scroll down to the the ‘Edit website SEO’ link in the search engine listing preview.

You’ll then get the option to edit your meta description — use the meta description field, shown below, to do so.

Editing Shopify meta descriptions.
Editing meta descriptions in Shopify pages and posts

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8. Make your product titles and descriptions unique

Product title (graphic)

A common way of speeding up the process of adding products to a Shopify store is by using the ‘Duplicate product’ option.

The 'duplicate product' option in Shopify
The ‘duplicate product’ option in Shopify

Although this is undoubtedly a handy way to add a new product to your store, it can lead to a lot of very similar — or even entirely duplicated — product titles and descriptions being created by accident (or laziness!).

This is something that search engines can get confused by, and it’s not great for your visitors either. Duplicate content can lead to poorer performance in search results, so always try to make your product titles and descriptions as unique as possible.

Tip: use Shopify’s autowrite feature to create product descriptions

If you’re struggling to write product descriptions in Shopify, you could try using its new AI-powered ‘autowrite’ feature.

Using Shopify's 'autowrite' tool to generate original product descriptions.
Shopify’s product description ‘autowrite’ tool in action

To generate these, you’ll need to list some of your product’s features and keywords in the product description field and then select a tone of voice for your text; Shopify’s autowriter will then produce a product description for you based on your keywords.

You can ask Shopify to rewrite these automatic descriptions until you arrive at one you are happy with; and if you like, you can make the output more unique by editing the generated text yourself.

9. Optimize your image alt text and file names

Optimizing alt text (image of a picture in a frame)

Search engine algorithms don’t just look at the words on your Shopify store when indexing it — they factor in its images too.

To do this, they examine two bits of data associated with your pictures:

  • ‘alt text’
  • file names.

Let’s look at alt text first.

There are three main reasons why you should add alternative text (known as ‘alt text’ or ‘alt tags’) to your images:

  • Screen readers use it to provide a description of an image to visually impaired users visiting your website.
  • Search engines use it to categorize and better understand your content.
  • If your image fails to load, a description of the image will be displayed to help avoid confusion.

You should aim to add alt text that works for both screen readers and search engines — a description that contains your target keywords but is still perfectly understandable to anybody who is using a screen reader to access your content.

Editing alt text is really easy in Shopify, but the process varies slightly depending on the type of content you’re working on.

Adding alt text to Shopify pages or posts

To add alt text to images on static pages or posts,

  1. Navigate to your page / post (via Online Store > Pages or Online Store > Blog posts).
  2. Locate the relevant picture.
  3. Double click on it.

You’ll then see a box appear where you can edit various aspects of the image, including alt text.

Editing the alt text on a Shopify page.
Editing alt text on a Shopify page.

Adding alt text to Shopify products

To add alt text to product images,

  1. Locate your product by clicking Products on your Shopify dashboard.
  2. Once you’ve found your product, click on the relevant product image.
  3. Click the ‘Add alt text’ option to the right of the image to add your alt text.
Adding alt text to product images in Shopify.
Adding alt text to product images in Shopify.

Adding alt text when using Shopify’s drag-and-drop editor

Shopify’s newer themes make use of its Online Store 2.0 (OS 2.0) template format, which features a drag-and-drop editor.

Shopify Online Store 2.0 theme
Shopify’s new drag and drop editor

If you’re using this, you can add or edit the alt text of images by opening the OS 2.0 drag and drop editor via Online Store > Themes > Customize, navigating to your page template, selecting your image and then clicking the ‘Edit’ link. You’ll then see an option to edit your alt text (see screenshot below).

Editing alt text in a Shopify OS 2.0 template
Editing alt text in a Shopify OS 2.0 template

Using optimized image file names in Shopify

Changing file names is not always easy to do in Shopify — so it’s usually best to optimize them before you upload them to the platform.

This means ensuring your focus keyword is in the file name, and that the file name is short.

For example, if you were selling a blue toy airplane in your Shopify store, it would be better to give it a file name of ‘blue-toy-airplane.jpg’ instead of something indecipherable like ‘IMG1234567.jpg.’

If you do have to change an image file name after you’ve uploaded it to Shopify, this can be done in two ways.

If the image is on a page template that you’re editing via the Shopify drag and drop editor, it’s a case of selecting the image, clicking the ‘edit’ option and applying a new file name. (This is a pretty straightforward process).

For all other image types, including product images, it’s unfortunately going to be a case of deleting your existing image and replacing it with a re-uploaded version that contains your focus keywords in its file name.

If you have a lot of images in your store, apps like the Bulk Image Edit app (available from the Shopify app store) can help speed up this process — but if you have a large number of images to update, using this will involve some costs.

10. Use ‘clean’ URLs

Image of a browser address bar.

Using ‘clean’, SEO-friendly URLs is something that is encouraged by Google. Clean URLs are short, simple and easy to understand.

For example, if you were selling blue guitars, it would be advisable to use a URL of rather than

So, always ensure that your Shopify store’s URLs are as intelligible as possible and include a focus keyword. This will help both search engines and humans understand what your content is about.

To edit a page URL in Shopify, go to the page, product or post you wish to edit, scroll down to the bottom of it and then click ‘Edit Website SEO.’

Then, make your changes in the ‘URL and handle’ box (see screenshot below). If you DO change a Shopify URL, make sure that you tick the ‘create URL redirect’ option.

This prevents users (and Google!) encountering broken links, and lets Google knows that you have changed the URL.

Changing URLs in Shopify for SEO purposes
Changing URLs in Shopify for SEO purposes — if you do make a change, don’t forget to tick the ‘create URL redirect’ box!

Now, changing URLs of pages that aren’t currently performing well in organic search results is usually fine — but if you are contemplating changing the URL of a page that IS already ranking very highly, you should proceed a bit more carefully.

This is because a high-ranking, high-traffic page is likely to have a lot of backlinks to it, and these won’t count for anything at all if you don’t create a redirect from your old URL to the new one.

(Backlinks are links from other sites to yours).

Changing a URL can also affect the ‘social proof‘ of a page because it will reset the stats displayed on your social shares counter for that page to zero.

So, in an ideal world, it’s good to get the URL structure right at the point at which you create your Shopify page or product, or shortly afterwards.

And, if you do end up changing a page URL on your Shopify store, always check that ‘Create a URL redirect’ box!

11. Add rich snippets to your products and pages

Creating a rich snippet for a Shopify store page.

Rich snippets are pieces of ‘structured data’ that can be added to your content to help both searchers and search engines understand what a page is about, and they are an important part of how your website behaves in search results.

Rich snippets feature visual clues about the content of a product, page or post — for example star ratings, author, FAQ, prices, pros and cons etc.

These appear just after the search result’s meta description, as per the example below:

Example of rich snippets in action
Example of a rich snippet. Using them can help store owners improve a search result’s CTR, which can in turn ultimately improve the store’s position in search.

As you can see, rich snippets have been used to enhance the above search result for a restaurant with a star rating, the number of reviews it has received and a meal price range.

Search engines like rich snippets because they provide an additional source of data that can be used to categorize and index content better.

Humans like them because they add more relevance and context to search results (and this can lead to more clickthroughs, which in turn may lead to algorithms surfacing a result more often).

Rich snippets are typically generated through the addition of ‘Schema Markup’ — HTML code featuring tags defined by (a collaborative project involving Google, Yahoo!, Bing and Yandex aimed at helping webmasters provide more accurate information to search engines).

There are a couple of ways to add rich snippets to a Shopify store. The first is to manually add some ‘data markup’ code to your Shopify templates (you’ll find some more information about this along with a code example here).

The second approach is to use a rich snippets app — there are tons of these available from the Shopify app store.

A Rich snippets app in the Shopify App Store.
A rich snippets Shopify app

What about Google Shopping?

Getting your products onto the Google Shopping tab in search results (pictured below) is another way that you can boost your Shopify store’s visibility in search.

To do this, you’ll need to add the ‘Google & Youtube channel’ app to your Shopify store. This app is available for free.

12. Use the Yoast SEO app

Yoast SEO app

Yoast SEO is a tool that helps you identify tweaks you can make to your content that can help it perform better in search results. Until recently, Yoast was only available to WordPress users, but the good news is that it’s now available to Shopify users too.

Yoast works by scanning your content and outputting a list of actionable tips to help you improve it. It looks at everything from meta description length to keyword density to page readability — and it’s a really handy tool to have in your Shopify SEO toolkit.

Yoast SEO in action
Yoast SEO in action

Using Yoast for Shopify does involve a fee ($19 per month) but it is usually worth it — particularly if you are planning to drive traffic to your Shopify store via blogging and inbound marketing.

And speaking of blogging…

13. Make full use of your Shopify blog


A lot of Shopify users focus so much on their product catalogs (the images, the descriptions, the keywords used etc.) that they forget a hugely important aspect of SEO — creating great content, usually in the form of blog posts.

Sites that feature in-depth, informative blog posts on topics that people are interested in tend to perform better in search results.

Blogging in Shopify
A Shopify store featuring a blog

You’ll find some key tips on how to create the sort of engaging content that ranks in our article about increasing blog traffic.

Important: before you invest time in writing great content, some keyword research is essential.

This helps you get a strong understanding of the niche topics that people are actively searching for, as well as how hard it will be to rank for a particular niche.

See our Ahrefs vs Semrush comparison, our Semrush review, our Moz vs Ahrefs comparison and our Ahrefs review for more information on the sort of tools you’ll need to do this with.

(Our video guide to using Ahrefs for keyword research, below, may also be of help).


Backlinks are links from another site to yours, and they constitute a very important part of SEO.

This is because search engines view backlinks as ‘votes’ for the quality of a piece of content. Generally speaking, the more of these ‘votes’ that the products and pages on your store have, the more likely they are to rank highly in search results.

Getting backlinks is one of the most difficult aspects of SEO, but it’s very important to do.

To get backlinks, you typically have to ‘reach out’ to other site owners in your niche and persuade them to link to your content. This can be hard — but is made easier if the content you’ve created is really strong.

(Strong content also tends to attract backlinks without as much outreach too, because people like linking to interesting products or authoritative posts).

One thing that you should generally avoid doing is buying links — search engines are wise to this practice and can penalize your site in search results if they discover evidence of it. Link exchange schemes are technically against Google’s webmaster guidelines too.

15. Increase ‘dwell time’ on your Shopify store

Dwell time (image of a sand timer)

Dwell time’ is a phrase that SEO experts use to refer to the length of time a user spends on a website before returning to search results.

There is a general consensus in the SEO community that the longer your dwell time, the more likely your content is to perform well in search results — because it indicates to search engines that it is satisfying user queries.

So, it makes sense to create your Shopify site in a way that retains attention for as long as possible.

Here’s how you can do this:

  • Create genuinely great content — whether that means writing engaging, in-depth blog posts or showcasing fantastic images on your product pages, give people a a reason to hang about and eyeball your content for ages!
  • Consider using bucket brigades in your copy — phrases or questions that encourage the reader to keep on reading.
  • Use a simple navigation structure that makes it easy for users to get from one part of your website to another, and encourages them to browse longer.
  • Make use of internal linking — for example, add ‘related products’ or ‘suggested further reading’ calls to action. This encourages visitors to spend more time on your store digesting not just the first page they landed on, but other products and content too. (Internal links can bring other SEO benefits too).
  • Encourage people to leave comments on your blog posts (and to read them).
  • Embed videos on your pages (watching them can take your visitors a while!).

One thing that’s very important to remember however is not to just put any old content or ‘fluff’ on a page to keep people on it longer.

Whatever you place on it has to provide genuine value to a user.

Get more Shopify SEO resources

The above tips and best practices should definitely help make a difference to the performance of your Shopify store in search results, but there is a lot more that you can do to tackle SEO issues and make your Shopify store rank higher on Google.

If you’re interested in finding out more about the whole topic of search engine optimization, and want to make sure your store performs well in search results, then make sure you download our free SEO toolkit below. We’ll send you all our key resources and guides, keep you up to date with the latest SEO advice and send you tips on how to start a successful business.

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For a limited time only we’re offering our readers some excellent free SEO tools and resources. Sign up now to immediately receive:

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Shopify SEO FAQ

Is Shopify good for SEO?

Yes — Shopify is designed in a way which adheres to SEO best practice, and it lets you access and manipulate all the key SEO elements easily. You don’t have control over hosting, so you’ll have less ways to manipulate page speed (an increasingly important ranking factor), but Shopify’s hosting setup is generally fast and the company uses a CDN (content delivery network) to further ensure that stores built on the platform load quickly.

How can I make a Shopify store rank highly in search results?

There are quite a few steps you’ll need to take to ensure that a Shopify store ranks highly in search results, but the key ones are making sure that it (1) is registered with Google Search Console, (2) always uses unique product descriptions, (3) contains compelling content for which keyword research has been carried out and (4) has high quality backlinks pointing to it.

Are there any SEO apps available for Shopify?

A wide range of SEO apps is available from the Shopify app stores. Popular ones include Plug In SEO, SEO King, Avada SEO, Bulk Image Edit, Smart SEO and SEO Boost.

Why is my Shopify store not showing up in Google?

If your Shopify store isn’t appearing on Google at all, check that you’ve registered it with Google Search Console. Additionally, try to source some high-quality links from other websites to your store — this is one of the best things you can do to increase a site’s visibility in search results. Remember also that brand new sites can take a while to get indexed by search engines — several weeks, in fact.

Is SEO better on WordPress or Shopify?

Technically speaking, WordPress is the better platform for SEO — the platform gives you much more control over site code and hosting, and this allows you to create a super fast site with a great technical SEO setup. However, in order to do this, you will need excellent development skills (or access to a good developer) and a top-class hosting package.

Shopify SEO — now, over to you!

Got any questions about Shopify SEO? PLease feel free to leave a comment below — we read all queries and do our best to answer them 🙂

Comments (19)

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This is an incredibly useful article for SEO beginners like me. Full of solid information and simple, practical tips – I can’t wait to improve my Shopify website. Thanks!

When I share my website using the URL, I noticed an image is attached to it. How do I change that image? I can not find a way to change it on my Shopify account.

Hey Devin, I think that the below resource may help you sort that out:

Hi Chris, What are your thoughts of pages, versus blog posts for ranking? I have great content on pages but they don’t seem to rank nearly as well as my blog posts. Would it be wise to change the format on the pages to a blog format. Or does that even matter?

Hi Matthew, I just realized that I never responded to this! So sorry. I think that so long as the content is strong, page format should be fine (and switching them to blog post format might actually confuse some users — for example, you wouldn’t want to change an ‘About us’ page to a blog post).

However, if you’re writing blog style content (how-to guides, a hot take on a particular topic, listicles etc.) then I would definitely put that in a blog. It will make more sense to users if it’s in that format, and they can also engage with it more easily via comments etc.

For more info about the best way to use a blog I’d recommend reading this:

Hope this very late answer helps a bit!

Great article. Something I have a few Shopify clients and the clean URLs issue almost always comes up. Shopify has a habit of creating multiple URLs (sometimes 10+) for a single product page. I’ve seen all sorts of duplicate content issues caused by this when the correct canonical have not been in place – definitely one to watch out for!

Great article! I just started a new shopify store (1 of many) but this time I want to purely focus on generating organic traffic with a content marketing strategy. I saw a lot of stores in my niche that purely just have product/category pages, which could be hurting their sales (well at least what I think). Thanks for your insightful guide.

HiThat’s great information.I’ve ab issue on my site:https://Cellphonepartscanada.comWe’re working on seo properly with above guidelines but our keywords are not improving single rank. They’re stick on 78 positionsPlz help

Hi Manny, it can take time for any improvements to kick in – a few weeks at least. Additionally, you also need to make sure that you are building backlinks to your site, not just adjusting keywords (see step 13 above).

Even today such an informative article, well done!

I was wondering would you be interested in updating the article and including AMP by AmpifyMe app since it is the best AMP app for Shopify at the moment:

It is our beloved app ???? but more importantly sports a 4.8 rating out of more than 400 reviews.

I hope you do not mind my reaching out like this!Thanks!

Amazing content. As a small update you could take a look at my article, it does not cover as many aspects as you do, but I have covered schema micro-data and breadcrumbs. I even have a free-to-use code snippet to implement micro-data and show JSON-LD breadcrumbs on any shopify store. I would highly appreciate if you mention my article as a backlink to it. Thank you.

I have just started using shopify and your article has really helped me gain some insight.

Thanks for sharing

Just a small update there are newer and better amp plugins out there that don’t force you to use a subdomain for your anp pages. Way better for SEO.