Printful Pricing (2024 Guide)

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Written by Matt Walsh | Reviewed and edited by Chris Singleton

In this detailed guide to Printful pricing, we take a look at the basic costs for Printful products, shipping and fulfillment services. We also discuss the fees for its many optional services like warehousing and custom branding, as well as how to access Printful discounts for your print-on-demand business.

But first…

What is Printful?

Printful is a print-on-demand (POD) service that allows you to create, print, and sell personalized merchandise through your own online store or an ecommerce marketplace like Amazon, eBay, or Etsy.

Unlike traditional printing companies that only print in bulk and require you to order a minimum number of products, Printful (like other POD companies) operates on a made-to-order model. This means that products are only printed when a customer places an order, and consequently, you can avoid any upfront costs.

Printful home page.
Printful home page

Printful offers a wide range of printable products that can be customized with your unique designs. The Printful catalog contains over 340 customizable products including t-shirts, sweatshirts, posters, mugs, stationery, tech accessories and more.

Now, Printful doesn’t just print your products for you — it delivers them too. When the company prints a product for you, it then packages it up and ships it for you.

Printful's product catalog
Printful’s product catalog

The process of selling with Printful generally involves three simple steps:

  • picking one of their products
  • customizing it (by adding image and text)
  • setting your own retail price for the item (by marking up the product’s price)

Once that’s done, you simply add your Printful product to one of its 23 ecommerce integrations and get selling.

So how much does Printful actually cost?

How much does Printful cost?

The good news is there are no monthly fees to use Printful. It is completely free to set up a Printful account, create custom products, integrate your account with an ecommerce platform and list products for sale.

Printful's free features
Printful now offers all of its main features for free — there are no monthly pricing plans to worry about.

You are however charged every time you sell a Printful product via your online store. There are three things that you’ll have to pay for, namely:

  • The product
    The cost of a product varies depending on its type, size, and color.
  • Printing
    The cost of printing your design onto the product is determined by the printing technique you choose. For example, a standard ‘direct to garment’ (DTG) digital print on a white t-shirt might cost $9.25, while a high-quality embroidery print on the same t-shirt might cost $11.95.
  • Shipping
    Shipping fees vary depending on the shipping method, destination, and weight of your package. Printful offers a variety of shipping options, including standard, expedited and international.

(I’ll discuss prices for specific products, different print techniques and shipping rates in much more detail shortly).

A key thing to note about the product and printing costs above is that all Printful products include one basic ‘print area’ as part of the standard price.

Print areas in the Printful product designer.
Adding images to product print areas in Printful’s design maker tool

In the case of most clothing items, this means you can add one main ‘direct to garment’ (DTG) print design to your product as part of the standard product price. If you want to add additional print areas — i.e, a design on the back or sleeve of a t-shirt in addition to a main design on the front — you’ll face an additional fee for doing so.

As for shipping costs, you’ve got to remember that Printful charges you (not your customer) for shipping your product, so it’s important to factor these in when creating a product listing (so as to make sure that these shipping charges are covered by the price of your product listing).

In addition to these basic costs, Printful offers a range of optional services like customized packaging, warehousing and design services, all of which involve various fees depending on your requirements.

Let’s discuss all these costs in a bit more depth, starting with product and printing costs.

Product and printing costs

Printful used to have a reputation for being slightly more expensive than some of its print-on-demand competitors.

However, Printful recently implemented significant price cuts of 6% to 9% on much of its product catalog, which now puts its prices on a par with key competitors like Printify and SPOD (with Printful actually working out cheaper than them for a good range of popular items).

Printful’s starting prices for some popular POD products are outlined in the table below.

Product (including one print area)Printful starting price
Unisex t-shirt (Gildan 64000)$9.25
Unisex sweatshirt (Gildan 18000)$18.50
Unisex hoodie (Gildan 18500)$21.95
Trucker hat (Otto Cap 39-165)$12.95
All-over-print hoodie$42.95
White glossy mug$7.95
Enhanced Matte Paper Poster$5.50

In terms of how Printful’s product prices stack up against some of its main competitors, Printful is, in general,

  • significantly cheaper than Spring (formerly Teespring)
  • considerably cheaper than Apliiq
  • cheaper than Printify’s best-rated print partners
  • priced similarly to SPOD
  • more expensive than Yoycol

In some cases of course, we are not comparing like with like — most POD companies offer different base products (from different product manufacturers) and each platform comes with different unique features, tools and ecommerce integrations.

However, Printful generally betters other POD companies when it comes to product design functionality and overall features. So the fact that it is now also very competitive on product pricing creates a compelling overall case for using it to set up a POD business.

Costs for additional print areas

Now, in the case of the three clothing items mentioned above — the t-shirt, sweatshirt and unisex hoodie — these product prices include one standard DTG print.

However, one of the key benefits of Printful over competing POD apps is that it lets you add quite a few additional print areas to your products. These allow you to add extra design elements to your item.

Adding additional print areas to a product in Printful's product designer.
Adding additional print areas to a product in Printful’s product designer

Options on this front for standard apparel products include the ability to add print areas to their back, sleeves and neck areas.

If we use the $9.25 Gildan 64000 t-shirt above as an example, costs for adding additional DTG print areas to those locations are:

  • sleeve print — $2.49 per sleeve
  • back print — $5.95
  • outside label — $2.49
  • inside label — $2.49

Most Printful apparel products allow you to add several extra DTG print areas, but it’s important to note that in some cases it is not possible to add both a back print and an outside label on the same item.

Embroidery pricing

In addition to printing your products with the DTG method, Printful also provides the option to add designs to your products by using embroidery.

There are over 80 products in Printful’s catalog that can be embroidered; these include hats, t-shirts, sweatshirts and hoodies.

An embroidered hat design in Printful.
An embroidered hat design in Printful (the tool lets you create custom product mockups, and this gives you and your store visitors an idea of what the item will look like in real life).

In our t-shirt example, a finished embroidered Gildan t-shirt costs $11.95, adding $2.70 to the standard DTG print method price. In the case of the unisex sweatshirt, an embroidered version costs $22.25, which is $3.75 more than the DTG print technique.

If the design you are looking to use in an embroidery piece includes a wide variety of colors and shades, it is generally best to opt for Printful’s ‘unlimited color’ embroidery method. This costs an additional $3.50, but allows you to incorporate gradients and a much wider range of colors into your embroidery designs than the standard method.

A gradient-based embroidery design in Printful
A gradient-based embroidery design in Printful

Some example pricing for Printful embroidery items are as follows:

  • Youth baseball cap — $14.95
  • Snapback cap — $15.25
  • Unisex denim jacket — $55
  • Simple backpack — $26.95
  • Large eco tote bag — $17.95
  • Premium eco hoodie — $40

Some other embroidery fees you may face, depending on the product and design involved, are:

  • Standard design digitization fee — $6.50 per file
  • Designs created with Printful’s product designer text tool: $3.95 per file
  • Adding embroidery to the back or side of hats: $2.95 per file
  • Adjusting flat embroidery for hats to apparel: $2.95 per file

You can learn more about creating embroidered products with Printful in the video below.

Printful pricing discounts

All of the pricing mentioned so far in this post has been based on Printful’s standard product and printing pricing fees. However, there are several ways to accessing some pretty generous discounts in Printful.

Printful ‘Memberships’ discounts

Printful recently launched a new way for merchants to access cheaper product pricing on the platform — via the ‘Printful memberships’ program.

There are two membership tiers: ‘Printful Growth’ and ‘Printful Business’. The available discounts on each tier are as follows:

Printful Growth Membership

  • Up to 20% off on direct-to-garment products
  • Up to 30% off on other products
  • 7% off on product branding

Printful Business membership

  • Up to 22% off on direct-to-garment products
  • Up to 33% off on other products
  • 9% off on product branding
  • 25% off on sample orders
  • Free digitization for embroidered products, saving $2.95 to $6.50 per item.

Printful merchants need to make $12K per year in sales to access the ‘Growth’ membership discounts, and $60K per year to become a ‘Business’ member.

Printful 'memberships' discount tiers

Alternatively, you can join the ‘Growth’ membership by paying a monthly fee of $24.99, regardless of your sales.

Sample order discounts

The next Printful discount relates to sample orders.

Ordering samples is a key part of running a POD business. Doing so lets you inspect the quality of both the base product (t-shirt, hat, poster and so on) and assess the execution of your design in terms of print quality (color, definition, durability after washing, etc.).

Happily, Printful gives store owners a 20% discount on sample orders (with three products allowed per sample order each month).

Ordering a discounted sample order in Printful.
Checking sample quality is a key part of setting up a POD-based online business. It’s vital to ensure that high quality designs translate into high quality products!

Additionally, Printful increases this discount to multiple sample orders when you hit certain sales thresholds on your store — with an upper limit of 5 sample orders permitted each month when you reach $300 in accumulated monthly sales (up to a maximum of 15 sample products).

Bulk order discounts

Finally, there’s Printful’s ‘bulk order’ discount to consider.

Printful direct bulk pricing starts with a minimum order of 25 products and can be used up to a maximum order of 500 items — with discounts ranging from 5% to 55% depending on the product.

ProductStandard priceDiscounted price (500 items)
Men’s Classic Tee | Gildan 5000$9.25$8.60 (7% discount)
Unisex Staple T-Shirt | Bella + Canvas 3001$11.50$9.78 (15% discount)
Youth Staple Tee | Bella + Canvas 3001Y$13.25$11.13 (16% discount)
Cuffed Beanie | Yupoong 1501KC$13.95$9.07 (35% discount)
Unisex Premium Hoodie | Cotton Heritage M2580$25.45$20.36 (20% discount)
Standard postcard$1.50$0.67 (55% discount)

So, if you need a large quantity of custom products for a promotion or event, buying in bulk with Printful can bring some significant savings.

Printful bulk pricing calculator.
Printful bulk pricing for a Bella + Canva 3001 unisex t-shirt

You can consult Printful’s bulk pricing calculator to find discounts on more Printful products.

Shipping fees

To get your products to your customers, Printful partners with a range of well-known carriers. These include USPS, UPS, FedEx, DHL, Canada Post, Australia Post and Royal Mail.

Printful shipping fees depend on the exact location of your end customer. Currently, the company operates 9 shipping regions: the US, EU, UK, Canada, Japan, Australia / New Zealand, Brazil, Japan and worldwide.

Each shipping region has different rates depending on the product you’re shipping.

If you’re shipping your POD products to the US, Printful shipping rates for some key products are as follows:

  • T-shirts — $4.69 for a single product / + $2.20 per additional product
  • Sweatshirts — $8.49 for a single product / + $2.50 per additional product
  • Dresses — $3.99 for a single product / + $2 per additional product
  • Hats — $3.99 for a single product / + $2 per additional product
  • Framed posters — $10.49 for a single product / + $4.50 per additional product
  • Mugs — $6.49 for a single product / + $3.50 per additional product
  • Phone cases — $3.99 for a single product / + $0.75 per additional product.

Printful’s international shipping rates are generally lower than rival POD companies Printify and SPOD.

Printful shipping rates for a Bella and Canvas t-shirt
Printful shipping rates for a Bella and Canvas t-shirt

For example, shipping a Bella and Canvas t-shirt to Canada with Printful would cost $8.29 ($1.10 less than Printify), delivering it to the UK would cost $4.59 ($5.41 less than Printify); and sending it to Australia would cost $7.19 ($5.30 less than Printify).

With SPOD, it costs $4.77 to ship a similar t-shirt to the US, but this shipping cost would rise to $9.89 if your SPOD account is based in the EU rather than the US.

Printful is able to offer more competitive shipping rates than these key competitors thanks to its large network of 15 in-house production facilities.

These enable Printful to print and ship your products from a facility that is located close to your customer; this reduces both shipping times and costs compared to some of its rivals.

Printful global fulfillment centers
Printful fulfillment centers

You can check more Printful prices for shipping products to various regions using the company’s shipping calculator.

Now we know what it costs for products printing and shipping in Printful, let’s move on to investigate fees for some of the additional services it offers, starting with custom fulfilment.

Ecommerce platform fees

One thing that’s important to note about Printful is that to get the most out of the service, you’ll need to connect it to an ecommerce platform. And this will involve some costs that are not charged directly by Printful.

Ecommerce platforms all involve subscription fees, but to use Printful with most of the popular options (Shopify, Wix, Squarespace etc.), you’re generally looking at a fee of around $30 per month to get a basic print-on-demand store off the ground.

For the record, we generally recommend Shopify as the best solution to use with Printful, as it connects seamlessly with it and gives you access to its whole range of features (including, importantly, the option to let your customers customize products that they buy from you).

Custom fulfillment costs with Printful

Printful offers several features when it comes to custom fulfillment options for your print-on-demand business.

These are:

  • Adding branded inserts to packaging
  • Using branded packaging
  • Warehousing other products with Printful

Let’s take a quick look at pricing for these optional services.

Adding branded inserts to packaging

To help you promote your brand and create an ‘unboxing experience’ for your customers when they receive your products, Printful lets you add a range of ‘packaging inserts’ to your packed products.

These include flyers, coupons, business cards, stickers, postcards and thank you cards — all of which Printful will add to your orders before shipping them out.

Packaging inserts

You can either get these printed by Printful or alternatively get them made yourself and send them on to Printful to use on your orders.

Fees for this service are:

  • Branded insert storage fees — $0.80 to $1.60 per cubic foot of storage.
  • Minimum monthly storage fee — $150 per month.

Using branded packaging

Printful uses high-quality ‘white-label’ packaging to send your products to your customer and happily, the cost of this is covered by the fees you pay to Printful for printing and shipping your items.

Depending on the product in question, Printful packs your items in:

  • Polymer mailers — Printful’s mailers are made with post-consumer recycled (PCR) plastic and they are used for the large majority of DTG apparel items (t-shirts, dresses, hoodies, sweatshirts, beanies, mugs, water bottles, etc.).
  • Corrugated cardboard boxes — mainly used for structured and unstructured hats.
  • Kraft mailers — used to pack phone cases at Printful’s in-house production centers.
  • Triangular kraft boxes — employed in most regions to pack posters (these triangular boxes mitigate the need for the use of plastic caps used by sending posters in cardboard cylinders).

While it’s unfortunately not possible to add any branding to these various forms of packaging, it is still possible to use branded outer packaging for your products with Printful.

To do this, you simply send Printful your own branded packaging in which to ship your products.

A branded mailer envelope
A branded mailer envelope

(For the record, Printful recommends the ‘Sticker Mule,’ ‘Arka’ and ‘PackHelp’ services for creating customized branded mailers. These companies offer large discounts when you buy branded packaging in bulk from them.)

When you send your own-branded packaging to Printful’s fulfillment centers, the company then charges you the following storage fees and order fulfillment fees:

Storage fees

  • 1–25 cubic feet = $1.60
  • 25–300 cubic feet = $1.25
  • 300+ cubic feet = $0.80

Fulfillment fees

  • Picking fees — $0.50 per custom mailer

Printful lets you use your own branded packaging for all products except drinkware, wall art, structured hats and stationery.

The available Printful locations to which you can send your custom packaging are:

  • Riga, Latvia — 2 fulfillment centers
  • Barcelona, Spain 1 fulfillment center
  • Birmingham, UK — 1 fulfillment center
  • Charlotte, North Carolina — 2 fulfillment center
  • Dallas, Texas — 1 fulfillment center
  • Toronto, Ontario — 1 fulfillment center
  • Tijuana, Mexico — 1 fulfillment center

Warehousing other products with Printful

Printful offers some potentially very useful fulfillment services in the form of warehousing and fulfillment services for other goods you sell on your store (i.e., products you’re not sourcing via Printful).

These work in the same way as other warehouse fulfillment services, such as Amazon’s FBA service or the Shopify Fulfillment Network, which let you send your own products to them for storage, packaging and shipping.

A printful fulfillment center
One of Printful’s 16 fulfillment centers

Pricing for Printful’s warehousing and fulfillment service is competitive, with fees ranging from $0.80 to $1.60 per cubic foot and a minimum monthly charge of $150 in the US.

Other fees you’ll need to be aware of are:

  • Product fulfillment fee — $2.00
  • Product picking fee — $0.95
  • Pack-in picking fee (optional) — $0.50
  • Custom packaging picking fee — $0.50

So, if you’ve got an ecommerce store that sells products through Printful but also features a product range from other suppliers, it might be worth comparing your current warehousing costs with those offered by Printful.

You can find out more details about how Printful acts as a warehousing and fulfillment company on the Printful website.

Printful pricing: summary

I hope our guide to Printful’s pricing has helped you make sense of all the options available to you!

To sum up, my view is that overall Printful is extremely good value, with some of the key reasons for this being:

  • Printful’s product pricing — it’s very competitive, with product prices in many cases being lower than those offered by Printify and SPOD.
  • Printful’s discounts — The discounts available from Printful for sample orders and bulk orders are generous, and its monthly discount scheme provide larger volume sellers with an excellent way of keeping costs down.
  • Printful’s custom fulfillment options — Printful offers more custom fulfillment services than any other POD company on the market. The prices for using optional features like adding labels to products and branded pack-in slips to packages are reasonable too.

For more information about the platform, feel free to check out our full, in-depth, Printful review, or visit the Printful website here. And do leave any questions in the comments section below — we’ll do our best to help!

Alternatives to Printful

Printful is by no means the only POD solution on the market — there are lots of other print on demand services to choose from. Let’s take a look at some of the key ones.

Printify

Printify is one of the strongest contenders to Printful, especially where product catalog size is concerned: it gives you access to a huge selection of 900+ customizable products.

The Printify platform
The Printify POD platform

Unlike Printful, Printify uses a large network of third-party print companies to print orders, which can sometimes lead to faster shipping for customers and lower costs for merchants.

You can learn more about how Printify compares with Printful in our detailed Printful vs Printify comparison.

SPOD

SPOD is a print-on-demand company with extremely fast production times for its product catalog of 230+ items. The company claims that around 95% of orders are ready for shipping within 48 hours. SPOD can also potentially be connected to hundreds of ecommerce marketplaces through an integration with the ‘Order Desk’ software automation service.

You can learn more about how SPOD stacks up against Printful here.

Spring (formerly Teespring)

Spring is a print-on-demand company aimed directly at social media content creators. It comes with integrations for Instagram, Twitch, Linktree, OnlyFans and Youtube — making it an interesting POD solution for creators on these platforms to sell custom merch directly to their subscribers.

You can learn more about the Spring platform in our detailed Printful vs Spring comparison article here.

Apliiq

Apliiq is a POD company that specializes in premium apparel products.

Like Printful, Apliiq boasts an extensive selection of customization options, including branded labels, clothing tags and embroidered patches. It also caters for product personalization, allowing customers to design the interior lining of a hoodie or enhance their clothing with added pockets, patches, and other features.

You can learn more about Apliiq and its ‘private labeled’ hoodie options in the video below.


Printful pricing FAQ

Is Printful free?

There are no monthly subscription involved with using Printful, but you will be charged whenever you sell an item through the service.

How much does Printful setup cost?

There are no upfront costs to set up a Printful account. However, to use the service, you will usually need to connect it to an ecommerce platform (Shopify or Squarespace, etc.), which will involve a paid-for monthly subscription. Typically, you should budget around $30 per month for an entry level plan from one of these ecommerce solutions. If you don’t intend to design your own products, there may also be graphic design costs to consider.

Does Printful charge you to sell?

Printful charges you whenever you sell a product (you will have cover the base product costs plus the shipping fee involved) but generally speaking there are no monthly fees or upfront costs to worry about with the platform.

Do I pay for shipping on Printful?

Yes. The precise amount will depend on what you’re selling and where your customers are located, and you will need to factor this into your pricing strategy for your products.

You can still of course offer free shipping to your customers if using Printful — but you will have to cover the cost of doing so.

Do you need Shopify to sell on Printful?

No. Printful works with a variety of ecommerce platforms, but Shopify integrates particularly neatly with it.

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