How to Connect Printful to Etsy (2024) — Simple Guide

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'How to connect Printful to Etsy' - thumbnail image featuring the Printful and Etsy logos on a light blue background.

In this post, I’m going to show you how to connect Printful to Etsy. Read on to discover how to set up an account with both platforms and how to sync your Printful print-on-demand products to Etsy’s online marketplace.

1. Create your Printful account

Before you can start selling Printful products on Etsy, you’ll need an account on both platforms.

So, let’s start with creating a Printful account.

Just go to the Printful home page and click on the red ‘Get started’ button.

Printful's home page with an arrow pointing to the 'Get started' button.
The Printful home page

This takes you to the Printful sign up page, where you’ll get the option to sign up to Printful with your:

  • Facebook account
  • Google account
  • Apple account
  • Email account.
Printful sign up page
Printful’s sign up page

Once you’ve signed up via your preferred method, Printful then asks you a few onboarding questions about your business and goals. When you’ve answered these questions, simply click the ‘Finish’ button to go to your new Printful account.

Printful onboarding questions
Printful’s onboarding questions

You’ll then see your Printful account dashboard (pictured below), from where you’ll be able to manage key account tasks like designing products, tracking orders, managing shipping and creating promotions.

Printful dashboard
The Printful dashboard lets you choose the products you want to sell in your print-on-demand business, set your own retail price for items, manage account integrations, etc.

Once you’ve got your Printful account up and running, it’s time to create your Etsy account.

Let’s see how to do that next.

2. Create your Etsy account

To create an Etsy account, go to the Etsy home page and click ‘Sign in’ at the top right corner of the page.

Etsy home page
Etsy home page

You’ll then see a box appear prompting you to log in or register. Click the ‘Register’ button at the top right corner of this box (see screenshot below).

Registering for an Etsy account
Registering for an Etsy account

As with Printful, you can then use a Google, Facebook or Apple account to register with Etsy, or alternatively, you can sign up with an email address.

Once you’ve registered with Etsy, the next step is to open an Etsy store.

To do this, click on your profile picture at the top of the Etsy interface, and scroll down to where it says ‘Sell on Etsy’.

Opening an Etsy store
Opening an Etsy store

Next, you need to click on the ‘Get started’ button, and then agree to Etsy’s terms and conditions by clicking on the ‘Let’s do this’ button.

Agreeing to Etsy's terms and conditions
Agreeing to Etsy’s terms and conditions

You then go through the rest of the guided store set up steps in Etsy, namely:

  • Shop preferences
  • Name your shop
  • Stock your shop
  • How you’ll get paid
  • Set up billing
  • Your shop security.
Naming your Etsy shop.
Naming your Etsy shop

During the ‘Stock your shop’ step of the Etsy store configuration process, it’s very important to create a mock product listing in Etsy. This is because you need to have at least one active Etsy listing in your store in order to connect your account to Printful.

creating an Etsy listing.
Creating Etsy listings

So, go through all the steps and create a full Etsy listing during this part of the Etsy setup.

It’s also important to enter Printful’s details into the ‘Add a new production partner’ section of your Etsy listing.

Adding Printful as a production partner in Etsy.
Adding Printful as a production partner in Etsy

This is a key requirement, because Etsy has strict rules about the type of products (and their production processes) that can be listed in its marketplace.

Etsy product listing.
Etsy product listing

Once you’ve created your dummy Etsy listing and set up the rest of your Etsy store details, you’ll need to head back over to your Printful account for the next step: connecting your Printful and Etsy accounts together.

3. Connect Printful to your Etsy account

In your Printful dashboard, click on ‘Stores’ in the main menu and then click on ‘Choose platform’.

Choosing a platform in Printful.
Choosing a platform in Printful

Choose Etsy from the available platforms and marketplaces and then click the ‘Connect to Etsy button.’

'Connect to Etsy' button in Printful.
Connecting to Etsy in Printful

Doing this will redirect you to your Etsy account, where you simply need to click the ‘Grant access’ button to allow the connection to be made between your Printful and Etsy accounts.

The 'Grant Access' button in Etsy.
Granting access to your Etsy account

Having granted access on your Etsy account, the Printful system usually detects if you are using the same email address in your Etsy store. If it does, you can just hit ‘continue’ to sign back in; if it doesn’t, just sign in with your Google, Apple, Facebook or Email account.

Signing back in to Printful.
Signing back into Printful

Once you’ve signed back in, Printful now asks you to confirm the connection between your Etsy and Printful accounts, which you do by clicking on the red confirmation button.

Confirming your Etsy connection with Printful.
Confirming your Etsy connection with Printful

With that done, you have successfully connected Printful to your Etsy store!

You’ll now be able to create custom products in Printful and add them easily to your Etsy storefront.

But how do you add Printful products to Etsy?

4. Add your Printful products to Etsy

The first thing to do before you add a Printful product to Etsy is create a product in Printful.

To do this, click on the ‘Add product’ button in your Printful dashboard.

Creating your first product in Printful
Creating your first product in Printful

This takes you to Printful’s product catalog, which contains around 341 different printable products in several categories (these include ‘Men’s clothing,’ ‘Women’s clothing,’ ‘Hats,’ Home & living,’ ‘Eco-friendly products’ and more).

Choose the product you want to create by using the search box and filters provided, and when you’ve located the one you want to customize, click on it to start the design process.

This takes you to Printful’s product designer — you use this to define the print process for your product (’embroidery’, ‘all-over print’, etc.), upload your artwork files, and apply a wide range of effects such as text effects and clip art.

Using the Printful designer to create a custom product.
Etsy sellers can use the Printful designer to create a custom product for their store

You can also use the designer to add custom labels featuring your own brand logo on your products.

When you’re happy with how your product looks, Printful takes you through the key steps to take to complete a product listing before you add it to your Etsy store.

These include:

  • adding mock ups to your product
  • adding a product description
  • setting prices.

When you’ve completed the pricing step, you’ll see a ‘Submit to store’ button at the bottom of the Product designer. Click on this button to instantly add your product — including images, product description and pricing — to your Etsy account.

Now, it’s important to note that when you add a Printful product to your Etsy store, it is not immediately available for purchase. Rather, it becomes a draft listing in your Etsy account. And in order to make it available to Etsy customers, you first need to publish the product from within Etsy.

To do this, go to the ‘Listings’ section of your Etsy account, and click on ‘Draft’ under the ‘Listing status’ menu in the right-hand side of the Etsy dashboard.

Accessing your product draft in Etsy
Accessing your product draft in Etsy

You’ll then see the Printful product you just pushed to your Etsy account.

Simply tick the check box underneath your product and then click ‘Publish’ at the top of the Etsy dashboard.

Publishing a draft product listing in Etsy.
Publishing a draft product listing in Etsy

Congratulations! You have now successfully added your first Printful product to your Etsy store.

A live Printful product listing in an Etsy store.
A live Printful product listing in an Etsy store

(At this point, don’t forget to go back to your Etsy product listings to delete the dummy listing you created when you were setting up your Etsy account in step 2 ‘Create your Etsy account’ above).

5. Promote your print on demand products

Now that you’ve got your Printful / Etsy connection up and running, there’s lots you can do to develop your print-on-demand business!

Here are a few tips on how to do that:

  • Create more Printful products and add them to your Etsy store. Make sure you create a reasonably large number of high-quality products in Printful and add them all to your Etsy store. If you’re looking for ideas, read the Printful blog post ‘What to Sell on Etsy: 27 Bestselling Products‘ to help you choose Printful products that are ideally suited to Etsy’s audience of craft-centric buyers.
  • Perform search engine optimization (SEO) on your Etsy store. By optimizing your Etsy store for search engines, your products become more discoverable to customers searching on Google or the Etsy website. This increases the likelihood of making sales and prevent losing potential customers to competitors. Check out Printful’s detailed guide to Etsy SEO to learn more about optimizing your Etsy store for search.
  • Engage in content marketing. If you subscribe to Etsy’s ‘Pattern’ platform, you can create a blog to promote your Etsy store and attract people to your POD products. By regularly posting engaging blog articles that focus on topics in your selling niche, you can significantly improve your search rankings and increase organic traffic to your store. Read our 10-step guide on how to increase blog traffic to learn how to perform content marketing effectively for your Etsy store and its products.
  • Use email marketing. Etsy ‘Pattern’ users can avail of a built-in integration with Mailchimp’s email marketing service. You can use this to promote your Printful products, announce new designs and offer discounts and special offers to your subscribers. To learn more about gaining email subscribers, check out our guide on how to grow an email list.

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