How to Connect Printful to Squarespace (2024 Guide)

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'How to connect Printful to Squarespace' graphic - the Printful and Squarespace logos on a light blue background.

In this post, I’m going to show you how to connect Printful to Squarespace. Read on to discover how to set up an account on both platforms and how to add your customized Printful print-on-demand products to your Squarespace online store.

1. Start a Squarespace free trial

To start selling Printful products on Squarespace, the first thing you need to do is start a free Squarespace trial. You can access this here.

The standard Squarespace trial period lasts 14 days, which gives you plenty of time to get used to the platform.

Note: When your Squarespace trial comes to an end, it’s important to choose a Squarespace subscription that caters for online selling — either the ‘Business’ plan, ‘Basic Commerce’ plan or the ‘Advanced Commerce’ plan. You can find out more about the features of these plans in our Squarespace pricing guide.

To start your free Squarespace trial, go to the Squarespace home page and click on the ‘Get Started’ button.

Squarespace home page.
The Squarespace home page

You’ll then be taken through the Squarespace onboarding process. This involves telling Squarespace about your website and business goals so that the platform can offer you a choice of suitable templates to design your site with.

Squarespace onboarding
Squarespace onboarding

Browse the suggested Squarespace templates and pick the one you’d like to use for selling your Printful products.

In my case, I’m going to go with the ‘Alameda’ template.

Squarespace's 'Alameda' template in the Squarespace template library
Squarespace’s ‘Alameda’ template in the Squarespace template library

When you’ve picked your Squarespace template and named your site, you’ll be taken to the Squarespace dashboard, where you’ll be able to design your site and manage your new POD store.

The Squarespace dashboard.
The Squarespace dashboard

With your Squarespace free trial underway, the next thing to do is set up a Printful account.

Let’s look at how to do that.

2. Create your Printful account

Creating a Printful account is free. You simply go to the Printful home page and click on the red ‘Get started’ button.

The Printful home page
Printful home page

You’ll then be given the option to sign up with your:

  • Facebook account
  • Google account
  • Apple account
  • email account.
Printful sign up page.
Printful’s sign up page

Once you’ve signed up via your preferred method, Printful will ask you a few onboarding questions about your business. When you’ve given your answers, click the ‘Finish’ button to go to your new Printful account.

Printful's onboarding questions.
Printful’s onboarding questions

You’ll then see your Printful dashboard (pictured below), where you can manage all aspects of your account and perform key print-on-demand tasks like product selection, design customization, order tracking and promotion management.

Printful dashboard
The Printful dashboard lets you choose the products you want to sell in your dropshipping business, set your own retail price for items etc.

Once you’ve got your Printful account set up, it’s time to connect it to your Squarespace store.

We’ll take a look at how to do that next.

3. Connect Printful to your Squarespace account

In your Printful dashboard, click on ‘Stores’ in the main menu and then click on ‘Choose platform’.

Choosing an integration platform in Printful.
Choosing an integration platform in Printful

Choose Squarespace from the available platform and marketplace integrations and then click the ‘Connect’ button on the ‘Connect your Squarespace store to Printful’ page (pictured below).

Connecting to Squarespace in Printful.
Connecting to Squarespace in Printful

You’ll then see a page that asks you to give Printful permission to access your Squarespace account. To give your permission, just click ‘Allow’ at the bottom of the page.

Printful permission page.
Giving Printful permission to connect to your Squarespace account

If the Printful system detects that you are using the same email address in your Squarespace account, you can just hit ‘continue’; if it doesn’t, simply sign in with your Google, Apple, Facebook or Email account.

Signing back in to Printful.
Signing back in to Printful

Printful will then ask you to confirm the connection between your Squarespace and Printful accounts, which you can do by clicking on the red confirmation button.

Confirming Squarespace connection with Printful.
Confirming your Squarespace connection with Printful

With that done, you have successfully connected Printful with your Squarespace site.

You’ll now be able to design custom products in Printful and easily add them to your online store in Squarespace.

So how do you add Printful products to Squarespace?

4. Add your Printful products to Squarespace

The first thing to do before you add a Printful product to Squarespace is create your first product in Printful.

In your Printful dashboard, simply click the ‘Add product’ button.

Creating a product in Printful.
Creating a product in Printful

This will bring you to the full selection of 340+ customizable POD products in Printful’s product catalog.

You can then choose from a wide range of customizable merchandise across categories such as ‘Men’s clothing,’ ‘Women’s clothing,’ ‘Hats,’ Home & living,’ ‘Eco-friendly products’ and more.

To find a product, use the search box and filters provided, and when you’ve identified one you’d like to customize, click on it to start the design process.

You’ll then see your chosen product open in Printful’s product designer — you use this tool to add artwork to your product, define the print process for your product (’embroidery’, ‘all-over print’, etc.) and apply various effects such as text effects and clip art.

Printful's product designer
Creating a custom product in Printful to sell on Squarespace

Depending on the product in question, you can also use the Printful designer to add custom labels featuring your own brand logo on your products.

When you’ve finished your design, Printful will take you through steps involved with completing a full product listing before you add the product to Squarespace.

These steps include:

  • adding mock ups to your product
  • adding a product description
  • setting prices.

When you’ve completed the last step — setting your prices (and profit margins) — you’ll see a ‘Submit to store’ button at the bottom of the Product designer. Click on this button to instantly add your product — including images, product description and pricing — to your Squarespace store.

To ensure that your product has been correctly added, click on the ‘Stores’ menu item in your Printful dashboard, and then click on ‘View store’ next to your Squarespace store details.

Accessing your Squarespace store in the Printful dashboard
Accessing your Squarespace store in the Printful dashboard

You’ll now be able to see your newly created product in your Printful product list.

A newly-added Squarespace product in the Printful back end
A newly-added Squarespace product in the Printful back end

It’s also a good idea to check that everything looks good over in your Squarespace account. To do this, Printful provides a handy ‘View in Squarespace’ link at the top of your store page in Printful.

'View in Squarespace' link
Printful gives you a ‘View in Squarespace’ link that takes you directly to the inventory page of your connected Squarespace account

When you click on this link, you can view your product in the inventory section of your Squarespace account (pictured below).

Viewing your new Printful product in your Squarespace database
Viewing your new Printful product in your Squarespace inventory database

The last step is to make sure you are happy with your listing on the front end of your Squarespace store. This is an important ‘quality assurance’ step to take, because this is exactly what your customers will see when viewing your new product.

To view your product on the Squarespace front end, simply click on the check box beside the product in the Squarespace inventory listings and then select the three dots to the right of your newly-added Printful product — doing so will give you the option to edit, preview, duplicate or delete the product. Click ‘preview.’

Accessing the 'preview' controls in Squarespace
Accessing the ‘preview’ controls in Squarespace

You will then see your new Printful product as it appears on your Squarespace store.

A Printful product listing in the Squarespace front end

Congratulations! You have now successfully added your first Printful product to your Squarespace store.

5. Promote your Printful / Squarespace store

With your Printful and Squarespace connection all set up, it’s now time to promote your print-on-demand store.

Here are a few ideas on key ways to give your POD store a boost.

  • Create more Printful products and add them to your Squarespace store. Squarespace lets you sell an unlimited number of products, so make the most of this and create a large number of high-quality ones in Printful and add them all to your Squarespace store.
  • Perform search engine optimization (SEO) on your Squarespace store— this involves creating and configuring your store’s content in a way that encourages Google and other search engines to rank it highly in organic search results. Take a look at our Squarespace SEO checklist to improve store’s performance in search results.
  • Use email marketing: for a small monthly fee, you can use Squarespace’s built-in email marketing tool — Squarespace Email Campaigns — to promote your Printful products, announce new designs and offer discounts and special offers to your subscribers. To learn how to increase subscriber numbers, read our guide on how to grow an email list.
  • Engage in content marketing — make use of Squarespace’s built-in blogging tool to gain an audience for your Printful POD products. By regularly posting high-quality blog articles that focus on topics in your selling niche, you can significantly improve your search rankings and increase organic traffic to your store. Take a look at our ‘Squarespace Blogging — How to Get Started‘ guide for help with this.

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