How to Remove ‘Powered by Shopify’ from Your Store — Simple Guide

How to remove 'Powered by Shopify' from a Shopify store (image of an eraser and the Shopify logo)

In this step-by-step guide, I’m going to show you how to remove the ‘Powered by Shopify’ label from your Shopify store.

If you’ve built your online store using Shopify, you may have noticed that your store’s theme features a little bit of Shopify advertising in the form of the ‘Powered by Shopify’ tagline.

You will encounter this slogan in the footer section of all Shopify themes (see below).

'Powered by Shopify' in the footer section of a website.
‘Powered by Shopify’ in the footer section of a website

The other place that you and/or your users will encounter the ‘Powered by Shopify’ phrase is on your store’s ‘Opening Soon’ page.

This is the default holding page your visitors will see if they enter your store’s URL into a browser, but you haven’t put it live yet.

'Powered by Shopify' on a stores' 'Opening soon' page
‘Powered by Shopify’ on a stores’ ‘Opening soon’ page

Now, not every store owner will feel the need to remove this tagline from their store.

First, it’s fairly subtle.

And second, some store owners may feel that the ‘Powered by Shopify’ tagline gives their brand a positive association with Shopify as a reputable and well-known ecommerce platform.

However, if you’re the type of store owner that wants to use every square pixel of your website to exclusively promote your own brand and products, you’ll probably want to get rid of this bit of advertising.

So, read on to find out how to remove ‘Powered by Shopify’ from your store in just a few simple steps.

Step-by-step guide to removing ‘Powered by Shopify’ from your store

Step 1: In your Shopify admin, go to ‘Online Store’ and click on ‘Themes’.

Accessing ‘themes’ in Shopify admin.

Step 2: Choose the theme that you want to remove the tagline from and click on the three dots to the left of that theme’s ‘Customize button’.

Accessing Shopify theme settings

Step 3: On the pop-up menu that appears, click ‘Edit default theme content’.

Accessing a theme's default theme content.
Accessing a theme’s default theme content

Step 4: In the ‘Theme content’ page that then appears, go to the filter search box and enter the word ‘Powered’ into the search box. (This will bring up all instances of the ‘Powered by Shopify’ phrase across your store’s theme)

Enter 'Powered' into the 'theme content' search box
Enter ‘Powered’ into the ‘theme content’ search box

Step 5: In the search results that appear, you should see a ‘Links’ result containing a ‘Powered by Shopify’ field.

Click on this field and press the spacebar on your keyboard once. This will delete the ‘Powered by Shopify’ phrase in the box (and thereby the phrase that appears in the footer section of your store’s pages).

You need to place your cursor inside the 'Links' box and press the space bar on your keyboard in order to delete the 'Powered by Shopify' text from the box.
You need to place your cursor inside the ‘Links’ box and press the space bar on your keyboard in order to delete the ‘Powered by Shopify’ text from the box

Step 6: Next, go to the ‘Password page’ field on the same page just below the ‘Links’ section, and delete the text ‘This shop will be powered by {{ shopify }}’ from the box.

Deleting the tagline from your password page
Deleting the tagline from your password page

Step 7: Finally, click save in the top right hand corner of the ‘Theme content’ page.

Saving Shopify theme settings
Saving your theme settings

And that’s it! The ‘Powered by Shopify’ tagline has been removed from your store.

Of course, you’ll want to check this has worked properly.

So, in your Shopify admin go again to ‘Online Store’ > ‘View your store’, and scroll down to the bottom of your store’s home page.

The phrase ‘Powered by Shopify’ should no longer be visible in your home page footer (or indeed any other page in your store).

A store’s footer section with ‘Powered by Shopify’ removed

Equally, to test that ‘Powered by Shopify’ has been removed from your store’s ‘Opening soon’ page, simply enter your store’s URL into a new browser window and check that the phrase no longer appears.

(Tip: it’s best to use an incognito browser window here, otherwise you may be taken to the full preview of your store if you are already logged into Shopify)

Shopify store 'Opening soon' page with 'Powered by Shopify' removed
Shopify store ‘Opening soon’ page with ‘Powered by Shopify’ removed

With these two checks complete, you’re all done!

You Shopify store now looks like it is powered exclusively by you and your brand.

I hope you have found this short guide on how to remove ‘Powered by Shopify’ from your Shopify store useful.

If you’re in the process of preparing a Shopify store for launch, I strongly recommend you take a look at some of the other Style Factory Shopify resources and general ecommerce tips below.

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