Things to Sell on Shopify in 2024 — 30 Profitable Ideas

Things to sell on Shopify (graphic — image of the Shopify logo and a thinking bubble).

Shopify is a popular ecommerce platform that empowers entrepreneurs to start their own online store easily. But knowing what to sell on it can be tricky! Well, worry not: you’ve come to the right place. We’ve compiled 30 profitable ideas for things to sell on Shopify.

Let’s dive into the list.

1. Sustainable products

Biodegradable toothbrush (example of a sustainable product)
A biodegradable toothbrush

Why sell sustainable products? There’s a big trend towards sustainability and eco-friendliness; consumers are increasingly seeking products that align with these values, favoring brands that prioritize the environment.

Selling sustainable products not only appeals to this growing market of socially-aware online shoppers, but also showcases your brand as responsible and forward-thinking.

Products to consider selling: reusable bags, bamboo cutlery, biodegradable toothbrushes, compostable smartphone accessories, eco-friendly household cleaning supplies and recycled fabric clothing.

2. Personalized jewelry

Why sell personalized jewelry? Jewelry has always been a popular product choice for online merchants. But in an age that prizes customization, offering personalized pieces can set you apart. Whether you’re selling name necklaces, engraved rings, or birthstone pieces, personalization adds a special touch that customers love.

Products to consider selling: custom name necklaces, birthstone rings and engraved bracelets.

3. Niche subscription boxes

Subscription box
Subscription box

Why offer niche subscription boxes? In recent years, subscription services have seen a meteoric rise; and with their convenience and the element of surprise they entail, it’s easy to see why. Zooming in on a subscription box niche that hasn’t necessarily been catered for adequately may prove particularly profitable.

Box ideas: exotic plants, retro video games, rare book finds and specialized skincare products.

4. DIY craft kits

Craft kit
Craft kit

Why sell DIY craft kits? The DIY craft trend, boosted by platforms like Pinterest and Instagram, has been soaring. Craft kits can appeal to a wide audience, from parents seeking activities for their children to adults pursuing new hobbies.

Kits you could sell online: candle making, jewelry creation and miniature painting.

5. Home fitness equipment

Home fitness equipment
Home fitness equipment

Why sell home fitness equipment? A lasting legacy of the Covid-19 pandemic is that home workouts are more popular than ever. Home fitness equipment is in high demand, and offering it for sale on your Shopify store lets you tap into this growing market.

Products to consider selling: resistance bands, dumb bells, yoga mats and kettlebells.

Tip: no matter what products you’re interested in offering on your ecommerce store, it’s vital to conduct market research and create a proper business plan before you start selling them. Check out our ‘Starting a new business’ checklist for advice on how to do this.

6. Plant-based foods

A plant-based burger
Plant-based burger

Why offer plant-based foods? With the rise of vegetarianism and veganism, plant-based foods have become mainstream. Selling them to a target audience of health-conscious consumers and those adopting plant-based diets could prove profitable.

Products to consider selling: vegan protein powders, plant-based snacks, vegetarian burgers and dairy-free chocolates.

7. Eco-friendly beauty products

Why sell eco-friendly beauty products? The beauty industry is rapidly shifting towards sustainability. Offering eco-friendly products caters to consumers who prioritize both their appearance and the environment.

Products to consider selling: biodegradable face wipes, organic serums, plastic-free lip balm and cruelty-free makeup.

8. Virtual reality (VR) accessories

Virtual reality accessories
Virtual reality accessories

Why offer VR accessories? The VR industry is booming, with advancements in technology and a growing user base. Offering VR accessories can tap into this cutting-edge market.

Accesories to consider selling online: VR headset stands, protective covers, controller grips and lens cleaners.

9. Tech gadgets for pets

Why sell tech gadgets for pets? Pet ownership and tech advancements have paved the way for innovative pet products. These gadgets appeal to pet owners who are keen on providing the best for their furry friends.

Products to consider selling: smart pet feeders, GPS trackers, dog cameras and interactive pet toys.

10. Artisanal teas

A cup of artisanal tea
A cup of artisanal tea

Why offer artisanal teas? The beverage industry is vast, but specializing in artisanal teas can cater to a niche that appreciates premium, unique flavors and health benefits.

Products to consider: white teas, blooming teas, decaffeinated tea and specialized herbal blends.

11. Digital planners and journals

Digital planner
A digital planner

Why sell digital planners? In today’s digital era, people are seeking paperless alternatives for organizations. Digital planners and journals can be environmentally friendly, boost productivity and appeal to tech-savvy consumers who want to stay organized on their devices.

Products to consider selling: Interactive PDFs, tablet-optimized planners and digital stickers.

Remember: starting a Shopify business doesn’t necessarily mean you have to sell physical products; digital products can generate a lot of revenue too. For more information an how to sell these, check out our resources on how to sell digital music and ebooks on Shopify.

12. Handmade ceramics

Why offer handmade ceramics? Handmade items offer a touch of authenticity and uniqueness that mass-produced items can’t. Ceramics in particular showcase craftsmanship and can command higher prices due to their artisan nature.

Products to consider selling: ceramic mugs, plates and decorative pieces.

13. Smart home devices

Why sell smart home devices? The smart home industry is experiencing rapid growth. Offering devices that enhance convenience and security can cater to homeowners wanting to modernize their living spaces.

Products to consider selling: Smart bulbs, security cameras and voice assistants.

14. Themed board games

Board game
The Monopoly board game

Why offer themed board games? Board games are enjoying a resurgence, with families and friends looking for offline entertainment. You can potentially carve out a niche in this growing market by offering themed games that cater to specific interests.

Products to consider selling: Games related to popular TV shows, historical events or niche hobbies.

15. Bespoke stationery

Bespoke stationery
Bespoke stationery

Why sell bespoke stationery? Even in a digital age, there’s a market for high-quality, personalized stationery. It appeals to professionals, students, and anyone wanting to add a personal touch to their notes.

Products to consider selling: Customized notepads, personalized postcards, engraved pens and themed stationery sets.

16. Ethical fashion items

Why offer ethical fashion? The fashion industry is becoming increasingly conscious of its impact and ethical fashion products are becoming increasingly popular. Offering ethical clothing caters to consumers who prioritize sustainable and ethically-produced items.

Products to consider: Fair-trade clothing, upcycled fashion, and organic cotton products.

17. 3D printing services

Why sell 3D printing services? 3D printing is revolutionizing production, allowing for rapid prototyping and custom creations. By offering this service you can tap into various markets, from designers to everyday consumers.

Products to consider selling: custom 3D printed items, DIY 3D printing kits and design services.

18. DIY beauty kits

Why offer DIY beauty kits? People are becoming more conscious of what goes into their beauty products. DIY beauty kits allow consumers to create products tailored to their own needs and preferences.

Kit ideas: lip balm making, bath bomb creation and natural lotion kits.

19. Experiential kits

Why sell experiential kits? In a world of digital overload, hands-on experiences are gaining traction. Kits that offer a complete experience, be it culinary or crafty, cater to those seeking tangible activities.

Kit ideas: home brewing, artisanal cheese making and pottery.

20. Travel essentials

Travel kit

Why offer travel essentials? As travel picks up post-pandemic, many are seeking convenient and innovative travel accesories to enhance their trips.

Products to consider selling: compact travel organizers, portable chargers, passport holders and toothbrushes.

21. Augmented Reality (AR) toys

Why sell AR toys? Augmented Reality bridges the gap between the digital and physical world, offering immersive experiences. AR toys can appeal to tech-savvy parents and kids alike.

Products to consider selling: AR storybooks, interactive games, AR Lego kits and learning tools.

22. Microgreens and home gardening Kits

Why offer microgreens? Urban gardening and a focus on fresh produce have popularized microgreens and home gardening. Offering microgreen and home gardening kits can cater to city dwellers with limited space but a desire to garden.

Products to consider selling: Microgreen seeds, indoor gardening kits and hydroponic systems.

23. Niche magazines

Why sell niche magazines? Print is far from dead, especially in the niche magazine sector. Offering unique, niche content in magazine format can captivate audiences seeking an in-depth ‘physical’ reading experience.

Products to consider selling: indie publications, zines on niche topics and collector editions.

24. Specialty coffee and brew kits

Coffee making equipment
Coffee making equipment

Why offer specialty coffee? Coffee culture continues to evolve, with many seeking premium beans and unique brewing methods. Offering curated selections can cater to coffee aficionados.

Products to consider selling: Single-origin beans, cold brew kits, cafetieres and coffee subscription boxes.

25. Virtual experience vouchers

Why sell virtual experiences? The pandemic popularized virtual experiences, from online courses to virtual tours. Offering virtual experience vouchers can cater to those seeking unique gifts or self-learning opportunities.

Experiences to consider selling: virtual cooking classes, art workshops and online escape rooms.

26. Limited edition art prints

Art prints
Art prints

Why offer art prints? Art can be inaccessible to many. Offering limited edition prints allows art enthusiasts to own pieces at a fraction of original artwork costs; and it helps artists reach a wider audience too.

Products to consider selling: digitally signed prints, themed collections, and collaborations.

Tip: you don’t have to actually stock the things you’re selling to create a successful Shopify store. You can use dropshipping or print-on-demand services with Shopify instead (with these, other suppliers manufacture and supply your products on your behalf — you just take the orders).

Learn more about selling without inventory on Shopify.

Related resources: Shopify trial | Printful review

27. Zero waste kits

Why sell zero waste kits? The zero waste movement is growing. Kits that help consumers reduce waste cater to environmentally conscious individuals looking to make sustainable changes to their lifestyles.

Kit ideas: reusable shopping sets, beeswax wraps, reusable cutlery and sustainable cleaning tools.

28. DIY electronics kits

Why offer DIY electronics? The maker movement and STEAM education trends have popularized DIY electronics. Kits that educate and entertain cater to budding engineers and curious minds.

Kit ideas: robot building, coding kits, Rasbery PI computers and mini electronics.

29. Curated book boxes

Curated books
Curated books

Why sell curated book boxes? Book subscription boxes offer readers a surprise element and can be themed to various genres or interests, allowing you to tap into a variety of literary niches.

Box ideas: mystery genres, historical fiction and boxes with accompanying goodies.

30. Local artisanal goods

Why offer local goods? Supporting local artisans and products fosters community — and offers consumers the option to purchase items that aren’t mass-produced. Local goods can appeal to consumers seeking authenticity and/or regional specialties.

Products to consider selling: local jams, handmade soaps and artisanal chocolates.

And that’s that — 30 things to consider selling on Shopify! We hope our suggestions have provided food for thought. Once you’ve decided on a business idea and on what products to sell, do check out our other Shopify resources — these will help you make the most of your new store.

Good luck with your new online business!

Things to sell on Shopify — FAQ

What can I sell on Shopify?

Shopify lets you sell most items, as long as doing so in the country you’re operating in is legal. There are restrictions however on selling certain types of weapons and items that might lead to exploitation, hate speech or infringement of intellectual property. For a full overview of what can and can’t be sold on Shopify, you should read the company’s acceptable use policy.

Does Shopify take a cut of my sales?

Yes and no! If you use Shopify’s own payment processing system, ‘Shopify Payments,’ you won’t be charged transaction fees (a percentage of each sale). However, you will always face credit card fees when selling on Shopify (which vary by Shopify plan and/or the payment processor you’re using to accept online payments).

Is it hard to sell on Shopify?

The learning curve for Shopify is relatively gentle — the platform has been designed to help people without web design skills set up an online store. What may prove difficult however is learning how to market your store effectively and make it visible on search engines.

How much per month does Shopify cost?

Shopify plans range from $5 per month all the way up to $2,000 per month, depending on which one you opt for. Generally speaking, the best Shopify plan for beginners is the ‘Basic’ Shopify plan, which comes with a good range of features for $39 per month.

Where can I find more ideas for things to sell on Shopify?

You can use the Google Trends service to see what people are particularly interested in buying right now; conducting keyword research to find out what people are searching for is also a good way to spot potentially lucrative product niches.

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