Canva Statistics (2026) — All the Key Facts and Figures

In this Canva statistics overview, you’ll find all the key facts about the increasingly popular design tool — data on userbase size, the company’s revenue, location of users, website traffic and much more…

How many people use Canva?

• Canva is used by over 265 million active users globally each month, having added over 45 million users in the past year alone. (Source: Canva.)
• The platform has scaled exponentially over the past decade — growing from 24 million monthly users in 2019 to 60 million in 2021, hitting its landmark 100 million user milestone in October 2022, and expanding to 170 million by late 2023. (Source: Canva.)(Source: Canva.)

• Among Canva’s 240 million users, it is estimated that there are least 800K teams paying for a ‘Canva Business’ subscription (formerly Canva Teams). (Source: Fast Company.)
• Canva is slightly more popular with female users than male ones — 59.44% of Canva users are female and 40.56% are male. (Source: Similarweb.)

Where are Canva users based?

• Canva is is used by people in over 190 countries around the world, meaning that Canva is used in 97.4% of the world’s nations. (Source: Canva and Worldometer.)

Where is Canva most popular?

• Canva is most popular in the United States, from where it receives 19.47% of its traffic — over 164 million visits per month across all devices. Canva is also extremely popular in Brazil and Indonesia, which provide 8.12% and 7.43% of all visits to Canva’s website. (Source: Semrush.)
• Canva is ranked the 55th most visited website in the United States. (Source: Similarweb.)
• Canva is in the top 100 most visited websites in at least 61 countries. It receives a significantly high proportion of web traffic in the Philippines — it is the country’s 29th most-visited website. (Source: Similarweb.)
• In its founder Melanie Perkins’ home country of Australia, the canva website receives 3.8 million monthly visits. (Source: Semrush.)
• Four of the top ten Canva countries are located in Central and South America (Mexico, Brazil, Colombia and Peru); three countries are located in Asia (Philippines, India and Indonesia); and three countries are in Europe (France,Spain and the UK). (Source: Semrush.)

How old are Canva users?

• Over 48% of Canva users are aged between 18 and 34 years old. (Source: Similarweb.)
• The largest age group of Canva users is 25-34 year olds — they account for 28.05% of all Canva customers. The second largest group is users aged 18-24, who make up over a fifth of the platform’s users — 20.28% in total. (Source: Similarweb.)
• 6.05% of Canva users are aged 65 and over. While this may seem like small percentage, it nonetheless means that over 16+ million people of retirement age create designs with Canva. (Source: Similarweb.)

How many students and teachers use Canva?

• ‘Canva for Education‘ is used by over 100 million teachers and students in classrooms around the world. (Source: Canva.)
• ‘Canva for Education’ is most popular in the US, Brazil and Mexico. (Sources: Canva and The Global Economy.)
• Canva for Education is used in more than 800K schools across 16,000 school districts. (Source: Canva.)
• Canva for Education has been used to create over 1.5 billion educational designs. (Source: Canva.)

• There are over 95,000 education-specific templates available in Canva.

How many nonprofits use Canva?

• Over 1 million nonprofit organizations worldwide now use Canva Nonprofits (formerly ‘Canva for Nonprofits’) to access Canva Pro’s premium features for free. (Source: Canva.)

• Notable organizations using Canva’s platform for non-profit work and advocacy include Starlight Children’s Foundation, I-ASC, Amnesty International, UNHCR, the World Wildlife Fund, and the Red Cross. (Source: Canva.)
• Under Canva’s program model, eligible nonprofits receive up to 50 free full Canva Pro seats, with large organizations needing more than 50 seats receiving a 50% discount.
• The Canva for Nonprofits Facebook community has 44K members. (Source: Facebook.)

How much does Canva give to charity?

• Canva is a member of the Pledge 1% initiative, a philanthropic program that encourages companies to give 1% of equity, time, product and profit to communities and charitable causes. (Source: Canva.)
• In 2021, Canva founders Melanie Perkins and Cliff Obrecht pledged to donate 30% of their equity in Canva to good causes via the ‘Canva Foundation’ organisation.
• Canva has a partnership with the GiveDirectly charity and is on the record as having given $10 million in cash donations to beneficiaries Malawi; $183K to the Aussies for Afghanistan Appeal; and $1million to UNHCR, Save The Children Ukraine, Tabletochki, UNICEF, other charities working with people impacted by the war in Ukraine. (Source: Canva.)
• In addition to its $1 million in donations towards Ukraine relief, Canva has a gift-matching policy, where it matches Ukraine relief contributions by its staff (for donations up to $5K). To date, Canva’s staff has donated $203K towards Ukraine relief efforts. (Source: Canva.)
• Canva has planted more than 4 million trees over the last 2 years as part of its ‘One Print, One Tree’ initiative. (Source: Canva.)
• Canva employees — aka ‘Canvanauts’— pledge over 93,000 hours per year in volunteering activities.

What industries is Canva popular in?

• Business intelligence company Enlyft has identified 162,301 companies that use Canva. Its data provides some useful insights into the types of businesses using the platform — although these figures relate specifically to the companies in Enlyft’s dataset, rather than all Canva users worldwide. (Source: Enlyft.)
• Looking at these companies by industry, Marketing and Advertising is the largest segment, accounting for 7% of the Canva-using companies identified by Enlyft. Information Technology and Services comes next at 5%. (Source: Enlyft.)

• The data also suggests that Canva is particularly popular with smaller businesses. 61% of the Canva-using companies in Enlyft’s dataset have fewer than 50 employees, compared with 29% that are medium-sized and 11% that have more than 1,000 employees. (Source: Enlyft.)
• Geographically, 38% of the companies identified by Enlyft as Canva users are based in the United States. The UK and India are the next-largest markets in its dataset, each accounting for 6%. (Source: Enlyft.)

How many Fortune 500 companies use Canva?

• Canva is used by 95% of Fortune 500 companies — equivalent to around 475 of the 500 largest companies in the United States. (Source: Canva.)
• Major companies using Canva include FedEx, Salesforce, Expedia, Reddit, Docusign and Zoom. Other large organizations Canva identifies as customers include Atlassian, HP and the New York Stock Exchange (NYSE). (Sources: Canva Enterprise and Canva’s CNBC Disruptor announcement)
• Canva says more than 1,400 FedEx teams across 45 countries use its platform, spanning departments including Marketing, Sales, Communications, IT, Finance and HR. (Source: Canva’s FedEx case study)

What companies has Canva acquired?

• Canva has acquired at least 15 companies to date: Zeetings (2018), Pexels (2019), Pixabay (2019), Smartmockups (2021), Kaleido (2021), Flourish (2022), SlidesCarnival (2023), Affinity (2024), Leonardo.Ai (2024), MagicBrief (2025), Doohly (2025), MangoAI (2026), Cavalry (2026), Simtheory (2026) and Ortto (2026). (Source: Crunchbase.)
• Canva’s 2022 acquisition of London-based data visualization tool ‘Flourish’ was made for an undisclosed sum. At the time of the acquisition, Flourish had over one million users who had made 10+ million visualizations with the tool, clocking up over 21 billion views for Flourish visualizations in total. (Source: Canva.)
• Canva’s acquisitions of the two stock photography companies Pexels and Pixabay were used to increase the free and premium stock images available to Canva users.
• The 2021 acquisition of Kaleido enabled Canva to roll out its background removal tool to its paid users. This tool was implemented within the Canva editing interface, allowing users to remove backgrounds in both photographs and video at the push of a button. (Source: Techcrunch)
• Canva’s 2024 acquisition of UK-based Affinity — the professional design software suite behind Affinity Designer, Photo and Publisher — has now evolved into a full relaunch of the tools under Canva’s ownership. Affinity, which is used by more than three million creative professionals, has been reintroduced with a new free tier, making its pro-grade vector, photo-editing and page-layout capabilities accessible to a much wider audience.The Affinity team of around 90 staff has now fully integrated into Canva, and the company is in the process of weaving Affinity’s underlying technology and workflows into its broader platform. The move signals Canva’s intent to serve both everyday creators and high-end design professionals, with Affinity forming the backbone of its more advanced creative toolset. (Source: Canva.)
• In July 2024, Canva announced its acquisition of Leonardo.AI, a leading generative AI platform, for a reported $320 million. Founded in late 2022, Leonardo.AI quickly gained traction with over 19 million users and more than one billion images created using its advanced tools. Canva pursued the acquisition to integrate Leonardo.AI’s Phoenix foundational model into its platform, enhancing its Magic Studio products, including the Magic Media image and video generator. This move aligns with Canva’s mission to democratize design by providing more powerful and intuitive tools for users, solidifying its position as a leader in design and visual communication. (Source: Canva.)
• Canva’s latest acquisitions are Simtheory and Ortto. Simtheory specializes in agentic AI, while Ortto provides customer data and marketing automation tools used by more than 11,000 customers across 190 countries. Canva says the acquisitions will help it build a more complete platform spanning content creation, publishing, measurement and marketing automation. (Source: Canva.)

How many designs have been created with Canva?

• Since its launch in 2013, Canva has been used to create more than 52 billion designs. (Source: Canva)
• More than 1 billion designs are now created with Canva every month — equivalent to an average of roughly 33 million per day, or 380 every second. (Source: Canva)
• More than 4.5 billion presentations have been created with Canva, and over 100 million people use Canva Presentations every month. Canva says this makes it one of the world’s top three presentation tools. (Source: Canva)
• Nearly 1,000 Canva Docs are created every minute; Canva says Docs is now its third most-used design format. (Source: Canva)
• Canva users are publishing close to 1 million new websites per month, while more than 6 million websites have been coded using Canva Code. (Source: Canva)
• The most popular font in Canva is ‘Arimo’ — it has been used in more than 13.5 billion designs. (Source: Canva.)

How many Canva presentations have been created?

• Around 3,000 presentations and 5,000 social media posts are created in Canva every minute. (Source: Canva)
• 160 million infographics, 200 million business cards and more than 15 million charts have been created in Canva. (Source: Canva.)

How many videos have been created with Canva?

• Canva’s video tools have also seen significant use. By 2022 — just a year after the launch of Canva Video — more than 1 billion videos had already been created with the platform. (Source: Canva)
• More than 12 billion designs were created with Canva in 2025 alone, with presentations, social media graphics and videos among the platform’s most popular design types that year. (Source: Canva)

How many stock images does Canva contain?

• Ascertaining the exact number of stock images in Canva is difficult because Canva only provides totals for its stock assets collectively. These stock assets include photos, videos, audio and graphic elements. Across these four stock asset types, Canva claims there are more than 141 million design elements available for use in its platform. (Source: Canva.)
• Canva owns two stock photo websites — Pexels and Pixabay — which between them provide users with over 3.5 million photos. Assuming most of the photos from these two sites are available within Canva, and adding these totals to other images in Canva’s stock media library, the actual numbers of stock photos in Canva can be estimated at at least 4 million. (Sources: Pexels, Pixabay and Canva.)

How many stock videos does Canva contain?

• Canva’s media library contains over 6 million SD, HD and 4K stock video clips for use in Canva projects. (Source: Canva.)

How many templates does Canva contain?

• There are over 3.6+ million templates available on the Canva platform, 2+ million of which are available to free Canva users. There are currently 200,577 marketing templates, 26,498 presentation templates, 92,331 education templates, 294,949 business templates, and around 16,868 video templates available. There are also hundreds of thousands of social media templates covering platforms such as Instagram (870,257), Facebook (247,225), TikTok (4,026), WhatsApp (13,614), YouTube (42,879) and many more. (Source: Canva.)

How many Canva apps are there?

• Canva’s app store contains over 1,300 apps including integrations for Google Photos, Dropbox, Mailchimp, Slack, and a wide range of photo effects and image enhancement apps. (Source: Canva.)
• Canva can also be used directly inside several major AI assistants, including ChatGPT, Claude, Google Gemini, Microsoft Copilot and Perplexity. These integrations let users bring Canva design capabilities into AI conversations rather than having to start their work inside Canva itself. (Source: Canva)
• Canva’s AI Connector, which is powered by its MCP Server, lets compatible AI assistants interact directly with Canva. Depending on the integration, users can create and edit designs, search existing Canva content, autofill templates and export designs using conversational prompts. (Source: Canva)
• Canva AI 2.0 can connect to business tools including Slack, Gmail, Google Drive, Google Calendar, Notion, Zoom, HubSpot, Microsoft, Atlassian and Linear. These connections let Canva AI use information held in other services as context when generating designs and other content. (Source: Canva)
• In addition to apps and integrations within the Canva interface, Canva has been integrated to other ‘software as a service’ tools. For example, users of AWeber’s email marketing service can use Canva to design email newsletters directly within the AWeber interface. (Source: AWeber.)

How many people visit the Canva website each month?

• Semrush estimates that there are 862 million visitors to the Canva website each month.
• There are an estimated 122.1 million links pointing towards the Canva website. (Source: Semrush.)

Where does Canva website traffic come from?

• It is estimated that 63.71% of traffic to the Canva website comes is ‘direct’ traffic, with another 26.45% of traffic coming from organic search. (Source Similarweb.)
• Around 38.46% of of social media traffic to Canva comes from YouTube, 19.95% from Facebook and 12.36% from WhatsApp. (Source Similarweb.)

How much does Canva cost to use?

• Canva has three main pricing tiers: ‘Canva Free,’ ‘Canva Pro’ and ‘Canva Business’.

• Canva Free is (unsurprisingly) free to use. It comes with 1.6+ million free templates, 4.7+ million free photos and graphics and 5BG of cloud storage.
• A Canva Pro subscription costs $18 per month or $144 per year. This plan provides individual users with the full set of Canva’s 141+ million stock assets, 3.6+ million templates, 100GB of cloud storage, the ability to create 5 brand kits, and premium features like background removal, magic resize and enhanced exporting options.

• ‘Canva Business’ (formerly known as ‘Canva Teams’) comes with the same features as ‘Canva Pro’ but includes additional collaborative features such as shared folders, template locking, approval workflows, task assigning, activity logging, 100 brand kits and 500GB of cloud storage. ‘Canva Business’ costs $25 per user per month, or $250 per year of paying annually.

How many people use Canva on mobile?

• It is estimated that Canva’s mobile app has been downloaded over 500 million times from the Google Play Store. (Source: Canva.)
• The Canva app is rated at 4.9 stars out of 5 on the Apple app store and 4.8 out of 5 on the Google Play Store. (Source: Apple and Google.)
• 15.89% of Canva users access the platform via mobile devices, with 84.11% using it on desktop devices. (Source: Similarweb.)
• Canva launched an iPad app in 2014 and followed up with an iPhone app two years later in 2016. Canva reports that more than 23 designs are created on these iOS two apps every second of every day. (Source: Canva)

What is Canva’s net worth?

• Canva is currently valued at around $35 billion by some of its major investors. In August 2026, early Canva investors Blackbird and AirTree marked the company at $34.9 billion, down 17% from its previous $42 billion valuation. (Source: Smart Company.)
• Other recent valuations have been lower. Canva’s 2026 employee share issue valued the company at approximately $31 billion, while shares offered through private-market broker Hiive implied a valuation of around $30 billion. (Source: Smart Company.)
• These figures are considerably below Canva’s previous highs. The company reached a valuation of $42 billion in 2025, while an earlier 2021 funding round valued it at $40 billion. (Source: Smart Company.)
• Despite the lower valuation, Canva remains profitable. The company has now been profitable for nine years and had $1.47 billion in cash at the end of the June 2026 quarter. Its quarterly revenue reached $921.9 million, up 25.2% year over year. (Source: Smart Company.)

What is Canva’s revenue?

• Canva generated $3.5 billion in revenue in 2025, up from an annualized revenue figure of $2.5 billion reported the previous year. The company has also remained profitable for nine consecutive years. (Source: Canva)
• By the end of 2025, Canva had reached $4 billion in annual recurring revenue (ARR), according to co-founder Cameron Adams. (Source: Inc.)

How much funding has Canva raised?

• Canva has raised $2.5 billion from investors over 14 funding rounds since it was founded in 2013. (Source: Crunchbase.)

• Back in 2012, Canva’s founders were rejected by more than 100 investors and venture capitalists before eventually securing $3 million in funding to start building the company. (Source: Fast Company.)
• Subsequent funding rounds included injections of $40 million in 2018, $155 million during 2019, $60 million in 2020 and $200 million in 2021. (Source: Wikipedia.)
• Canva’s annualized revenue is reported by the company as $2.5 billion US dollars. (Source: Canva.)

• In the 2025 Forbes Cloud 100 list of the world’s leading private cloud companies, Canva is ranked 5th, placing it just behind Stripe (4th), Databricks (3rd), Anthropic (2nd) and OpenAI (1st). (Source: Statista)

Who founded Canva?

Canva was founded in Perth, Western Australia, by Melanie Perkins, Cliff Obrecht, and Cameron Adams on the 1st January 2013. (Source: Wikipedia.)

How many Canva employees are there?

• Canva employs more than 5,000 people — known internally as ‘Canvanauts’ — around the world. In 2025, more than 5,000 Canva employees took part in the company’s week-long ‘AI Discovery Week,’ contributing over 25,000 hours to AI learning and experimentation. (Source: Canva.)
• On company review website Glassdoor, Canva has received generally positive reviews from past and present employees — its overall employer rating is 3.9 out of 5. 72% of reviewers are likely to recommend Canva to a friend, and 85% of employees approve of the company CEO. (Source: Glassdoor.)
• In 2025, nearly 1,400 Canvanauts took part in 63 community volunteering events, supporting more than 7,700 people through Canva’s ‘Force for Good Days’ initiative. (Source: Canva.)

What awards has Canva won?

• Canva was named #1 in the Art and Design category of Fast Company’s 2024 Best Workplaces for Innovators awards. (Source: Fast Company)
• In Fast Company’s 2025 Innovation by Design Awards, Canva’s Visual Suite 2.0 won the Large Business category. Canva was also a finalist for Design Company of the Year and in the Artificial Intelligence Design category. (Sources: Fast Company — Large Business, Design Company of the Year and AI Design.)
• Canva was previously ranked #10 on Fast Company’s World’s Most Innovative Companies list in 2022, as well as #1 in its Design category that year. (Source: Canva.)

Who are Canva’s main competitors?

• The graphic design software space is a very competitive one! Canva faces stiff competition from well established companies like Adobe and its ‘Creative Cloud’ range of apps for visual design. Adobe’s renowned Photoshop product and its Adobe Express platform are key competing products in the field of visual communication. (You can read our Adobe Express vs Canva comparison to learn how these two tools stack up against each other.)
• Another direct competitor of Canva’s is Visme which offers a decent range of design options. Like Canva, it’s a browser-based tool that makes it easy for small business owners to create graphics for websites, social media posts, marketing assets and more; its drag and drop interface is very similar to Canva’s and its learning curve is very gentle. Visme currently has 20 million users — you can check out how it stacks up against Canva in our Canva vs Visme comparison.
• VistaCreate, which was formerly known as Crello, is another Canva competitor that has a very gentle learning curve. It has upwards of 10 million users and provides an enormous library of over 70 million stock photos. You can learn more about VistaCreate in our detailed VistaCreate vs Canva comparison.
• A fast-growing rival in the visual design space is Kittl, a browser-based design platform that has become particularly popular with creators producing logos, t-shirt graphics, posters and other merchandise-friendly artwork. Its built-in illustration tools, advanced text effects and large library of editable vector elements give it a more “illustrator-style” feel than many Canva alternatives. Kittl also includes AI-powered features and a streamlined workflow system (“Kittl Flows”), making it a strong option for users who want a mix of creative control and ease of use. You can learn more about this platform in our detailed Kittl review and our Canva vs Kittl comparison.
• When it comes to online photo editing, Fotor is used by many small businesses and is a key competitor to Canva. The tool gives users a background remover, a red eye remover, photo filters and a large set of image effects. There are 500 million Fotor users worldwide. (Source: Fotor)

Other interesting Canva statistics and facts

• Canva users added 155.9 million comments to designs in 2025 — an average of around 427,000 comments per day.
• Canva designs were translated more than 17 million times in 2025, helping users adapt their content for different languages and markets.
• Canva’s Brand Kit was used 5 billion times in 2025 as users applied their organizations’ fonts, colors and other brand assets to designs.Social media was Canva’s most popular type of content in 2025, with users creating more than 2 billion social designs during the year.
• More than half of Canva Visual Suite users now create on a phone at least some of the time. In Indonesia, this figure rises to 76% of users.

Spurces: Sources: Canva’s 2025 Design DNA report, Canva’s Visual Suite update, Canva Websites update and Canva’s 2025 Impact Wrap.