Key Shopify Statistics (2026) – Essential Facts and Figures

In this overview of key Shopify statistics, you’ll find all the essential figures on one of the best-known ecommerce platforms on the market.

Key facts about Shopify

• Shopify is a browser-based, ‘all-in-one’ ecommerce solution that allows users without much web design experience to start an online store.
• It was created in 2006 as a solution for selling snowboarding equipment online, but evolved into an ‘all-in-one’ ecommerce platform that could be used by merchants to sell any products they liked. (Source: Shopify.)
• Approximately 7 million ecommerce sites are powered by Shopify. (Source: BuiltWith.com.)
• The average order value of online purchases made via Shopify is $85, and the top 20% and 10% of Shopify stores have an average order value of $192 and $311 respectively. (Source: Littledata.io.)
• Shopify has generated over $1.1 trillion in sales over 19+ years of operation. (Source: Shopify.)
• Shopify is used by online sellers in over 175 countries.
• 53% of Shopify stores are estimated to be based in the US. (Sources: Shopify and BuiltWith.com respectively.)
• Shopify’s gross merchandise volume was $292 billion in 2024. (Source: Shopify.)
• Shopify has 10% of the global ecommerce platform market. (Source: Statista.)
• Shopify employs 8,100+ staff. (Source: Shopify.)

How does Shopify generate revenue?

• Shopify makes money in two ways. First, it charges users a monthly or annual fee for subscription plans. Second, it charges merchants fees for a large range of optional ecommerce features (‘merchant solutions’). (Source: Shopify.)
• Shopify’s subscriptions revenue comprises around 24.58% of its overall revenue.
• In the third quarter of 2025, Shopify’s subscription revenue was $699 million — up from $610 million in the same period of 2024. (Source: Shopify.)
• In Q3 2025, Shopify’s ‘merchant solutions’ generated $2.15 billion, compared to $1.6 billion in Q3 2024. (Source: Shopify.)

How many people work for Shopify?

• Shopify has 8,100+ employees (Source: Shopify.)
• Over 700,000 app developers, designers and Shopify partners make up a Shopify ’employment ecosystem.’ (Source: Shopify President Harley Finkenstein, in a statement at Shopify Unite.)
• Shopify partners and developers have generated $12.5 billion in revenue via businesses and products servicing Shopify sellers. (Source: Shopify).

How many Shopify stores are there?

• There are 6,901,524 live websites currently powered by Shopify. (Source: BuiltWith.com).
• Over the course of its 19+ year existence, more than 11 million online stores have been created on Shopify. (Source: BuiltWith.com.)
• Since 2020, Shopify store numbers have grown from under 2 million stores to approximately 7 million. (Source: Genus AI.)

Who owns Shopify?

• The Shopify platform was launched in June 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake.
• These days, Shopify is a publicly traded company, owned by its shareholders. It filed for an IPO in April 2015.
• Around 74% of Shopify shareholders are institutional investors like JPMorgan Chase & Co. (5.54%) and Capital World Investors (4.37%). In total, 2,384 separate institutions hold Shopify shares.
• 0.19% of Shopify shares are held by company insiders.
• Shopify’s founder and CEO, Tobias Lütke, currently owns approximately 6% of the company. (Sources: Yahoo Finance, Wall Street Zen, and Forbes).
• Tobias Lütke’s personal worth is estimated by Forbes to be $9.8 billion.

Which countries is Shopify popular in?

• Shopify is used by merchants in over 175 countries around the world. (Source: Shopify.)
• Of the 6.9+ million Shopify stores currently online, 3,752,603 stores are estimated to be based in the USA. (Source: BuiltWith.com.)
• US-based merchants run approximately 57% of all Shopify stores. (Source: BuiltWith.com.)

• Shopify’s second largest market is the UK — estimates suggest that there are 244,694 Shopify websites operating there (Sources: BuiltWith.com).
• The country with the third most Shopify users is Germany, with 191,767 Shopify stores, and Shopify’s fourth most popular market is Australia with 171,480 Shopify stores.
• Canada, Shopify’s home country, is the platform’s fifth biggest market with 137,170 Shopify stores based there. (Source: BuiltWith).
• It’s estimated that Shopify powers just 16,081 ecommerce websites in China. (Source: BuiltWith.)

What is Shopify’s market share?

• Shopify commands a 34% share of the top million ecommerce sites (Source: BuiltWith.com.)
• Shopify’s key rival, WooCommerce, takes the second spot, owning 8% of the ecommerce platform market. (Source: BuiltWith.com.)

• In terms of market share of all ecommerce sites, Shopify ranks fourth, with around 10.32% of the global ecommerce market, coming in just behind Squarespace and Woo Themes at 14% and WooCommerce at 38.74%. (Source: Statista.)

What is the conversion rate for Shopify stores?

According to ecommerce stats site Littledata.io,

• The average conversion rate for Shopify stores is estimated to be around 1.4%.
• The top 10% Shopify stores enjoy an average conversion rate of 4.7%.
• The highest conversion rate seen on Shopify is 8%.
• On mobile devices, the average conversion rate for Shopify stores is 1.2%.

What is the success rate for Shopify stores?

• The overall success rate of ecommerce stores built with Shopify is estimated at between 5% and 10%. (Source: Internetretailing.net.)

Is Shopify profitable?

• Shopify’s gross profit for 2024 was $4.47 billion, up 1.2 billion on 2023. (Source: Shopify.)
• In Q3 2025, Shopify’s gross profit was $1.391 billion — a 24% increase year over year.(Source: Shopify.)
• On the financial markets, Shopify’s profit margin is currently listed as 16.65%. (Source: Yahoo Finance.)

What is Shopify’s revenue?

• In Q3 2025, Shopify’s total revenue was $2.844 billion. (Source: Shopify.)
• In Q3 2025, Shopify’s GMV was $92 billion. (Source: Shopify.)
• Shopify’s Monthly Recurring Revenue (MRR) for the third quarter of 2025 was $193 million. (Source: Shopify.)

How much is Shopify stock worth?

• Shopify shares are currently valued at $114.02 per share. (Source: Yahoo Finance.)
• At the time of writing, Shopify’s market cap is $84.15 billion. (Source: Shopify.)
• Shopify shares hit an all-time high of $1,762 per share in November 2021. (Source: Yahoo Finance.)

How many people use Shopify Plus?

• According to Internet statistics company BuiltWith, there are currently 81,585 Shopify Plus stores in operation, 43,764 of which are US-based. (Source: BuiltWith.com).
• Shopify’s second-largest market, the UK, boasts 5,804 Shopify Plus stores (Source: BuiltWith.com).
• Shopify Plus merchants bring in 31% of the platform’s monthly recurring revenue. (Source: Shopify.)

How many people use Shopify POS?

• Around 124,000 ecommerce merchants use Shopify’s in-person selling solution, Shopify POS. (Source: BuiltWith.com)

How many people use Shopify payments?

• Over 2 million merchants use Shopify Payments to accept payments on their Shopify stores. (Source: BuiltWith.com.)
• Shopify Payments is available in 40 countries.

What is the gender split for Shopify store owners?

• 52% of Shopify stores are run by women, and 47% are run by men. (Source: Shopify.)

Other Shopify resources from Style Factory

I hope you’ve found this rundown of key Shopify statistics useful!

For more information on Shopify, be sure to check out our Shopify review, which takes a deep dive into all aspects of Shopify’s feature set for merchants setting up an online store.

For more details on Shopify’s pricing plans, you can refer to our Shopify pricing guide.

If you’d like to try Shopify out for yourself, you can read up on the free Shopify trial here.

If you’re curious about Shopify Plus and how it differs from the other Shopify subscription plans, read our Shopify vs Shopify Plus comparison review here.

And if you’re not sure if Shopify is the best choice for you, you can see how Shopify stacks up against several alternative online retail tools in our Shopify vs Squarespace, BigCommerce vs Shopify, Shopify vs GoDaddy and Wix vs Shopify comparisons.

Finally, if you have any questions on Shopify or Shopify stats, leave us a comment below. We’d love to hear from you.