Shopify vs GoDaddy — Which is the Best Online Store Builder?

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Shopify vs GoDaddy

Shopify vs GoDaddy: which should you choose? In this detailed comparison, we take a look at both platforms and help you decide which is the best ecommerce solution for your business. Read on to learn more about both solutions’ key features, pricing, pros and cons, as well as some alternatives for building your online store.

Let’s begin with a key question…

What are GoDaddy and Shopify?

On the surface, GoDaddy and Shopify look like quite different companies, offering quite different things.

GoDaddy is best known as the world’s largest domain name and website hosting company.

Shopify is famous for being one of the most popular online store builders available, used by millions of brands of all sizes to sell their products online.

However, with the addition of website building and ecommerce features to GoDaddy’s service offering, you can now use both platforms to:

✓ create an online store (without coding knowledge)

✓ sell and ship products

✓ run marketing campaigns to promote your products

✓ sell products in physical locations.

I’m going to drill down into how good both products are at all this throughout the comparison.

But first, a quick look at the company history of GoDaddy and Shopify — and why this matters.

The background to GoDaddy and Shopify

Arizona-based GoDaddy was founded in 1997 as a domain registrar and, 24 years later, it’s the world’s biggest domain name provider — with 62 million domains registered using its service, and a staff comprising 7,000 team members.

These days, however, GoDaddy offers a very wide range of online services — it’s not just about domain names and web hosting any more. Among its newer ones, you can now use the platform to build a website or create an online store. According to internet statistics company Builtwith, over 1.8 million websites and stores are powered by GoDaddy’s website builder.


Shopify, headquartered in Canada, has been around since 2006 and its core focus has always been as an ecommerce platform for building online stores.

To date, Shopify has been responsible for the generation of over $365bn in sales for its users. It currently has in excess of 3.7 million online stores built on its platform — and, like GoDaddy, has a staff of around 7,000 people.


As you can see, both platforms have a relatively long history, and large userbases. This matters because there have been instances in the past where less-established platforms have gone out of business — leading to huge disruption for their users.

However, because Shopify and GoDaddy are both well-known, profitable players in the website building space, you can have confidence that their platforms aren’t going to disappear anytime soon.

Now, let’s dive into the key things you need to know about both products — starting with pricing.


GoDaddy pricing

There are four monthly pricing plans for the GoDaddy website builder:

  • Basic — $9.99 per month
  • Standard — $14.99 per month
  • Premium — $19.99 per month
  • Commerce — $24.99 per month.

The good news is that with GoDaddy, you can start building a site entirely for free.

On top of that, you can use your free site forever. You simply start paying when you want to avail of the features that come with the paid plans.

Additionally, GoDaddy occasionally runs discounts. At the time of writing, for US users there is a 30% discount on all plans for the first year, reducing the monthly charge for the ‘commerce’ plan to $17.49 (see screenshot below).

GoDaddy pricing
Discounted pricing for the GoDaddy website builder

All GoDaddy pricing plans allow you to:

  • create a site with its website builder
  • connect a custom domain name to your site
  • accept online bookings
  • use ‘GoDaddy Payments’ (USA only) to sell products in a physical store
  • access marketing analytics.

As you go up the GoDaddy pricing ladder, you get access to more features. 

The main differences to watch out for between GoDaddy price plans are:

  • Ecommerce — only the ‘Commerce’ plan lets you create a fully-functional, standalone online store.
  • Search Engine Optimization (SEO): the ‘basic’ plan does not give you access to GoDaddy’s SEO features.
  • Recurring appointments: the two most expensive plans allow you to let users pay for recurring events (weekly gym classes etc.) — the others facilitate ‘one-time’ appointment booking only.
  • Email marketing limits: this varies according to plan, with a monthly send limit of 100 emails and 200 emails on the ‘basic’ and ‘standard’ plans, respectively. This limit rockets up to 25,000 per month emails for the ‘premium’ and ‘commerce’ plans.

Although the ‘Commerce’ plan is the only GoDaddy plan that lets you build an online store, it’s important to note that the other plans do facilitate some e-commerce.

If you’re selling services that don’t involve a physical product (consultancy services or online classes, for example), you can do that on GoDaddy’s ‘Premium’ plan; and you can use any paid-for GoDaddy plan to take in-person payments or send people payment requests.

But if you want to sell a catalogue of physical goods on your online store, only the $24.99 ‘Commerce’ plan lets you do that.

Shopify pricing

Shopify offers five pricing plans to choose from — and, unlike GoDaddy’s, they all allow you to sell physical products online:

  • Lite — $9 per month
  • Basic $29 per month
  • Shopify $79 per month
  • Advanced $299 per month
  • Plus — custom pricing depending on requirements (but fees are usually around $2,000 per month).

You can get these costs down by opting to pay a one-year or two-year charge for your chosen plan. Doing so will reduce your fees by 10% and 20% respectively.

There is also a free 14-day Shopify trial available.

Shopify pricing for its most popular plans
Shopify pricing for its most popular plans

Every Shopify plan allows you to sell an unlimited amount of products, a major benefit for sellers with large inventories.

With the Shopify ‘Lite’ plan, however, it’s important to note that you don’t get to build a standalone online store. What you do get is a certain amount of online and offline selling capability.

Online, you can sell products on an existing online presence (websites, social media platforms etc.) by way of the ‘Shopify Buy’ button, pictured below; offline, you get to sell your goods in a physical location (at a ‘point of sale’) using Shopify’s store management tools and payment processing software and hardware.

Shopify buy button
The Shopify ‘Buy Button’

The other Shopify plans all provide you with full access to Shopify’s store builder and its range of free or paid templates.

On the ‘Basic Shopify’ up to the ‘Plus’ plans, you’ll get:

  • the ability to create a standalone online store
  • the ability to sell on online marketplaces (Amazon, Ebay etc.) and on social media
  • the option to create promotional discount codes
  • multilingual and multi-currency selling tools
  • abandoned cart recovery tools
  • integrated shipping solutions.

The main differences between the Shopify plans involve:

  • the number of staff accounts you can have  — two staff accounts are provided with ‘Basic Shopify’; ‘Shopify’ gives you five and ‘Advanced’ lets you add 15.
  • the extent of the reporting features — the most useful reports are only available on the ‘Shopify’ or higher plans.
  • the level of multi-currency selling features — the ‘Shopify plan’ and higher permit you to set your own currency conversion rates.

Most merchants will find that all the key features they need are available on the the ‘Basic’, ‘Shopify’, or ‘Advanced’ plans.

However, larger ecommerce businesses may be better served by the ‘Shopify Plus’ plan. This is aimed at more corporate users, and offers advanced security, API and CRM integration features. Whole Foods Market, Polaroid and Red Bull are just some of the well-known companies to have used ‘Shopify Plus’ as their ecommerce solution.

(If you’d like to explore the differences between the Shopify plans further, please read our guide to Shopify pricing.)

OK, so we’ve looked at GoDaddy and Shopify’s pricing. But what about their features

Let’s drill down into these, starting with something very important in website building: visuals.

A way to save on Shopify

If you’re interested in using Shopify, the company is currently running a time limited offer that essentially gives you a free month’s service. Here’s how to avail of it:

  1. Start a trial using this link.
  2. When your trial is over, you just pay $1 for your first month. This can amount to quite a saving, especially if you are interested in using one of the higher-tier plans.


Quantity of templates

Both GoDaddy and Shopify provide a wide range of templates or ‘themes’ that form the basis of your site design.

Shopify has the smaller selection — with 10 free themes and 71 paid-for premium themes on offer. The premium themes have a price range of $150 to $350.

Examples of Shopify themes
Examples of Shopify themes

One thing to be aware of is that only one free theme, “Dawn,” is provided in Shopify’s newly upgraded template format, ‘Online Store 2.0.’ This template gives you a drag and drop editor that is not available in the older themes.

(However, more than half of the paid-for themes are now available in this new format.)

GoDaddy offers just under 250 templates for its website builder. And the good news is that they are all free.

Examples of GoDaddy templates
GoDaddy templates

Interestingly, you don’t initially choose a template for yourself when you sign up to GoDaddy. GoDaddy asks you some questions in the onboarding process and then, based on your answers, its Artificial Design Intelligence (ADI) software picks a template and creates your site for you.

If you’re not happy with GoDaddy’s choice however, you can change your template easily (more on this later in the comparison).

Quality of templates

In terms of quality, both Shopify and GoDaddy’s templates have a professional look and feel, and are based on stylish combinations of text, imagery and layout design. Both sets of templates are fully responsive — this means that your store’s layout will automatically adjust itself to suit the device it’s being viewed on (phone, tablet, desktop etc.).

It’s a subjective area, but for me, Shopify’s templates just look that bit more attractive; and in particular, Shopify’s paid-for themes provide access to a more sophisticated design aesthetic than anything available from GoDaddy.

That said, GoDaddy’s templates have a respectable set of design features too. Changing colors is straightforward; you can use video backgrounds on page header sections; and when it comes to text for your site, 51 typefaces are available with very easy-to-use ‘font pairing’ controls. 

The template section layouts all work well in GoDaddy and the lack of complex design options means that there’s a minimum of fuss for the store owner.

Overall though, Shopify has significantly more design features available across its template range. More of its templates facilitate:

  • parallax scrolling effects 
  • video backgrounds
  • image zoom features for your products.

The bottom line on template quality is that Shopify takes the win here.

Flexibility of templates

If you want more options for styling your store’s template, Shopify is the more obvious choice.

For a start, you get full control of the CSS and HTML code in Shopify — meaning you can customize your template much more extensively if you need to. While GoDaddy lets you add HTML section blocks to your pages, that won’t offer enough styling opportunities for many ‘pro’ store owners.

Additionally, font options are more extensive with Shopify than in GoDaddy. You can choose from hundreds of bundled web fonts (to GoDaddy’s 51), and add your own fonts easily to your store too — this gives you total control over your store’s typography.

Finally, both platforms make it extremely easy to switch between templates. 

In fact, with Goddady’s editor, this literally takes two mouse clicks and your theme is changed. All you need to do is click a simple ‘try a new look’ button and you’ll see the changes — this can help you test different styles very quickly.

GoDaddy's "Try a new look" option
GoDaddy’s simple “Try a new look” option

But overall, if design flexibility is a key requirement, Shopify is the better platform for you.

Interface and content management system (CMS)

Managing the content for your online store is a key part of running an e-commerce business, and thanks to their user-friendly interfaces, both GoDaddy and Shopify make it easy to do so. 


Both GoDaddy and Shopify’s content management systems give you a drag and drop editor with which to add components to the pages in your online store.

As mentioned above, however, Shopify’s is only available if you’re using one of its new Online Store 2.0 templates.

Assuming you are, Shopify’s editor gives you more components and ways to lay out your store than GoDaddy’s — with Shopify, you get more control over content layout, image formats and text positioning.

This means that GoDaddy’s editor is the more simplistic of the two — with less options visible in any one view. On the plus side, this makes it clutter-free and intuitive (it is also visually pleasant with a ‘dark mode’ default design).

The GoDaddy content management system (CMS)
The GoDaddy content management system (CMS)

Both interfaces work in a similar way — with menus on one side of the screen containing controls that let you tweak your site’s content. The main difference here is that the key Shopify controls are positioned on the left, and the ones in GoDaddy are positioned on the right.

The drag-and-drop page editor in the Shopify interface
The drag-and-drop page editor in the Shopify interface

Overall, the two approaches to content management are strong — with Shopify’s CMS being more powerful, but GoDaddy’s arguably a bit easier to hit the ground running with.

Importing and exporting content

It’s very straightforward to bulk import and export products with GoDaddy and Shopify — both platforms allow you to do this using a CSV file.

It’s also easy to manually add products to the two platforms — you just fill in a few fields, add an image or two, and your product is ready to go. 

Adding a product to a Shopify store
Adding a product to a Shopify store

When it comes to web pages and blog posts, importing and exporting is doable in Shopify by way of third-party apps (for example Blogfeeder or Excelify) — but as these are not part of Shopify’s ‘out of the box’ offering, fees can apply.

Unfortunately, there is no similar import / export option for pages and posts available from GoDaddy.

Images and galleries

You can manipulate and edit your images easily in both GoDaddy and Shopify. Of the two platforms, GoDaddy has a slight edge here.

First, adding images to your site is extremely easy in GoDaddy. And when it comes to manipulating these images, you’ll find that GoDaddy’s integrated image editing program, ‘GoDaddy Studio’, is a very strong piece of kit — with excellent cropping, filtering, and background removal tools built in.

GoDaddy's image editor
GoDaddy’s image editor

Second, resizing images so they display perfectly is a delight in GoDaddy’s designer. All you have to do is click on the image on the canvas, which opens up the resizing and scaling controls in the side menu. You can then change the fit or scale of your image through different ratios or by dragging a slider. It’s really very useful.

Now, Shopify also has an image editor and, for the most part, it gets the job done. It’s just not quite a slick as GoDaddy’s.

When it comes to galleries for displaying multiple images on your site, GoDaddy provides 8 types of gallery out of the box that will cover most use cases for basic stores. 

Out of the box, Shopify lets you add collages, banners and slideshows to pages which allow you to display multiple images in a reasonably flexible way. If these don’t meet your requirements, Shopify’s app store gives you access to more than 200 gallery apps (many of them free).

One of the key differences to be aware of in a Shopify vs GoDaddy discussion is that Shopify has a well-stocked app store and GoDaddy does not.
Some of the gallery apps available for Shopify

So overall, if you want a big range of options for image galleries, Shopify is the better choice. But when it comes to editing your images, it’s a win for GoDaddy.


Blogging is an excellent way of making people aware of your ecommerce business. High-quality blogging can help your site perform well in search results, as well as drive people into your sales funnel and convert them into customers.

Blogging in GoDaddy

You can add a blog to your site in both GoDaddy and Shopify, and both platforms provide a similar level of blogging functionality.

The main difference between the two platforms on this front is that Shopify’s new ‘Online Store 2.0’ content management system allows you to drop blog post thumbnails and summaries onto ‘non-blog’ pages of your site easily — this lets you showcase blog content elsewhere on your site.

Blogging in Shopify
Blogging in Shopify

With GoDaddy, this isn’t an option — your blog content lives on your blog page and there only.

So, in the blogging head-to-head it’s a slight win for Shopify.

Version history and backups

When it comes to backing up your store, GoDaddy provides the better features. 

Firstly, GoDaddy’s platform automatically saves changes to your site for you — unlike with Shopify, you don’t have to hit save all the time to save your content.

What’s more, if you make significant changes to your site, GoDaddy immediately creates a full backup for you (you can also do this manually if preferred). It’s very simple to revert to a previous version of it.

Site backups in GoDaddy
Site backups in GoDaddy

With Shopify, by contrast, you basically have to use a third-party app to back up your store.

So it’s a win here for GoDaddy.

Managing media

Managing your media can be done easily in both GoDaddy and Shopify.

With Shopify, you’ll find your media in the ‘files’ section of your store admin. You’re allowed 250 images per product; and your image files must be no more than 20MB in size.

For product videos, you can either make use of embedded files — for example YouTube or Vimeo videos — or upload your own videos.

Limits apply to how many videos you can upload to Shopify, but these are generous. Even on the ‘Basic’ plan, you can upload 250 1GB videos to your store.

With GoDaddy, your media lives in the ‘media library’. You’re only able to add 10 images to any one product. And for video, there is a 5GB limit for your entire store.

So overall, when it comes to product media, Shopify is the more flexible choice.

Mobile apps

Shopify and GoDaddy both give you ways to manage your store on the go, via their mobile apps.

GoDaddy has multiple apps that relate to its broad portfolio of business activities, but the one you’ll need for managing your site is simply called ‘GoDaddy’.

The 'GoDaddy' mobile app
The ‘GoDaddy’ mobile app

You should note however that this app is currently only available in the US.

The GoDaddy app allows you to comprehensively track site activity and product orders from your phone. It works seamlessly with GoDaddy Payments — GoDaddy’s built-in payment processor — and it also offers almost all of the functionality of the desktop version of the website builder.

User reviews of this app are mostly positive — the Android version is rated 4 out of 5, while iOS users rate it almost full marks, with 4.8 out of 5 in the Apple store.

Like GoDaddy, Shopify provides several apps, but the two main ones you’ll need most for managing your store on the go are ‘Shopify’ and ‘Shopify Point of Sale.’

The main ‘Shopify’ app lets you perform basic e-commerce tasks — view orders, manage inventory etc. It is currently rated 4.6 and 4.3 out of 5 on the Apple and Google Play app stores respectively.

The 'Shopify' app
The ‘Shopify’ app

The ‘Shopify POS’ app lets you use the Shopify point-of-sale system to sell goods in a physical location and sync your inventory with your online store. 

This is less of a hit with Android users — it’s current rating on the Google Play store is 2.7 out of 5. Many complaints mention connectivity problems.

However, iOS users give it a higher score of 4.5 out of 5.

Ecommerce functionality

If you’re comparing GoDaddy against Shopify, you are probably especially curious about which of these products is the better option for selling online.

So, let’s compare their e-commerce features and find out — starting with payment processing.

Payment gateways and transaction fees

To process payments on an online store, you need a ‘payment gateway’. This is the software that verifies credit card details and takes payment using them.

Both GoDaddy and Shopify offer their own, buil-tin payment gateways: ‘GoDaddy Payments’ and ‘Shopify Payments’ respectively. 

GoDaddy Payments charges a credit card processing fee of  2.3% + 30c per transaction; Shopify Payments fees vary by plan and by country (in the US you can expect to pay between 2.4%+30c to 2.9%+30c for online payments).

However, Shopify Payments is available in considerably more countries than GoDaddy Payments — the latter is limited to use in the USA for now.

Setting up Shopify Payments
Setting up Shopify Payments

The alternative to using the built-in payment processing options in GoDaddy and Shopify is to make use of an external payment gateway. As with the built-in options, external payment gateways charge a percentage fee of every transaction made through your online store (and some charge a monthly fee, too).

Now, GoDaddy only offers integration with three external payment gateways — Paypal, Stripe, and Square. (And Square only works for users in Australia, Canada and the UK.)

Shopify works with many more, however — over 100.

The key thing to watch out for here is the fact that you’ll pay an additional fee to Shopify for every transaction processed by a third-party payment gateway — this ranges from 0.5% to 2.0%, depending on your plan.

By contrast, GoDaddy does not charge you or take a cut of your sales in addition to the charges you pay for your payment gateway.

The takeaway here is that Shopify offers much more flexibility around payment gateways — but that this comes at a price.

Product options and variants

In terms of how much stuff you can sell on each platform, it’s a clear win for Shopify. 

You can sell an unlimited number of products on every Shopify plan. By contrast, GoDaddy caps the number of products you can sell at 5,000.

Editing a product in GoDaddy
Editing a product in GoDaddy

In terms of the number of product options and variants you can use, the two platforms are identical. They both allow you to make use of 3 product options and 100 variants.

(Product options are things like size, material and color. Variants are combinations of those options — for example a red leather shoe would count as one variant, a blue suede shoe would count as another, etc.)

Thanks to Shopify’s app store, it is possible to extend these limits fairly easily by adding third-party apps to your store (“Infinite Options” being a popular choice). It’s not really possible to do this with GoDaddy, however.

Overall, the standard ‘out of the box’ offerings from GoDaddy and Shopify will cover most store owners’ requirements when it comes to product options and variants — but some merchants may find them a bit restrictive.

There are other platforms out there with more generous approaches to product options and variants. For example, Squarespace allows 6 product options and 250 variant combinations. With Ecwid, there are no limits to product options at all — providing sellers with big option sets far more freedom without having to pay extra or seek workarounds.

Selling digital products

Both GoDaddy and Shopify let you sell digital products easily.

GoDaddy treats digital products no differently to physical products; they form part of your 5,000 product limit, and the process for adding a digital product to your store is largely the same as when adding a physical one.

Adding a digital product in GoDaddy
Adding a digital product in GoDaddy

On top of that, the platform allows you to bundle 10 separate files into each digital product, with a 2GB limit per file applying. This adds up to a very generous file size limit of 20GB per product.

In Shopify, there is a quick step to take before you can add your digital products to your store — you have to add its free ‘Digital Downloads’ app.

The Shopify digital downloads app
The Shopify ‘Digital downloads’ app

In terms of file size limits, Shopify permits selling files up to 5GB in size.

You’ll find an additional range of digital download apps available through the Shopify app store for further functionality. 

For example, the SendOwl app lets you stamp PDF files with your customer’s name — a great way to reduce fraud. It also lets you ‘drip release’ digital products to your customers over time, and it even gives you a brandable video player that your customers can use to stream files with.

The SkyPilot app lets you bundle digital and physical products together, and sell files of up to 5TB in size.

Overall, both platforms will cater to most sellers’ needs for getting their digital downloads out there — with Shopify giving the extra capability for digital download specialists through its app store enhancements. GoDaddy wins when it comes to ‘out of the box’ file size limits, however.

Abandoned cart features

Abandoned cart functionality allows online sellers to identify and communicate with customers who add a product to their shopping cart but don’t complete the checkout process. 

Both GoDaddy and Shopify provide abandoned cart features that allow you to send an automated follow-up email to visitors who don’t complete a purchase (you can include a discount code in this message to encourage them to do so). Setting this up is easy in both platforms.

Abandoned cart recovery in Shopify
Setting up abandoned cart recovery in Shopify

Shopify includes this feature on its $9 ‘Lite’ plan and all higher plans. With GoDaddy, you only have a cart if you’re on its $24 ‘commerce’ plan — so technically, you can get access to abandoned cart features for less with Shopify.

While you’re here…have you seen our Shopify video review?

Full Shopify review | Free trial

Point of sale functionality in Shopify vs GoDaddy

Point of sale (POS) features let you use your online store to sell in physical locations like festivals, pop-up shops and brick-and-mortar stores.

POS hardware includes card readers, barcode scanners and cash registers; these enable you to take payments in person whilst keeping your inventory data fully up to date in your ecommerce website’s back end.

Shopify Point of Sale hardware
Shopify Point of Sale hardware

With GoDaddy, if you are based outside the US, you’ll have to use POS equipment provided by one of the platform’s three payment gateway providers (Paypal, Stripe, and Square).

However, GoDaddy merchants in the US can make use of GoDaddy’s own POS hardware (card readers and screen terminals are available). US users can also use GoDaddy’s mobile app as a ‘virtual terminal’ for accepting card payments on a phone or tablet.

The costs for GoDaddy’s POS hardware are as follows:

  • smart terminal — $249
  • card reader — $49.

It’s worth pointing out that GoDaddy’s POS system can be used on any of its four website plans. You don’t actually need to be on the ‘commerce’ plan to start selling in person.

As for Shopify, it has been a POS leader in the ecommerce world for many years. So there is a much wider range of POS hardware on offer from Shopify than from GoDaddy, and you can use it in a lot more countries.

Some of these extra options include:

  • cash drawers — $139-$159
  • scales — $40-$89
  • receipt printers  — $299-$369
  • tablet stands — $99-$219
  • printed gift card sleeves — $59 for 200 cards.

The bad news is that to make the most of some of Shopify’s more sophisticated POS features, you will need to add its ‘POS Pro’ add on.

This allows you to use unlimited registers, facilitate exchanges, attribute sales to staff members and do much else besides, but at a fairly high cost — ‘POS Pro’ is priced at $89 per month per location.

Shopify POS Lite vs Shopify POS Pro
Differences between the standard Shopify POS offering and its ‘Pro’ one

However, for simple POS applications, the built-in point-of-sale features (‘Shopify POS Lite’) will be more than adequate for most.

So, all in all, Shopify has the stronger POS offering — it has more hardware, and it’s available in more locations.


When it comes to shipping your products to your customers, Shopify is more flexible than GoDaddy. It allows you to set:

  • free shipping rates
  • flat rates
  • price-based rates
  • weight-based rates
  • calculated (‘real time’) shipping rates.

GoDaddy, by contrast, limits you to flat rate, weight-based and calculated shipping.

Shopify also has an edge when it comes to how calculated carrier-based shipping works. This is because its built-in ‘Shopify Shipping’ service not only facilitates real-time shipping quotations, but gives generous discounts to users based in the US, Canada and Australia — up to 88%.

GoDaddy also provides some shipping discounts, but only to US users via USPS, and only if you have a Shippo account.

Additionally, Shopify gives you — for an additional fee — the option to use your own third-party carriers for calculated shipping rates. This feature works in any country, whereas GoDaddy’s realtime shipping features are limited to the US and Canada.


Dropshipping is a way of selling where you take an order, send it to a supplier, and they deliver the product to your client — you don’t make, store or fulfil any goods, which can reduce outlay enormously. This makes it a very popular online selling technique.

Shopify provides a very large number of integrations with dropshipping companies through its app store (which we’ll discuss shortly) — 306 dropshipping-related apps are available.

Dropshipping apps in the Shopify app store
Dropshipping apps in the Shopify app store

With GoDaddy, while it is technically possible to dropship through its platform — you could simply accept orders and pass them onto a supplier of your choice — there are no dedicated dropshipping features that automate or simplify the process.

So, if you want to set up a dropshipping business, the better option here is definitely Shopify — it gives you everything you need to source and supply dropshipped goods.

The Shopify dropshipping starter kit

If you’re interested in dropshipping, I’d recommend that you take a look at Shopify’s dropshipping starter kit — with this, you get 14 days of free access to Shopify plus lots of bundled resources and tools that show you how to launch a successful dropshipping Shopify store.

You can access the starter kit here.

Personalising products

One area where GoDaddy has a definite advantage over Shopify involves how it lets you personalize products.

Its ‘product add-on’ feature allows you to create bespoke form fields to grab specific information from your customers relating to individual products in your store. This is very useful for sellers providing personalizable products like engraved jewellery.

GoDaddy lets you capture data for personalized products more easily
GoDaddy lets you capture data for personalized products more easily

To add an equivalent personalization field in Shopify, you’ll need to do some coding or make use of a third-party app.

So a win on this front for GoDaddy.

Multi-currency selling

Displaying prices and facilitating checkout in your store visitors’ own currencies can improve sales rates considerably.

So, how easily can you do this with GoDaddy and Shopify?

Well, on a GoDaddy store, your options for displaying different currencies are very limited.

Whilst GoDaddy does work with 18 different currencies, you can only choose one to use on your store. This is fine if you only ever intend to sell your products in one market, but if you have ambitions to sell in multiple territories, it’s not ideal.

That said, GoDaddy can assist you with making international sales if you use one of its marketplace integrations. GoDaddy integrates very neatly with:

  • Amazon
  • Etsy
  • Ebay
  • Facebook
  • Google Shopping 
  • Walmart.

When your products show up in these marketplaces, they are automatically shown in the currency of the visitor visiting the marketplace. 

Now, multi-currency selling with Shopify — while not perfect — is far better.

First, you can add a ‘country selector’ to your Shopify theme, which (as long as they notice it!) your site visitors can use to switch to their local currency.

Second, there is a free ‘geolocation’ app in the Shopify app store, which uses IP address data to prompt your visitors to make that currency switch.

And finally, with Shopify, you have the option of using a third-party app to give your store fully automated currency conversion — where instead of prompting your site visitors to change currency, your store just does it for them based on their IP address. The Bold Multi-Currency app is a good option for this.

The Bold Multi-Currency app
The Bold Multi-Currency app

(Alternatively, and if you have deep pockets, you can take out a ‘Shopify Plus’ plan, which includes fully automatic currency conversion).

The key takeaway is that for multi-currency selling, Shopify is the winner here.

Multi-lingual selling

Of the two platforms under review, only Shopify lets you sell in other languages. All plans except ‘Lite’ let you sell in up to 20 languages.

When you create a version of your Shopify store site in a new language, its domain  will end with a folder reference to the language in question— for French etc., for German etc. If you’re on a ‘Shopify’ or ‘Shopify Plus’ plan, you can use country level domains too (i.e., or

Unfortunately for GoDaddy users, there is no multilingual functionality available at all — so it’s another clear win for Shopify here.

Tax calculations

Automatic tax calculation is another area where Shopify offers the better features.

WIth Shopify, users in the US, the EU, the UK and Canada can avail of automatic tax calculation for their products. Figuring out individual tax calculations can be massively time intensive, so Shopify’s tax calculation feature is a great asset for online sellers.

By contrast, GoDaddy requires a manual sales tax setup process for each and every product in your store.

Setting up tax rules in GoDaddy
Setting up tax rules in GoDaddy

Shopify has a particular advantage over GoDaddy when it comes to applying tax rates to digital products — especially where EU customers are concerned.

In the EU, digital products are subject to a tax called VAT MOSS (Value Added Tax Mini One Stop Shop). This requires sellers of digital products to consumers in the EU to apply tax on these products on a country-by-country basis.

Shopify automates the calculation of VAT MOSS on digital products via its free ‘Digital Downloads’ app. With GoDaddy however, it’s a matter of entering the relevant rate for each EU state, one at a time.


If you’re running an ecommerce business, understanding how your users behave and interact on your site is absolutely essential

Now, it’s relatively easy to set up Google Analytics with both GoDaddy and Shopify — allowing you to get to know your customers’ behavior and measure all sorts of traffic data.

But what about the analytics features each platform provides ‘out of the box’?

Well, GoDaddy provides you with a personalized analytics tool called ‘GoDaddy Insights’. This ‘smart tool’ provides you with statistics on:

  • the number of site visitors
  • the number of sales through your site
  • social media effectiveness
  • customer engagement
  • reviews of and comments on your company.

On top of all that, GoDaddy Insights makes industry-specific recommendations based on data from competitors in your sector.

These recommendations come in the form of an action plan; you also get an ‘insight score’ out of 100 which lets you know how your site compares against those of your competitors. All this is very useful for store owners who lack experience in digital marketing and website analytics.

The GoDaddy 'Insights Dashboard'
The GoDaddy ‘Insights Dashboard’

With Shopify you can access a very extensive range of reports on your site activity, sales and customers.

These include:

  • finance reports
  • sales reports
  • customer reports
  • acquisition reports
  • behavior reports
  • custom reports.

There’s a catch however: standard reports are only available on the $79 ‘Shopify’ plan and higher. And to access custom reporting you’ll need to be on an expensive ‘Advanced Shopify’ or ‘Shopify Plus’ plan. 

Shopify report
Shopify reporting

If you’re new to ecommerce, you may find GoDaddy’s smart reporting assistant a less intimidating way to get to grips with analytics for your store — it makes analytics a bit like playing a game.

However, for more professional reporting functionality and a greater range of options with which to crunch your data, the better choice (albeit at a more expensive price) is Shopify.

Integration with other apps

A key difference between GoDaddy and Shopify is the extent to which you can integrate the platforms with third-party tools, or add bespoke functionality to your store.

Now, it’s fair to say that GoDaddy provides a lot of built-in functionality for design, marketing, payments, bookings, shipping, and SEO. It provides excellent integrations with the biggest online marketplaces. And, when it comes to social selling, it covers several of the main bases like Facebook, Instagram, Twitter and Google.

For a lot of merchants, all this will be perfectly sufficient.

But unlike most other popular e-commerce solutions, GoDaddy doesn’t have an app store that lets you buy add-ons that increase your store’s functionality, or integrate it with other tools and services.

Not only is GoDaddy lacking an app store, but it also lacks any clear way to integrate with tools outside the GoDaddy platform. A particular omission here is the lack of an official integration for Zapier — a ‘syncing’ tool that lets apps work together, even when official integrations for them don’t exist.

The opposite is true of Shopify. Its app store offers over 6,000 apps that allow you to integrate the platform with a wide range of other services and add additional features to your store.

Examples of Shopify apps
Examples of Shopify apps

This provides sellers with a lot more versatility when it comes to things like:

  • email marketing campaigns
  • dropshipping
  • reporting 
  • customer service.

In addition to the apps in the Shopify app store, Shopify also works with Zapier — adding over 4,000 integrations and automations to proceedings.

Shopify integrations on Zapier.
In addition to providing an app store containing thousands of apps, Shopify also works with leading ‘syncing’ service Zapier

The bottom line is that Shopify gives ecommerce site owners significantly more access to tools and integrations with which to sell or promote their products than GoDaddy.

Forms and data capture

Both GoDaddy and Shopify provide the option to add data capture forms (contact forms, newsletter forms etc.) to your store. 

However, despite Shopify’s recent ‘Online Store 2.0’ update, the options for customizing forms on the platform remain fairly limited — you’re largely stuck with using default ‘contact form’ style fields — unless you resort to coding, or purchasing a third-party app (of which, to be fair, there are many).

GoDaddy, on the other hand, does allow you to add custom fields easily enough using its form designer.

The key difference in the two platforms’ approaches to data capture is that Shopify enables you to send your data to more places; its app store provides integrations for key email marketing campaign tools like GetResponse, AWeber and Campaign Monitor (but notably not for Mailchimp — due to a dispute between the two companies, the official integration has been discontinued).

With GoDaddy, your form data is just sent to your store account — you can only really make use of it via the built-in GoDaddy marketing tools.

So, it’s fair to say that both platforms could provide a bit more ‘out of the box’ functionality when it comes to building custom forms. Several other ecommerce platforms, Wix and Squarespace to mention two, offer more ‘bespoke’ form creation options without a need for coding or help from third-party apps.

Email marketing in GoDaddy and Shopify

A key part of running an ecommerce website is email marketing — sending e-newsletters to your mailing list is one of the best ways to generate sales.

So, in common with a lot of other ecommerce platforms, both GoDaddy and Shopify now offer built-in email marketing tools.

Both companies’ offerings here are fairly similar in terms of functionality — you can use them to send basic but professional-looking newsletters promoting your products, and this will suit a lot of merchants perfectly well.

Shopify Email’ - the platform’s email marketing tool
‘Shopify Email’ – the platform’s email marketing tool

However, if you’re looking for the sort of advanced autoresponder capabilities or marketing automation features that tools like AWeber and Mailchimp provide, you won’t yet find available in either platform yet.

The main difference to focus on between the two platforms’ out-of-the-box email marketing tools is less about functionality, and more about the send limits: Shopify lets you send up to 2,500 emails per month for free, with a $1 fee applying to every additional 1,000 emails sent after that. GoDaddy is more generous: on its ‘Ecommerce’ plan, you can send up to 25,000 emails per month.

GoDaddy's email marketing feature
GoDaddy’s email marketing feature

The other thing worth noting is that while GoDaddy’s email marketing tool is firmly baked-in to its interface, using Shopify email marketing requires installing a free app — the appropriately named ‘Shopify Email.’

So compared to Shopify, I’d say that GoDaddy has the edge when it comes to built-in email marketing features — they are more generous in terms of send limits, and more easily accessible. However, because you can hook Shopify up to most email marketing platforms (which is not the case with GoDaddy) you could argue that Shopify ultimately offers more options when it comes to email marketing.

Search Engine Optimization (SEO)

SEO is a vital part of e-commerce — without organic traffic, you’re going to suffer from a sales perspective. So how do GoDaddy and Shopify stack up on this front?

GoDaddy SEO 

Like many of GoDaddy’s website and store builder’s other features, the SEO tools on offer from the platform are aimed at relative beginners.

GoDaddy’s builder does certain important SEO things well — it provides:

  • an easy way to edit page meta descriptions (the site descriptions that appear in search results)
  • access to ‘alternative text’ tags for images (these help search engines — and people with a visual impairment — understand your content better)
  • a 99.9% uptime guarantee for your site.

A particularly useful aspect of GoDaddy’s SEO feature set involves keywords.

The built-in ‘optimization wizard’ — available on the standard plan and higher — provides some very accessible step-by-step assistance for working on your site’s keywords and on-page content, looking at your content and making keyword suggestions for you automatically.

In effect, it helps ensure that first-time store owners are (possibly without realizing it) optimizing page and product content across their site.

Automatic keyword suggestions in GoDaddy
Automatic keyword suggestions in GoDaddy

However, there are a few major limitations to GoDaddy’s SEO features:

  • There’s no access to the code of your template (thus making it hard for you or a develop to customize your site in a way that will meet Google’s new Core Web Vitals requirements).
  • GoDaddy provides limited editing of page URLs (Google looks at URL structure when categorizing content).
  • You don’t get any control over 301 page redirects (these are used to tell search engines what to index if an existing page gets renamed or deleted).

These omissions are not at all ideal and have the potential to hold you back from an SEO perspective.

Shopify SEO

Unlike GoDaddy, Shopify allows you almost complete freedom when it comes to  your site’s SEO. The platform lets you configure just about any SEO element, including URL, redirects and page titles.

Editing meta descriptions in Shopify
Editing meta descriptions in Shopify

And if you want to improve your site’s loading times and visual stability (two of Google’s Core Web Vitals criteria), you can do this more easily in Shopify — either by modifying your site code or by using using an app from the Shopify app store to help you.

Another additional SEO benefit of Shopify is the fact that you can use AMP — Accelerated Mobile Pages format.

AMP format generates a stripped-down mobile version of your site that helps it load faster — and, as Google rewards faster-loading sites, being able to make use of this technology is a big plus.

And speaking of loading speed, another useful feature in Shopify is its ‘site speed’ report. This dashboard-style report compares your site to similar stores in order to analyze where you can make improvements.

All in all, Shopify has a significant edge over GoDaddy when it comes to SEO.

Hiring GoDaddy to do your SEO

One thing about GoDaddy that might appeal to SEO novices is that you can pay GoDaddy to optimize your site for you via its ‘SEO Services’ offering. Pricing for this bespoke one-to-one SEO service is negotiated based on your SEO needs. 

Some store owners will be happy to hand-over their SEO work to GoDaddy. But as discussed above, if you want to do it all yourself, you’ll find that the technical SEO features of GoDaddy are relatively basic in nature.

GDPR compliance

Please note: I am not a lawyer, so the commentary below should not be taken as legal advice. For expert legal advice on GDPR and your ecommerce site, it is best to consult a lawyer.

The General Data Protection Regulation — GDPR for short — places legal obligations on website owners with regard to the privacy and data rights of EU customers and site visitors. (Similar laws exist in California and many other territories.)

The GDPR requires:

  • safe and secure processing of customer data
  • clearly-displayed privacy policies
  • explicit consent to be given for mailing lists and newsletters
  • consent to be given before non-essential cookies are run (for example Facebook pixels, Google Analytics tracking code etc.).

It’s not too difficult to meet most of these requirements with GoDaddy or Shopify — but  GoDaddy deals with the cookie consent issue better than Shopify, giving you easy access to a banner that lets your users accept or decline the use of non-essential cookies.

Cookie banner
Getting cookie consent right is a key part of GDPR compliance

(However, one thing to note is that it is not clear how a visitor to your GoDaddy site can ‘revoke’ consent once he or she has accepted your cookies — and giving your users the ability to do so is also a GDPR requirement).

Unfortunately, no built-in GDPR compliant cookie banner available in Shopify — to get one you’ll have to head over to the app store. There you’ll find over 100 cookie banner apps, with the paid-for apps offering more complex functions and a greater degree of compliance.

Considering that the GDPR has been in effect for over three years at this point, I personally feel that Shopify should offer a built-in cookie banner solution — ideally one that doesn’t require store owners to customize code or pay extra.

So as things stand it’s a bit of a win for GoDaddy here.

Customer support

Both GoDaddy and Shopify offer comprehensive customer support.

GoDaddy provides live chat and phone support across all its plans. Phone support is 24/7 in most regions (live chat is 24/7 in all) and locating the company’s contact number couldn’t be easier — you’ll find it under the ‘contact us’ option in the main menu.

In addition, GoDaddy provides a support account on Twitter as well as a range of help center articles and video tutorials.

GoDaddy customer support details
GoDaddy customer support details

(A quick word of warning about GoDaddy’s help pages, however: be sure that the help article you access is actually for the GoDaddy website and store builder tool. It’s quite easy to discover you’re reading an article that relates your search term but is actually about an entirely different GoDaddy product!)

As for Shopify’s customer support, you can avail of 24/7 live chat, 24/7 phone support and email.

Shopify customer support options - in a Shopify vs GoDaddy shootout, Shopify provides the more comprehensive support.
Shopify customer support options

In terms of the phone and email support, finding the Shopify contact details is only possible once you’ve already searched for an answer in the help center search facility. This makes GoDaddy the more immediately ‘contactable’ company of the two.

Finally, with GoDaddy, if you have a problem with your template, you’re pretty much guaranteed to get the answers from its support team directly. However, with Shopify, this is not always the case. For support with many of its paid-for templates you may have to contact the theme developer directly.

Overall, both Shopify and GoDaddy offer comprehensive support options — with GoDaddy being the more easily contacted of the two, but with Shopify offering more support channels.

Shopify vs GoDaddy: the verdict

Ultimately in a Shopify vs GoDaddy shootout, Shopify is the more powerful of the two platforms. Its much wider range of selling tools lets you create a more sophisticated, bespoke online store; and its multilingual and multicurrency features give you the scope to scale your ecommerce business internationally in ways that are not possible with GoDaddy. Whereas GoDaddy is geared mainly towards solopreneurs and small business owners, Shopify caters for a much wider range of business types.

If you’re an absolute e-commerce beginner that only needs to sell online in one currency and language, there is nonetheless an argument for choosing GoDaddy: its user-friendliness, all-in-one nature and its cheaper pricing may appeal. But for professional merchants, or those with ambitions to grow a significant online business, Shopify is the better option.

I’ll sum up with some key pros and cons of both platforms — and the reasons why you might choose Shopify or GoDaddy as the solution for your ecommerce project.

Reasons to use GoDaddy over Shopify

  • Building a standalone online store costs less money with GoDaddy, and there are less hidden charges to worry about.
  • All its themes are free — most of Shopify’s range are paid-for.
  • GoDaddy ecommerce features are really easy to use — novices may find the platform easier to hit the ground running with.
  • It’s easier to capture custom data for personalized products with GoDaddy.
  • Its email marketing send limit is considerably more generous than Shopify’s.
  • Backup and revision history features are included with GoDaddy, but not with Shopify.
  • Its image editing tools are more powerful than Shopify’s.
  • It provides a built-in GDPR-compliant cookie banner tool; Shopify doesn’t.
  • GoDaddy doesn’t apply transaction fees when you use a third-party payment gateway; Shopify does.
  • If you like that feeling of having ‘everything under one roof’, GoDaddy’s platform may appeal.

Reasons to use Shopify over GoDaddy

  • You can sell an unlimited number of products with Shopify — GoDaddy limits you to selling 5,000 products.
  • You can sell online in multiple currencies and languages with Shopify; this is not really possible with GoDaddy.
  • Shopify is a considerably stronger option for dropshipping.
  • Its SEO features are much better than GoDaddy’s.
  • Shopify’s app store makes it easy to integrate the platform with a huge number of other services; GoDaddy doesn’t really offer anything comparable on this front.
  • Because it works with more external payment gateways, you can use more payment methods with Shopify.
  • Shopify’s reporting features are considerably more extensive than GoDaddy’s.
  • Design customization options are far more extensive in Shopify than in GoDaddy.
  • You can connect a Shopify site to most of the major email marketing apps; GoDaddy restricts you to using its built in email marketing option.
  • The point-of-sale features in Shopify are considerably stronger.
  • Full HTML and CSS access is available in Shopify.
  • Shopify’s automated sales tax features are excellent; none exist for GoDaddy.

Alternatives to GoDaddy and Shopify

GoDaddy and Shopify aren’t the only ecommerce platforms available — there are lots of other ecommerce solutions and website builders to consider!

A key alternative to GoDaddy and Shopify is BigCommerce — like Shopify, it’s a dedicated ecommerce platform, rather than a more ‘general’ website builder, and accordingly it has a much larger set of ecommerce features than GoDaddy. And, arguably, it boasts more ‘out of the box’ selling features than Shopify too. Read our BigCommerce vs Shopify comparison or our BigCommerce review to find out more about this platform.

Rather than using a hosted platform, an alternative way of selling online is to use an established online marketplace like Amazon or Etsy. You can read more about doing this in our Shopify versus Etsy and Shopify versus Amazon comparisons.

If you’re not really focussed on ecommerce and you want to build a general-purpose website, it’s worth taking a look at Squarespace and Wix — two website builder platforms that combine a good range of ecommerce features with more general website building tools. Check out our Wix review here or read our Squarespace review here.

WordPress is another great option for building an ecommerce website — but depending on whether you use the hosted or self-hosted version, you may need to factor in a bit more configuration or development time if using this platform. Check out our Shopify vs WordPress post for more details.

Lastly, you could consider Big Cartel as a budget option — it lets you sell up to 5 products completely free. You can read our Big Cartel vs Shopify comparison here or our full Big Cartel review here.

Shopify vs GoDaddy FAQs

Can I use GoDaddy and Shopify for free?

Yes. GoDaddy offers an entirely free plan, and Shopify offers a 14 day free trial.

Which is easier to use, GoDaddy or Shopify?

Thanks to its more simplistic interface, GoDaddy is arguably easier to use than Shopify. However, this is partly because it has many less selling features.

Is GoDaddy good for ecommmerce?

The main argument for using GoDaddy as your commerce platform is that it is cheap, very easy to use and comes with a good range of basic selling tools. However, it lacks many ‘pro’ features that you’d find in dedicated e-commerce platforms like Shopify, including the option to sell in multiple currencies and languages. And due to its lack of an official app store or Zapier integration, it’s hard to get GoDaddy to integrate with other key e-commerce applications.

Is it easy to switch from GoDaddy to Shopify?

How complex a job this will be will depend largely on on how many products you have in your store, and how much other content you have on your site — but in most cases, switching from GoDaddy to Shopify is pretty straightforward. You will need to export your products to CSV format first (for import into Shopify), and copy and paste any pages blog posts you want to move across.

Now: over to you!

Got any thoughts about Shopify vs GoDaddy? Or any questions we can help with? Just leave a comment below.

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