Growth hacks — advice and tutorials to help you build a business
Below you’ll find some recent articles we’ve written to help you grow your business. You’ll find these in our blog too, alongside our product reviews.
Featured resource: our in-depth guide on how to start a business is a must-read.
Blogging
What is Inbound Marketing?
What is inbound marketing? Find out in our in-depth guide to this important technique for growing a business.
January 11, 2023
How to Increase Blog Traffic (2023) — The 10 Key Steps
In this article, we share 10 simple ways you can increase traffic to your blog posts — and fast!
January 10, 2023
Squarespace Blogging — How to Get Started
A step-by-step guide to Squarespace blogging. Learn how to create your blog, add posts and attract an audience.
December 7, 2022
Ecommerce
Shopify SEO — How to Optimize Your Shopify Store
Shopify SEO: read Style Factory’s in-depth guide to optimizing a Shopify store for the major search engines.
January 26, 2023
How to Sell Music on Shopify — The Essential Guide
A step-by-step guide on how to sell music on Shopify — plus some key tips on how to promote your Shopify music store.
January 24, 2023
Ecommerce Statistics (2023) — Key Facts, Figures and Graphs
In this ecommerce statistics overview, you’ll find all the key facts and figures from the world of online selling.
January 18, 2023
How to Buy a Shopify Store (2023) — Step-by-Step Guide
How to buy a Shopify store: the key steps involved in a successful purchase.
January 12, 2023
Video: What Is a Point of Sale System?
A quick overview of what a point of sale system is and how to choose the right one for your business.
January 12, 2023
Dropshipping Pros and Cons Guide (2023)
All the key pros and cons of dropshipping that you need to know about before embracing this popular business model.
January 11, 2023
Email marketing
How to Grow an Email List in 2023 — 10 Essential Tips
In this guide, we share 10 key tips on how to grow an email mailing list effectively and discuss how to keep your subscribers engaged.
January 11, 2023
What is Split Testing?
A simple guide to split testing and how it can improve the effectiveness of your digital marketing campaigns.
January 11, 2023
How to Create a Newsletter in 7 Simple Steps
How to create a newsletter — a simple checklist you can follow to create beautiful HTML e-newsletters and effective email marketing campaigns.
January 10, 2023
Autoresponders: What They Are and How To Use Them
Autoresponders — a simple explanation of what they are and how to send them in a way that saves time and generates income.
January 5, 2023
Running an online business
Cyber Security Tips — How to Protect Your Business Online
In this post, we share some key cyber security tips that can significantly reduce the risk of your business being compromised online.
January 11, 2023
How to Grow an Email List in 2023 — 10 Essential Tips
In this guide, we share 10 key tips on how to grow an email mailing list effectively and discuss how to keep your subscribers engaged.
January 11, 2023
Digital Declutter — 15 Ways to Become More Productive and Less Distracted in 2023
Declutter your digital life in 2023 — 15 top tips to reduce distraction and improve productivity.
January 11, 2023
Ecommerce Platforms Buyer’s Guide (2023)
In our Ecommerce Platforms Buyer’s Guide, we highlight 14 key things that you need to consider when choosing an online store building tool.
January 11, 2023
How to Automate Your Business — 7 Key Tips
Automate your business — tips on how to make running your organisation easier, by using a variety of free or paid-for apps to automate a wide range of tasks.
January 11, 2023
What is Split Testing?
A simple guide to split testing and how it can improve the effectiveness of your digital marketing campaigns.
January 11, 2023
SEO
Shopify SEO — How to Optimize Your Shopify Store
Shopify SEO: read Style Factory’s in-depth guide to optimizing a Shopify store for the major search engines.
January 26, 2023
How to Do Keyword Research with Semrush — a Step-By-Step Guide
In this simple guide aimed at SMBs, we show you how to do keyword research with Semrush — and improve your search rankings considerably.
January 14, 2023
Video: Increasing Site Visibility on Google
A video guide on how to improve the visibility of your website on Google.
January 11, 2023
Video: Ahrefs Keyword Research
In this video we show you how to perform simple keyword research with Ahrefs.
January 11, 2023
How to Add Schema Markup to a Squarespace Site
In this post we show you how to add schema markup to a Squarespace website — and help search engines and users better understand your content.
January 11, 2023
What is Dwell Time in SEO? (2023 Guide)
What is dwell time in SEO? In this post we provide a definition of it, explain why it matters and show you how to increase it easily.
January 11, 2023
