Campaign Monitor pricing
I guess we're starting with the bad news first: the price. There's no way around the fact that Campaign Monitor is one of the most expensive tools of its kind.
There are three types of Campaign Monitor plan: 'Basic', 'Unlimited' and 'Premier'.
The key differences to watch out for are as follows:
- 'Basic' plans limit the number of emails you can send in a given month to 5 times the database size limit - so for example, if you were on the 500 records plan, you could send 2,500 emails, and so on. It also restricts your use of autoresponders to basic drip campaigns (no segmentation or 'branching' functionality allowed!).
- 'Unlimited' plans remove the cap on the number of emails you can send, and allows you to make use of more sophisticated autoresponder functionality (involving 'branching', where user actions — opens, clicks etc. can trigger emails). It also gives you access to faster email support and inbox and spam testing options, along with the option to tailor e-newsletter send times to best match your subscribers' time zones.
- In addition to the features on the 'unlimited' plan, 'Premier' Campaign Monitor plans give you access to phone support; you also get some template controls which are designed to prevent your team creating communications which are wildly off-brand. Possibly the most useful feature on Premier plans is send time optimisation - this sends your e-newsletters according to when they are most likely to be opened (Campaign Monitor works this out by looking at your subscribers' previous behaviour when opening emails).
How much you pay for each plan depends entirely on your database size - we're dealing with a sliding scale, but I'll highlight three scenarios to give you an idea of how much you might pay to host a small, medium-sized or large list with Campaign Monitor:
- At the cheapest end of the pricing scale, using Campaign Monitor with a database of 500 email addresses will cost you $9 per month on 'Basic', $29 per month on 'Unlimited' and $149 per month on 'Premier.'
- In the middle of the pricing scale, hosting a database containing 15,000 email addresses will cost you $129 per month on 'Basic', $249 per month on 'Unlimited' and $399 per month on 'Premier.'
- At the top end of the pricing scale, you can expect to pay $299 per month to host a database containing up to 50,000 email addresses on the 'Basic' plan, $699 per month on the 'Unlimited' plan and $889 per month on the 'Premier' plan.
A quick look at Campaign Monitor's competitors' pricing reveals just how much more expensive the product is compared to alternative email marketing tools.
For example, it costs $29 per month with Campaign Monitor to send an unlimited number of emails to a database containing a mere 500 records; by contrast Getresponse or Mailchimp both charge roughly half that ($15) to send an unlimited number of emails to a database containing 1,000 addresses.
At the more expensive end of things, if you're hosting a database with 50,000 records on Getresponse or Mailchimp, you will pay $250 or $240 respectively or a month to send an unlimited number of emails to your database. The Campaign Monitor equivalent price? An eye-watering $699 per month.
On top of that there is no free trial of Campaign Monitor available – the best that you’ll get is a so-called ‘free account’ which allows you to try out everything the system can do except, crucially, send any mass mailouts.
By contrast Getresponse gives you a 30 day fully functional free trial (which can be used with 1,000 subscribers), and the free Mailchimp plan is actually pretty usable ongoing (so long as your list does not exceed 2000 subscribers and you limit your sends to 12,000 emails per month).
There's no getting away from it: Campaign Monitor's pricing is extraordinarily high. Which is a shame really, as there is an awful lot to like about the product, as we'll discover below.