Overcoming Google’s Helpful Content Update: Is Branded Search the Answer?
In this post, we discuss how a solution to the problems caused by Google’s controversial Helpful Content Update may lie with branded search.
SEO articles
Articles about SEO from Style Factory.
Wix SEO Guide — An Essential Checklist for Optimizing Your Site
13 simple tips on how to improve the SEO of your Wix website.
GrowthBar Review (2025) — Full Pros and Cons
In-depth GrowthBar review which takes a look at the pros and cons of a budget-friendly SEO tool. Can you run an effective SEO project with it?
How to Add Schema Markup to a Squarespace Site
In this post we show you how to add schema markup to a Squarespace website — and help search engines and users better understand your content.
How to Speed Up a Squarespace Site — Simple Checklist
How to speed up a Squarespace site — eight key tips on how to make your Squarespace website load faster and perform better in search results.
Squarespace SEO — Key Tips and Checklist
Squarespace SEO Checklist — 17 easy-to-follow steps you can take to make sure your Squarespace site ranks highly in search results.
Shopify SEO — The Essential Checklist
Style Factory’s in-depth guide to optimizing a Shopify store for the major search engines.
BigCommerce SEO — 10 Essential Tips
BigCommerce SEO — an in-depth guide to making a BigCommerce store rank highly in search results.
Similarweb Review — How Good Is It for SEO?
In this Similarweb review, we assess how good the tool is for SEO purposes, highlighting its key features, pros and cons and value for money.
ChatGPT Statistics — The Key Facts and Figures
In this post we share a host of key ChatGPT statistics, including userbase size, running costs, projected revenue, OpenAI’s net worth and more.
SE Ranking vs Moz — Which SEO Tool is Better?
In this SE Ranking vs Moz shootout, we compare and contrast two popular SEO tools, and help you work out which one is better for your project.
Moz Review — All the Key Pros and Cons
In this Moz review, we explore the pros and cons of an industry standard — but competitively priced — SEO tool. Does it truly provide value for money?