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In this Omnisend review, I outline the main pros and cons of this popular email and SMS marketing platform — and help you work out if it’s the right solution for your business.
First up you’ll find my quick verdict on the tool, followed by a deep dive into it.
Quick verdict on Omnisend
Of all the email and SMS marketing tools I’ve tested, Omnisend stands out as one of the very best options available for ecommerce businesses. It rolls email, SMS and unlimited web push notifications into a package that’s powerful, exceptionally easy to use and priced very competitively.
There are some downsides to consider however: Omnisend’s email template library is smaller than those of many competitors, it doesn’t offer as many apps and integrations as its rivals, and using it to send SMS messages can get pricey at very high volumes.
But overall, for ecommerce store owners that want a powerful, all-in-one solution for marketing their products effectively, Omnisend is an excellent choice.
| Key Pros | Key cons |
|---|---|
| ✅ Great for ecommerce marketing applications | ❌ Relatively small email template library |
| ✅ Excellent data capture features (including gamification options) | ❌ No multivariate testing or inbox placement tools |
| ✅ Competitive pricing that scales well | ❌ SMS can get expensive at high volumes |
| ✅ All key features included on free plan | ❌ Fewer integrations than Mailchimp or Klaviyo |
| ✅ 27 pre-built ecommerce automations | ❌ Fairly limited when it comes to general or B2B marketing tools |
Now let’s continue with a brief overview of Omnisend — and then move on to discuss its key advantages and disadvantages.
What is Omnisend?
Omnisend is an email and SMS marketing platform designed for use by online store owners. It brings together the key tools you need to promote products, grow your audience and boost sales.
With it, you can:
- build a mailing list and capture customer signups through forms and popups
- send email newsletters and SMS messages to your subscribers
- set up automated campaigns — like welcome emails, order confirmations or cart recovery reminders
- track performance with reports showing opens, clicks and revenue generated.
Founded in Lithuania in 2014, Omnisend was created specifically for ecommerce merchants. Unlike older email platforms that began as simple newsletter-sending tools and added ecommerce features later, Omnisend has always focused on digital retail, and it integrates neatly with major store builders like Shopify, WooCommerce and BigCommerce.
Omnisend’s features are built around the challenges online sellers face — like recovering abandoned carts, sending personalized product recommendations and rewarding loyal customers.
Over time, the platform has expanded beyond email and SMS to include web push notifications, gamified signup forms, product pickers and customer lifecycle stages.
Now let’s take a look at the advantages and disadvantages of using the platform.
Advantages of using Omnisend
1. It can be used for free
Omnisend offers a free plan that lets you send up to 500 emails per month to 250 contacts. This is useful for trying the platform out or working with a very small list.
And while these limits aren’t as generous as the free plans from competing solutions — Mailchimp, for example, lets you store more contacts for free, and AWeber gives you a larger send allowance — the big advantage of Ominsend’s free plan is that it doesn’t strip away its best tools. On the plan, you still get access to the same core features as paying users, including automations, segmentation, SMS integration and live chat support.
By contrast, competitors like Mailchimp and GetResponse restrict key functionality on their free tiers, meaning you don’t get to experience the full platform until you start paying. Klaviyo offers a free plan with the same send limits (500 emails to 250 contacts), but, again, doesn’t give you quite the same level of feature access out of the box.
Ultimately, for store owners who want to explore what Omnisend can do before committing, its free plan is a great starting point — and far more feature-rich than trials offered by its rivals.
2. Its email editor is superb for ecommerce applications
Omnisend’s drag-and-drop email editor is one of the most user-friendly I’ve tested, and feels designed with online stores entirely in mind.
Its built-in Product Picker is a great example of a feature aimed at store owners — instead of copying and pasting product images, descriptions and links into your email campaigns, you can pull them directly from your Shopify, WooCommerce, or BigCommerce catalog. Titles, prices and purchase links are inserted automatically — removing much of the friction that comes with less ecommerce-oriented tools.
Beyond static content, Omnisend also supports dynamic content blocks. For instance, an abandoned cart email can automatically display the exact items a customer left behind, complete with images and prices, without you having to build a separate version of the email each time. This level of email marketing automation makes personalization much easier for merchants who need to send high volumes of transactional and promotional emails.
Another particularly useful feature for ecommerce is Omnisend’s Product Recommender. At the standard level (available on all paid plans), this lets you drop in blocks that are automatically populated with up to 12 products — for example, best-sellers or new arrivals.
On the ‘Pro’ plan you get access to a Personalized Product Recommender that tailors suggestions to each subscriber’s browsing behaviour (and excludes items they’ve already purchased). Together, these tools make it easy to create marketing campaigns that feel personal and sales-driven — and without requiring complex setup.
Now, other platforms do offer versions of these features — Klaviyo, for instance, provides powerful product recommendation options and ActiveCampaign supports the insertion of dynamic content. Mailchimp and GetResponse also support product blocks but these require manual work to set up.
Ultimately, where Omnisend stands out the most from the crowd is in the accessibility and intuitiveness of its ecommerce features. You don’t need to be technically minded to use them to create attractive campaigns that deliver results.
3. It gives you a wide range of ways to capture emails
Omnisend gives you a lot of flexibility when it comes to capturing email addresses. You can use popups, embedded forms, landing page forms and flyouts — over 100 form templates are available. These can be customized with handy options such as multi-step flows, teasers, mobile-only versions and countdown timers — all of which make it easier to design forms that actually get noticed.
The multi-step option deserves a particular mention here, because it makes Omnisend’s forms feel a bit like using a specialized data capture tool like Typeform (which is definitely a good thing!).
Instead of asking visitors for all their information in one go, you can break the process into smaller, easier steps — a method of data capture that can improve completion rates. It’s a subtle feature, but for some ecommerce merchants it will make the difference between someone abandoning a form and actually signing up.
But the data capture feature that Omnisend does really well is gamification — it turns what could be a dull task (handing over an email address) into something more fun and rewarding.
The best example of this is its Wheel of Fortune form. Instead of filling out a standard signup box, visitors spin a wheel for a prize such as a discount or free shipping. You can adjust the design, choose how many ‘slices’ the wheel has and set the probability for each prize. With 12 variations available, these playful forms typically deliver much higher signup rates than static alternatives.
Omnisend reports that wheel of fortune conversion rates are over 11% higher than landing pages and three times higher than a standard popup.
Most other platforms are fairly conservative when it comes to gamification data capture tactics. Mailchimp and AWeber stick to basic forms, while GetResponse and ActiveCampaign give you more advanced targeting but don’t offer playful, game-like templates. Even Klaviyo, which is otherwise strong on ecommerce, doesn’t provide native gamification.
So, when it comes to building lists in a way that’s quick and enjoyable for shoppers, few platforms match Omnisend.
4. It makes SMS marketing very easy
One of Omnisend’s big strengths is the way it handles SMS. While many email platforms treat text messaging as an afterthought, Omnisend integrates it directly alongside email and automation. This means you can manage both channels from the same dashboard, without having to juggle extra tools.
You can use SMS flexibly — send one-off promotional texts, build automated SMS flows triggered by customer behavior, or combine text and email in the same journey.
A common example of this hybrid approach would be following up an abandoned cart email with a quick reminder text, or sending a flash sale alert straight to a customer’s phone at the same time as a newsletter went out about it.
Coverage is strong too. Omnisend’s SMS service works in 209 countries, giving merchants genuine global reach.
Pricing for this feature is straightforward: the ‘Standard’ plan includes $1 of free SMS credits so you can test the feature, while the ‘Pro’ plan gives you monthly SMS credits equal to the cost of your subscription (so a $59 plan includes $59 of SMS each month). You can buy more SMS credit separately.
⚠️ How many messages you can send using your SMS credits can vary enormously by country, however. For example, sending 2,000 text messages in the US with Omnisend costs will use up $30 of your credit, while doing so in the UK means parting with $164 of it.
Importantly, Omnisend builds compliance into the SMS sending process. It gives you tools for collecting opt-ins, managing consent and ensuring texts only go to subscribers who have agreed to receive them.
When you compare Omnisend’s SMS features with those of other providers, the advantages are clear.
Mailchimp does offer SMS, but only as a paid add-on with credit packs and a considerably more complicated set-up process. ActiveCampaign supports SMS, but again it’s an add-on or requires an integration — you don’t get free credits bundled with your plan. GetResponse includes SMS but in a limited way and without the same ecommerce focus.
Klaviyo is probably the closest Ominisend rival here, offering transparent SMS pricing and 150 free credits to start with, but there are no ongoing bundled credits — you pay separately as you scale.
For ecommerce brands, the combination of wide coverage, transparent pricing, bundled credits and built-in automation makes Omnisend’s SMS offering one of the most compelling on the market.
5. It provides unlimited web push notifications on all paid plans
Omnisend isn’t limited to email and SMS — it also supports web push notifications. These short messages appear in a customer’s browser even when they’re not on your site, making them ideal for cart reminders, flash sales or product launches.
And the good news is that push notifications are unlimited on every Omnisend plan, so you can use the channel as often as you like without worrying about extra fees or usage caps.
(As for other platforms I’ve tested, AWeber and GetResponse both provide them; but platforms like Mailchimp, ActiveCampaign and Klaviyo don’t offer them at all.)
By bundling push notifications in the way that it does, Omnisend makes omnichannel marketing both sophisticated and easy. A cart abandonment flow, for example, could involve the sending of an email first, followed by an SMS message a few hours later and then a web notification push the next day — all of which can be organized using one dashboard.
6. Its pricing is competitive and scales predictably
Omnisend starts at $16 per month — that gets you access to its ‘Standard’ plan, which supports up to 500 contacts. That’s roughly on par with AWeber and ActiveCampaign’s entry-level plans (both of which cost $15 per month); and cheaper than GetResponse’s ($19) or Klaviyo’s ($30–$45).
But even on its entry-level tier, Omnisend includes features that most rivals reserve for higher-priced plans — like advanced automation workflows, ecommerce-ready templates and unlimited web push notifications. SMS functionality is also built in from the start, with transparent pay-as-you-go pricing.
You can also get a 30% discount on your first three months when paying upfront. This brings the ‘Standard’ plan down to $11.20 per month and the ‘Pro’ plan to $41.30 per month for that introductory period.
Where Omnisend’s value really shows is in how it scales with list size. For example, if you are working with 5,000 contacts, Omnisends ‘Standard’ plan costs $81 per month; with ActiveCampaign Plus, you’d be paying around $145 per month to work with the same number of contacts, or $100–$115 per month on Klaviyo.
This pricing discrepancy becomes even more pronounced as you go up the pricing ladder. For example Omnisend’s ‘Standard’ plan costs $988 per month if you’re working with 100,000 contacts; Klaviyo charges over $1,300 per month to do this.
Omnisend’s pricing is not only more affordable than its rival but also more predictable — it increases in clear increments as your list grows, avoiding the steeper jumps often seen with Klaviyo. And because ecommerce automations, templates and push notifications are baked into every plan, you’re not paying extra to unlock those as you scale.
Omnisend also points to strong returns for its users. In a recent statement, the company reported that US merchants achieved an average ROI of $68 for every $1 spent on the platform.
All told, Omnisend represents strong value for money. It gives you a competitive starting price; ecommerce-specific features are included from the outset; and it applies a scaling model that keeps things cost-effective for merchants with larger audiences.
7. Its marketing automation functionality is excellent
Automation is one of Omnisend’s biggest strengths.
You get access to 27 prebuilt workflows, all designed with ecommerce in mind. They cover the essentials — like welcome sequences, abandoned cart recovery, order confirmations and shipping notifications — as well as more advanced scenarios such as replenishment reminders, birthday messages, customer reactivation and cross-sell campaigns.
The key advantage here is how ecommerce-specific these flows are. Rather than building ecommerce workflows from scratch, you can pick from a library that’s already fine-tuned to the needs of a store.
For example, you can apply workflows that automatically emails people who sign up via a Wheel of Fortune form but don’t purchase anything, or replenishment reminders for products that customers are likely to run out of. This saves time and means even beginners can launch sophisticated customer journeys quickly.
Compared to its rivals, Omnisend’s approach to ecommerce customer journeys feels particularly accessible. Klaviyo offers very powerful automation, but most of its workflows have to be built manually, which can be daunting if you’re new to the tool. ActiveCampaign also provides advanced automation, but again you’re expected to create workflows yourself.
Mailchimp does offer prebuilt journeys, but they tend to be more generic and less ecommerce-focused.
For store owners, this makes Omnisend’s automation library a real asset. You don’t just get automation — you get automation that’s practical, relevant and immediately usable. And if you want to go further, every prebuilt workflow can be customized with additional conditions, messages or SMS steps, so you’re not locked into a one-size-fits-all template.
8. It comes with a built-in list cleaning tool
I was pleasantly surprised to find that Omnisend includes a dedicated list cleaning tool — something I haven’t come across too often when testing rival email marketing platforms.
The tool scans your contacts for invalid or risky addresses — including spam traps, typos and disposable emails — and categorizes them by quality. You can then choose to automatically unsubscribe these addresses, or review and manage them manually (with the option to tag or export affected contacts).
By keeping your list healthy, you can reduce bounce rates, protect sender reputation and improve deliverability — which in turn makes campaigns more effective and cost-efficient.
(It also means you’re not wasting money emailing people who are unlikely to ever open your messages.)
Compared to competitors like Mailchimp, AWeber, or Klaviyo — which don’t offer dedicated list cleaning features — Omnisend’s approach feels like a real differentiator. GetResponse also provides built-in list hygiene tools, but Omnisend’s interface and ecommerce focus arguably make its implementation more straightforward.
9. It combines advanced segmentation features with built-in lifecycle stages
Segmentation ensures the right people receive the right messages — and Omnisend provides good tools for ensuring that this happens.
It lets you create unlimited segments on every plan and apply as many conditions as you need to create them.
This is more flexible than many competitors. Mailchimp, for example, only lets you create segments using advanced logic on higher (and considerably more expensive) pricing tiers.
Omnisend segments can be built around orders and products (shopping behaviour such as browsing or buying in the last 30 days); engagement (opens or clicks) and contact properties (like location or signup date).
The platform also provides filters for anniversary dates, computed traits and contact location properties, giving you plenty of ways to refine your targeting.
In fact, you can combine these filters to get very precise — like targeting ‘customers in their 30s who opened your last campaign and added an item to their cart.’
And if you don’t want to build segments from scratch, Omnisend includes a set of prebuilt ones to cover common scenarios.
What makes Omnisend especially interesting is the way it bakes in lifecycle marketing. Put simply, this means tailoring campaigns to a customer’s stage in their relationship with your store. A new shopper doesn’t need the same message as a loyal one. Someone who hasn’t purchased in months needs different encouragement than a customer who just checked out yesterday.
Omnisend handles this with its Customer Lifecycle Stages feature, which automatically groups your contacts into categories like ‘recent customers,’ ‘loyal customers,’ ‘high-potential customers,’ or ‘at-risk customers.’ Each stage comes with suggested campaign types — so, for example, you might send thank-you emails and loyalty invitations to new buyers, or win-back discounts to customers in danger of leaving.
Here are some simple flows to illustrate how this can work in practice:
- A new customer makes their first purchase → Omnisend places them in the Recent Customers stage → you automatically send them a thank-you message and a loyalty program invite
- A loyal buyer who shops regularly → Omnisend tags them as Loyal Customers → you send them VIP perks, product recommendations, or early access to sales
- An inactive customer who hasn’t purchased in months → Omnisend flags them as At Risk or About to Lose → you send them personalized discounts or a “we miss you” campaign to bring them back.
By combining flexible segmentation with ready-made lifecycle stages, Omnisend makes it easy to deliver the right message at the right time. For me, it’s one of the platform’s standout strengths.
10. It offers good customer support
Customer support is often where email platforms cut corners, but Omnisend performs well here, providing 24/7 support via email and live chat. This is available even on the free plan, which is unusual.
For merchants who want extra help, Omnisend provides a dedicated account expert service. At $400 per month, this includes personal onboarding, migration support and ongoing one-to-one advice. It’s expensive, and designed for larger or more complex stores — but it can be worth the investment.
Response times are particularly strong. Omnisend reports a median first reply of under 4 minutes, far faster than many rivals. Klaviyo’s response average, for example, is closer to an hour.
When looking at reviews of Omnisend on popular software review sites (more on which in a moment), I found many references to Omnisend’s live chat agents being quick, friendly and proactive in resolving issues.
(This possibly explains why the company recently won a Stevie award for the quality of its customer service.)
Some rivals, like Mailchimp and AWeber, go further by adding phone support. Omnisend doesn’t, but even so, the platform’s mix of live chat availability, rapid responses and consistently positive feedback makes its support offering one of the best among ecommerce-focused email platforms.
Speaking of positive feedback…
11. It enjoys excellent user feedback
Omnisend scores consistently well across software review platforms, reflecting both the breadth of its user base and the satisfaction of its customers.
On the Shopify App Store, Omnisend holds a standout 4.8 out of 5 from more than 2,700 reviews, with nearly 9 in 10 users awarding it five stars.
WooCommerce merchants rate it even higher, at 4.9 out of 5, while Wix users give it a solid 4.3.
Independent review sites echo this positivity, with Omnisend scoring 4.7 out of 5 on GetApp (833 reviews), 4.6 out of 5 on G2 (948 reviews) and 7.8 out of 10 on TrustRadius (36 reviews).
The Shopify reviews in particular give a strong sense of why the platform is so highly regarded (as per my screenshot below). Merchants frequently highlight Omnisend’s ease of use, describing its drag-and-drop campaign builder and seamless Shopify integration as intuitive, even for beginners.
The automation features also get praised regularly for being quick to set up while driving measurable results — with abandoned cart reminders and behavior-based workflows often singled out as particularly good revenue-boosting tools.
As I mentioned above, a frequently recurring theme that I came across in other reviews was the quality of Omnisend’s customer support — with users frequently describing it as responsive, friendly and genuinely helpful, with some even mentioning support agents by name.
Omnisend itself reports that over 150,000 brands now use the platform for their marketing. Combined with the overwhelmingly positive feedback across Shopify and beyond, this scale points to a tool that has earned genuine trust in the ecommerce community. For potential users, that kind of track record offers reassurance that Omnisend is both widely adopted and well-regarded.
12. Its AI tools are genuinely useful
Omnisend comes with added a suite of AI features that aim to help merchants save time and sharpen their campaigns. These include helpers like a subject line generator, a pre-header generator and an AI writing assistant — all designed to make it easier to craft persuasive copy and boost email open rates.
But Omnisend’s AI goes well beyond text generation. The platform can segment audiences automatically, highlight high-value customers and even predict churn.
Of these AI tools, my favorite one is the churn predictor, which flags customers who are unlikely to buy again so you can re-engage them before losing the sale. For example, once ‘at risk’ customers are identified, you can send them a win-back discount, a loyalty reminder, or a targeted offer. This feature amounts to a straightforward but powerful way to protect repeat revenue.
Other platforms like Mailchimp and GetResponse also include AI writing assistants, but Omnisend’s AI features are more tightly tied to ecommerce. The focus isn’t just on producing copy — it’s on helping merchants increase customer lifetime value.
OK, so those are the key pros of using Omnisend. Next, I’ll walk you through its key downsides.
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Disadvantages of using Omnisend
1. Its template library is smaller than those of its competitors
When it comes to email templates, I counted around 200 designs in Omnisend’s theme library. Some competing platforms provide considerably more — for example AWeber offers 600+, ActiveCampaign 250+ and GetResponse 245.
For certain types of organizations — for example publishers running content-heavy newsletters, event promoters or nonprofits managing donor campaigns — this smaller library might feel restrictive.
All the designs provided by Omnisend are heavily geared toward product promotion, so if your goal is to highlight articles, sell tickets or showcase a cause, you may struggle to find templates that match the tone or layout you need.
Platforms like Mailchimp and GetResponse, which offer broader collections with more editorial and informational styles, are often better suited in those scenarios.
2. Its SMS pricing gets expensive at high volumes
As mentioned earlier, Omnisend deserves credit for making SMS marketing available on all plans and for providing bonus SMS credits on the ‘Pro’ plan. That perk is generous and sets it apart from many rivals.
But once you go beyond the included credits, the cost per message is on the higher side compared with some competitors.
In the U.S., Omnisend charges around $0.015 per SMS and $0.045 per MMS. By contrast, Klaviyo charges bulk senders $0.0085 per SMS and $0.00255 per MMS. That small difference doesn’t matter much if you’re sending a few hundred messages — but if you’re delivering hundreds of thousands or millions of texts per month, this pricing gap will start to make itself feel known.
For example, sending one million SMS through Omnisend would cost around $15,000, while the same volume through Klaviyo would be closer to $8,500. That’s a $6,500 difference for a single campaign.
For many merchants the ‘Pro’ plan credits will cover most needs — but stores that rely on SMS as a core revenue driver should note that Klaviyo can work out significantly cheaper at scale.
3. Its apps and integrations library could be more extensive
Omnisend is built for online store owners — and that’s reflected in the integrations available for it. It offers around 160 native app connections, covering key ecommerce platforms like Shopify, WooCommerce, BigCommerce, Wix, Ecwid, Shoplazza, nopCommerce, Big Cartel and WordPress; robust API support for these is provided by the platform too.
Beyond ecommerce solutions, Omnisend also integrates with a wide range of other ecommerce tools, including:
- Loyalty and rewards apps (Smile.io, LoyaltyLion)
- Customer review platforms (Judge.me, Yotpo)
- Shipping and fulfilment tools (ShipStation, AfterShip)
- Advertising integrations (Google Ads, Facebook Ads)
- Subscription management apps (Recharge, Loop)
However, if your marketing stack includes CRMs, membership platforms or broader business apps, you’ll find that competing tools like Mailchimp or Klaviyo offer considerably more integrations with them.
4. It lacks the broader marketing features found in other tools
Omnisend is built with a clear focus on ecommerce. Its strengths lie in email marketing, SMS, signup forms and push notifications — tools that are all designed to help online stores sell more products. But that tight focus means the platform doesn’t boast many of the extras you’ll find in broader, all-in-one marketing suites.
For example, GetResponse includes a webinar hosting tool that helps businesses run online events that generate leads and nurture customers. Mailchimp and HubSpot go further into content-driven marketing with features for publishing newsletters, posting to social media or building full websites.
Omnisend doesn’t aim to cover those areas, which makes it less appealing if your strategy extends beyond ecommerce campaigns.
For many store owners, this won’t matter — the ecommerce-first approach is exactly what makes Omnisend attractive. But if you’re looking for a single platform that can also handle aspects of content marketing, or social campaigns, you might want to look elsewhere.
5. It isn’t the strongest option for B2B ecommerce merchants
Omnisend is geared primarily toward direct-to-consumer ecommerce. Its templates, automations and signup forms are built around B2C scenarios like cart recovery, product recommendations and discount-driven campaigns.
These are highly effective for online retailers selling products to individual customers, but for B2B merchants, Omnisend’s toolkit can feel limited. It doesn’t provide features like account-based marketing, lead scoring or CRM pipelines — capabilities that are often essential for managing negotiations, contracts and high-value accounts.
Platforms such as ActiveCampaign, Adobe Marketo Engage and HubSpot cater to this segment more directly, providing these sort of B2B features out of the box.
6. It provides fewer advanced analytics and testing tools than its rivals
Omnisend covers the reporting basics well, letting you track sales from campaigns, perform A/B tests, monitor automation performance, check click maps and measure how signup forms or segments are performing.
Where it falls short is in advanced testing. True multivariate testing is not supported, and there are no built-in spam filter checks or inbox placement tools. If you need those capabilities you’ll have to rely on third-party services — Omnisend’s own previews are limited to desktop and mobile views rather than client-specific rendering.
On the predictive side, Omnisend offers churn prediction, RFM-based lifecycle staging and tools to identify high-value customers: these help merchants target at-risk segments and prioritize their best buyers, but the platform lacks broader analytics like forecasted next order date or the detailed customer lifetime value (CLV) modelling available in platforms such as Klaviyo. Omnisend also powers product recommendation flows that suggest what customers may buy next — but not when they will do so.
For most online stores Omnisend’s reporting is practical and revenue-focused. It covers the essentials well, but won’t necessarily take you as far as some competitors (particularly if you need enterprise-level testing or deeper predictive analytics).
7. Its deliverability is reliable, but a touch behind key competitors
Deliverability — the percentage of emails that actually reach inboxes — is a key factor in deciding which email marketing platform to use.
Omnisend performs respectably here, but independent studies usually place it slightly behind leaders like Mailchimp, Klaviyo and ActiveCampaign.
That doesn’t mean your emails won’t get through — Omnisend’s rates are still solid and more than adequate for most ecommerce merchants. But if absolute top-tier deliverability is your priority, other platforms have a slight edge.
Omnisend does offer tools to help, providing list cleaning and (for qualifying accounts) dedicated IPs, which can improve performance. However, the fact remains that in side-by-side tests, it typically scores a few points lower than some other platforms in the market.
8. Dedicated IPs are only available if you qualify
Like most email platforms, Omnisend uses shared IP addresses by default. This means your campaigns are sent from the same pool of IPs as other clients. This usually works fine — the shared pool is actively maintained to keep deliverability consistent.
For high-volume senders, however, a dedicated IP address can be useful. It isolates your sending reputation from others, so your deliverability isn’t affected if someone else in the pool behaves badly. The trade-off is that a dedicated IP requires careful ‘warming up’ and ongoing best practices — otherwise it can actually harm performance.
Omnisend does provide dedicated IPs, but only if you meet its internal criteria around volume, performance and practices. They’re free once approved, but you can’t simply add one to your account as a paid option.
Other platforms take different approaches here:
- ActiveCampaign sells dedicated IPs for around $750 per year.
- Mailchimp offers them as a paid add-on on higher-tier plans.
- GetResponse reserves them for its Enterprise plan.
- Klaviyo, like Omnisend, only grants them to qualifying high-volume users.
- AWeber doesn’t provide dedicated IPs at all.
So while Omnisend’s approach isn’t particularly unusual (and in fact better than some competitors), it does limit flexibility. If you’re scaling quickly and want guaranteed access to a dedicated IP you may find the approval-only system restrictive.
Verdict
When testing Omnisend, what stood out to me the most is how focused the platform is on ecommerce.
Its product pickers, discount-oriented templates, prebuilt automations and even gamified signup forms are aimed firmly at helping online retailers drive more sales. The inclusion of unlimited push notifications, built-in SMS and transparent and predictable pricing further strengthens the platform’s appeal to store owners who want an all-in-one solution.
Where Omnisend feels less compelling is when you need to move outside of that retail context. Its email template library is smaller than those of general-purpose tools, and advanced features like multivariate testing or deep predictive analytics are notably absent. B2B businesses with long sales cycles may also find it limiting, since there’s no account-based marketing or CRM pipeline functionality provided by Omnisend.
But as a tool for ecommerce merchants, I found Omnisend extremely impressive. It makes sophisticated marketing accessible without overcomplicating things — and for many online retailers that balance of power and ease of use will be exactly what they need.
If you’d like to try Omnisend out for yourself, you can create a free account here.
Our overall score: 4.3 / 5
Now over to you: if you’ve got any questions about Omnisend — or observations of your own — please do leave them in the comments.
Omnisend alternatives
Klaviyo
Klaviyo is often seen as Omnisend’s closest rival: it shares the same ecommerce focus and integrates tightly with Shopify, WooCommerce and BigCommerce. Its standout strength is its advanced functionality — especially where predictive analytics and flexible segmentation are concerned. These provide deep insight into customer behaviour and make it a strong choice for businesses that prioritize data-driven marketing.
GetResponse
GetResponse positions itself as an all-in-one marketing solution. Alongside email-related features, it provides a wide range of digital marketing tools, including sales funnels, webinar hosting, landing page creators and a simple website builder. This makes it appealing to content creators, educators and organizations that need more than just email marketing features.
You can learn more about the platform in our detailed GetResponse review, our GetResponse pricing guide and our in-depth GetResponse vs Mailchimp comparison.
Mailchimp
Mailchimp is one of the best-known email marketing platforms and is now owned by Intuit, the company behind QuickBooks and TurboTax. Alongside email, it supports SMS and automation, and it comes with one of the largest direct integration libraries available.
On higher-tier plans it also offers features like multivariate testing and the option to combine email, SMS and social posts in a single workflow. This breadth makes Mailchimp a good fit for organizations that want a flexible, general-purpose marketing tool (rather than one focused mainly on ecommerce).
ActiveCampaign
ActiveCampaign is built around powerful automation and a built-in CRM. It lets you score leads, track deals and manage pipelines — something that makes it especially popular with B2B companies. While it integrates well with major ecommerce platforms like Shopify and WooCommerce, its real strength is in managing long, multi-step customer journeys.
AWeber
AWeber is one of the oldest email marketing tools, valued for its ease of use, large template library and strong customer support (the latter includes phone help, which is fairly rare among email marketing providers!). It also offers a generous free plan and affordable entry-level pricing. For those who mainly need a straightforward platform for newsletters and simple automations, AWeber is a dependable choice.
You can learn more about the platform in our in-depth AWeber review, our AWeber vs GetResponse comparison and our AWeber vs Mailchimp comparison.
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