Best Rank Trackers in 2025 — Which Tool is Right for You?

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In this comparison review, I discuss eight of the best rank trackers on the market, highlight their pros and cons, and help you pick the right one for your SEO project.

Rank tracking is a critical part of any search engine optimization campaign. It tells you whether your SEO efforts are paying off — or whether your competition is racing ahead.

By monitoring how your website performs in search engine results for specific keywords, you can gain essential insights into:

You can get more granular than that, though — good rank tracking tools can also provide data on:

But which rank tracker is right for you? In what follows, I’m going to help you answer that question.

I’ll start with one of the more affordable options, SE Ranking.

1. SE Ranking

SE Ranking is a feature-rich SEO platform that’s respected for its affordable yet accurate rank tracking.

It lets you track keyword positions daily for desktop, mobile and Google Maps search results, and this can be done at a very granular level — country, city, or postcode. You can even drop pins on maps to track rankings at street level, making the platform a very good choice for local SEO monitoring.

Significantly, SE Ranking doesn’t just restrict your rank tracking options to Google — you can also use the platform to monitor search positions across Bing, Yahoo and YouTube and ChatGPT Search.

SE Ranking also gives you access to competitor rank comparison, visibility scores, SERP feature tracking and integrations with Google Analytics, Google Search Console and Looker Studio.

The nice thing about SE Ranking is that in addition to rank tracking features, it also gives you a host of additional SEO features too — these include tools for conducting keyword research, domain analysis, backlink analysis and content marketing. It’s a fully-fledged SEO platform.

Above all it’s cheap — it gives you much of the functionality of industry leading tools like Ahrefs and Semrush at a considerably lower price point, with its well-specced entry level plan starting at just $65 per month.

This is around half the price of the comparable Ahrefs and Semrush plans and, while SE Ranking’s keyword and backlink databases are not as large as those of its rivals, in most cases they give you more than enough information to create highly effective SEO campaigns.

2. Semrush

Semrush is one of the most sophisticated SEO platforms available, offering a huge range of features to help you optimize your website for search.

In addition to providing some of the best keyword research and link analysis tools on the market, it lets you track your rankings easily on Google, Baidu, Bing and ChatGPT Search — across desktop, mobile, and tablet devices. Keyword rankings are updated daily, and the platform lets you request email notifications alerting you to any significant changes in search positions.

Semrush’s rank tracker also shows you whether your pages are appearing in SERP features like AI Overviews, featured snippets or site links.

The main advantage of using Semrush over the other tools I’ve mentioned in this roundup boils down to the fact that in addition to being one an industry-standard SEO tool, it provides a host of marketing and content-creation tools too (advertising research features, competitive intelligence, AI article writers and much more).

In other words, it’s not just an SEO tool but a fully-fledged digital marketing platform.

It’s not without its downsides though.

First, unlike many of the tools mentioned in this roundup, there’s no facility available out of the box to track YouTube rankings (you need to pay for a separate app if you want to do that with Semrush).

And it’s pricier than a lot of other SEO platforms, especially if you need multi-user access — all its plans only come with one seat, and adding more is expensive. Additionally, some of its most useful features (for example its content marketing and market intelligence tools) are only available as paid add-ons.

3. Ahrefs

Starting price: $129/month
Keyword limit (starter plan): 750 keywords/month

Ahrefs is famous for its backlink analysis tools, and is in general one of the best SEO tools you can buy.

And its rank tracker feature is very good. It covers over 190 countries, and like SE Ranking and Semrush’s, lets you track rankings right down to ZIP code / postcode level.

Now, Ahrefs has two key advantages over many of its rivals when it comes to rank tracking.

First, it lets you track rankings for an unlimited number of domains, so long as you can verify you own or have access to them.

Second, it lets you track keywords a bit more cheaply than the other plans discussed — its ‘Starter’ plan, which costs just $29 per month, lets you track 50 keywords. And its ‘Lite’ plan, at $129 per month, lets you track 750.

On the down side, you’ll have to live with weekly ranking updates if you use Ahrefs — daily rank tracking is not available from the platform unless you pay for a $200 per month ‘Project Boost Max’ add-on.

And unlike SE Ranking and Semrush, Ahrefs only lets you track Google rankings — it doens’t support any other search engines.

4. Moz Pro

When it comes to general SEO features, Moz is a more basic tool than its arch-rivals Ahrefs and Semrush. But it’s nonetheless a solid tool, and a decent option for rank tracking.

First off, it’s cheap, with plans starting from just $49 per month — although that said, you’ll really need to be on its $99 per month ‘Standard Plan’ to get enough functionality for professional SEO work. If you’re on this plan, you’ll be able to track 300 keywords for up to three websites.

Interestingly Moz also gives you access to an ‘on demand’ rank tracker, which lets you enter up to 200 keywords each day and get an instant snapshot of where you rank for them in search. This is a fairly unique feature.

Moz is also more generous than some competing tools when it comes to user accounts — unlike Semrush and Ahrefs, for example, it provides multiple seats on its higher-tier plans. And if you need API access to an SEO tool, it’s one of the best-value options available.

On the downside, Moz doesn’t give you daily position tracking reports, and its main rank tracking feature only works with Google (mobile and desktop versions). Its ‘on demand’ tracker, pictured below, also works with Bing and Yahoo, however.

5. Ubersuggest

Ubersuggest is a budget SEO tool from Neil Patel that combines keyword research, site auditing, and rank tracking in one interface.

While not nearly as feature-rich as its competitors, it gives you a very affordable way to track rankings across mobile and desktop. It lets you track 125 keywords for just $29 per month — making it one of the cheapest ways to start monitoring search positions. ‘Lifetime’ deals for subscriptions can also be availed of, which further reduce costs.

Aside from its pricing, the main thing going for Ubersuggest is its user interface — it’s attractively designed, uncluttered and incredibly easy to use.

However it has to be said that Ubersuggest’s rank tracking functionality is pretty basic in nature — it only lets you track search rankings on Google (there’s no support for Bing, ChatGPT Search, etc.). But still, if you don’t have much cash, Ubersuggest’s rank tracker is very useful — and usable.

6. AccuRanker

As its name hints at, Accuranker is the first tool on this list that places the emphasis primarily on rank tracking (rather than SEO in general). Accordingly, you’ll find it very capable in this department. It provides:

However, it’s not cheap. Its pricing starts at $129 per month — around twice the price of SE Ranking’s entry-level plan and the same price as Semrush’s. And although Accuranker lets you track more keywords at this price point than either of these competing tools — 1,000 — you don’t get all the other SEO features that SE Ranking and Semrush provide.

And, as you go up the pricing ladder, Accuranker gets very expensive very fast. For example, to track 5,000 keywords, you’re looking at a $609 per month bill. Tracking the same number of keywords with Semrush costs $499 per month; paying this much puts you on Semrush’s ‘Business’ plan, which gives you a host of very powerful SEO and marketing tools, not just rank tracking.

Now Accuranker does give you some additional SEO features — it gives you access to some SERP analysis, domain analysis and keyword research functionality. But ultimately it’s not remotely as fully-featured in the SEO feature department as the other tools on this list, while being considerably more expensive than them.

7. Serpwatch

Like Accuranker, Serpwatch is a tool that is, first and foremost, a rank tracker (as opposed to a ‘general’ SEO platform).

It has a couple of things in particular going for it. First, it’s reasonably priced: its $49 per month ‘Starter’ plan lets you track up to 250 keywords (across Google, Bing, Yahoo, Yandex and YouTube) using geographically targeted locations.

Second, it’s got some nifty automation features — it lets you automatically receive updates via email, Slack, or webhooks whenever a keyword’s search position changes significantly, and the platform integrates neatly with Google Search Console for enhanced visibility tracking.

Its white-label reporting options and simple UI (pictured below) are commendable too.

The main disadvantage of using the platform is that its other SEO features are more basic than those provided by more dedicated SEO platforms like Ahrefs, Semrush and Moz; and Serpwatch is opaque about how many keywords or backlinks its databases contain. Despite doing a lot of research into this, I couldn’t find any data on either.

Ultimately if rank tracking is the only activity you’re interested in carrying out, Serpwatch is a potentially good option for you — but I’d look elsewhere if you have additional SEO requirements.

8. SEO PowerSuite

Of the SEO tools I’ve tested at Style Factory, SEO PowerSuite is perhaps the most unusual. This is because rather than running in a web browser, it’s a downloadable piece of software that you install and use on your own computer.

But unlike all the cloud-based tools I’ve discussed elsewhere in this roundup, SEO Powersuite lets you track an unlimited number of keywords, and at a low price point too: depending on whether you pay upfront for one, two or three years of service, you can access its professional plan for just $29.95, $23.25 or $19.95 respectively.

SEO PowerSuite lets you track keywords across Google, Bing, Yahoo, Yandex, YouTube, and even Amazon — and is especially handy for local rank tracking due to its granular location targeting.

The main downside of SEO PowerSuite comes in the form of its interface — it resembles something from the 1990s. The software installation process feels a bit antiquated, and the lack of a cloud setup also makes teamwork rather difficult (to work on projects simultaneously, team members have to buy their own licenses, and then set up and manage a separate cloud storage service called SEO PowerSuite Cloud).

Another thing to watch out for is that you can’t pay for the product on a monthly basis — you have to pay for one to three years of service before you can use it.

But if you can live with all that, and especially if you need to track a huge number of keywords at a low cost, it’s worth investigating.

Wrapping up: which is the best rank tracker for you?

So after all that, which rank tracker is best for you? Well, here’s my final thoughts on that…

Any thoughts of your own on what the best rank trackers are? Or any questions? Do leave them in the comments.

Rank tracker comparison table

* The user ratings are averages based on data I collated from Capterra, G2 and Trustradius.